54th Year IMX'.
Price 10 Cents
United Press International Full Leased Wira
United Press International Full Leased Wire
16 Pages
MEDFORD, OREGON, WEDNESDAY, AUGUST 19, 1959
16 Pages
G7 SGuoppoimg C
Special
Section
Special
Section
TTo Ld irsdl v
imta Pi
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Company Assigns
Brand Names to
lis Merchandise
. Sears, Roebuck and Co. has
for years been following a
policy of assigning brand
names to its various cate
gories of merchandise, R. E.
Jacobson, Sears local man
ager, explained today.
"Sears', own-developed mer-
chandise coupled with Sears
brand names is an identify
cation and guarantee of satis
faction to our millions of
customers," he said.
Coldspot on Sears line of
refrigerators and freezers
' and Craftsman on Sears hard
ware are among' the' best
known brand-names in Amer
ica, he pointed out.
Other Famous Names .
Other famous names being
featured in the local Sears
store include Harmony House
on furniture, " rues, blankets
' and silverware sets . . . J. C.
Higgins on Sporting goods
. . . Maid of Honor on house
wares . . . Tower on pho
tography equipment, , office
and school supplies.
Kenmore has long - identi
fied Sears laundry equipment,
vacuum cleaners, sewing ma
chines, stoves and electric ta
ble appliances. Homart means
plumbing supplies and build
ing materials.
When the family shops for
shoes at Sears, Butwel is tne
label for the children, Kerry
brooke for mother and Gold
Bond for , father.
In wearing apparel, Honey
suckle : identifies infants'
wear; Boy ville, boys cloth
ing; Honeylane, girls' wear;
Kerrybrooke, ; women's fash
ions, and Fashion Tailored,
men's clothing.;
Master-Mixed1 means top
quality in paints, Silvertone
for radios and television,
David Bradley for farm equip
ment. Allstate for tires and
auto parts.
Sullivan Is Head
Of Northwest Zone
The new Medford Sears,
Roebuck and Co. store will be
under the. supervision of the
Company's Pacific Northwest
Zone whose manager is W.
Price Sullivan, Seattle, a 23
year man with Sears.
: Sullivan attended the Uni
versity of Oregon and started
his career with Sears as a
' furniture salesman in the com
pany's Portland, Ore.', ; store
in 1936.
He successfully handled a
number pf different assign
ments including that of dis
trict advertising"managef be
fore being transferred to Cali
fornia as manager of the Mo
desto store. During the war
years he was manager of the
Tacoma store and in 1944 was
made manager of the Seattle
store, one of the company's
largest units on the Pacific
Coast.
In 1950 he was appointed
to his present post as head of
the Northwest Zone which
supervises administration of
23 Sears retail stores in Ore
gon, Washington and Idaho.
CREDIT DEPARTMENT
tive room on ground floor
designed for convenience of
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Cushman Head
Of Coast Stores
The man who heads up
Sears Roebuck and Co. on
the Pacific Coast is a native
Westerner born and reared in
Albuquerque, ;N. M., whose
first job with Sears was as
an extra salesman in the men's
clothing department of the
company s Oakland, Calif,
store. - -
Austin T. Cushman, as vice
president of the company, has
charge of its operations m
California, Arizona, Nevada,
Utah, Washington, Idaho, Ore
gon, Alaska .and Hawaii.
In 1932 after successfully
handling many assignments in
the Oakland store, Cushman
was made manager for Sears
in San Francisco. Two years
later he was appointed man
ager at Oakland and the fol
lowing year became general
manager of both stores.
In 1939, five more stores,
Vallejo, San Jose, Stockton,
Reno and Klamath Falls, were
added to his district manager
ship. .- .
In 1942 Cushman was
named manager of t the com
pany's California district,
made up of stores in southern
Oregon, California, ' Nevada
and Arizona.
In April, 1945, Cushman
was made manager of Sears
Los Angeles group of retail
stores and in January, 1949,
he was appointed to - Sears
vice presidency on the Coast.
He is also a member of the
company's board of directors.
Oregon Industry,
Enriched by Sears
Oregon industry last year
was enriched to the tune of
nearly $5 million, the amount
Sears, Roebuck and Co. spent
for merchandise purchased
from 118 manufacturers in
the state. ... - -
The evidence of the huge
quantity of Oregon made prod
ucts that are distributed by
Sears to the nation's consum
ers was obtained through a
survey conducted by Sears
Pacific Coast Buying office
and furnished to R. E. Jacob
son, the company's manager.
Large, attrac- paying bills.
was especially second floor,
customers when
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FREIGHT ROOM Tons of merchandise, weeks ahead
shipped from Sears warehouses . in various be put away
parts of the United States, began arriving to come. .
STOCK CONVEYOR Merchandise will be new Sears, Roebuck' and company store,
carried to and from the upstairs stock room Another large stockroom is .located on the
by means of this large conveyor belt in the . ground floor. : ; .
Other offices are located on
Newspaper Ads Set
New Sears Record
For the 13th consecutive
year, Sears, Roebuck and Co.
last year invested -'..a record
breaking number of dollars
in newspaper '- advertising
space, Edward Gudeman, vice
president in charge of mer
chandising, announced today.
The company's 1958 retail
store newspaper advertising
expenditure of $48,650,000 ex
ceeded the 1957 total of $46,
472.000 by more than $2,000,
000, Gudeman noted.
More than 95 daily and
weekly newspapers shared in
the 1958 expenditure which
represented 77.8 per cent of
the company's total local re
tail advertising budget
Total retail media expense
of $62,581,000 also was a
record high, an increase . of
5 2 per cent over 1957 ex
penditures of $59,510,000.
of time. Much of it had yet to
in the picture above, with more
. . v J
. 1
STAFF MEETING Getting
opening. Sears department
Confidence Noted
With Sears - Big
Investment Here
"Our confidence in the po
tential of this whole southern
Oregon and northern Cali
fornia area is reflected in the
size of our investment in our
new store here," R. E. Jacob
son, manager of the new
Sears, Roebuck and Co. store
opening here tomorrow, said.
Jacobson pointed out Med
ford' s strategic location in the
heart of this growing area.
"If past experience means
anything," he said, "this new
shopping development should
draw an ever increasing num
ber of people from outlying
areas into this shopping
area." ... .
Jacobson is a veteran of 18
years of experience 'in the re
tail field. He first started with
Sears as a paint salesman in
the company's Tacoma store
in 1941.
After serving in various, ca
pacities in the Tacoma store,
he was promoted to assistant
manager at . Mt. Vernon in
1946. He later served as as
sistant manager in Walla
Walla, Eugene and Yakima.
In 1953 he was appointed
manager of the firm's Olym
pia store, a post he has held
until, receiving his present as
signment early this year.
The Jacobsons have two
children, Diane, 16, and Kitty
Jo, 6, and are presently build
ing a new home at Siskiyou
and Windsor in Medford.'
History of Sears
Published in Chicago
In 1950 the University of
Chicago Press published . a
history of Sears, Roebuck and
Co. entitled "Catalogues and
Counters." : f '
It contains 'a most compre
hensive appraisal of the
causes and ' methods which
have led to the, development
of one of the great business in
stitutions built upon direct
service to the American con
suming public.
organized for daily meetings to iron out problems. Most
heads : attend of the employees are local people.
J V- I p Yjl f r tfvtfL
DISCUSS STORE-Manager R.
Manager :Joe Sanford discuss opening the 2Jew Sears, Roe
buck and company store, in the East Jackson st. shopping
center. The store opens for business tomorrow. It will remain
open until 9 p.m. both Thursday and Friday.
Many Services Available
To C ustomers at Store
Dozens of services are
available to customers at the
new Sears, Roebuck and Co.
store in Medford.
The list runs from expert
fitting of corsets t helping
arrange a new kitchen in the
home, R. E. Jacobson,- Sears
local manager explained.
One, of the most popular
services is ordering from' the
Sears catalog by telephone.
Any of the more than 100,000
Harmony House Plan
Available in Store
s Everything needed for the
inside of the house - for every
room has been color co
ordinated undergone roof in
the new Sears, Roebuck - and
Co7 store through .Sears ex
clusive Harmony House color
plan. '
From bedspreads td tile for
walls or floor, colors are co
ordinated so that color plan
ning a room or an entire home
is an ' easy, pleasant assign
ment. -
There are 16 basic colors
and each one has blending
shades from light 'pastels to
rich deep tones. Each of the
16 basic colors has a color
family name for the blending
shades in it.
E. Jacobson, left, and Assistant
merchandise items offered in
the catalog can be ordered
with delivery directly to the
home assured within a day or
two.
Homemakers find the home
service departments indispen
sable. The decorating consult
ant, for example, will call at
your home with samples of
drapes, slipcovers, upholstery
fabrics, even rugs. Sears ex
perts will make up the slip
covers, bedspreads, cornices
or other equipment after se
lection is made.
Planning Sketch
. For those desiring to re
decorate, remodel or build a
kitchen, Sears will prepare a
planning sketch.
: A company-wide t service
system functions to install re
frigerators, television sets,
stoves,- home laundry- equip-"
ment and other appliances,
and to maintain this equip
ment in-first class condition
once it's in the home.
At Che local Sears service
station, company employees
install Allstate batteries,
tires and tubes on custom
ers' cars. Under present pol
icy, tires are rotated -by sta
tion personnel every 5,000
miles to provide maximum
wear.
Hundreds of
Into Package
It only takes a few moments
to make a purchase, but be
hind those few moments are
hundreds of hours of study,
designing, planning and test
in? to offer merchandise that
is easily available, securely
protected, clearly labeled and
attractively packaged.
In a Sears, Roebuck and
Co. store, this is the job done
by the information packaging
and labeling division located
at the company's national of
fices in Chicago.
The men in this division
are aware of the customers'
desires for convenience, as
surance, quality, appearance
and fresh, clean merchandise.
They try to design their labels
and packages accordingly.
All counters, racks, display
tables and cabinets in Sears
stores are carefully designed
for the specific needs of each
department in order to make
chopping easier.
Sears, Roebuck
Retail Store Has
52. Departments
Years of speculation and
months of anticipation will
be culminated Thursday,
Aug. 20, with the grand
opening of the first two busi
nesses in Medford's new
shopping center on East Jack
son st.-
Sears, Roebuck and com
pany will open its multi-mil- '
lion dollar department store
and Safeway Stores Inc., will
open its third Medford groc
ery Thursday morning.
Nine other smaller firms
are . to open at the center
about Oct. 1 and three more
are planned when the "sec- ,
ond" phase of construction
gets underway. -
Construction of both firms
was announced last October
by Buttress and McClellan
Inc., Los Angeles develop
ment firm.
175 Employees Hired
Almost 175 employees have
been hired by Sears for open
ing day of its 52 departments.-
Ralph E. Jacobsen,
manager, described the store
as "the most complete - and
most modern store we know
how to create."
Ten thousand feet of car
peting have been laid in the
85,000-square-foot structure.
Parking will accommodate
600 cars immediately adjac
ent to the building, and some
1,200 more spaces will- be
available when the center is.
completed. ...
Medford's Sears is about 50
per cent larger than those in
Salem and Eugene.
Nearing Completion
The store, which took 87,--400
'man" hours to complete,
will ; offer a wide range tf
merchandise and services.
Displays of appliances and
baby clothes, sports equip
ment and furniture are near
ing completion. -
A 12-car service station
with automotive services and
supplies, except gasoline, . is
included in the departments.
Construction of the store
required 1,980 cubic yards of
concrete, 51.5 tons of reinforc
ing steel . and 105 tons of
structural steel. A total of
110,000 feet of wiring inside
and 15,000 feet outside was
necessary. . -
A wet pipe sprinkler sys-'
tem for fire control operates
automatically when tempera
ture at head exceeds 165 de
grees. The air conditioning
system changes all air in the
store in 8.95 minutes.
Third Structure . :
- Occupying businesses in the
third structure at the center
will include Pay Less Drug
store, LaPointe's Dress shop,
Gallenkamp Shoe store, Co
lumbia Optical, a restaurant,
beauty shop, barber shop and
two other small shops.
Mark Goldy, local agent,
said the center has an option
on property on Biddle rd.
across from the new build
ings, but that its use is in
question because it is on the
right of way of the new free
way. He told the Jackson County
Chamber of commerce earlier
that the present buildings are
but the "first phase" of the
center and described the Sears
establishment as "a , great
boon to Medford's progress."
Hours Go
Design
Hundreds of items from
infants underwear to hard
ware items - are labeled and
packages so they will fit per
fectly into specific "fixtures."
This pre-planning allows the
customer to locate and choose
from a wide selection of mer
chandise with a minimum of
effort. '
Ordering merchandise from
one of Sears catalogs offers
another challenge to the' pack
aging and labeling division.
The same package you see on
display in a store must also
be sturdy enough to.tand the
rigors of mailing so it will
arrive in perfect condition.
Naturally the designers in
Sears information and pack
aging division don't expect a
dress shirt to be bought sole
ly because of its packaging.'
If the shirt is bought it will
be because the customer is
satisfied with its features,
quality, price and styling, the
designers noted.