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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Oct. 2, 1958)
12A MAIL TRIBUNE, Medford, Oregon, Thursday, October 2, 1958 1 j'vtS- DELICACIES VIE-Rock lobster tails from South Africa vied with World's Fair cookies, Ozark hot apple cream. Golden Gate date bars, East Indian shrimp, West Coast fruits as foods editor ate and listened her way through the annual Newspaper Foods Editors' conference in New York. Feeding the Family By ZOLA VINCENT Food Editor New York-Foods editors of leading newspapers through out the United States with a light sprinkling of Canadian and Hawaiian editors have been meeting and eating their way through the annual con ference of newspaper foods editors. An annual event, this year's conference attracted 145 editors to the Waldorf Astoria in New York where 41 foods industry leaders brought them up to date on what's going on in the. foods world. The event Is sponsored by American Association of Newspaper Rep resentatives who said at the opening ses sion that daily newspaper circulation in the United States has reached an all time high of 58,600,000 with Messrs. Gallup and Sindling er reporting that "on a typ ical day (in September) 101 million Americans read a dai ly newspaper." It seems that this is 65 million more than read magazines, 34 million more than listen to radio and 22 million more than watch television. Stag Hit on Agenda Pre- Conference activities included seeing the stage hit, "Say, Darling," followed by a midnight champagne supper party at Sardi's with a mere 17 delectable buffet supper items. Conference guests were greeted early in the morning by Florida Citrus Commission who served their favorite beverage which hap pens also to be well thought of in our part of the country. A reception hosted by Pep peridge Farms offered many perfect party foods including a World's Fair cookie garner er from Belgium. This recipe is given elsewhere in our columns today. Thanksgiving and Christ mas came early to foods edi tors at a holiday dinner given by Campbell Soup Company who threw a dessert spot light on two new individual dessert pies, pumpkin and mince. It was reported that cooking with condensed soup is a growing trend with up ward of 50 per cent of the condensed cream of mush room soup sold being used in cooking. Should Aid Readers At an elaborate breakfast, American Institute of Baking presented Dr. Bess Sondel, lecturer in communications, who urged foods editors to do more than merely inform. She said that we should also "aid readers in their strivings of fulfillment of their de sires." We're working on this. Recipe-minded reporters ap proved an assortment of Toast Tempters which are achieved by filling a pair of trimmed bread slices with assorted sweet mixtures, brushing with melted butter and toast- tog- , . Noontime found us lunch ing at the Biltmore with the Borden Company where we were introduced to two new products "soon to appear in our markets; Borden's In stant Super Starlac an im provement on its predecessor, Instant Starlac; a "quicker than instant" nonfat dry milk; and Instant Whipped Potatoes, declared to be the result of a century of experi ence in dehydration and con venience foods. The new po tatoes are unique in that they are the first and only ready-to-use whipped potatoes in flake form on the consumer market, certain to dissolve instantly into light, fluffy whipped potatoes. Beamed With Pride West coast foods editors beamed with pride as United Fresh Fruit and Vegetable Association chose our pears, citrus fruits, cantaloupes and lettuce to dramatically illus trate a color film titled "Fresb for Health." Allan T. Rains, executive vice presi dent of the Association, as serted that 30 million tons of fregh. fruit and vegetables arc consumed annually in the United States, with about 25 per cent of the consumer dollar going into the fresh product. He urged foods edi tors to urge consumers to eat more "protective" foods with the good nutritive values found in fresh pro duce. Late afternoon found foods bits and bites, sandwiches and canapes with the Best Foods, Inc., who noted an increas ing need for "Five o'clock foods" as teen-agers as well as oldsters assemble for late afternoon beverage, food and conversation. We'll pass some of these recipes on to you at a later date. Evening food news excite ment came with dinner in the Waldorf's Starlight Roof, when the H. J. Heinz Com pany introduced a concen trated tomato juice which needs no refrigeration; can be used as a beverage, sauce or paste. The consumer just adds three cans cold water to a Vi ounce can of the con centrate, shakes and chills or otherwise uses. The new pro duct comes -from a plant near Tracy, California, where the tomatoes are grown and pro cessed. International Favorites Heralded as offering "a world of good eating" party, editors sampled international favorites prepared with the concentrate. On the menu were Beef and Kidney Pie, a specialty of Australia; Ravi oli, an Italian pasta; Bouil labaisse, a hearty seafood chowder from France; a South American salad with a tomato dressing; and other equally tempting dishes. Came the dawn. Breakfast guests of Ralston Purina were treated to a mighty fancy Ozark breakfast that in cluded such delights as crispy, golden Ozark trout and 13 other delectables. A new bite size shredded corn biscuit soon will join the Ralston family of rice and what bis cuits, and pretty soon they'll all be housed in a new cereal package that will open with a mere pull of the flap. Second To Peas Frozen Potato Products In stitute reported that Ameri cans consumed 213 million pounds of frozen potatoes last year, second only to green peas in frozen vegetable ton nage. Regarded as unfreez able seven years ago, potato processors now offer con- Court Records DISTRICT COURT Ruth Li. Watkins. no operator's license. 55. Robert O. Burns, failure to yield right of way. $15. Harry C. Smeader. overload. $205. Roy Merit Simmons, impeding traffic. S10. Clinton F. Ayres. overload. $173. Donald I. Penwell, overload, $65. Dwight Li. Edwards, overload, $30. Myron L. Hoffman, no operator's license, $10. , William E. Dalley Jr., overload, $89. Carl G. Dusenbury, Improperly light. $6. Howard L.Kusel, overload, $62. Richard E. Cox, no operator's license, $5. Robert B. Hunnicut, drunk on highway, S30. Dennis D. Dwyer, no operator's license, $5. CIRCUIT COURT Janice N. Boyd vs. Dennis Boyd, divorce complaint. Virgil L,. Troy Nix vs. Mildred B. Nix. divorce complaint Mattie I. Birk, vs. Edward L,. Birk. divorce complaint. William L,. Hobbs vs. Vivian Lee Hobbs, divorce decree. Vona May Casey vs. Vernon Ray Casey, divorce complaint. MARRIAGE LICENSE Walter Edmond Brown, 536 Put man St.. Medford, and Lorena Elaine Metcalf, 1558 Stewart ave., Medford. RECOGNIZES NEW STATE Accra, Ghana -filPD Ghana has become the first nation to extend diplomatic recogni tion to the new independent state of Guinea, its African neighbor . which chose inde pendence rather' than mem bership in a French commun ity in Sunday's referendum on Premier Charles de Gaul le's new constitution for France. ( sumers a choice of frozen po tato products that include the French fry, diced, patties, mashed or whipped, puffs and a variety of specialty dishes. Leader of all varieties is, of course, the French fry. Noontime and foods editors joined the excited throng in the grand ballroom of the Waldorf for the awarding of top prizes in Pillsbury's 10th Grand National Bake-Off. As the world knows long before this, the grand prize of $25, 000 went to a homemaker of Deleaware, .Ohio, for her "Spicy Apple Twists." Our special interest at this function was a young man from San Francisco, Gregory J. Patent Jr., who was 2nd prize winner in the "Juniors" division with his recipe for Golden Gate Dessert Bars. . . and here is the recipe as we approach the evening of the second day of the 6 day con- ference. More anon. Golden Gate Dessert Bars 2V2 cups cooked, drained apricots 3A cup sugar Va cup apricot juice 2 cups sifted- all purpose flour 1 teaspoon salt J4 teaspoon soda 3A cup butter or margarine 1 cup sugar IV2 cups chopped shredded (or flaked) coconut Ji cup walnuts, chopped Mix t o g et h e r apricots sugar and apricot juice. Cook over medium heat about five minutes until slightly thick ened. Remove from heat and cool. Sift together flour, salt and soda. Cream butter; gradual ly add sugar, creaming well. Blend in dry ingredients to form crumb mixture. Stir in coconut and walnuts. Press three cups of crumbs in bottom and half way up sides of greased 13x9x2 inch pan. Bake in moderately hot oven, 400 degrees, 10 min utes. Remove from oven and spread appricot mixture over par ti ally ba ked crust. Sprinkle with remain ing crumbs. Return to oven; bake 20 to 25 minutes longer until light golden brown. Cool; cut into bars! Serve with whip ped cream if desired. Makes about two dozen. rgnMsj 1 mr iimri mi 1 1 iTsTjssswmf ' " 11 "t J 1 ' the only Kibbled with 6 FLAVORS, 6 COLORS! meat, liver, milk, fish, vegetable, chicken only Kibbled that's slow-baked for quicker mixing with liquids. Only Kibbled that's kennel-tested for complete nutrition. Buy Friskies Kibbled today-It's another complete 21 122 Trom arnation LARGE SOLID n rwnnfri? ILLS U U lyJlLb I lit Red Radishes -And- Green Onions B n u N C H n 1 I U FRESH CRISP Parsnips FANCY LOCAL RED DELICIOUS 1 fl LOCAL SWEET SPANISH ONIONS LBL C "MEDFOItD'S FINEST MEATS SINCE 1940" SWIFT'S PREMIUM OVEN READY FANCY TURKEYS This Year's Crop Fresh Frozen 11 to 14 lbs. I 5!i to 7Vz lbs. Ml Boneless IdDDN ESGDAST SORRY WE SOLD OUT SO EARLY LAST WEEK CHOICE" EASTERN PORK mm pork- Sausage YOUR CHOICE OUR REGULAR SEASONING OR HOT!! 5)W Swift's Premium eners (Cello Pkg.) HUNTER'S SPECIAL! FILLET OF OCEAN FRESH SOLE NO WASTE 'O ''CHOICE" SWEET and TENDER BORDEN'S M ayonnaise "CIRCUS" BRAND ASSORTED SANDWICH C00Efl.ES- 2 Laf5(0c PURE APPLE GAL. DEL MONTE Pineapple - Grapefruit BLENDED JUICE 46-OZ. TINS B9e FRESH GROUND "CHOICE" 'BEEF w 1 pound 49c 3 pounds !.39 NALLEY'S LUMBERJACK SYRUP 5-LB. TIN 7 CHUNK STYLE 4 "STANDBY" LIGHT MEAT LARGE TINS SWANSON'S FROZEN CHICKEN HEARTS 31 -LB. PKGS. $ii00 WE WELCOME CHARGE ACCOUNTS ON APPROVED CREDIT AD PRICES EFFECTIVE THURSDAY 3:00 P.M. THRU SAT. 6:30 P.M. PHONE SP 2-7137 222 West Main - NEXT TO COPCO SHOP WEEK DAYS- --HE ARE CLOSED SUtMVS
