Women Can't Be Pushed
Says Sales Psychologist
By PATRICIA McCORMACK
Uniled Press International
New York -(CPD- Chalk up
one for our side:
A psychologist male claims
that women are not the stub
born, obstinate creatures men
think they are.
It's just that women can't
be pushed, said Dr. Daniel
Brower in the current issue
of "The American Salesman."
Psychologically, he said,
there are subtle ways of mak
ing a woman say "yes" to a
sales talk even though most
"are conditioned to say no'
at first."
There are three basic ele
ments to consider in selling
women: Submissiveness, dom
inance and essential immatur
ity," Brower said. "No one
outside an institution is a
pure example of one type or
another."
' The submissive woman, ac
cording to Brower, needs en
couragement, since "she
won't make her own deci
sions." Fatherly Approach
. To sell this type, he sug
gests a fatherly approach - a
mixture of soft and gentle
words, plus patience. .
"Help her to make deci
sions, don't push her into
making them," he said.
The domineering woman,
according to the psychologist,
brings out the worst in a man,
he said:
"Most men feel the urge to
bull their way ahead and
mow her down. This is al
most guaranteed to lose a sale.
With a woman like this, the
approach must be more diplo
matic. "Use what we call the car
thartic approach. She'll wear
herself down and save you
the trouble. Cajole her a lit
tle. She may want to see what
you're going to do about her
objections.
"You've got to match her
verbally and intellectually.
There's almost an aspect of a
pleasant tug-of-war about it."
The essentially immature
type, according to Brower,
may be somewhat neurotic.
She's the hardest to get to say
"yes" because of her inner
turmoil, he said.
Timing Brings Sale
He views this type as a
combination of the submis
sive and domineering type.
The approach, as he put it:
"Let her talk until you get
your bearings. She is never
normal; she is always rushing
past it. It is wiser, therefore,
to sell her when the aggres
sive climb has reached its
peak. For a while she has then
overcome her inner struggles
and is more reasonable to deal
with.
"If you miss this peak - or
don't, recognize it until too
late let her go on talking
until she gets down to the low
point."
In his analysis, the psychol
ogist doesn't say a word
about a fourth type - the
woman who says: "Hello . . .
no! . . . goodbye."
She hasn't vanished from
the American scene, has she?
Hotel's Executive Chef
Describes Gourmet Meal
By MARGUERITE DAVIS
United Press International
. Chicago-(UPD-The ideal diner
sips no more than one cock
tail before dinner, according
to Chef John Kaufmann, and
shares a split of wine with his
companion during a 2li hour
gourmet meal.
. Kaufmann is executive
chef at the Drake hotel, Chi
cago, and an enthusiastic sup
porter of the Drake's Mon
day night "gourmet dinner"
served at $9.50 per person.
This exotic feast includes
an appetizer, soup, entree,
vegetable, salad, dessert and
wines, and requires at least
the 2'i hours Kauffman
recommends.
, Recipes for gourmet din
ners are chosen from entries
submitted by the 132 chefs
and cooks in the Drake kitch
en, with a food editor, a Chi
cago gourmet and a hotel rep
resentative doing the judging.
"Boast Boneless Saddle of
Lamb, Sultan Ben." concoct
ed by Jack Riger, 29-year-old
assistant chef, won the last
contest and a $100 savings
bond for its author.
The lamb was boned, rolled
and stuffed with chutney,
then buttered and roasted. It
was served with, a slice of
broiled eggplant topped with
chutney, and a tomato stuffed
with mushrooms and onion.
1 For garnish " there - were
white seedless grapes
poached in Sauterne wine
and served in a scalloped
orange basket, and slices of
sauteed sweet potato stuffed
with a puree of chestnut and
maple syrup.
Chablis, vintage .1955, will
be served with this when it
appears as the entree on a
gourmet dinner.
Other courses are chosen
with equal care.
A recent menu began with
clams on the half shell,
served on chopped spinach
with Hollandaise sauce and
accompanied by Livermore
Grey Riesling wine. Consom
me garnished with celery,
truffles and mushrooms fol
lowed.
The main dish that night
was "Tournedos Gold Coast,"
tenderloin of beef sand
wiched between slices of
goose liver, dipped in batter,
deep fried and served with
truffle sauces. Potatoes with
Roquefort . cheese, a salad of
lettuce, tomatoes, artichokes j
and anchovy filets, and beau
jolais Chateau de ' Lacarelle
wine completed the course.
Diners who still could man
age it were served flaming
baked apple stuffed with
mincemeat.
Square Dancing
Class Still Open
Registration i s still open
for a class in beginning
square dancing which is be
ing held at Thurston School
of Dancing on Stewart ave
nue., Medford. '
Persons interested in tak
ing the course may contact
Byron (Buzz) Dibble, SPring
3-6355, or call the school. Mr.
Dibble is instructor for the
course.
NewJyweds Visit
Medford Couple
Mr. and Mrs. Frank M.
Yoakum have arrived in Med
ford to visit Mr. Yoakum's
parents, Mr. and Mrs. Alva I.
Yoakum, 309 West Jackson
street. The visitors are newly
weds, their wedding having
taken place January 17 in
Chapel of the Wedding Bells,
Bellflower, Calif.
Mrs. Yoakum is the former
Jane Maxine Dixon, daugh
ter of "Mr. and Mrs. Douglas
D. Dixon, Lakewood, Calif.
The visitors arrived Sunday
and will be here several days.
Mr. Yoakum is to report for
duty with the United States
Navy in the near future.
Centennial Event
Set in Butte Falls
Butte Falls-Butte Falls
Grange will hold a Centennial
dinner Saturday, February 21
at 6:30 p.m. in the Butte Falls
High school auditorium. The
meal will be potluck accord
ing to Earl Dean, master, and
the public is invited to at
tend. The program will include
music, Oregon history, games
and dancing.
Centennial dress is encour
aged, but not required, ' the
committee states.
Card Party
The auxiliary to Crater
Lake Aerie, Fraternal Order
Lawe aerie, Franternal Order
of Eagles, will hold a public
card party Wednesday, Febru
ary 18, at the lodge hall. Des
sert will be served at 1 p.m.
Mrs. Jessie Wagner is chair
Calendar
Calendar notices and news for
the society secUon of The Mail
Tribune most be submitted in
writine and deadline for the Sun
day edition ts 1 p.m Friday. Dead
line for the weekly calendar is 9
a.m of the day for publication ana
for week day lews is 5 p-m. the
day before publication.
Tuesday:
7:30 p.m.-Chapter BE of
PEO Sisterhood, home of Mrs.
F. Wilson Wait, 220 Vancou
ver ave.
7:30 p.m.-Joyce Smith cir
cle, Eastwood Baptist church,
home of Mrs. Virgie Garner,
15 Tripp st.
8 p.m.-Rogue Valley Hand
weavers Guild, home of Mr.
and Mrs. Earl Bradfish, 220
Bradford Way.
8 p.m. - Woman's Guild,
Zion Lutheran church, circles:
Miriam, home of Mrs. Ryder
Berg, 733 Dakota St.; Mary,
home of Mrs. James Wicker,
809 Adams lane; Lydia, home
of Mrs. Hans Edwardsen, 211
Summit st.
Wednesday:
9:45 a.m.-League of Women
Voters, morning study unit,
home of Mrs. David Boals, 34
Glen Oak court.
11 a.m.-Townsend Harmony
auxiliary, Carpenters hall,
123 2 West Main st.
12 "noon Reames Social
club. Medford Masonic hall.
1 p.m.-Chapter CG of PEO
Sisterhood, home of Mrs. R,
J. O'Sullivan, 518 North Bar-
neburg rd.
1 p.m.-Chapter CP of PEO
Sisterhood, home of Mrs. G
R. Polski, 1501 Lenora dr.
1:30 p.m. - Contemporary
Book club,, with Mrs. Alia
Smith, Black Oak dr.
Telephone Use Increases
With Color Instruments
By CLAIRE COX
United Press International
New York -ftPD- Now that
the idea of two cars in every
garage has been accepted as a
symbol of success, the Bell
System is pressing for three
telephones in every home as
a way to expand the economy.
Colored telephones may
help do the trick, Bell System
officials believe.
When colored phones were
introduced in 1954, there
were about 52,000,000 somber
black ones in use across the
country.
Since then, housewives and
businessmen have been order
ing phones in decorator hues
ranging" from white ,to cherry
red at such a rate that 6,000,-
000 of them are jangling away
in homes, hotels and offices.
Not only are they pleasant
to look at, a spokesman said,
but they encourage the use of
the gift of gab.
Color Encourages
Something seems to come
over a person when his eye
lights on a , colored phone,
whether in home, hotel or of
fice. He just can't resist pick
ing up the receiver and ring
ing someone up. '
This is just as true of men
as women. .
That makes the telephone
companies very happy. Every
telephone ring is like the mu
sic of a cash register to them.
A recent survey was made
in a hotel in which some
rooms had traditional black
phones and others, colored.
Guests made nearly 20 per
cent more calls on the colored
phones.
"Color has helped take the
phone out of its hiding place"
a Bell spokesman said. "The
result is that the phone is in
view more readily, more of
ten, and we are stimulated to
make more calls."
The National Society of In
terior Designers was so im
pressed with colored phones
that it gave the Bell Tele
phone System its 1958 award
for the most outstanding con
tribution to interior decorat
ing of the year.
Match Furniture
Decorators match phones to
draperies, chairs, lampshades,
and other furnishings. Event
ually, telephone wires will be
hidden as electric wiring is. ,
Bell officials say it will be
sometime before the three-phone6-per-family
concept is
established, however. But the
two-telephone idea has made
much progress.
In homes with one phone,
living room, dining room,
hall and kitchen are favorite
places for installation in
that order, surveys showed.
In multiple-phone homes,
the bedroom is . the favorite
site for the second phone.
Plug-in phones, which can be
moved from room to room,
also are becoming popular.
The Yale & Towne Manu
facturing Co., makers of locks
and safes, gave the telephoned
companies a big boost with an
appeal for a telephone at I
every bedside.
'When threatened by dan
ger," the locksmiths advised,
'call for help."
Lakeview Youth Dies
As Auto Leaves Road
Lakeview-(DPD- Milton Earl
Loper, 22, was killed late
Monday on a private road 10
miles north of Lakeview,
state police said, when he
tried to pass another car on
the snow-covered road. His
car went out of control, left
the highway and struck a
large stump-..
Harold. K. Cartwright, rid
ing with Loper, was hospital
ized with undetermined in
juries. Two others in the Lo
per car, Henry Teet, 19, and
Carol HcCormick, 20, appar
ently were unhurt. AH were
from Lakeview.
7,000 Men Called
For Military Duty
Washington-flJPD- The Army
has issued a call -for 7,000
draftees in April the lowest
number since late 1957.
: The new call was 1,000
men below the March figure
and 2,000 below January and
February totals. The last time
as few as 7,000 men were
drafted was in the October
December period of 1957.
The reduced April call re
sults in part from manpower;
slashes imposed on the Army.
It is cutting from its Dec. 31,
1958, strength of 890,769 men
to 870,000 by next June 30. '
MAIL TRIBUNE, Medford, Oregon, Tuesday, February 17, 1959 3
Tualatin River Water Rights Aired
Hillsboro (UPD Hearines
opened here today on Tuala
tin river water rights, which
are in conflict between Oswe
go residents and upstream
water users.
George V. Naderman, as
sistant state engineer in
charge of adjudication, said
the hearing may last several
days.
He said the water at issue
starts its course on the east
slopes of the Coast range and
empties into the Willamette
river.
Oswego interests claim a
right for 91.5 cubic feet per
second. The Tualatin Valley
Water Improvement District
wants more water for up
stream use. .
Alturas Moulding Mill
Sold To Roseburg Firm
Alturas, Calif. - (DPD - B. M.
Smith today announced the
sale of the Alturas Molding
and Box company to William
Wielder and Associates of
Roseburg, Ore. The amount
was not disclosed.
4-H Club News
Reese 'Creek Renegades
A meeting of the Reese
Creek Renegades was held at
the home of Mr. and Mrs.
Bernard Mattheisen Feb. 10.
We discussed the model
meeting which will be held
on Mar. . 2, at the Eagle
Point Grange hall. We also
discussed the window display
for National 4-H club week.
The club was informed of a
meeting of all Eagle Point
leaders that would help in
planning a community fair in
July and other club events.
We enrolled Dennis Phillips
in our club, he will have beef
as his project.
The next meeting will be
at the home of Mr. and Mrs.
John Esp Feb. 24.
The Phoenix Knitting Club
The Phoenix Knitting club
met at the home of Mrs.'Jean
ette Grove, Fern Valley rd.,
Medford, Feb. 4. Refreshments
were served by Bonnie Sim
monds. The next meeting will be
Feb. 18.
Marilyn Kantor,
Reporter.
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Luncheon Set
Central Point A luncheon
meeting at Pings Garden will
be held Wednesday, February
18, by Nevita Past Matrons'
club. Luncheon will be served
at 1 p.m.
Grange News...
Shady Cove Grange
The Shady Cove Grange
met Saturday at the Shady
Cove school with Master Ed
Houston presiding.
Past Master Phil Motsen-
bacher installed the following
officers, Johnny Miner, gate
keeper; Reed McKay, assist
ant steward; Nancy McKay, i
lady assistant steward.
Degrees were conferred on I
George E. Bush and Paavo
Saari.
Committee chairman ap
pointed were: legislative, Ed
gar Vanderlip; agrriculture,
T. M. Littlefield; garden club,
Sara Stother; 4-H, Anna Beryl
Kee; reception, Osa Deister
and Nanny McKay; school,
Thelma Reining; relief, Ola
Houston, Nanny McKay and
Linda Miner; insurance and
history, Cecil Kee; sales slips,
Isabel Wanderlic; ways and
means, Edwin Stother, Ray
Deister, Johnny Miner; HEC,
Ola Houston; Rogue Valley
Water resources, Edward
Houston. .
A special social and busi
ness meeting of the officers of
the Grange was to meet at
the Edwin Stother home Fri
day to plan the year's activi
ties. ' .
Lecturer Delia Littlefield
told of the" state ' lecturers
school to be held in Ashland
Feb. 17 and 18.
Edgar Vanderlip was in
charge of the lecturers pro
gram. In the form of a mock
wedding, Mr. and Mrs. Phil
Motsenbacher were presented
their 25-year pins and certifi
cates as members of the
Grange. , . .
There was 100 per cent of
ficers attendance. F. Davis of
Eagle Point was a visitor.
Mr. and Mrs. Edgar Van
derlip and Mr. and Mrs. Wal
ter Cross were on the serv
ing committee.
The theme was Valentine
with a wedding cake at the
Motsenbacher's table.
The Motsenbacher's also re
ceived a gift from the Grange.
The HEC met at the Cecil
Kee home on Crater Lake
highway with Mrs. Ed Hous
ton presiding.
The club projects of the
year are to assist the Shady
Cove Garden club to clean
and replant flower beds along
the highway, plant shrubs at
the Shady Cove school, aid
child guidance, clinic, state
canning project and national
sewing contest.
Central Point Grange
Central Point Grange will
meet Friday, Feb. 20, at 8
p.m. The lecturer's program
will be handled by Mrs. O. T.
Wilson, chairman of Group S
through Z.
This will be the1 first
Grange visitation night. All
ladies attending are asked to
bring either ' sandwiches or
cookies.
The Centennial dinner on
Feb. 14 was a success, and
the Grange expresses their
sincere thanks to all those
who in any way assisted.
Eudora Bohnert,
Grange Reporter
With only about 6 per cent
of the world's population, the
United States has an estimat
ed 75 per cent of the world's
total motor vehicles.
Sumatra has a population of
about 11 million persons con
tained . within an area of
about 183,000 square miles.
LEA MOTORS, Bartlett at 5th St., Medford
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MOTOR 7
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at the time of delivery or when you are
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