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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (April 30, 1958)
rCV TTH" H it. 4 ? :1R FORCE WlMk - I h?s -j WAVING FAREWELL, Vice President and Mrs. Richard M. Nixon leave Washington Airport on 11,000-mile good-wiil trip to eight South American countries. (International) Awards Planned for Events in Campaign For Local Economy Awards will be presented for three events in connection with the campaign to "Keep Medford's Economy Rolling You Auto Buy Now." Planned during the 10-day concentrated drive is a tele phone promotion plan, a 'dol lar volume contest, and a new car buyers award. 9 Between May 1 and 10, dur ing the campaign, residents in the county may be awarded a cash prize for answering the telephone "You Auto Buy Now" instead cf "Hello." Calls Each Day Calls will be placed each day on a random-hour basis to various parts of the county. Residents in Medford, Phoe nix, Talent, Central Point, Eagle Point, White City and Jacksonville are eligible for the contest. The dollar volume contest will be open to any licensed driver who wishes to partici pate. The purpose will be to estimate the total dollar vol ume of the franchised Med ford automobile dealers dur ing 1957. The estimate would Include all new and used car sales for Medford, the total salaries and wages for all franchised dealer organiza tions and the total of service and parts charges for 1957. Accepted accounting proce dures have been used to tabu late the figure which has been notarized and placed on file In the office of Medford May- Improvements Made In Cars for Women Most improvements in to day's passenger cars, both in styling and performance, have the women in mind, according to automobile producers. Power accessories, uphols tery and other new car ideas were enginered with a woman In mind. Many experts feel that the principal engineering developments in recent years bear out the "for the ladies" trend. Producers say that with woman, style comes first, then comfort, then ease of handling and safety. With men, power and performance are the keywords. AND YOU AUTO CALL DAVIS FOR MOVING! We have the equipment and "know how" to move you quickly and safely. When you move, you want the confidence of knowing you've called the best. That's why most Rogue Valley people Call Davis in Medford and Ashland. Many years of experience in moving costly household goods means the best move of your life when you call Davis . . . Your Bekins Agent. Medford-139 South Ashland-240 4th St. BEKINS AGENT FOR MEDFORD AND ASHLAND or John Snider. The answer nearest the figure will "oe ad judged the winner. Awards Planned I Awards also will be present ed to runners-up, officials said. The contest closes May 7 to allow (time for checking answers and the announce ment of the winner within the promotion period. Win ners will be posted at dealers. Dealers and local banks will have entry blanks. The "prosperity booster" award will be presented to buyers of new cars during the 10-day period. Buyers will re ceive 10 $5 certified checks as a special bonus to stimulate further retail purchasing in the area. The checks may be used in any store for any service or item, and has nothing to do with the purchase arrange ment with the automobile dealer, officials pointed out. It is offered "to keep the dol lars moving and to keep Med ford's economy rolling." Local dealers will furnish details of the award. Army Will Bounce Signals Off Moon Champaign, 111. (IPl A half-million-mile trip that will take only 2V2 seconds will put scientists of the Army Signal Corps and the University of Illinois in contact with the "man in the moon." The scientists are going to send radio signals from the Evans Signal Laboratory, near Ft. Monmouth, N. J., bounce them off the moon, and re ceive them on the university campus. A dish-shaped aluminum re flector, 28 feet in diameter, has been installed on the top of the university's electrical engineering building. The experiment may be the forerunner of sending radio and TV signals to half the earth at once. The new test follows up the 1946 experiments in which the New Jersey laboratory proved that radio signals could be pro jected at the mooi and bounced back. That Old Buggy Won't Last Forever YOU AUTO BUY NOW! TRANSFER AND STORAGE CO. Crating & Packing Fir Phone SP 2-6273 Phone MU 2-8552 Aufo Buy Program Got Started in Cleveland, Ohio The "You Auto Buy Now" program got its start in Cleve land, Ohio, earlier this year, and has been successfully con ducted in several cities throughout the United States. Geared to a local level, the program is designed to "keep the community healthy and prosperous," with a positive and optimistic approach. The program started when a group of dealers headed by D. L. Blaushild, president of the Cleveland Auto Dealers association, decided it was time to do something about "the so-called 'recession' sit uation." Several factors entered in the approach of such a pro gram. Among them were the fact that more people were employed at that time than were employed in 1955, which was the banner year -of the automobile industry, and there was more money in sav ings accounts than there ever had been previously. The dealers association con tacted and received support from other Cleveland ' busin esses and the Chamber of Commerce. After more than a month of planning the week- long event proved successful Scientists Seek Tire Thump Cause Buffalo, N.Y. HP) Scien tists at Cornell 'Aeronautical Laboratory are seeking to find the cause of tire thump This has bothered the tire industry for years. Now that modern automobiles are quiet er and have better suspension systems, tire thump has be come more noticeable than before. William F. Milliken, head of the vehicle dynamics de partment at the laboratory who is helping with the pro ect, emphasized that tire thump is not linked with road buhips or tire imperfections, but may be associated with vibrations at different fre quencies. Experiments also have shown that a given tire may thump more on one auto than on another. CAL hopes to get to the bottom of the mystery first by fitting out a new car with numerous instruments to measure the sound and vibra tions in the wheels, tires and the car body. Tire manufacturers will be pleased if CAL can come up with the answer. Milliken said most firms get a lot of thumping tires returned for exchange. Unemployment in April Declines Washington (IP) Unem ployment in April dropped by 78,000 while employment rose by 600,000 to 62,900,000, Sec retary of Commerce Sinclair Weeks announced today. Nearly all of the gain in jobs resulted from the usual spring pickup in agriculture and other outdoor activities, Weeks said. The April drop in unem ployment brought the jobless figure to 5,120,000. It repre sented the first drop in the number of jobless since the re cession began late yast "year. The April drop followed a 25,000 increase in unemploy ment reported for March. The government released the employment-unemployment f i g urs about 10 days ahead of time. Fifteen million families, about 10 per cent of the na tion's population, have two cars. The federal census showed 12 per cent of American males over age 18 have com pleted at least a year of college.. 4A MAIL TRIBUNE, Medford, Oregon, Wednesday, April 30, 1958 Teachers Devise Reading Plan Dover, Del. OP) Forty Eng lish teachers have banded to gether to "do something" while the controversy rages over whether Johnny can or can't read. The teachers have planned a project to revise thoroughly the English curriculum in Delaware's schools. The undertaking has the blessings of the English sec tion of the Delaware State Teachers Association, the State Department of Public Instruction and the school of education of the University of Delaware 1 "Operation English" actual ly began in August of 1956 when a preliminary "work shop" report was issued. But the teachers now have gotten down to fine points, with sep arate committees to study various phases of English in struction, such as book re ports, literature and reading, critical thinking and oral communications. The revised curriculum will not be compulsory, but mem bers of the project hope to en list the cooperation of related school groups in urging its voluntary statewide adoption. The teachers don't believe their efforts will result in pro viding the "last word" on Johnny's ability to read or write. But their report will represent two years' work by "groups deeply interested in Johnny and his problem." When a normal individual is resting, his heart contracts at a rate of about 70 times a minute. Water from the Amazon River freshens the Atlantic ocean as far as 100 miles out to sea. The Amazon's d i s charge is greater than that of the world's three next largest rivers combined. The Men Who Know Cars TODAY'S Read what experts of 9 leading auto publications say MOTOR LIFE: ". . . Plymouth is the best handling sedan on the road today . . ." . MOTOR TREND: ". . . truly a high-'per-formance, safe, sports-tjTe family car . . ." DELL 1958 CARS: '. . . Plymouth's still the newest, cleanest design . . ." SPORTS CARS ILLUSTRATED: ". . . probably the most roadable automobile made in America . . ." ". . . extremely fast nd responsive . . . moves with authority and grace . . More car ffj-tfiiil ifTt"Hila iMmiShaaukwvft -''- '- KEEP MEDFORD'S ECONOMY ROLLING Big Mosquito Bites Turns Out Chickenpox Mendon, Vt. (IP) "Gee, Grandpa, you've got awfully big mosquitoes up here in Ver mont." Beth Greenslet complained of the pesky insects while on a visit to her grandparents here. Sure enough the young ster's face was covered with what appeared to be large bites. But the doctor said Beth had chicken pox. Average Home Has 50 Light Sources Cleveland HPi The aver age American home has an estimated 50 electric light sources of various kinds and sizes according to a recent survey by the General Elec tric's lamp division. Included in the list are in cadescent and fluorescent lamps for general lighting, night lamps, sun and heat lamps, ozone lamps, miscel laneous miniature bulbs in ap pliances, flashlights, switches and elsewhere. Christmas lamps and photoflash bulbs. The family with an automo bile owns another 20 to 40 lamps depending on the make, model and year of the car. GE says 'the nation's lamp industry will make two and one-half billion electric light sources of more than 10,000 types and sizes this year. The total is mare than was pro duced during the first 30 years after Edison developed the light bulb in 1879. The first automobile race held in 1892 was won by a car averaging 5.05 miles per hour. There are more than J mil lion miles of roads and streets in the United States. The average passenger car in this country travels 9,359 miles per year. BEST BUY-T01W0 for your money today More money for your car tomorrow HAPPY COUPLE Jim Bough (right), 29-year-old handy-man-newspaperboy, and his 85-year-old bride, the former Mrs. Laura Belle Wilson, pose with Mayor Tom Lemon (center) after latter wed the couple in Bloomington, Ind. The bride, a great-grandmother, said the marriage was her last The lakes impounded by dams of the Tennessee valley authority have an estimated total shoreline of approximat ely 10,058 linear miles. Forty-eight per cent of com pany presidents in the Chi cago area earning from $25, 000 to $100,000 annually, rose to their positions through sales departments, according to a survey made by the Chicago Sales Executives club. Best Agree on PLYMOUTH... SPEED AGE: '. . . with its new engine options, outstanding performance . . ." .UJTO SHOW: . . . refinements have im proved the award-winning styling, econ omy and roadability." CAR LIFE: "Anyone considering a low priced car in 1958 is making a serious mis take if he overlooks Plymouth . . ." HOT ROD: . : . the number one full-size road car in this country ..." V .MM m?MM The longest railroad tun nel in the U. S. is the Cas cade Tunnel on the Great Northern Railway in Wash ington, 7.8 miles long. U. S. exports of soybeans in fiscal 1957 totaled 77 mil lion bushels, valued at 196 million dollars. This is equal to 17 per cent of the U. S. crop and 80 per cent of the world trade in the commodity. S BEST TRADE about the great 1958 TRUE'S AUTO YEARBOOK: ". . . wild cat performance . . . comfort for Grand mother's trip home . . ." All we can add is: try the Plymouth yourself. Ask your Plymouth dealer for a demonstration drive. Then talk turkey to him about trade-in terms. You'll be pleasantly astonished to learn how easy it is to own the Plymouth further described by Motor Life as ". . . top in styling and roadability for '58 with exceptional per formance as a bonus" ! - - YOU AUTO Electronic Coniro System Devised Buffalo, N.Y. (IPl A unique electronic control system ca pable of regulating automati cally the flow of electricity in a desired area has been put in use by the Niagara Mo hawk Power Corp. The system, first of its kind is expected . to improVe the efficiency and economy of operation of NMP in the west ern New York area for which it was set up. The manufacturer, (Minne apolis-Honeywell), has used the power company as a final development laboratory for the system durine the more than 18 months installation was in progress. What the equipment does. simply, is to determine the amount of increase or de crease required in the output of the generating plant to meet the load requirements for electricity at a given time Then it automatically adjusts generator loading to meet this need. In its first use by Niagara Mohawk, the new control sys tem is capable of regulating automatically the six 60-cycle generators at the' utility's Huntley Steam Station just outside Buffalo. These genera tors have a top output of 556, 000 kilowatts of electricity. Capable of split-second cal culation and decision, the new control system can provide big savings in fuel and equip ment. At the Huntley Steam Station, for instance, more than 8,000 tons of coal per day are consumed. This con sumption would be greatly in creased if generators were not properly loaded to produce the greatest amount of energy from the coal burned. Four helicopters called In by a radio recently beat back x a roaring brush fire near Soledad, Calif., with a wall of wind created by the whirl ing blades. Plymouth BUY NOW! FIRST NAT'L BANK (auto) LOAN Enjoy the thrill of driv ing this year's car with t today's advanced engi neering and beautiful style! Buy now . . . the fair trade-in offered by your dealer will make the step to a new car easy. It's good business to . . . Buy It Now! FIRST NATIONAL BANK 6F PORTLAND MEDFORD BRANCH ntr iuiio oieoN tocf rHf . MaaMl (Mil Cwvl iWIOM tvfMM
