7DQDaaiuia E5CQpDs,7Bfllhi(S)EJt! Yaalbes
smrt DLIWlID tfE&K OPTS
Imagine! No batteries to wear out-no tubes to replace -nothing to plug in. The result: Not only the smallest portable in the world-but the LOWEST PRICED ONE TOO!
YES. IT COST LESS THAN A TANKFUL OF GASOLINE.
STANDS SMALLER THAN A PACK OF. CIGARETTES!
At last it's here! One of the most incredible inventions
of our century. One that will leave your friends and neigh
bors completely startled the moment they see it . . . the
moment they heard it! Fori0n . ... on boats ... in
stores ... to ballparks ... on fish
ing and camping trips... on vaca
tions or picnics . . . yes, a lifetime
pocket-portable that you'll carry
with you and enjoy day in and
day out all your waking hours.
Why just stop and think what this
means to you. Now you can tune
in your favorite radio programs
anytime, anywhere. Now you can
listen to the news, sports, music
or weather by simply reaching
into your pocket and and. flipping
a switch. And remember -r- there
are no batteries, no tubes noth
ing to ever break down, wear out
or burn out . . . nothing to ever
replace or repair. In fact, it will
still deliver the same power, same
clearness, same fidelity, 10, 20 or
even 50 years from todav because
it LASTS FOREVER!
How This Amazing Pocket Radio
Works The Secret is Air!
At this point you're probably
wondering "how in the world can
a portable radio possibly work
without batteries and tubes . . .
and how can it possibly cost so
little?" The answer is simple:
Recently while working on a
military problem, scientists devel
oped a new tvpe of self-powered
rectifier called a GERMANIUM
DIODE . . . the same miracle in
vention now being used on all
radar and sonar equipment. This
new invention actually generates
its own power by drawing electric
waves RIGHT OUT OF THE AIR
just like a magnet, and converts
those waves into power-producing
electricity! And it is this amazing
electronic discovery that finally
makes it possible for you as a civil
the first time ever, a lifetime
pocket-size portable radio
that uses no batteries, no
tubes, no transistors ... in
other words. A MIRACLK
RADIO THAT NEVER
WEARS OUT AND PLAYS
FOREVER! -
Perfect Reception ... No Interference
. . . Super-Distance Range!
Here for the first time ever is a
lifetime pocket-size radio that
pulls in programs as sharp and
clear as if you were sitting right
in the broadcasting studio. A mira
cle of electronic science that gives
you perfect interference-free re
ception even in fringe areas . . .
even on boats . . . why even during
rain and lightning storms when
other ladios "stutter" with static.
Yes, a completely new kind of
radio one that is so powerful,
and pulls in the radio signals so
strongly that it doesn't even have
to warm up! You simply turn it
on, it starts to play INSTANTLY!
Why it even pulls in broadcasts
from miles and miles away as
clear and sharp as if they were
coming from next door. Yet, with
all of this super-power reception,
here for the first time ever is a
pocket-size portable that is so
small, so compact it is not only
smaller than a pack of cigarettes
. . . but it's just as light!
Weighs So Little You Don't Even
Realize You're Carrying It!
Just think! Here at last is a
lifetime portable that is so light
and takes ud so little soace that
you can actually tuck it into theiian, to own a lifetime pocket radio
pocket oi a man's shirt like a
pack of cigarettes ... or in a
woman's purse just like a compact.
Yes, a fine precision-made radio
that you can slip into your pocket
and take to work ... on trains . . .
that uses no batteries, no tubes,
no transistors. Because instead of
bulking up a radio with all sorts
of expensive parts and tubes . . .
scientists have actually condensed
;an entire radio powerpiant nuo
USE IT A THOUSAND DIFFERENT WAYS
' . KtfTC .-ftllll
PERFECT FOR THE
BEACH: No more lugging
around "lunchbox-siie"
radios. N.w LIFETIME
PORTABLE it as easy to
carry as a pack of cigarette!.
FISHERMAN'S DELIGHT
makes fishing; a pleasure
even when the 'fish don't
bite. Hours of pleasure
tucked into your hip pocket.
RELAX WITH A "RADIO
BREAK" during work.
Order one LIFETIME
PORTABLE for home, one
to leave in your desk
drawer at the office.
CO
CM
fmnm
- r at l ii a -jars
mm
L ii ir Is i ii B1 S
t ?..!! ' t
this one single part that is no big
ger than a dime, that generates
more power than 1,000 batteries
and that never wears out no mat
ter how much you use it. Because
incredible as it may seem . . . each
time you use it, it draws in more
electric power from the air ... it
then feeds itself a new "electrical
meal". . . and stays just as strong,
just as powerful as when it was
brand new! But wait . . . that's
not all !
2 Extra Bonus Features
To make sure that your LIFE
TIME PORTABLE doesn't merely
"just play" but gives you the
finest reception possible elec
tronic engineers have added 2
bonus features . . . features you'd
ordinarily expect to find only on
extremely expensive hi-fi sets!
First, there's the super-distance
ferrite loop antenna that gives you r
LIFETIME pocket radio extra
clarity. Next and perhaps even
more important, is the direct-circuit
personal earphone speaker
that enables you to listen to your
favorite program in complete pri
vacy . . . why even in bed, without
disturbing others. This feature
alone will give you more hours of
use and pleasure than you ever
enjoyed from a radio before. And
remember it's yours without a
single penny's extra cost. In other
words, when you receive your
LIFETIME POCKET RADIO you
a
si
LIFETIME GUARANTEE
Never before haia manufacturer dared
to publish the quo ran tee you are about
to read: When you order your LIFE
TIME POCKET PORTABLE we guaran
tee it not for a mere 90 days . . , not
for just a year , . . not even for juct
5 yean . . . but FOREVEftl ... Oft
WE WILL SEND YOU A BRAND NEW
RADIO or refund your money com
pletely, whichever you deiire.
?Borg-Johnon Electronic Co.
9 E. 45 St., V. Y. 17, N. Y.
KING
ACTUAL SIZE I "V".'" .""!"
firat radio of its kind in his-
trr! A POCKET-SIZE PORTABLE that's as small as a
pack of cigarette ... so powerful it picks up broadcasts
from as far as 10 cities away so completely different
it never uses batteries or tubes Yes, a radio that never
wears out, never needs repair, actually lasts FOREVER
. . . and best of all costs a mere 14.95 complete and
ready to operate .'
I Pewter BEDTIME COMPAXIOS TOO It;
thank to the pergonal earphone attachment in'
eluded with your LIFETIME PORTABLE . . .
you ran even enjoy your radio in hed without
disturbing others. Simply use the superphonic ear
phone and you can listen to your lifetime port
able any hour, because only you wilt be able to
hear it. This attachment alone would coat you
several dollars with anv other portable but with
your LIFETIME PORTABLE it costs you not a
penny extra if you take advantage of this FREE
TRIAL offer nowl
are not getting a toy or some flimsy
gadget . . . but a true precision en
gineered portable radio that is
guaranteed to outlast any radio
ever sold in this country before!
It must last forever you must
never have to invest even one cent
for new parts or repairs . . . you
can even run your LIFETIME
POCKET RADIO 24 hours a day,
each and every day of the year and
still not wear it out ... or it costs
you nothing. Whether it be 1 year,
5 years, or even 25 years from now,
we guarantee your LIFETIME
POCKET RADIO will still be
playing with "brand new clearness
and power" and on the ORIGINAL
PARTS! Never before has there
been a guarantee as strong as this!
TRY IT FOR 10 DAYS!
Yes. try the LIFETIME PORTABLE for 10 days at our expense! And if after
hearing its tone and clarity . . . you don't agree this is truly the most sensa
tional portable radio you've ever seen in this country before, then simply re
turn it and it has not cost you a cent. Yet have tried it entirely at our expense!
Springtime Ruth For Portables Is Exhausting Our Supply.
This FREE-TRIAL Offer May End Any Day SO ACT NOWI
Now, the price of your LIFETIME POCKET RADIO on this special offer is an
unbelievably low $4.95 . . . probably the lowest price a portable has ever been
sold for. And remember with the LIFETIME PORTABLE there are no repairs,
no tubes to replace, no batteries to ever buy; so it not only pays for itself but
in the long run saves you money, too. However, at this low price, the enormous
surge of orders is dwindling our supplies rapidly. So to take advantage of this-FREE-TRIAL
OPPORTUNITY, send the no-risk coupon today.
. MAIL FREE-TRIAL COUPON TODAY Z
BORG-JOHNSON ELECTRONICS Inc. Dept. R-400
9 East 45th St., New York 17, N. Y.
Send me my LIFETIME POCKET PORTABLE (complete with pertonal ssrphsns attach
ment and built-in auper dittsnce antenna) right swsy with this undemanding: If I don't
agree that thu Ii by Isr the gresteit value offered on s portable radio ... If I don't receive
perfect, clear ; reception at sll timet snd In sll weather ... and if my lifetime radio doetn't
play FOREVER without my having to replace a tingle part . . . then you will refund
my money immediately.
CHECK OFFER DESIRED
I endow M.95 on money back outran- SAVE MORE! I endow IH.95 for two
tee. (I lave S6e in handling and C.O.D. radiot (one for mytelf, one for a friend)
charges.) lnd ( ,e JLoo.
NAME.
ADDRESS.
CITY.
-STATE.
inii ,
10, .,rd,I2!,,red- ni Lifetime Pocket-Portable C.O.D. I will psy pottmsn
14.85 plus C.O.D. pottage. Same money-back guarantee of course.