Image provided by: University of Oregon Libraries; Eugene, OR
About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (May 27, 1958)
o 0 t UAK THIBUWf, Medferd, Oregon, Tueiday, My 27, 1938 Advertising Circles Talk of Goof Off Era ELMER C. WALZER (UM Financial Editor) New York (UPI If you walk over to Madison Avenue, which is to advertising what Wall Street is to stocks and bonds, you'll hear talk of the great era of the goof-off, the Sge of the half done job. And you'll hear men and women talking about the , thrill the nation has to redis cover in work well done sell ing to get the nation back from the recession. This goof-off stuff all start ed in Washington the other day when Charles H. Brower, president of the advertising agency of Batten, Barton, Dur stine & Osborn, made a speech before the 23rd convention of the National Sales Executives. Brower had stiff news com petition with that speech what with the President and Vice President talking of things economic before 2,000 busi ness executives, a big Ameri can Iron & Steel Institute faceting and jet ramming an airliner. Now the speech is getting around and even Wall Street is quoting Brower who likens selling to the third stage of a rocket the one that puts it Into orbit. The other two are manufacturing and distribu tion. The figurative rocket, Brower says, just sits on its pad and whimpers. 4. Few Whimpers The advertising executive had things to say about an ap parent lack of desire in the American public: "When a car becomes nothing more than transporta tion, when new clothes be come nothing more than a pro tection against weather and immodesty, when a house is only a shelter when the thrill is gone out of buying and pride fades, out of owner-fchip--we are headed for some thing worse than depression. UTe are headed for a whole mw kind of economy that one of us is going to enjoy." He finds the answer any thing but simple and notes that mediocrity of salesman ship is only part of our na tional pattern willing to settle for something less than the best. Tor this in America," he says, "is the high tide of medi ocrity, the great era of the goof-off, the age of the half done job. "The land from coast to coast has been enjoying a stampede away from responsi bility. It is populated with laundry men who won't iron shirts, with waiters who won't erve with carpenters who will come around someday maybe, with executives whose mind is on the golf course, with teachers who demand a ingle salary schedule so that achievement cannot be re warded, nor poor work pun ished, with students who take einch courses because the hard ones make them think, with spiritual delinquents of 11 kinds who have been tri umphantly determined to en joy what was known until the present crisis as 'the new lei- ure' and the salesman who won't sell is only a part of this ver-all mess." Fall of Rom He believes the nation is making a superlative imita tion of Rome: "We may lack a few of the refinements of Rome's final decadence, but we do have the two-hour lunch, the three-day week-end and the all-day cof fee break. And, if you want to. you can buy for $275 a jewelled pill box, with a built in musical alarm that reminds you (but not too harshly) that Starkweather Asks Death for Caril Lincoln, Neb. (UPI) "I will be glad to go to the chair if Caril will sit on my lap," mass killer Charles Stark weather told his attorneys Monday when they met with the condemned killer for two hours. The young killer told his defense attorney, T. Clement Gaughan, that his teen-aged girl friend, Caril rugate, is "just as guilty as I am." The one-time trash hauler, who went on a killing spree last January that took 10 lives in two states, was convicted here last week of first degree murder. The jury recommend ed the death penalty. Caril, who accompanied Starkweather during the shootings, is being held in a state mental institution in Lincoln. CONFUSION RESOLVED Otterton, England (UPI) The Otterton parish council to day took over an empty fire station which stood unused for 10 years. The parish council had thought the county coun cil owned it, and the county council thought it belonged to the parish council. it's time to take your tran quilizer." And the solution: "We have got to get to work, or a stronger nation may put us to work. And to get to work, we have got to rediscover what millions used to know: there is a great thrill in work well done. And selling: "There is real ly no such thing as 'hard sell' and 'soft sell.' There is only 'smart sell' and 'stupid sell.' " Billy Graham Speaks In Oakland Plaza Oakland, Calif. (UPI) It was "Billy Graham Day" to day in Oakland as the evange list held a noontime rally in the City Hall Plaza. The rally was sponsored by the city of Oakland and the churches of the East Bay. It was Graham's second trium phant visit ; to the East Bay city. QUESTION EXPLANATION London (UPI) A BBC an nouncer gave a report of rainy, cold and windy weather over southeast England Mon day night. He said it was due to "a depression over France." yes for Needy Program Hats Windfall, High Duty By DOC QUIGG Short Hills, N.J. (UPI) The good ladies who' volun teer to staff the famed 25-year-old Short Hills communi ty project "New Eyes for the Needy" are accustomed to re ceiving 30 mailbags full of donated eyeglasses every week. But never before in one shipment such a whopper of a windfall as they've got now. This will be 175,000 specs new and used frames and lenses from New England, Northern New York, and Ten nessee. Collected by the Lions Clubs of those areas, tfiey have been stacking up stead ily for two years. The target was to be India for use by the poor. But suddenly, when the eyeglasses were assembled, it was dis covered that the target wouldn't cooperate. The dis covery was made by the Tewksbury, Mass., Lion Club, which had volunteered to supjervise the drive. The In dian government required a duty on the' shipment too high to be met. Got Powerful Boost So, the whole collection is going to "New Eyes for the Need y," the organization which got a powerful boost in its infancy from enthusi astic endorsement by such persons as Mrs. Eleanor Roose velt and the late Alexander Wollcott. It supplies eyeglass es to charity cases throughout the United States and in Afri ca, Indonesia, Burma, and the Philippines. The India situation was ex plained by Mrs. Arthur Goat, chairman of the "New Eyes" group: "We ourselves sent glasses to India up to two years ago. We were able to get quantities of them in. But at that time, customs became so high and so difficult that the missionaries and hospitals we were sending to about 15 of them requested us to stop because they couldn't pay the fee." The Lions Club shipment will go through the regular channels of the "New Eyes" organization. About 75 wom en,, young housewives with children, work in the donated basement of Christ Church to handle the 300,000 contribut ed pairs of glasses received each year. Each woman, vol unteering her services, works two and one-half hours a week. Some Mistakes Made The plastic frame glasses are destined for overseas. They select the simple near and far-sight glasses and grade them as to strength. These go to hospitals and wel fare agencies for new pre scription glasses. This is fi naced from selling the metal from the donated metal framed glasses along with odd bits of jewelry, cufflinks, and the gold and platinum of dentures that come in. Indeed, through the years there have been many cases of people mistakenly sending in their own glasses, instead of discarded ones, as well as watches, and then writing to get them back. Once a wom en's guild sent in bits and ends of sandwich lunches. Oops wrong box. "We never ask for a cent," says Mrs. Goat, "never any donations of money and if we get any we send them back. But glasses we want addressed to New Eyes for the Needy, Short Hills, JJ.J. We are getting many more requests for help in 1958 than any other year." lestem into El The Family Store -vj f Bargain Buys . . for the big Holiday weekend! i55 One-Gallon Picnic Jug Reg. 3.45 Keeps contents hot or eold for hours! Aluminum cup top. Plas tic handle. 7G5234 24" Brazier on Wheels Reg. 10.95 Adjustable grid. 5" wheels. No stoop 30" height. 7GC5450 Charcoal Grills from 3.45 ll Charcoal Briquettes Reg. 1.45 Burn evenly with slow, hot fire. Big 10-lb. bag. 7G5434 Complete line outdoor goods 16" Cooler 77 Chest Reg. 9.95 Empty all your ice trays i this one! Thick, rockwool sulation. 7G5282 Wizard 1 8" CJ J Advertised in TRUE ARGOSY m 2SW ' FURNITURE PRICED TO SAVE MONEY .00 Down .25 Weekly This deluxe-feature mower now avail able at a market-shatternig price! Easy to pus (only 32 lbs. I), has com pletely adjustable "float-lock" handle (level over all terrains.). 1 H.P. 2X2708 Goliath Savings on Trade - Ins! ! I Increase your savings on a new Wiz ard Side-Trim by carting in that old power-mower of yours . . . reel-type or otherwise! We'll give top trade-in allowance. Hurry! v3r Advertised .in LIFE, TRUE & ARGOSY! D Saves You More! 21-ltth Guarantee Big-muscled, power - crammed Wiz ard Standard, with new "Sliver Co balt" protection! Outright reg. 14.10 Transistor 4 795 Portable ff Reg. 35.95 B " Truetone's all transistor person al portable with built-in private listening jack. D3715 Tire Mounting SFE3EE Wheel Balance Gheck Pay only for weights, if needed. iff. 9 mi Gp. 1, 21 with eld battery ' Smart 9x12 Linoleum Rugs 5.95 2" Handsome decorator colors wide variety of attractive patterns. Top quality and durable. Ask for our low prices on Linoleum yard goods. Swing & Stand Sale 7.49 Us indoors or outdoors. Sturdy steel frame, play seat of heavy duck, spring hangers. 1 1 1 1' n't 5 o 7-PIECE DINETTE SET Reg. 129.95 Smart modern styling, plastic table top in rich' pecan wood grain, handsomely decorated ift brass and bronze, with-six comfortable foam rubber seat chairs. Table is full 3x6 ft. when leaf is inserted. Shop Our Complete Furniture Department For Othfer Values aw DAVIS Silent Sentry Ride in Safety . . . Com fort . . . Silence! Nylon carcass stronger than steel give maximum safety, dependability. Cushions road cracks, bumps . . . even rail road tracks! Handsome design will make you proud to own this tire! 6.70x15 blackwall tube type, outright reg. 23.50 Plus tax and recappable tiro Standard Spark Plugs 10 Reg. 59c Each, in sets of 4 or mora. Tested and guaranteed for 10,000 miles. LI 202-68 S45 Utility Auto Top Carrier Pr. Reg. 7.75 Wood rail type, 8 large suction cup feet. 48" wide. 4 hold down straps. C5229 YOUR OLD TIRES ARE YOUR DOWN PAYMENT Enjoy the confidence of owning safety-featured tires . . . plus the satisfaction of genuine sav ings! Buy your Davis Safety Sentry tires today! Similar savings on whitewalls and tubeless! ostein 101 South Riverside Medford, Oregon OPEN EVERY MONDAY UNTIL 9 Phone SP 2-6217 P.M. Satisfaction Guaranteed Or Your Money Back! Liquid Turtle Wax 1 93 Ball Type Trailer Hitch 59 New "Brillium" ingredient im parts "hard-shell" car finish! Protects, preserves. 3P7142 Perfect for average hauling! Au tomatic safetv lock. CS 11 2 Heavy-Duty type C5104 5.21
