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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (May 25, 1958)
7DQDaaiuia E5CQpDs,7Bfllhi(S)EJt! Yaalbes smrt DLIWlID tfE&K OPTS Imagine! No batteries to wear out-no tubes to replace -nothing to plug in. The result: Not only the smallest portable in the world-but the LOWEST PRICED ONE TOO! YES. IT COST LESS THAN A TANKFUL OF GASOLINE. STANDS SMALLER THAN A PACK OF. CIGARETTES! At last it's here! One of the most incredible inventions of our century. One that will leave your friends and neigh bors completely startled the moment they see it . . . the moment they heard it! Fori0n . ... on boats ... in stores ... to ballparks ... on fish ing and camping trips... on vaca tions or picnics . . . yes, a lifetime pocket-portable that you'll carry with you and enjoy day in and day out all your waking hours. Why just stop and think what this means to you. Now you can tune in your favorite radio programs anytime, anywhere. Now you can listen to the news, sports, music or weather by simply reaching into your pocket and and. flipping a switch. And remember -r- there are no batteries, no tubes noth ing to ever break down, wear out or burn out . . . nothing to ever replace or repair. In fact, it will still deliver the same power, same clearness, same fidelity, 10, 20 or even 50 years from todav because it LASTS FOREVER! How This Amazing Pocket Radio Works The Secret is Air! At this point you're probably wondering "how in the world can a portable radio possibly work without batteries and tubes . . . and how can it possibly cost so little?" The answer is simple: Recently while working on a military problem, scientists devel oped a new tvpe of self-powered rectifier called a GERMANIUM DIODE . . . the same miracle in vention now being used on all radar and sonar equipment. This new invention actually generates its own power by drawing electric waves RIGHT OUT OF THE AIR just like a magnet, and converts those waves into power-producing electricity! And it is this amazing electronic discovery that finally makes it possible for you as a civil the first time ever, a lifetime pocket-size portable radio that uses no batteries, no tubes, no transistors ... in other words. A MIRACLK RADIO THAT NEVER WEARS OUT AND PLAYS FOREVER! - Perfect Reception ... No Interference . . . Super-Distance Range! Here for the first time ever is a lifetime pocket-size radio that pulls in programs as sharp and clear as if you were sitting right in the broadcasting studio. A mira cle of electronic science that gives you perfect interference-free re ception even in fringe areas . . . even on boats . . . why even during rain and lightning storms when other ladios "stutter" with static. Yes, a completely new kind of radio one that is so powerful, and pulls in the radio signals so strongly that it doesn't even have to warm up! You simply turn it on, it starts to play INSTANTLY! Why it even pulls in broadcasts from miles and miles away as clear and sharp as if they were coming from next door. Yet, with all of this super-power reception, here for the first time ever is a pocket-size portable that is so small, so compact it is not only smaller than a pack of cigarettes . . . but it's just as light! Weighs So Little You Don't Even Realize You're Carrying It! Just think! Here at last is a lifetime portable that is so light and takes ud so little soace that you can actually tuck it into theiian, to own a lifetime pocket radio pocket oi a man's shirt like a pack of cigarettes ... or in a woman's purse just like a compact. Yes, a fine precision-made radio that you can slip into your pocket and take to work ... on trains . . . that uses no batteries, no tubes, no transistors. Because instead of bulking up a radio with all sorts of expensive parts and tubes . . . scientists have actually condensed ;an entire radio powerpiant nuo USE IT A THOUSAND DIFFERENT WAYS ' . KtfTC .-ftllll PERFECT FOR THE BEACH: No more lugging around "lunchbox-siie" radios. N.w LIFETIME PORTABLE it as easy to carry as a pack of cigarette!. FISHERMAN'S DELIGHT makes fishing; a pleasure even when the 'fish don't bite. Hours of pleasure tucked into your hip pocket. RELAX WITH A "RADIO BREAK" during work. Order one LIFETIME PORTABLE for home, one to leave in your desk drawer at the office. CO CM fmnm - r at l ii a -jars mm L ii ir Is i ii B1 S t ?..!! ' t this one single part that is no big ger than a dime, that generates more power than 1,000 batteries and that never wears out no mat ter how much you use it. Because incredible as it may seem . . . each time you use it, it draws in more electric power from the air ... it then feeds itself a new "electrical meal". . . and stays just as strong, just as powerful as when it was brand new! But wait . . . that's not all ! 2 Extra Bonus Features To make sure that your LIFE TIME PORTABLE doesn't merely "just play" but gives you the finest reception possible elec tronic engineers have added 2 bonus features . . . features you'd ordinarily expect to find only on extremely expensive hi-fi sets! First, there's the super-distance ferrite loop antenna that gives you r LIFETIME pocket radio extra clarity. Next and perhaps even more important, is the direct-circuit personal earphone speaker that enables you to listen to your favorite program in complete pri vacy . . . why even in bed, without disturbing others. This feature alone will give you more hours of use and pleasure than you ever enjoyed from a radio before. And remember it's yours without a single penny's extra cost. In other words, when you receive your LIFETIME POCKET RADIO you a si LIFETIME GUARANTEE Never before haia manufacturer dared to publish the quo ran tee you are about to read: When you order your LIFE TIME POCKET PORTABLE we guaran tee it not for a mere 90 days . . , not for just a year , . . not even for juct 5 yean . . . but FOREVEftl ... Oft WE WILL SEND YOU A BRAND NEW RADIO or refund your money com pletely, whichever you deiire. ?Borg-Johnon Electronic Co. 9 E. 45 St., V. Y. 17, N. Y. KING ACTUAL SIZE I "V".'" .""!" firat radio of its kind in his- trr! A POCKET-SIZE PORTABLE that's as small as a pack of cigarette ... so powerful it picks up broadcasts from as far as 10 cities away so completely different it never uses batteries or tubes Yes, a radio that never wears out, never needs repair, actually lasts FOREVER . . . and best of all costs a mere 14.95 complete and ready to operate .' I Pewter BEDTIME COMPAXIOS TOO It; thank to the pergonal earphone attachment in' eluded with your LIFETIME PORTABLE . . . you ran even enjoy your radio in hed without disturbing others. Simply use the superphonic ear phone and you can listen to your lifetime port able any hour, because only you wilt be able to hear it. This attachment alone would coat you several dollars with anv other portable but with your LIFETIME PORTABLE it costs you not a penny extra if you take advantage of this FREE TRIAL offer nowl are not getting a toy or some flimsy gadget . . . but a true precision en gineered portable radio that is guaranteed to outlast any radio ever sold in this country before! It must last forever you must never have to invest even one cent for new parts or repairs . . . you can even run your LIFETIME POCKET RADIO 24 hours a day, each and every day of the year and still not wear it out ... or it costs you nothing. Whether it be 1 year, 5 years, or even 25 years from now, we guarantee your LIFETIME POCKET RADIO will still be playing with "brand new clearness and power" and on the ORIGINAL PARTS! Never before has there been a guarantee as strong as this! TRY IT FOR 10 DAYS! Yes. try the LIFETIME PORTABLE for 10 days at our expense! And if after hearing its tone and clarity . . . you don't agree this is truly the most sensa tional portable radio you've ever seen in this country before, then simply re turn it and it has not cost you a cent. Yet have tried it entirely at our expense! Springtime Ruth For Portables Is Exhausting Our Supply. This FREE-TRIAL Offer May End Any Day SO ACT NOWI Now, the price of your LIFETIME POCKET RADIO on this special offer is an unbelievably low $4.95 . . . probably the lowest price a portable has ever been sold for. And remember with the LIFETIME PORTABLE there are no repairs, no tubes to replace, no batteries to ever buy; so it not only pays for itself but in the long run saves you money, too. However, at this low price, the enormous surge of orders is dwindling our supplies rapidly. So to take advantage of this-FREE-TRIAL OPPORTUNITY, send the no-risk coupon today. . MAIL FREE-TRIAL COUPON TODAY Z BORG-JOHNSON ELECTRONICS Inc. Dept. R-400 9 East 45th St., New York 17, N. Y. Send me my LIFETIME POCKET PORTABLE (complete with pertonal ssrphsns attach ment and built-in auper dittsnce antenna) right swsy with this undemanding: If I don't agree that thu Ii by Isr the gresteit value offered on s portable radio ... If I don't receive perfect, clear ; reception at sll timet snd In sll weather ... and if my lifetime radio doetn't play FOREVER without my having to replace a tingle part . . . then you will refund my money immediately. CHECK OFFER DESIRED I endow M.95 on money back outran- SAVE MORE! I endow IH.95 for two tee. (I lave S6e in handling and C.O.D. radiot (one for mytelf, one for a friend) charges.) lnd ( ,e JLoo. NAME. ADDRESS. CITY. -STATE. inii , 10, .,rd,I2!,,red- ni Lifetime Pocket-Portable C.O.D. I will psy pottmsn 14.85 plus C.O.D. pottage. Same money-back guarantee of course.