o
O
o
o
Naticn'o McrcKants Turn
To Variety of Gimmicks
To Stimulafo Business
Ne York (UPI) Wgtch
out, Santa Claus.
On your guard, Gen. T?u
jillo Jr.
When it comes to hnding
out free gifts, retailers c oss
the United States can jive
you both competition.
A United Press Internation
al survey reveals that many
mefchants are going in for
some old-fashioned showman
ship and new - fangled gim
micks to woo the consumer
and stimulate sales.
Evjg) Plain Money
TKey'reCgiving away stock
ings and subway ftdes, Cadil
lacs and cabin cruisers, lad
ders and lubrication, and just
plain iQney.
Perhaps the most intriguing
sales gimmick came up last
week when the New York
City Transit Authority an
nounced a pjjSfi to let subway
and bus riders get free rides
for certain) soap coupons.
Three coupons equal one free
ride.
This offer came shortly
after manufacturers of jet
airliners said they'll arrange
for trade-ins on piston-powered
jobs such as Boeing Strato
cruisers and DC7s.
Not to be outdone, a New
York appliance dealer offered
to swap television sets and
appliances for odd lot shares
of stock. He'll pay the cost
of the stock transfer.
Free Lubrication
Automobile dealers also
show the effects of the give
away itch. A car dealer in De
troit offers buyers free lubri
cation service for the life of
the car. Another auto dealer
in Langshorne, Pa., dupli
cates this offer and throws in
a free dinner for two. A lucky
customer in Dallas bought a
new car and also received a
boat, outboard motor and
boat trailer for free.
A paint store in Dallas
gives away a free ladder to
those who purchase enough
paint to cover the house.
0
MARRIED OR NOT? Pierre de LaSalle shown follow
ing his visit with actress-model Suzy Parker who was hos
pitalized in St. Augustine, Fla., after an auto-train acci
dent it which her father was killed. LaSalle denied re
portsThat he is married to Miss Parker.
Gold Hill Boy To Get
National VFW Citation
GoW Hill Willard Ver
non Waterhouse of Gold Hill
has been notified that he will
receive a National citation
from the Veterans of Foreign
Wars, in recognition of his
services to his school, Post,
church and the community.
Qualifications for the citation
were based on scholastic abil
ity, leadership, activities both
school and community Ser
vice. '
Willard, a graduating sen
ior at Crater High, was among
finalists competing for the
1958 Veterans of oForeign
Wars Explorer Scholarship
award, won by Gerald Lynn
Eller of Stratton, Neb.
The National committee of
judges included John M. May-,
hall, division sales manager
of Anderson Prichard Oil
corporation; Lewis P. An
drews, architect; and J. T.
Naylor, president of U n i t e d
Telephone companies, all of
Kansas City, Mo. The com
mittee instructed John Math
ieson. National director of
Youth activities to notify
Willard of their congratula
tions to him because of his
achievements. The judges
stated that the accomplish
ment shown in his records
would be beneficial to him in
securing jobs and college re
quirements in the future.
Among Graduates
Willard was among the
graduates at Crater High
June 5. He hopes to attend
Oregon State college this
fill to study agriculture edu
cation. He is a son of Mr. and
Mrs. V. L. Waterhouse of Los
Angeles, Calif.
His interest in Scouting be
gan when he was 13. He is a
Life Scout and served as sen
ipr crew leader for Explorer
Post 43 the past year. The
post is sponsored by Gold
Hill VFW Post 7416. It has
been largely through the ef
forts , of Vaughn Whitmore
that the Explorer Scouts
were organized in Gold Hill,
Willard said.
The youth has resided in
Gold Hill the past 10 years,
He was carrier for the Ore-
gonian here during his sixth,
seventh and eighth grades
and attended the local school.
He has been employed by
Norman Gail at Gail's Gold
Hill market the past thre'e
years.
Willard has been a mem
ber the past 15 months of the
National Guard.
flUlf ! All TOP flAHlA
kP'lMl I 111, Il&3UIftLl
Hi
ft I SI I U firm
V 1
at its smoothest ... made with Smirnoff
wagon . v,rar feji,
VODKA
WITH
(( Tx tin ZU ff' reatest name in
IflimOfvODKA
19 1 100 Proif. DiJtiilii (ma fnia. Sti. Piiro SmiiBoff Fix. (Dii. if Hmbliii), Hartford. Can.
The Family Council
Fditnr't note: The Familv Council consists of a judce. a psychiatrist
three clergymen, a newspaper editor, a women's editor and two writers.
Eacn article is a summary or an actual report, xne amiiy muncu
not give advice; it merely reports on problems that have been dealt
with by responsible agencies and counselors.
John K. My wife's shy
ness handicaps my business.
Elhtl K. I can't help my
self. John K. My wife and I
are having a terrible prob
lem involving our social life.
We recently moved to a
new community where I set
up a small business of my
own. It is very important in
my line of work to have an
active social life. Everything
depends upon personal con
tacts and word-of-mouth recommendations.
" My wife, who has always
been a shy person, does not
give me the necessary help.
I feel for the sake of our
family she ought to force her
self to come out of her shy
ness enough to entertain peo
ple and to participate active
ly in the community life. I
don't think this is asking too
much from a loyal, loving
wife.
i
t
Ethel K. I realize almost
everyone would say I am in
the wrong, but I can't help
myself. I go to pieces if I
have to entertain at a large
party. The more I realize how
much depends on it, the more,
impossible it seems to handle
it. . .
I feel I have enough to do
to take care, of our three
children and make a com
fortable home. The rest is up
to John.
Aside from this, I don't like
our new community or the
people in it. I am accustomed
to life in a fairly large city
and I miss all of the ad
vantages I used to enjoy there.
I just wasn't cut out to be a
small - town girl. I feel " as
though I am surrounded by
people with whom I have
nothing in common.
The Council: There seems
to be a painful lack of com
munication in this family.
John needs his wife's help,
as virtually a partner in his
business, yet he has embarked
upon the enterprise without
first making sure of her sup
port in a community she
finds undesirable.
How come the husband and
wife did not discuss their
plans in detail? How did
Ethel allow herself to be led
to a small community when
she feels she cannot tolerate
life there?
Of course, it is understand
able that neither John nor
Ethel could anticipate their
situation completely, but if
they had talked together,
they undoubtedly would have
realized some of the prob
lems which would arise. If the
problems did not come as a
surprise, the couple would be
better able to cope withthem.
It is certainly time for John
and Ethel to arrive at an
understanding.
John thinks he knows what
a "loyal, loving wife" ought
to contribute, but does, he
know what is expected of a
"loyal, loving husband"? We
think one of the things he
could and should offer his
wife is an understanding and
acceptance of her personality,
even with its faults and limi
tations. His wife undoubtedly
is experiencing a deep sense
of failure and rejection be
cause she cannot do what is
expected of her.
On the other hand, we do
think individuals can change
their personalities when
there is a strong motivation.
If Ethel could put her heart
into helping John build up
his business, she would un
doubtedly lose much of her
shyness and probably learn
MAIL TRIBUNE, MW, Careys, Tftlrtiay, Jun 12, 1958 f
to like the community she
now disdains.
The problem here is less
a social one than a lack of ac
tive interchange in the mar
riage relationship.
(Copyright 1958,
General Features Corp.)
EX-MODERATOR DIES "
Portland Washington, N.Y.
(UPI) Dr. Sam Higginbot
tom, who served as modera
tor of the Presbyterian
Church in the United States
in 1930-40, died here Wednes
day. He was 83. The clergy
man won fame as a mission
ary to India, where he served
for a time as president of the
Allahabad Christian college.
He founded and headed the
Allahabad Agricultural Institute.
tRUPP LEADER DIES
Essen, Germany (UPI)
Prof Edouard Houdrement,
62, leader of the research sec
tion of the Krupp industrial
concerns, died here on Tues
day. The cause of death was
a heart attack.
STUBBORN
SOIL?
Lew Rates en
Sawdust Mulch
McGINTY
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