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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Feb. 17, 1959)
Women Can't Be Pushed Says Sales Psychologist By PATRICIA McCORMACK Uniled Press International New York -(CPD- Chalk up one for our side: A psychologist male claims that women are not the stub born, obstinate creatures men think they are. It's just that women can't be pushed, said Dr. Daniel Brower in the current issue of "The American Salesman." Psychologically, he said, there are subtle ways of mak ing a woman say "yes" to a sales talk even though most "are conditioned to say no' at first." There are three basic ele ments to consider in selling women: Submissiveness, dom inance and essential immatur ity," Brower said. "No one outside an institution is a pure example of one type or another." ' The submissive woman, ac cording to Brower, needs en couragement, since "she won't make her own deci sions." Fatherly Approach . To sell this type, he sug gests a fatherly approach - a mixture of soft and gentle words, plus patience. . "Help her to make deci sions, don't push her into making them," he said. The domineering woman, according to the psychologist, brings out the worst in a man, he said: "Most men feel the urge to bull their way ahead and mow her down. This is al most guaranteed to lose a sale. With a woman like this, the approach must be more diplo matic. "Use what we call the car thartic approach. She'll wear herself down and save you the trouble. Cajole her a lit tle. She may want to see what you're going to do about her objections. "You've got to match her verbally and intellectually. There's almost an aspect of a pleasant tug-of-war about it." The essentially immature type, according to Brower, may be somewhat neurotic. She's the hardest to get to say "yes" because of her inner turmoil, he said. Timing Brings Sale He views this type as a combination of the submis sive and domineering type. The approach, as he put it: "Let her talk until you get your bearings. She is never normal; she is always rushing past it. It is wiser, therefore, to sell her when the aggres sive climb has reached its peak. For a while she has then overcome her inner struggles and is more reasonable to deal with. "If you miss this peak - or don't, recognize it until too late let her go on talking until she gets down to the low point." In his analysis, the psychol ogist doesn't say a word about a fourth type - the woman who says: "Hello . . . no! . . . goodbye." She hasn't vanished from the American scene, has she? Hotel's Executive Chef Describes Gourmet Meal By MARGUERITE DAVIS United Press International . Chicago-(UPD-The ideal diner sips no more than one cock tail before dinner, according to Chef John Kaufmann, and shares a split of wine with his companion during a 2li hour gourmet meal. . Kaufmann is executive chef at the Drake hotel, Chi cago, and an enthusiastic sup porter of the Drake's Mon day night "gourmet dinner" served at $9.50 per person. This exotic feast includes an appetizer, soup, entree, vegetable, salad, dessert and wines, and requires at least the 2'i hours Kauffman recommends. , Recipes for gourmet din ners are chosen from entries submitted by the 132 chefs and cooks in the Drake kitch en, with a food editor, a Chi cago gourmet and a hotel rep resentative doing the judging. "Boast Boneless Saddle of Lamb, Sultan Ben." concoct ed by Jack Riger, 29-year-old assistant chef, won the last contest and a $100 savings bond for its author. The lamb was boned, rolled and stuffed with chutney, then buttered and roasted. It was served with, a slice of broiled eggplant topped with chutney, and a tomato stuffed with mushrooms and onion. 1 For garnish " there - were white seedless grapes poached in Sauterne wine and served in a scalloped orange basket, and slices of sauteed sweet potato stuffed with a puree of chestnut and maple syrup. Chablis, vintage .1955, will be served with this when it appears as the entree on a gourmet dinner. Other courses are chosen with equal care. A recent menu began with clams on the half shell, served on chopped spinach with Hollandaise sauce and accompanied by Livermore Grey Riesling wine. Consom me garnished with celery, truffles and mushrooms fol lowed. The main dish that night was "Tournedos Gold Coast," tenderloin of beef sand wiched between slices of goose liver, dipped in batter, deep fried and served with truffle sauces. Potatoes with Roquefort . cheese, a salad of lettuce, tomatoes, artichokes j and anchovy filets, and beau jolais Chateau de ' Lacarelle wine completed the course. Diners who still could man age it were served flaming baked apple stuffed with mincemeat. Square Dancing Class Still Open Registration i s still open for a class in beginning square dancing which is be ing held at Thurston School of Dancing on Stewart ave nue., Medford. ' Persons interested in tak ing the course may contact Byron (Buzz) Dibble, SPring 3-6355, or call the school. Mr. Dibble is instructor for the course. NewJyweds Visit Medford Couple Mr. and Mrs. Frank M. Yoakum have arrived in Med ford to visit Mr. Yoakum's parents, Mr. and Mrs. Alva I. Yoakum, 309 West Jackson street. The visitors are newly weds, their wedding having taken place January 17 in Chapel of the Wedding Bells, Bellflower, Calif. Mrs. Yoakum is the former Jane Maxine Dixon, daugh ter of "Mr. and Mrs. Douglas D. Dixon, Lakewood, Calif. The visitors arrived Sunday and will be here several days. Mr. Yoakum is to report for duty with the United States Navy in the near future. Centennial Event Set in Butte Falls Butte Falls-Butte Falls Grange will hold a Centennial dinner Saturday, February 21 at 6:30 p.m. in the Butte Falls High school auditorium. The meal will be potluck accord ing to Earl Dean, master, and the public is invited to at tend. The program will include music, Oregon history, games and dancing. Centennial dress is encour aged, but not required, ' the committee states. Card Party The auxiliary to Crater Lake Aerie, Fraternal Order Lawe aerie, Franternal Order of Eagles, will hold a public card party Wednesday, Febru ary 18, at the lodge hall. Des sert will be served at 1 p.m. Mrs. Jessie Wagner is chair Calendar Calendar notices and news for the society secUon of The Mail Tribune most be submitted in writine and deadline for the Sun day edition ts 1 p.m Friday. Dead line for the weekly calendar is 9 a.m of the day for publication ana for week day lews is 5 p-m. the day before publication. Tuesday: 7:30 p.m.-Chapter BE of PEO Sisterhood, home of Mrs. F. Wilson Wait, 220 Vancou ver ave. 7:30 p.m.-Joyce Smith cir cle, Eastwood Baptist church, home of Mrs. Virgie Garner, 15 Tripp st. 8 p.m.-Rogue Valley Hand weavers Guild, home of Mr. and Mrs. Earl Bradfish, 220 Bradford Way. 8 p.m. - Woman's Guild, Zion Lutheran church, circles: Miriam, home of Mrs. Ryder Berg, 733 Dakota St.; Mary, home of Mrs. James Wicker, 809 Adams lane; Lydia, home of Mrs. Hans Edwardsen, 211 Summit st. Wednesday: 9:45 a.m.-League of Women Voters, morning study unit, home of Mrs. David Boals, 34 Glen Oak court. 11 a.m.-Townsend Harmony auxiliary, Carpenters hall, 123 2 West Main st. 12 "noon Reames Social club. Medford Masonic hall. 1 p.m.-Chapter CG of PEO Sisterhood, home of Mrs. R, J. O'Sullivan, 518 North Bar- neburg rd. 1 p.m.-Chapter CP of PEO Sisterhood, home of Mrs. G R. Polski, 1501 Lenora dr. 1:30 p.m. - Contemporary Book club,, with Mrs. Alia Smith, Black Oak dr. Telephone Use Increases With Color Instruments By CLAIRE COX United Press International New York -ftPD- Now that the idea of two cars in every garage has been accepted as a symbol of success, the Bell System is pressing for three telephones in every home as a way to expand the economy. Colored telephones may help do the trick, Bell System officials believe. When colored phones were introduced in 1954, there were about 52,000,000 somber black ones in use across the country. Since then, housewives and businessmen have been order ing phones in decorator hues ranging" from white ,to cherry red at such a rate that 6,000,- 000 of them are jangling away in homes, hotels and offices. Not only are they pleasant to look at, a spokesman said, but they encourage the use of the gift of gab. Color Encourages Something seems to come over a person when his eye lights on a , colored phone, whether in home, hotel or of fice. He just can't resist pick ing up the receiver and ring ing someone up. ' This is just as true of men as women. . That makes the telephone companies very happy. Every telephone ring is like the mu sic of a cash register to them. A recent survey was made in a hotel in which some rooms had traditional black phones and others, colored. Guests made nearly 20 per cent more calls on the colored phones. "Color has helped take the phone out of its hiding place" a Bell spokesman said. "The result is that the phone is in view more readily, more of ten, and we are stimulated to make more calls." The National Society of In terior Designers was so im pressed with colored phones that it gave the Bell Tele phone System its 1958 award for the most outstanding con tribution to interior decorat ing of the year. Match Furniture Decorators match phones to draperies, chairs, lampshades, and other furnishings. Event ually, telephone wires will be hidden as electric wiring is. , Bell officials say it will be sometime before the three-phone6-per-family concept is established, however. But the two-telephone idea has made much progress. In homes with one phone, living room, dining room, hall and kitchen are favorite places for installation in that order, surveys showed. In multiple-phone homes, the bedroom is . the favorite site for the second phone. Plug-in phones, which can be moved from room to room, also are becoming popular. The Yale & Towne Manu facturing Co., makers of locks and safes, gave the telephoned companies a big boost with an appeal for a telephone at I every bedside. 'When threatened by dan ger," the locksmiths advised, 'call for help." Lakeview Youth Dies As Auto Leaves Road Lakeview-(DPD- Milton Earl Loper, 22, was killed late Monday on a private road 10 miles north of Lakeview, state police said, when he tried to pass another car on the snow-covered road. His car went out of control, left the highway and struck a large stump-.. Harold. K. Cartwright, rid ing with Loper, was hospital ized with undetermined in juries. Two others in the Lo per car, Henry Teet, 19, and Carol HcCormick, 20, appar ently were unhurt. AH were from Lakeview. 7,000 Men Called For Military Duty Washington-flJPD- The Army has issued a call -for 7,000 draftees in April the lowest number since late 1957. : The new call was 1,000 men below the March figure and 2,000 below January and February totals. The last time as few as 7,000 men were drafted was in the October December period of 1957. The reduced April call re sults in part from manpower; slashes imposed on the Army. It is cutting from its Dec. 31, 1958, strength of 890,769 men to 870,000 by next June 30. ' MAIL TRIBUNE, Medford, Oregon, Tuesday, February 17, 1959 3 Tualatin River Water Rights Aired Hillsboro (UPD Hearines opened here today on Tuala tin river water rights, which are in conflict between Oswe go residents and upstream water users. George V. Naderman, as sistant state engineer in charge of adjudication, said the hearing may last several days. He said the water at issue starts its course on the east slopes of the Coast range and empties into the Willamette river. Oswego interests claim a right for 91.5 cubic feet per second. The Tualatin Valley Water Improvement District wants more water for up stream use. . Alturas Moulding Mill Sold To Roseburg Firm Alturas, Calif. - (DPD - B. M. Smith today announced the sale of the Alturas Molding and Box company to William Wielder and Associates of Roseburg, Ore. The amount was not disclosed. 4-H Club News Reese 'Creek Renegades A meeting of the Reese Creek Renegades was held at the home of Mr. and Mrs. Bernard Mattheisen Feb. 10. We discussed the model meeting which will be held on Mar. . 2, at the Eagle Point Grange hall. We also discussed the window display for National 4-H club week. The club was informed of a meeting of all Eagle Point leaders that would help in planning a community fair in July and other club events. We enrolled Dennis Phillips in our club, he will have beef as his project. The next meeting will be at the home of Mr. and Mrs. John Esp Feb. 24. The Phoenix Knitting Club The Phoenix Knitting club met at the home of Mrs.'Jean ette Grove, Fern Valley rd., Medford, Feb. 4. Refreshments were served by Bonnie Sim monds. The next meeting will be Feb. 18. Marilyn Kantor, Reporter. Why Be Priced and Sized Out of the Medium Price Market? Drive the Compact Luxury Car 270 EE AMBASSADOR T8 The new Ambassador is America's compact luxury car easiest to park, garage and handle in traffic. And it costs far less than other medium-priced cars to buy and operate. With the most favorable power-to-weight ratio in the medium price field, the 270-Horsepower Ambassador V-8 offers top performance with outstanding V-8 economy. See American Motors' finest car at your Rambler dealer now. Test Our Best ... AMBASSADOR t-8 by Rambler ...finest car ever priced so close to the lowest Luncheon Set Central Point A luncheon meeting at Pings Garden will be held Wednesday, February 18, by Nevita Past Matrons' club. Luncheon will be served at 1 p.m. Grange News... Shady Cove Grange The Shady Cove Grange met Saturday at the Shady Cove school with Master Ed Houston presiding. Past Master Phil Motsen- bacher installed the following officers, Johnny Miner, gate keeper; Reed McKay, assist ant steward; Nancy McKay, i lady assistant steward. Degrees were conferred on I George E. Bush and Paavo Saari. Committee chairman ap pointed were: legislative, Ed gar Vanderlip; agrriculture, T. M. Littlefield; garden club, Sara Stother; 4-H, Anna Beryl Kee; reception, Osa Deister and Nanny McKay; school, Thelma Reining; relief, Ola Houston, Nanny McKay and Linda Miner; insurance and history, Cecil Kee; sales slips, Isabel Wanderlic; ways and means, Edwin Stother, Ray Deister, Johnny Miner; HEC, Ola Houston; Rogue Valley Water resources, Edward Houston. . A special social and busi ness meeting of the officers of the Grange was to meet at the Edwin Stother home Fri day to plan the year's activi ties. ' . Lecturer Delia Littlefield told of the" state ' lecturers school to be held in Ashland Feb. 17 and 18. Edgar Vanderlip was in charge of the lecturers pro gram. In the form of a mock wedding, Mr. and Mrs. Phil Motsenbacher were presented their 25-year pins and certifi cates as members of the Grange. , . . There was 100 per cent of ficers attendance. F. Davis of Eagle Point was a visitor. Mr. and Mrs. Edgar Van derlip and Mr. and Mrs. Wal ter Cross were on the serv ing committee. The theme was Valentine with a wedding cake at the Motsenbacher's table. The Motsenbacher's also re ceived a gift from the Grange. The HEC met at the Cecil Kee home on Crater Lake highway with Mrs. Ed Hous ton presiding. The club projects of the year are to assist the Shady Cove Garden club to clean and replant flower beds along the highway, plant shrubs at the Shady Cove school, aid child guidance, clinic, state canning project and national sewing contest. Central Point Grange Central Point Grange will meet Friday, Feb. 20, at 8 p.m. The lecturer's program will be handled by Mrs. O. T. Wilson, chairman of Group S through Z. This will be the1 first Grange visitation night. All ladies attending are asked to bring either ' sandwiches or cookies. The Centennial dinner on Feb. 14 was a success, and the Grange expresses their sincere thanks to all those who in any way assisted. Eudora Bohnert, Grange Reporter With only about 6 per cent of the world's population, the United States has an estimat ed 75 per cent of the world's total motor vehicles. Sumatra has a population of about 11 million persons con tained . within an area of about 183,000 square miles. LEA MOTORS, Bartlett at 5th St., Medford Improve your home with MIRRORS All Sizes in Stock Phone SP 3-3613 GLASS CO. 303 North Bartlett SELBY Something To Crow About! PRE-SEASON We bought a large quantity of power mowers in Chi cago, direct from the manufacturer, in the Winter! We bought at Very Special "Off Season" Prices and are passing the Savings on to you in, this Pre-Season Sale! These are Quality Mowers with Full Horsepower to do the job. Compare Horsepower and Compare Prices. 21" Pincor Self Propelled mmm NuTOB 3 h.p., 4-eycle motor, all steel mower deck. Lift the handle, the mower moves forward, lower the handle, the mower stops, lock the handle and it becomes free wheeling. Remote Controls on the handle. No bending to start, run or stop. Recoil starter, no ropes to fuss with. Cutting Height adjustable from 1 Vi" to 23A". Blade, one piece austeurized alloy steel. PRE-SEASON SALE PRICE w5 w 3 $5 Down, $8 Month Non Self Propelled Model 3 h.p. $cft95 MOTOR 7 25" PINCOR ROTARY MOWER Cj i" 0n,y $5-00 3) DOWN 3 Horsepower MOTOR 18" Pincor Self Propelled Reel Type Mower 2 h.p., 4-cycle engine with recoil starter.-. 95 $5.00 Down All mowers in factory cartons. We will assemble, oil and gas the motor for $1.00 at the time of delivery or when you are ready to use the mower in the spring. Buy Now . . . SAVE NOW! ' gl .SAVE " jF7L& , ' N0WI ' .f2 K . Stocks' J2 Jj will Nor' Pm-. JT IL i Last Q( ( At These i M 1 21 INCH REEL MOWER $85 As Illustrated $5.00 Down Buy Your Power Mower Where You Can Get Good Service In The Years Ahead. Our Trained Mechanics And Drive-in Parking Is Your Assurance Of Good, Convenient Service When You Need It! STORES 112 South Riverside
