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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (April 8, 1959)
2B MAIL TRIBUNE, Medford, Oregon, Wednesday, April 8, 1939 Emphasis Is on Attractive Combination of All Fashion Fashion plans for spring re volve around the costume look. Although the general style trend is upward-shorter skirts, lifted-look waistlines, more top interest effects-the emphasis is not so much on silhouette as on the attractive combination of all fashion ele ments. - Such spring partnerships as the dress plus jacket or coat, the coat with .a matching skirt nnd the suit with a coordin ated blouse are present in. abundance, ready for wearing. Certainly one or all of these will find their way into most wardrobes, and fashion-conscious women will want to as semble additional costumes, from dresses, coats, suits, jack ets and blouses that are pur chased separately. As a focal point of fashion, costumes reveal the outstand ing spring trends. Take, for instance, the little jackets, rib-cage to waist length, that appear so frequently in dress jacket combinations. These brief jackets help to carry out the high-waisted look, which is often just a look and not an actuality. Thus, a fitted sheath with natural waistline may re ly on its accompanying short jacket toigive a high-line ef fect. Wide belts, fitted midriffs, brief bodices in contrasting colors and fabrics, and high placed tabs, bows or belts are other ways that the lifted look is created. All point up the fact that, while spring fashions owe in spiration to the empire and Directoire, some flattering changes have been made. Even when the raised waist line is a matter of fit rather than look, the trend is away from the midriff fullness of the true empire and toward a more fitted line. - Spring's view of color -plenty of "hot" and pale hues, with strengthening interest in basic navy, beige, black and gray-is beautifully illustrated by coat and dress costumes, in such combinations as a pale beige coat over a dress printed in the vividest of pastels. Often,- the coat is lined to match the dress. Important coat entries for spring - as part of costumes or individually - are the coat with the gathered and tap- WALKING SUITS Walking suits move into spring, continuing the fashion interest they attracted during the fall and winter season. Now they appear in a choice of coating-weight wools of ten with fur collars-for early spring wear and lighter weight fabrics such as dress worsteds for late spring. Fav ored silhouette of these top-per-and-skirt combinations is slim, with a fitted, easy or taper ed-oval jacket. ered or blade-pleated back, the fitted coat, the slim sheath coat and the coat with a softly gathered high waistline. With much attention being given to top interest, shoulder lines of both coats and suits are often wider, though not padded. More top interest comes from the big, big collar, a major fashion theme. Adds a Scarf - In contrast, there's the col larless or mandarin neckline, indicative of an Oriental feel ing seen in many phases of spring fashion. Top 1 interest isn't neglected here, for the collarless-neckline coat or suit usually comes with a match ing, and probably fringed, muffler-like scarf to wrap the neckline. Because of the emphasis on the costume look, many suits are equipped with their own blouses. An added touch of completeness is provided by matching jacket linings. As in the dress-jacket cos tume, the short, easy jacket is a favorite suit component. Fit ted and demi-fitted jackets for other suits are prophetic of future fashion trends. Continuing the interest in texture, fashions appear in such fabrics, as tweeds, miv hairs, hopsackings, basket weaves. Spring-favored, too, are crisp, smooth-surfaced fab rics which take their place in fashion importance alongside the dimensional weaves. PLAID TOPPER-Looking very new and beautiful for spring is this giant plaid topper. Fashion news to note here: the. oyer sed Pilgrim collar, the short sleeves, the colors and fabric- deep blue and red in a lightweight, porous brushed English woolen mohair and wool. It's by Monte Sano. .," SWEATER COLORS Two sweater colors stand outbut this spring. The first is pink 'in rose tones, flower -shades, strimp and flamingo. Yellow is second, in rather bright citron shades or in deli cate primrose versions. FABRIC NEWS ' Denim and seersucker sportswear is making a come back, and ribbed effects, lin en-like blends, ducks, chinos and sharkskins are also' liked Embroideries in colors are a' favored trim. m Pear Blossom Specials All New Spring Merchandise Specially Priced for This Event Only! Shorty COATS The perfect answer to your spring and summer wardrobe. $1088 . $nO 88 Housecoats and Coffee Coats . The latest spring styles in easy to care for 'cotton. SPECIALLY PRICED FOR THIS EVEN Fashion Shoes 88 Mid and $ Hi Heels Select Group of HEYDAYS Flats & Casuals A Large Selection $J88 PEAR BLOSSOM SPECIAL PURCHASE Millinery Dozens of beautiful advance summer fashions. TERRIFIC YALUES! $A88 See the Queen and Her Court Modeling Fashions From Burelson's at the SPORTSFAIR Friday, Saturday & Sunday First Quality Nylon TOSE Broken Sizes & Colors Special Purchase of CLOGS Pear Blossom $88 Special All Prices Effective Thursday, Friday And Saturday Only! Vlain and Bartlett Streets Phone SP 2-6428 BRIDAL COLORS Subtle color treatments are an intriguing feature of spring bridal gowns. They in clude delicate pink or blue midriffs with looped obi back bows, colored embroideries and white lace or organdy over a pastel foundation. Sometimes the entire gown is in ivory, blush pink or ice blue, as an alternative to the traditional white. STYLED LIKE DRESSES Coats styled to look like dresses attract spring interest. Exciting Costumes For Evening Wear Some of the most exciting coat and dress costumes of the spring season are those in tended for evening wear. They take into spring such opulent fabrics as moire or lame, as well as chiffon and other silks. Rich colors, prints and embroideries and much feminine flattery of - style make them dramatically beautiful. A favored silhouette for the dresses combines wide, shape ly necklines with fitted bo dices and belled, bubble or harem skirts. Lovely alterna tive is the softly slim long dress. Companion coats are either wide and sweeping or, to ac company slim dresses, a slim column. Necklines offer the spring fashion choice of a big, big collar or no collar at all. WIDELY COLLARED Wide collars, some shoulder spanning, have strong fashion significance this season. BELTS GAIN . Gaining fashion ground are belts for suits and dresses well as sportswear. They range from narrow, for fitted styles, to wide, and some times crushed, belts to wear above full skirts or as optional equipment for demi - fitted styles. ; FOR TOP INTEREST Short sleeves for suits and coats, wider sleeves and softly shaped yokes are among fash ion's new ways of achieving top interest for spring silhouettes. Pear Bio i - i' ssom specials 6 HURRY! SPECIAL WARD SAVINGS IN EVERY DEPARTMENT! added wear." 5 P$q. vdH fell sffCn m ' ; With'porchelBSlkjj of 4 or more -ji J lUtt'. '. J '-, gallons ' &::Kfr uWsvfamMHj f T IH-jr I ! WARDS SUPER HOUSE PAINT I I J Per Gal. :$ White or colors No finer house paint made. Guaranteed equal to the tiigest-priced linseed paint on the market. Resists chipping, cracking, peeling. White is self-cleaning dirt washes off. 1-Coat Lo-Lustre - 698 House Paint Per Gal. Finest Alkyd base house paint on the market today. Re sists rust and copper screen staining. Self-cleaning. FREE! Stepladder with purchase of 4 or more gallons. Limit 1 ladder to a customer. B satisfied Buy Certified! J r1 II SALE! BOYS' 1.59 COTTON SHIRTS Wash 'n' wear gingham plaids by famous Dan River. Little or no ironing needed. Vivid colors, fine tailoring. Comfortable short sleeves. 1 28 Sizes 6 to IS Save Vz -Carol Brent Safeguard' night gown 199 Reg. 2.98. Odor fighting protection can't wash out! Freshness is sealed in! Won't stretch or shrink. Run proof. 32-40. (5 down) tf ' 1 Sale! 89.95 self-propelled 2V2 KPf 21". rolary mower Lots of mower at a little price. Has separate throttle and clutch controls on han d le, front drive, inset whe&fc, 3 height adjustments. 79 88 SALE! Save Vzl Cool cotton slips $,or 3 Regular 1.98 Washfast no-iron pfisse or. sanforized cotton broadcloth. Both with front shadow panels. Eyelet embroidery, lace ruffles. White only. Sizes 32 to 44. Now specially priced ready to fin. 9-dr. chest. Save $3! SALE! Reg. 4.49 Eldecor floodlight and holder Regularly , 25.95 this big size, deep drawer chest is now sale priced! Smooth knotty pine is ready to finish with paint or stain. 22 88 Just what's needed to brighten up your outdoor living area for after dark parties. Comes with removable spike;, can also be mounted on flat surface.! 50 W 3 44 PEAR BLOSSOM SPECIAL! GIRLS' DRESSES Nice Selections Hurry for These! Sizes: 6 to 18 mos., 1 to 3, 3 to 6X, 7 to 14 Reg. 2.98 .126 Only 1.77 Reg. 3.98 67 Only 1.77 Reg. 5.98 8.98, Subteens. 45 Only 3.97 and 4.97 117 S. Central Phone SP 3-7301 Open 9:30 to 5:30 FREE PARKING
