12A MAIL TRIBUNE, Medford, Oregon, Thursday, October 2, 1958
1 j'vtS-
DELICACIES VIE-Rock lobster tails from South Africa
vied with World's Fair cookies, Ozark hot apple cream.
Golden Gate date bars, East Indian shrimp, West Coast
fruits as foods editor ate and listened her way through the
annual Newspaper Foods Editors' conference in New York.
Feeding the Family
By ZOLA VINCENT
Food Editor
New York-Foods editors of
leading newspapers through
out the United States with a
light sprinkling of Canadian
and Hawaiian editors have
been meeting and eating their
way through the annual con
ference of newspaper foods
editors.
An annual event, this
year's conference attracted
145 editors to the Waldorf
Astoria in New York where
41 foods industry leaders
brought them up to date on
what's going on in the. foods
world.
The event Is sponsored by
American Association of
Newspaper Rep resentatives
who said at the opening ses
sion that daily newspaper
circulation in the United
States has reached an all time
high of 58,600,000 with
Messrs. Gallup and Sindling
er reporting that "on a typ
ical day (in September) 101
million Americans read a dai
ly newspaper." It seems that
this is 65 million more than
read magazines, 34 million
more than listen to radio and
22 million more than watch
television.
Stag Hit on Agenda
Pre- Conference activities
included seeing the stage hit,
"Say, Darling," followed by
a midnight champagne supper
party at Sardi's with a mere
17 delectable buffet supper
items. Conference guests
were greeted early in the
morning by Florida Citrus
Commission who served their
favorite beverage which hap
pens also to be well thought
of in our part of the country.
A reception hosted by Pep
peridge Farms offered many
perfect party foods including
a World's Fair cookie garner
er from Belgium. This recipe
is given elsewhere in our
columns today.
Thanksgiving and Christ
mas came early to foods edi
tors at a holiday dinner given
by Campbell Soup Company
who threw a dessert spot
light on two new individual
dessert pies, pumpkin and
mince. It was reported that
cooking with condensed soup
is a growing trend with up
ward of 50 per cent of the
condensed cream of mush
room soup sold being used
in cooking.
Should Aid Readers
At an elaborate breakfast,
American Institute of Baking
presented Dr. Bess Sondel,
lecturer in communications,
who urged foods editors to do
more than merely inform.
She said that we should also
"aid readers in their strivings
of fulfillment of their de
sires." We're working on this.
Recipe-minded reporters ap
proved an assortment of Toast
Tempters which are achieved
by filling a pair of trimmed
bread slices with assorted
sweet mixtures, brushing
with melted butter and toast-
tog- , .
Noontime found us lunch
ing at the Biltmore with the
Borden Company where we
were introduced to two new
products "soon to appear in
our markets; Borden's In
stant Super Starlac an im
provement on its predecessor,
Instant Starlac; a "quicker
than instant" nonfat dry
milk; and Instant Whipped
Potatoes, declared to be the
result of a century of experi
ence in dehydration and con
venience foods. The new po
tatoes are unique in that they
are the first and only ready-to-use
whipped potatoes in
flake form on the consumer
market, certain to dissolve
instantly into light, fluffy
whipped potatoes.
Beamed With Pride
West coast foods editors
beamed with pride as United
Fresh Fruit and Vegetable
Association chose our pears,
citrus fruits, cantaloupes and
lettuce to dramatically illus
trate a color film titled
"Fresb for Health." Allan T.
Rains, executive vice presi
dent of the Association, as
serted that 30 million tons
of fregh. fruit and vegetables
arc consumed annually in the
United States, with about 25
per cent of the consumer
dollar going into the fresh
product. He urged foods edi
tors to urge consumers to
eat more "protective" foods
with the good nutritive
values found in fresh pro
duce.
Late afternoon found foods
bits and bites, sandwiches and
canapes with the Best Foods,
Inc., who noted an increas
ing need for "Five o'clock
foods" as teen-agers as well as
oldsters assemble for late
afternoon beverage, food and
conversation. We'll pass some
of these recipes on to you
at a later date.
Evening food news excite
ment came with dinner in the
Waldorf's Starlight Roof,
when the H. J. Heinz Com
pany introduced a concen
trated tomato juice which
needs no refrigeration; can
be used as a beverage, sauce
or paste. The consumer just
adds three cans cold water to
a Vi ounce can of the con
centrate, shakes and chills or
otherwise uses. The new pro
duct comes -from a plant near
Tracy, California, where the
tomatoes are grown and pro
cessed. International Favorites
Heralded as offering "a
world of good eating" party,
editors sampled international
favorites prepared with the
concentrate. On the menu
were Beef and Kidney Pie, a
specialty of Australia; Ravi
oli, an Italian pasta; Bouil
labaisse, a hearty seafood
chowder from France; a
South American salad with
a tomato dressing; and other
equally tempting dishes.
Came the dawn. Breakfast
guests of Ralston Purina were
treated to a mighty fancy
Ozark breakfast that in
cluded such delights as crispy,
golden Ozark trout and 13
other delectables. A new bite
size shredded corn biscuit
soon will join the Ralston
family of rice and what bis
cuits, and pretty soon they'll
all be housed in a new cereal
package that will open with
a mere pull of the flap.
Second To Peas
Frozen Potato Products In
stitute reported that Ameri
cans consumed 213 million
pounds of frozen potatoes last
year, second only to green
peas in frozen vegetable ton
nage. Regarded as unfreez
able seven years ago, potato
processors now offer con-
Court Records
DISTRICT COURT
Ruth Li. Watkins. no operator's
license. 55.
Robert O. Burns, failure to yield
right of way. $15.
Harry C. Smeader. overload. $205.
Roy Merit Simmons, impeding
traffic. S10.
Clinton F. Ayres. overload. $173.
Donald I. Penwell, overload, $65.
Dwight Li. Edwards, overload,
$30.
Myron L. Hoffman, no operator's
license, $10. ,
William E. Dalley Jr., overload,
$89.
Carl G. Dusenbury, Improperly
light. $6.
Howard L.Kusel, overload, $62.
Richard E. Cox, no operator's
license, $5.
Robert B. Hunnicut, drunk on
highway, S30.
Dennis D. Dwyer, no operator's
license, $5.
CIRCUIT COURT
Janice N. Boyd vs. Dennis Boyd,
divorce complaint.
Virgil L,. Troy Nix vs. Mildred
B. Nix. divorce complaint
Mattie I. Birk, vs. Edward L,.
Birk. divorce complaint.
William L,. Hobbs vs. Vivian Lee
Hobbs, divorce decree.
Vona May Casey vs. Vernon Ray
Casey, divorce complaint.
MARRIAGE LICENSE
Walter Edmond Brown, 536 Put
man St.. Medford, and Lorena
Elaine Metcalf, 1558 Stewart ave.,
Medford.
RECOGNIZES NEW STATE
Accra, Ghana -filPD Ghana
has become the first nation
to extend diplomatic recogni
tion to the new independent
state of Guinea, its African
neighbor . which chose inde
pendence rather' than mem
bership in a French commun
ity in Sunday's referendum
on Premier Charles de Gaul
le's new constitution for
France.
(
sumers a choice of frozen po
tato products that include the
French fry, diced, patties,
mashed or whipped, puffs and
a variety of specialty dishes.
Leader of all varieties is, of
course, the French fry.
Noontime and foods editors
joined the excited throng in
the grand ballroom of the
Waldorf for the awarding of
top prizes in Pillsbury's 10th
Grand National Bake-Off. As
the world knows long before
this, the grand prize of $25,
000 went to a homemaker of
Deleaware, .Ohio, for her
"Spicy Apple Twists."
Our special interest at this
function was a young man
from San Francisco, Gregory
J. Patent Jr., who was 2nd
prize winner in the "Juniors"
division with his recipe for
Golden Gate Dessert Bars. . .
and here is the recipe as we
approach the evening of the
second day of the 6 day con-
ference. More anon.
Golden Gate Dessert Bars
2V2 cups cooked, drained
apricots
3A cup sugar
Va cup apricot juice
2 cups sifted- all purpose
flour
1 teaspoon salt
J4 teaspoon soda
3A cup butter or margarine
1 cup sugar
IV2 cups chopped shredded
(or flaked) coconut
Ji cup walnuts, chopped
Mix t o g et h e r apricots
sugar and apricot juice. Cook
over medium heat about five
minutes until slightly thick
ened. Remove from heat and
cool.
Sift together flour, salt and
soda. Cream butter; gradual
ly add sugar, creaming well.
Blend in dry ingredients to
form crumb mixture. Stir in
coconut and walnuts.
Press three cups of crumbs
in bottom and half way up
sides of greased 13x9x2 inch
pan. Bake in moderately hot
oven, 400 degrees, 10 min
utes. Remove from oven and
spread appricot mixture over
par ti ally ba ked crust.
Sprinkle with remain ing
crumbs. Return to oven; bake
20 to 25 minutes longer until
light golden brown. Cool; cut
into bars! Serve with whip
ped cream if desired. Makes
about two dozen.
rgnMsj 1 mr iimri mi 1 1 iTsTjssswmf ' " 11 "t
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the only
Kibbled with
6 FLAVORS,
6 COLORS!
meat, liver, milk,
fish, vegetable, chicken
only Kibbled that's
slow-baked for quicker
mixing with liquids.
Only Kibbled that's kennel-tested for
complete nutrition.
Buy Friskies Kibbled today-It's another complete
21 122 Trom arnation
LARGE SOLID
n rwnnfri?
ILLS U U lyJlLb
I lit
Red Radishes
-And-
Green Onions
B n
u
N
C
H
n
1 I U
FRESH CRISP
Parsnips
FANCY LOCAL
RED DELICIOUS
1 fl
LOCAL SWEET SPANISH
ONIONS
LBL C
"MEDFOItD'S FINEST MEATS
SINCE 1940"
SWIFT'S PREMIUM
OVEN READY FANCY TURKEYS
This Year's Crop Fresh Frozen
11 to 14 lbs. I 5!i to 7Vz lbs.
Ml
Boneless
IdDDN
ESGDAST
SORRY WE SOLD
OUT SO EARLY
LAST WEEK
CHOICE" EASTERN PORK
mm
pork-
Sausage
YOUR CHOICE
OUR REGULAR
SEASONING OR
HOT!!
5)W
Swift's
Premium
eners
(Cello Pkg.)
HUNTER'S SPECIAL!
FILLET
OF
OCEAN
FRESH
SOLE
NO WASTE
'O
''CHOICE"
SWEET
and
TENDER
BORDEN'S
M
ayonnaise
"CIRCUS" BRAND
ASSORTED
SANDWICH
C00Efl.ES-
2 Laf5(0c
PURE APPLE
GAL.
DEL MONTE
Pineapple - Grapefruit
BLENDED JUICE
46-OZ.
TINS
B9e
FRESH GROUND
"CHOICE"
'BEEF
w
1 pound 49c
3 pounds !.39
NALLEY'S
LUMBERJACK
SYRUP
5-LB. TIN
7
CHUNK
STYLE
4
"STANDBY" LIGHT MEAT
LARGE
TINS
SWANSON'S
FROZEN
CHICKEN
HEARTS
31 -LB.
PKGS.
$ii00
WE WELCOME
CHARGE ACCOUNTS
ON APPROVED
CREDIT
AD PRICES EFFECTIVE
THURSDAY 3:00 P.M.
THRU
SAT. 6:30 P.M.
PHONE SP 2-7137
222 West Main - NEXT TO COPCO
SHOP
WEEK DAYS-
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