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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Aug. 19, 1959)
54th Year IMX'. Price 10 Cents United Press International Full Leased Wira United Press International Full Leased Wire 16 Pages MEDFORD, OREGON, WEDNESDAY, AUGUST 19, 1959 16 Pages G7 SGuoppoimg C Special Section Special Section TTo Ld irsdl v imta Pi - u Company Assigns Brand Names to lis Merchandise . Sears, Roebuck and Co. has for years been following a policy of assigning brand names to its various cate gories of merchandise, R. E. Jacobson, Sears local man ager, explained today. "Sears', own-developed mer- chandise coupled with Sears brand names is an identify cation and guarantee of satis faction to our millions of customers," he said. Coldspot on Sears line of refrigerators and freezers ' and Craftsman on Sears hard ware are among' the' best known brand-names in Amer ica, he pointed out. Other Famous Names . Other famous names being featured in the local Sears store include Harmony House on furniture, " rues, blankets ' and silverware sets . . . J. C. Higgins on Sporting goods . . . Maid of Honor on house wares . . . Tower on pho tography equipment, , office and school supplies. Kenmore has long - identi fied Sears laundry equipment, vacuum cleaners, sewing ma chines, stoves and electric ta ble appliances. Homart means plumbing supplies and build ing materials. When the family shops for shoes at Sears, Butwel is tne label for the children, Kerry brooke for mother and Gold Bond for , father. In wearing apparel, Honey suckle : identifies infants' wear; Boy ville, boys cloth ing; Honeylane, girls' wear; Kerrybrooke, ; women's fash ions, and Fashion Tailored, men's clothing.; Master-Mixed1 means top quality in paints, Silvertone for radios and television, David Bradley for farm equip ment. Allstate for tires and auto parts. Sullivan Is Head Of Northwest Zone The new Medford Sears, Roebuck and Co. store will be under the. supervision of the Company's Pacific Northwest Zone whose manager is W. Price Sullivan, Seattle, a 23 year man with Sears. : Sullivan attended the Uni versity of Oregon and started his career with Sears as a ' furniture salesman in the com pany's Portland, Ore.', ; store in 1936. He successfully handled a number pf different assign ments including that of dis trict advertising"managef be fore being transferred to Cali fornia as manager of the Mo desto store. During the war years he was manager of the Tacoma store and in 1944 was made manager of the Seattle store, one of the company's largest units on the Pacific Coast. In 1950 he was appointed to his present post as head of the Northwest Zone which supervises administration of 23 Sears retail stores in Ore gon, Washington and Idaho. CREDIT DEPARTMENT tive room on ground floor designed for convenience of . . . - 4 ; " . ' . , 4 . ' . 1 ;X,j'' . . : '-: , jl-j m . r -'T- X-xyxX -"l lir I -J-:t ;. v, - , ; ; ::. ;y"- . X.tXX XX Jm - .x.AihZTT ':X Jlf " ffe1 - ctQ &r1Q a . ctfi Cushman Head Of Coast Stores The man who heads up Sears Roebuck and Co. on the Pacific Coast is a native Westerner born and reared in Albuquerque, ;N. M., whose first job with Sears was as an extra salesman in the men's clothing department of the company s Oakland, Calif, store. - - Austin T. Cushman, as vice president of the company, has charge of its operations m California, Arizona, Nevada, Utah, Washington, Idaho, Ore gon, Alaska .and Hawaii. In 1932 after successfully handling many assignments in the Oakland store, Cushman was made manager for Sears in San Francisco. Two years later he was appointed man ager at Oakland and the fol lowing year became general manager of both stores. In 1939, five more stores, Vallejo, San Jose, Stockton, Reno and Klamath Falls, were added to his district manager ship. .- . In 1942 Cushman was named manager of t the com pany's California district, made up of stores in southern Oregon, California, ' Nevada and Arizona. In April, 1945, Cushman was made manager of Sears Los Angeles group of retail stores and in January, 1949, he was appointed to - Sears vice presidency on the Coast. He is also a member of the company's board of directors. Oregon Industry, Enriched by Sears Oregon industry last year was enriched to the tune of nearly $5 million, the amount Sears, Roebuck and Co. spent for merchandise purchased from 118 manufacturers in the state. ... - - The evidence of the huge quantity of Oregon made prod ucts that are distributed by Sears to the nation's consum ers was obtained through a survey conducted by Sears Pacific Coast Buying office and furnished to R. E. Jacob son, the company's manager. Large, attrac- paying bills. was especially second floor, customers when v " X " Maaawwwiiiiiiiiiiiiasl ti8&aMiMwiii3iuifo i'P or- tmm FREIGHT ROOM Tons of merchandise, weeks ahead shipped from Sears warehouses . in various be put away parts of the United States, began arriving to come. . STOCK CONVEYOR Merchandise will be new Sears, Roebuck' and company store, carried to and from the upstairs stock room Another large stockroom is .located on the by means of this large conveyor belt in the . ground floor. : ; . Other offices are located on Newspaper Ads Set New Sears Record For the 13th consecutive year, Sears, Roebuck and Co. last year invested -'..a record breaking number of dollars in newspaper '- advertising space, Edward Gudeman, vice president in charge of mer chandising, announced today. The company's 1958 retail store newspaper advertising expenditure of $48,650,000 ex ceeded the 1957 total of $46, 472.000 by more than $2,000, 000, Gudeman noted. More than 95 daily and weekly newspapers shared in the 1958 expenditure which represented 77.8 per cent of the company's total local re tail advertising budget Total retail media expense of $62,581,000 also was a record high, an increase . of 5 2 per cent over 1957 ex penditures of $59,510,000. of time. Much of it had yet to in the picture above, with more . . v J . 1 STAFF MEETING Getting opening. Sears department Confidence Noted With Sears - Big Investment Here "Our confidence in the po tential of this whole southern Oregon and northern Cali fornia area is reflected in the size of our investment in our new store here," R. E. Jacob son, manager of the new Sears, Roebuck and Co. store opening here tomorrow, said. Jacobson pointed out Med ford' s strategic location in the heart of this growing area. "If past experience means anything," he said, "this new shopping development should draw an ever increasing num ber of people from outlying areas into this shopping area." ... . Jacobson is a veteran of 18 years of experience 'in the re tail field. He first started with Sears as a paint salesman in the company's Tacoma store in 1941. After serving in various, ca pacities in the Tacoma store, he was promoted to assistant manager at . Mt. Vernon in 1946. He later served as as sistant manager in Walla Walla, Eugene and Yakima. In 1953 he was appointed manager of the firm's Olym pia store, a post he has held until, receiving his present as signment early this year. The Jacobsons have two children, Diane, 16, and Kitty Jo, 6, and are presently build ing a new home at Siskiyou and Windsor in Medford.' History of Sears Published in Chicago In 1950 the University of Chicago Press published . a history of Sears, Roebuck and Co. entitled "Catalogues and Counters." : f ' It contains 'a most compre hensive appraisal of the causes and ' methods which have led to the, development of one of the great business in stitutions built upon direct service to the American con suming public. organized for daily meetings to iron out problems. Most heads : attend of the employees are local people. J V- I p Yjl f r tfvtfL DISCUSS STORE-Manager R. Manager :Joe Sanford discuss opening the 2Jew Sears, Roe buck and company store, in the East Jackson st. shopping center. The store opens for business tomorrow. It will remain open until 9 p.m. both Thursday and Friday. Many Services Available To C ustomers at Store Dozens of services are available to customers at the new Sears, Roebuck and Co. store in Medford. The list runs from expert fitting of corsets t helping arrange a new kitchen in the home, R. E. Jacobson,- Sears local manager explained. One, of the most popular services is ordering from' the Sears catalog by telephone. Any of the more than 100,000 Harmony House Plan Available in Store s Everything needed for the inside of the house - for every room has been color co ordinated undergone roof in the new Sears, Roebuck - and Co7 store through .Sears ex clusive Harmony House color plan. ' From bedspreads td tile for walls or floor, colors are co ordinated so that color plan ning a room or an entire home is an ' easy, pleasant assign ment. - There are 16 basic colors and each one has blending shades from light 'pastels to rich deep tones. Each of the 16 basic colors has a color family name for the blending shades in it. E. Jacobson, left, and Assistant merchandise items offered in the catalog can be ordered with delivery directly to the home assured within a day or two. Homemakers find the home service departments indispen sable. The decorating consult ant, for example, will call at your home with samples of drapes, slipcovers, upholstery fabrics, even rugs. Sears ex perts will make up the slip covers, bedspreads, cornices or other equipment after se lection is made. Planning Sketch . For those desiring to re decorate, remodel or build a kitchen, Sears will prepare a planning sketch. : A company-wide t service system functions to install re frigerators, television sets, stoves,- home laundry- equip-" ment and other appliances, and to maintain this equip ment in-first class condition once it's in the home. At Che local Sears service station, company employees install Allstate batteries, tires and tubes on custom ers' cars. Under present pol icy, tires are rotated -by sta tion personnel every 5,000 miles to provide maximum wear. Hundreds of Into Package It only takes a few moments to make a purchase, but be hind those few moments are hundreds of hours of study, designing, planning and test in? to offer merchandise that is easily available, securely protected, clearly labeled and attractively packaged. In a Sears, Roebuck and Co. store, this is the job done by the information packaging and labeling division located at the company's national of fices in Chicago. The men in this division are aware of the customers' desires for convenience, as surance, quality, appearance and fresh, clean merchandise. They try to design their labels and packages accordingly. All counters, racks, display tables and cabinets in Sears stores are carefully designed for the specific needs of each department in order to make chopping easier. Sears, Roebuck Retail Store Has 52. Departments Years of speculation and months of anticipation will be culminated Thursday, Aug. 20, with the grand opening of the first two busi nesses in Medford's new shopping center on East Jack son st.- Sears, Roebuck and com pany will open its multi-mil- ' lion dollar department store and Safeway Stores Inc., will open its third Medford groc ery Thursday morning. Nine other smaller firms are . to open at the center about Oct. 1 and three more are planned when the "sec- , ond" phase of construction gets underway. - Construction of both firms was announced last October by Buttress and McClellan Inc., Los Angeles develop ment firm. 175 Employees Hired Almost 175 employees have been hired by Sears for open ing day of its 52 departments.- Ralph E. Jacobsen, manager, described the store as "the most complete - and most modern store we know how to create." Ten thousand feet of car peting have been laid in the 85,000-square-foot structure. Parking will accommodate 600 cars immediately adjac ent to the building, and some 1,200 more spaces will- be available when the center is. completed. ... Medford's Sears is about 50 per cent larger than those in Salem and Eugene. Nearing Completion The store, which took 87,--400 'man" hours to complete, will ; offer a wide range tf merchandise and services. Displays of appliances and baby clothes, sports equip ment and furniture are near ing completion. - A 12-car service station with automotive services and supplies, except gasoline, . is included in the departments. Construction of the store required 1,980 cubic yards of concrete, 51.5 tons of reinforc ing steel . and 105 tons of structural steel. A total of 110,000 feet of wiring inside and 15,000 feet outside was necessary. . - A wet pipe sprinkler sys-' tem for fire control operates automatically when tempera ture at head exceeds 165 de grees. The air conditioning system changes all air in the store in 8.95 minutes. Third Structure . : - Occupying businesses in the third structure at the center will include Pay Less Drug store, LaPointe's Dress shop, Gallenkamp Shoe store, Co lumbia Optical, a restaurant, beauty shop, barber shop and two other small shops. Mark Goldy, local agent, said the center has an option on property on Biddle rd. across from the new build ings, but that its use is in question because it is on the right of way of the new free way. He told the Jackson County Chamber of commerce earlier that the present buildings are but the "first phase" of the center and described the Sears establishment as "a , great boon to Medford's progress." Hours Go Design Hundreds of items from infants underwear to hard ware items - are labeled and packages so they will fit per fectly into specific "fixtures." This pre-planning allows the customer to locate and choose from a wide selection of mer chandise with a minimum of effort. ' Ordering merchandise from one of Sears catalogs offers another challenge to the' pack aging and labeling division. The same package you see on display in a store must also be sturdy enough to.tand the rigors of mailing so it will arrive in perfect condition. Naturally the designers in Sears information and pack aging division don't expect a dress shirt to be bought sole ly because of its packaging.' If the shirt is bought it will be because the customer is satisfied with its features, quality, price and styling, the designers noted.
