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Veteran Producer Predicts Movie Industry To Emerge Stronger After Present Slump
Wednesday, April 30, 1958 3
MAIL TRIBUNE, MEDFORD, ORE.
going to pay for a bad picture
on TV any more than they
are going to pay to see a poor
one at the theater."
F.ditoi" nute: Is the motion pic
ture industry going to pull through
thr battle against television? Sta
tistics show less than 40 million
people are going to the movies to
dav compared with 85 million in
1946. Here is an answer from one
of the shrewdest of the movie
makers.
By JACK V. FOX
United Press Correspondent
Hollywood TP! Samuel
Goldwyn, still at the top of
the heap after 48 years of
making movies, said today the
industry was in a fight for
"survival of the fittest" but
that the fit w o u i d emerge
stronger than ever.
"The trouble is there aren't
enough of the fittest ip Holly
wood to make as many pic
tures as Holly wood has been
making," Goldwyn said.
Sitting on a porch of his
lovely home in Beverly Hills,
Goldwyn talked candidly
about the future of the
movies, the competition of
television and what pay-TV
is going to mean.
Goldwyn is one of the two
real pioneers still left in
Hollywood. The other is Cecil
B. DeMille whose "Ten Com
mandments" is now grossing
S75 million. Goldwyn himself
is now embarking on another
giant movie venture, "Porgy
and Bess."
Goldwyn said bluntly that
a lot of people were going to
century
every composer from Tin Pan
sure up to the size of the
fittest and those who are fit
are going to come out strong
er than ever, with better pic
tures and good business. You
remember they said motion
pictures would kill the legiti
mate theater. They didn't.
The theater today is stronger
and better than ever before."
Goldwyn predicted the na
tion was going to have pay
TV "and nothing is going
to stop it, not the FCC, nor
Congress nor anyone else, be
cause the people want it."
"But I see it, at first any
way, largely as a means of
bringing the people unusual
events, particularly sports
like baseball.
get hurt before the moaon
picture industry pulls through
the present crisis.
"Four or five thousand
small movie theaters have
closed in the past few years
and I think thousands more
are going to close," he said.
"That's the theater owners'
problem, and it's a real one.
"The producers' problem is
that today there is no middle
ground. A picture is either a
resounding success or a great
failure.
Goldwyn said the industry
had undergone three maior
developments in its first half-
"Silent pictures were a tre
mendous success at first," he
recalled, but in the middle
20s attendance started . drop
ping off badly. !
"Then sound came along. I j
Alley came out here for mu
sicals. It got so bad that I
remember some theaters even
advertised "absolutely no mu
sic in this picture."
"Hollywood . ' licked that.
But during the war, when
there were few competing
forms of entertainment, the
industry got lazy due to too
much success. After the war
a lot of things, including TV,
caught up with us.,
"Then we got cinemascope,
the large screen which re
vived new interest. But what
happened? The quality of the
pictures did not always mea
screen. A poor picture on a
large screen is just that much
worse. The only way Holly
wood can get ahead is with
really good pictures.
"The audience is there, if
the picture is good entertain
ment. "Around the World in 80
days,' 'The Ten Command
ments,' 'Guys and Dolls,'
'Peyton Place,' 'Bridge on the
River Kwai,' 'Sayonara,' 'A
Farewell to Arms' and pic
tures of that caliber proved
that conclusively.
"The situation, now is a
matter of the survival of the
"As for first-run pictures
on pay TV, people are not
HELP EQUIP
MEDFORD HOSPITALS
remember one man told me:
"Audiences don't want to be
annoyed by sound. They want
to relax or ever get a little
sleep in the theater. I told
him, "that's the trouble. We
have been putting them to
sleep."
"Well, we woke them up
and pictures were pretty good
until they became overloaded
with dialogue. In addition,
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