Image provided by: University of Oregon Libraries; Eugene, OR
About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (April 30, 1958)
r Veteran Producer Predicts Movie Industry To Emerge Stronger After Present Slump Wednesday, April 30, 1958 3 MAIL TRIBUNE, MEDFORD, ORE. going to pay for a bad picture on TV any more than they are going to pay to see a poor one at the theater." F.ditoi" nute: Is the motion pic ture industry going to pull through thr battle against television? Sta tistics show less than 40 million people are going to the movies to dav compared with 85 million in 1946. Here is an answer from one of the shrewdest of the movie makers. By JACK V. FOX United Press Correspondent Hollywood TP! Samuel Goldwyn, still at the top of the heap after 48 years of making movies, said today the industry was in a fight for "survival of the fittest" but that the fit w o u i d emerge stronger than ever. "The trouble is there aren't enough of the fittest ip Holly wood to make as many pic tures as Holly wood has been making," Goldwyn said. Sitting on a porch of his lovely home in Beverly Hills, Goldwyn talked candidly about the future of the movies, the competition of television and what pay-TV is going to mean. Goldwyn is one of the two real pioneers still left in Hollywood. The other is Cecil B. DeMille whose "Ten Com mandments" is now grossing S75 million. Goldwyn himself is now embarking on another giant movie venture, "Porgy and Bess." Goldwyn said bluntly that a lot of people were going to century every composer from Tin Pan sure up to the size of the fittest and those who are fit are going to come out strong er than ever, with better pic tures and good business. You remember they said motion pictures would kill the legiti mate theater. They didn't. The theater today is stronger and better than ever before." Goldwyn predicted the na tion was going to have pay TV "and nothing is going to stop it, not the FCC, nor Congress nor anyone else, be cause the people want it." "But I see it, at first any way, largely as a means of bringing the people unusual events, particularly sports like baseball. get hurt before the moaon picture industry pulls through the present crisis. "Four or five thousand small movie theaters have closed in the past few years and I think thousands more are going to close," he said. "That's the theater owners' problem, and it's a real one. "The producers' problem is that today there is no middle ground. A picture is either a resounding success or a great failure. Goldwyn said the industry had undergone three maior developments in its first half- "Silent pictures were a tre mendous success at first," he recalled, but in the middle 20s attendance started . drop ping off badly. ! "Then sound came along. I j Alley came out here for mu sicals. It got so bad that I remember some theaters even advertised "absolutely no mu sic in this picture." "Hollywood . ' licked that. But during the war, when there were few competing forms of entertainment, the industry got lazy due to too much success. After the war a lot of things, including TV, caught up with us., "Then we got cinemascope, the large screen which re vived new interest. But what happened? The quality of the pictures did not always mea screen. A poor picture on a large screen is just that much worse. The only way Holly wood can get ahead is with really good pictures. "The audience is there, if the picture is good entertain ment. "Around the World in 80 days,' 'The Ten Command ments,' 'Guys and Dolls,' 'Peyton Place,' 'Bridge on the River Kwai,' 'Sayonara,' 'A Farewell to Arms' and pic tures of that caliber proved that conclusively. "The situation, now is a matter of the survival of the "As for first-run pictures on pay TV, people are not HELP EQUIP MEDFORD HOSPITALS remember one man told me: "Audiences don't want to be annoyed by sound. They want to relax or ever get a little sleep in the theater. I told him, "that's the trouble. We have been putting them to sleep." "Well, we woke them up and pictures were pretty good until they became overloaded with dialogue. In addition, Crater Lions Annual TV AUCTION Sunday Nite May 4 KBES-TV, 1 0 p.m. to 1 2 p.m. YU AUTO BUY. WOW DURING THIS GREAT BEAUTY-REST MATTRESSES are fea tured at Fair Trade prfce, the ONE EX CEPTION in our promise that EVERY THING IS REDUCED! 1 E M Sim ac' Nil to j i "e( How f their JoSiii Oup tore Earn to 21 Ju 'The Store with the BRANDS You Know.' The former .owner JOHN CUPP and the NEW OWNER LUCAS & HOWARD join in this big TWO SALES IN ONE. Here is our opportunity to say THANKS for the patronage ac corded John Cupp for the past 38 years . . . and our opportunity to have YOU get acquainted with LUCAS & HOWARD. Space does not permit us to list the many bargains offered. Please come and SEE FOR YOURSELF . . . You'll be glad that you did! 1 " fOr J m ' e 'ee , M ,er and ' I I ':'A k 'deal, if if fUR. I . yina I i '4 U I M If 4 vm LUCAS & HOWARD FURNITURE STORE - FORMERLY JOHN CUPP'S -LOCATED NORTH OF MEDFORD ON HIGHWAY 99 SOUTH AT CENTRAL POINT 11 lira no 12-18-24 Months to Pay! mm Jif OTHING DOWN On Wall to Wall Carpel Our carpet expert for all three stores will be here Thursday, Friday and Saturday to help you with your carpet selections, for Homes, Hotels, Motels, Churches. OVER 15 ROLLS OF CARPET TO CHOOSE FROM All at SALE Prices Nationally known LEE'S Carept. Made up in all size rugs bound, by our factory machines. Marvin Lucas, formerly of Medford, and his associates, purchased this conveniently-located store from John Cupp just south of Central Point on Highway 99 because of the CONVENIENT LOCATION for shoppers. He PERSONALLY invites Rogue Valley folks to COME IN (and BROWSE AROUND - SHOP at-LEISURE. There are NO PAkKING METERS - LOTS OF PARKING SPACE - LOTS OF ROOM IN OUR BIG STORE - LOTS OF BARGAINS TO SEE! Y-PARK EfiSV Park Right by the Door - No Meters to Feed - Shop Our Windows Right From Your Car - No Stairs to Climb. Wide Grange off Merchandise There are home furnishings here for every purse and every preference all PRICED TO SELL all BACKED BY LUCAS & HOWARD, a southern Oregon firm since 1920. You May Make Your Payments in Medford Ask Us' Howl I (G)W(D( 4 We'll Give a Generous Allowance When You Trade Your Old Furniture for New El"J STOCKS ARRIVING DAILY! Direct From the Factories or Our Own Two Big Klamath Falls Warehouses All on Sale, Too! SAVING'S LIKE HAVING A PAY INCREASE Highway 99 North of Medford-South of Central Point HWiBlii OPEN NIGHTS 'TILL 8:00 Monday, Tuesday, Wednesday, Thursday, Friday During This Sale!
