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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Feb. 1, 1959)
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Safe (or roans and old. Get Orate at dnwalst, Peal better fait. mLJ? Your Own Boss by Howard Earle You can be your own boss if you have the gumption and abil ity to work at it! It doesn't take genius. It requires only a minimum of capital, some times none, especially where about . the only requisites are initiative and the know-how to do something for others who would rather not do it for themselves. In Los Angeles a man cleared -more than $1,200 in two months simply by standing in line in the Traffic Bureau to pay other people's traffic tickets. The violators gave him their fines, plus $1 for each ticket he paid. In a Chicago suburb, Bob felt dis gruntled at the world and himself. Writing TV news scripts had become a bo re some chore because he always had wanted to build things. He had remodeled his own home and done similar work for his neighbors. Bob circulated word that he was available for general contract work, and placed a small ad in the com munity newspaper. Soon he was busy figuring bids for remodeling rooms, building carports, garages, sleeping porches, and finally houses. Today he is making a comfortable living and is happy in his work. This is not an isolated case. No where in business does the law of supply and demand operate with such sensitivity and elasticity as in the "fairyland" of service. Since 1948 consumer spending for services has risen more than 73 percent, almost twice the increase in spending for goods and consider ably above the 53 percent increase in disposable income. Last year service spending by consumers topped $100 billion! Service industries keep the con sumer alive, groom and entertain him. They heat, light, paint, and repair his abode. They launder and fumigate his belongings, manicure Family Weekly. February 1, 1S9 his pets, tend his lawn and garden, repair his automobile, beautify his wife and lessen her chores. They also staff, publicize, and help to pro mote his business. Despite the vast responsibilities placed upon them, the service indus tries have no common bond with one another. They are a potpourri whose only commodities are labor, wisdom, and the use of their goods. The phenomenal growth of these industries offers any enterprising individual the opportunity to be his own boss. About all the candidate need do is ask himself what service he wishes to render and whether he is qualified to perform it Fred, a Michigan City, Ind., plumber, wearied of working for a boss. He longed for escape so he moved to Michigan, set up shop as a "handy fix-it" man, and waited for business to come his way. He didn't have long to wait. "It's amazing how many things go wrong in homes even in small com munities," he says today. "I was kept busy almost from the first day I advertised in the local paper." A few years aco, Bill played a banjo and sang in nigl.i dubs in Schenectady, N. Y. The work was pleasant, but working most of the night and sleeping all day was no life for a family man. He thought for weeks about how to get out of the business that was rob bing him of his family life. One day his wife reminded him that he always wrote the band's newspaper advertisements and bro chures. "Why don't you start a small advertising agency?" she asked. The idea appealed to Bill He in serted a classified ad in a newspaper, announcing establishment of his ad vertising agency to handle small accounts. The ad brought more than $1,000 worth of business and started him in an enterprise that is still thriving today. During a period of unemployment a few years ago, a man came up with what he considered a novel idea. He went house-to-house offer ing to clean rugs and carpets for a nominal sum. Business expansion forced him to rent an abandoned building as a depot for cleaning the merchandise. He purchased a de livery truck and hired a driver, then hired helpers and taught them the business. The firm continued to ex pand until today it is world-wide. Few desire to increase their enter prises to such proportions. In a Southern city two girls went into the shoe-repair business. They lim ited their work to repairing heels because that is the only repair job they know, but they live comfort ably from the proceeds of their limited business. Outside the service field, oppor tunities also abound for the person with ideas. The master salesman al ways has the prerogative of decid ing where and how he will work. Manufacturers' representatives car ry the ball in introducing new prod ucts to the public and they too are free to choose the companies and products they will represent Promotion, public relations, com munications, as well as manufactur ing, all have room for newcomers with ideas. Such men are in enviable positions in that they can shape their own careers. . Whether you live in a small com munity or one of the major metro politan areas, opportunities abound for you to be your own boss. You may have the fertile brain that will speed the nation into another eco nomic revolution such as the auto mobile produced. Or you may find your richest returns simply by doing what you want to do the way you want to do it!
