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mLJ? Your Own Boss
by Howard Earle
You can be your own boss if you
have the gumption and abil
ity to work at it!
It doesn't take genius. It requires
only a minimum of capital, some
times none, especially where about
. the only requisites are initiative and
the know-how to do something for
others who would rather not do it
for themselves.
In Los Angeles a man cleared -more
than $1,200 in two months
simply by standing in line in the
Traffic Bureau to pay other people's
traffic tickets. The violators gave
him their fines, plus $1 for each
ticket he paid.
In a Chicago suburb, Bob felt dis
gruntled at the world and himself.
Writing TV news scripts had become
a bo re some chore because he always
had wanted to build things. He had
remodeled his own home and done
similar work for his neighbors.
Bob circulated word that he was
available for general contract work,
and placed a small ad in the com
munity newspaper. Soon he was
busy figuring bids for remodeling
rooms, building carports, garages,
sleeping porches, and finally houses.
Today he is making a comfortable
living and is happy in his work.
This is not an isolated case. No
where in business does the law of
supply and demand operate with
such sensitivity and elasticity as in
the "fairyland" of service.
Since 1948 consumer spending for
services has risen more than 73
percent, almost twice the increase
in spending for goods and consider
ably above the 53 percent increase
in disposable income. Last year
service spending by consumers
topped $100 billion!
Service industries keep the con
sumer alive, groom and entertain
him. They heat, light, paint, and
repair his abode. They launder and
fumigate his belongings, manicure
Family Weekly. February 1, 1S9
his pets, tend his lawn and garden,
repair his automobile, beautify his
wife and lessen her chores. They
also staff, publicize, and help to pro
mote his business.
Despite the vast responsibilities
placed upon them, the service indus
tries have no common bond with
one another. They are a potpourri
whose only commodities are labor,
wisdom, and the use of their goods.
The phenomenal growth of these
industries offers any enterprising
individual the opportunity to be his
own boss. About all the candidate
need do is ask himself what service
he wishes to render and whether
he is qualified to perform it
Fred, a Michigan City, Ind.,
plumber, wearied of working for a
boss. He longed for escape so he
moved to Michigan, set up shop as
a "handy fix-it" man, and waited
for business to come his way. He
didn't have long to wait.
"It's amazing how many things go
wrong in homes even in small com
munities," he says today. "I was
kept busy almost from the first day
I advertised in the local paper."
A few years aco, Bill played a
banjo and sang in nigl.i dubs
in Schenectady, N. Y. The
work was pleasant, but working
most of the night and sleeping all
day was no life for a family man.
He thought for weeks about how to
get out of the business that was rob
bing him of his family life.
One day his wife reminded him
that he always wrote the band's
newspaper advertisements and bro
chures. "Why don't you start a small
advertising agency?" she asked.
The idea appealed to Bill He in
serted a classified ad in a newspaper,
announcing establishment of his ad
vertising agency to handle small
accounts. The ad brought more than
$1,000 worth of business and started
him in an enterprise that is still
thriving today.
During a period of unemployment
a few years ago, a man came up
with what he considered a novel
idea. He went house-to-house offer
ing to clean rugs and carpets for a
nominal sum. Business expansion
forced him to rent an abandoned
building as a depot for cleaning the
merchandise. He purchased a de
livery truck and hired a driver, then
hired helpers and taught them the
business. The firm continued to ex
pand until today it is world-wide.
Few desire to increase their enter
prises to such proportions. In a
Southern city two girls went into
the shoe-repair business. They lim
ited their work to repairing heels
because that is the only repair job
they know, but they live comfort
ably from the proceeds of their
limited business.
Outside the service field, oppor
tunities also abound for the person
with ideas. The master salesman al
ways has the prerogative of decid
ing where and how he will work.
Manufacturers' representatives car
ry the ball in introducing new prod
ucts to the public and they too are
free to choose the companies and
products they will represent
Promotion, public relations, com
munications, as well as manufactur
ing, all have room for newcomers
with ideas. Such men are in enviable
positions in that they can shape
their own careers.
. Whether you live in a small com
munity or one of the major metro
politan areas, opportunities abound
for you to be your own boss. You
may have the fertile brain that will
speed the nation into another eco
nomic revolution such as the auto
mobile produced. Or you may find
your richest returns simply by doing
what you want to do the way you
want to do it!