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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (June 12, 1958)
o O o o Naticn'o McrcKants Turn To Variety of Gimmicks To Stimulafo Business Ne York (UPI) Wgtch out, Santa Claus. On your guard, Gen. T?u jillo Jr. When it comes to hnding out free gifts, retailers c oss the United States can jive you both competition. A United Press Internation al survey reveals that many mefchants are going in for some old-fashioned showman ship and new - fangled gim micks to woo the consumer and stimulate sales. Evjg) Plain Money TKey'reCgiving away stock ings and subway ftdes, Cadil lacs and cabin cruisers, lad ders and lubrication, and just plain iQney. Perhaps the most intriguing sales gimmick came up last week when the New York City Transit Authority an nounced a pjjSfi to let subway and bus riders get free rides for certain) soap coupons. Three coupons equal one free ride. This offer came shortly after manufacturers of jet airliners said they'll arrange for trade-ins on piston-powered jobs such as Boeing Strato cruisers and DC7s. Not to be outdone, a New York appliance dealer offered to swap television sets and appliances for odd lot shares of stock. He'll pay the cost of the stock transfer. Free Lubrication Automobile dealers also show the effects of the give away itch. A car dealer in De troit offers buyers free lubri cation service for the life of the car. Another auto dealer in Langshorne, Pa., dupli cates this offer and throws in a free dinner for two. A lucky customer in Dallas bought a new car and also received a boat, outboard motor and boat trailer for free. A paint store in Dallas gives away a free ladder to those who purchase enough paint to cover the house. 0 MARRIED OR NOT? Pierre de LaSalle shown follow ing his visit with actress-model Suzy Parker who was hos pitalized in St. Augustine, Fla., after an auto-train acci dent it which her father was killed. LaSalle denied re portsThat he is married to Miss Parker. Gold Hill Boy To Get National VFW Citation GoW Hill Willard Ver non Waterhouse of Gold Hill has been notified that he will receive a National citation from the Veterans of Foreign Wars, in recognition of his services to his school, Post, church and the community. Qualifications for the citation were based on scholastic abil ity, leadership, activities both school and community Ser vice. ' Willard, a graduating sen ior at Crater High, was among finalists competing for the 1958 Veterans of oForeign Wars Explorer Scholarship award, won by Gerald Lynn Eller of Stratton, Neb. The National committee of judges included John M. May-, hall, division sales manager of Anderson Prichard Oil corporation; Lewis P. An drews, architect; and J. T. Naylor, president of U n i t e d Telephone companies, all of Kansas City, Mo. The com mittee instructed John Math ieson. National director of Youth activities to notify Willard of their congratula tions to him because of his achievements. The judges stated that the accomplish ment shown in his records would be beneficial to him in securing jobs and college re quirements in the future. Among Graduates Willard was among the graduates at Crater High June 5. He hopes to attend Oregon State college this fill to study agriculture edu cation. He is a son of Mr. and Mrs. V. L. Waterhouse of Los Angeles, Calif. His interest in Scouting be gan when he was 13. He is a Life Scout and served as sen ipr crew leader for Explorer Post 43 the past year. The post is sponsored by Gold Hill VFW Post 7416. It has been largely through the ef forts , of Vaughn Whitmore that the Explorer Scouts were organized in Gold Hill, Willard said. The youth has resided in Gold Hill the past 10 years, He was carrier for the Ore- gonian here during his sixth, seventh and eighth grades and attended the local school. He has been employed by Norman Gail at Gail's Gold Hill market the past thre'e years. Willard has been a mem ber the past 15 months of the National Guard. flUlf ! All TOP flAHlA kP'lMl I 111, Il&3UIftLl Hi ft I SI I U firm V 1 at its smoothest ... made with Smirnoff wagon . v,rar feji, VODKA WITH (( Tx tin ZU ff' reatest name in IflimOfvODKA 19 1 100 Proif. DiJtiilii (ma fnia. Sti. Piiro SmiiBoff Fix. (Dii. if Hmbliii), Hartford. Can. The Family Council Fditnr't note: The Familv Council consists of a judce. a psychiatrist three clergymen, a newspaper editor, a women's editor and two writers. Eacn article is a summary or an actual report, xne amiiy muncu not give advice; it merely reports on problems that have been dealt with by responsible agencies and counselors. John K. My wife's shy ness handicaps my business. Elhtl K. I can't help my self. John K. My wife and I are having a terrible prob lem involving our social life. We recently moved to a new community where I set up a small business of my own. It is very important in my line of work to have an active social life. Everything depends upon personal con tacts and word-of-mouth recommendations. " My wife, who has always been a shy person, does not give me the necessary help. I feel for the sake of our family she ought to force her self to come out of her shy ness enough to entertain peo ple and to participate active ly in the community life. I don't think this is asking too much from a loyal, loving wife. i t Ethel K. I realize almost everyone would say I am in the wrong, but I can't help myself. I go to pieces if I have to entertain at a large party. The more I realize how much depends on it, the more, impossible it seems to handle it. . . I feel I have enough to do to take care, of our three children and make a com fortable home. The rest is up to John. Aside from this, I don't like our new community or the people in it. I am accustomed to life in a fairly large city and I miss all of the ad vantages I used to enjoy there. I just wasn't cut out to be a small - town girl. I feel " as though I am surrounded by people with whom I have nothing in common. The Council: There seems to be a painful lack of com munication in this family. John needs his wife's help, as virtually a partner in his business, yet he has embarked upon the enterprise without first making sure of her sup port in a community she finds undesirable. How come the husband and wife did not discuss their plans in detail? How did Ethel allow herself to be led to a small community when she feels she cannot tolerate life there? Of course, it is understand able that neither John nor Ethel could anticipate their situation completely, but if they had talked together, they undoubtedly would have realized some of the prob lems which would arise. If the problems did not come as a surprise, the couple would be better able to cope withthem. It is certainly time for John and Ethel to arrive at an understanding. John thinks he knows what a "loyal, loving wife" ought to contribute, but does, he know what is expected of a "loyal, loving husband"? We think one of the things he could and should offer his wife is an understanding and acceptance of her personality, even with its faults and limi tations. His wife undoubtedly is experiencing a deep sense of failure and rejection be cause she cannot do what is expected of her. On the other hand, we do think individuals can change their personalities when there is a strong motivation. If Ethel could put her heart into helping John build up his business, she would un doubtedly lose much of her shyness and probably learn MAIL TRIBUNE, MW, Careys, Tftlrtiay, Jun 12, 1958 f to like the community she now disdains. The problem here is less a social one than a lack of ac tive interchange in the mar riage relationship. (Copyright 1958, General Features Corp.) EX-MODERATOR DIES " Portland Washington, N.Y. (UPI) Dr. Sam Higginbot tom, who served as modera tor of the Presbyterian Church in the United States in 1930-40, died here Wednes day. He was 83. The clergy man won fame as a mission ary to India, where he served for a time as president of the Allahabad Christian college. He founded and headed the Allahabad Agricultural Institute. tRUPP LEADER DIES Essen, Germany (UPI) Prof Edouard Houdrement, 62, leader of the research sec tion of the Krupp industrial concerns, died here on Tues day. The cause of death was a heart attack. STUBBORN SOIL? Lew Rates en Sawdust Mulch McGINTY IUEL CO. 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