rCV TTH" H it. 4
? :1R FORCE WlMk
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WAVING FAREWELL, Vice President and Mrs. Richard M. Nixon leave Washington
Airport on 11,000-mile good-wiil trip to eight South American countries. (International)
Awards Planned for
Events in Campaign
For Local Economy
Awards will be presented
for three events in connection
with the campaign to "Keep
Medford's Economy Rolling
You Auto Buy Now."
Planned during the 10-day
concentrated drive is a tele
phone promotion plan, a 'dol
lar volume contest, and a new
car buyers award.
9 Between May 1 and 10, dur
ing the campaign, residents in
the county may be awarded a
cash prize for answering the
telephone "You Auto Buy
Now" instead cf "Hello."
Calls Each Day
Calls will be placed each
day on a random-hour basis to
various parts of the county.
Residents in Medford, Phoe
nix, Talent, Central Point,
Eagle Point, White City and
Jacksonville are eligible for
the contest.
The dollar volume contest
will be open to any licensed
driver who wishes to partici
pate. The purpose will be to
estimate the total dollar vol
ume of the franchised Med
ford automobile dealers dur
ing 1957. The estimate would
Include all new and used car
sales for Medford, the total
salaries and wages for all
franchised dealer organiza
tions and the total of service
and parts charges for 1957.
Accepted accounting proce
dures have been used to tabu
late the figure which has been
notarized and placed on file
In the office of Medford May-
Improvements Made
In Cars for Women
Most improvements in to
day's passenger cars, both in
styling and performance, have
the women in mind, according
to automobile producers.
Power accessories, uphols
tery and other new car ideas
were enginered with a woman
In mind. Many experts feel
that the principal engineering
developments in recent years
bear out the "for the ladies"
trend.
Producers say that with
woman, style comes first, then
comfort, then ease of handling
and safety. With men, power
and performance are the keywords.
AND YOU AUTO CALL
DAVIS FOR MOVING!
We have the equipment and "know how" to
move you quickly and safely. When you move,
you want the confidence of knowing you've
called the best. That's why most Rogue Valley
people Call Davis in Medford and Ashland.
Many years of experience in moving costly
household goods means the best move of your
life when you call Davis . . . Your Bekins
Agent.
Medford-139 South
Ashland-240 4th St.
BEKINS AGENT FOR MEDFORD AND ASHLAND
or John Snider. The answer
nearest the figure will "oe ad
judged the winner.
Awards Planned
I Awards also will be present
ed to runners-up, officials
said. The contest closes May
7 to allow (time for checking
answers and the announce
ment of the winner within
the promotion period. Win
ners will be posted at dealers.
Dealers and local banks will
have entry blanks.
The "prosperity booster"
award will be presented to
buyers of new cars during the
10-day period. Buyers will re
ceive 10 $5 certified checks
as a special bonus to stimulate
further retail purchasing in
the area.
The checks may be used in
any store for any service or
item, and has nothing to do
with the purchase arrange
ment with the automobile
dealer, officials pointed out. It
is offered "to keep the dol
lars moving and to keep Med
ford's economy rolling."
Local dealers will furnish
details of the award.
Army Will Bounce
Signals Off Moon
Champaign, 111. (IPl A half-million-mile
trip that will
take only 2V2 seconds will put
scientists of the Army Signal
Corps and the University of
Illinois in contact with the
"man in the moon."
The scientists are going to
send radio signals from the
Evans Signal Laboratory, near
Ft. Monmouth, N. J., bounce
them off the moon, and re
ceive them on the university
campus.
A dish-shaped aluminum re
flector, 28 feet in diameter,
has been installed on the top
of the university's electrical
engineering building.
The experiment may be the
forerunner of sending radio
and TV signals to half the
earth at once.
The new test follows up the
1946 experiments in which the
New Jersey laboratory proved
that radio signals could be pro
jected at the mooi and
bounced back.
That Old Buggy
Won't Last Forever
YOU
AUTO
BUY
NOW!
TRANSFER AND
STORAGE CO.
Crating & Packing
Fir Phone SP 2-6273
Phone MU 2-8552
Aufo Buy Program
Got Started in
Cleveland, Ohio
The "You Auto Buy Now"
program got its start in Cleve
land, Ohio, earlier this year,
and has been successfully con
ducted in several cities
throughout the United States.
Geared to a local level, the
program is designed to "keep
the community healthy and
prosperous," with a positive
and optimistic approach.
The program started when
a group of dealers headed by
D. L. Blaushild, president of
the Cleveland Auto Dealers
association, decided it was
time to do something about
"the so-called 'recession' sit
uation." Several factors entered in
the approach of such a pro
gram. Among them were the
fact that more people were
employed at that time than
were employed in 1955, which
was the banner year -of the
automobile industry, and
there was more money in sav
ings accounts than there ever
had been previously.
The dealers association con
tacted and received support
from other Cleveland ' busin
esses and the Chamber of
Commerce. After more than a
month of planning the week-
long event proved successful
Scientists Seek
Tire Thump Cause
Buffalo, N.Y. HP) Scien
tists at Cornell 'Aeronautical
Laboratory are seeking to
find the cause of tire thump
This has bothered the tire
industry for years. Now that
modern automobiles are quiet
er and have better suspension
systems, tire thump has be
come more noticeable than
before.
William F. Milliken, head
of the vehicle dynamics de
partment at the laboratory
who is helping with the pro
ect, emphasized that tire
thump is not linked with road
buhips or tire imperfections,
but may be associated with
vibrations at different fre
quencies. Experiments also
have shown that a given tire
may thump more on one auto
than on another.
CAL hopes to get to the
bottom of the mystery first
by fitting out a new car with
numerous instruments to
measure the sound and vibra
tions in the wheels, tires and
the car body.
Tire manufacturers will be
pleased if CAL can come up
with the answer. Milliken
said most firms get a lot of
thumping tires returned for
exchange.
Unemployment in
April Declines
Washington (IP) Unem
ployment in April dropped by
78,000 while employment rose
by 600,000 to 62,900,000, Sec
retary of Commerce Sinclair
Weeks announced today.
Nearly all of the gain in
jobs resulted from the usual
spring pickup in agriculture
and other outdoor activities,
Weeks said.
The April drop in unem
ployment brought the jobless
figure to 5,120,000. It repre
sented the first drop in the
number of jobless since the re
cession began late yast "year.
The April drop followed a
25,000 increase in unemploy
ment reported for March. The
government released the employment-unemployment
f i g
urs about 10 days ahead of
time.
Fifteen million families,
about 10 per cent of the na
tion's population, have two
cars.
The federal census showed
12 per cent of American
males over age 18 have com
pleted at least a year of college..
4A MAIL TRIBUNE, Medford, Oregon, Wednesday, April 30, 1958
Teachers Devise
Reading Plan
Dover, Del. OP) Forty Eng
lish teachers have banded to
gether to "do something"
while the controversy rages
over whether Johnny can or
can't read.
The teachers have planned
a project to revise thoroughly
the English curriculum in
Delaware's schools.
The undertaking has the
blessings of the English sec
tion of the Delaware State
Teachers Association, the
State Department of Public
Instruction and the school of
education of the University of
Delaware 1
"Operation English" actual
ly began in August of 1956
when a preliminary "work
shop" report was issued. But
the teachers now have gotten
down to fine points, with sep
arate committees to study
various phases of English in
struction, such as book re
ports, literature and reading,
critical thinking and oral
communications.
The revised curriculum will
not be compulsory, but mem
bers of the project hope to en
list the cooperation of related
school groups in urging its
voluntary statewide adoption.
The teachers don't believe
their efforts will result in pro
viding the "last word" on
Johnny's ability to read or
write. But their report will
represent two years' work by
"groups deeply interested in
Johnny and his problem."
When a normal individual
is resting, his heart contracts
at a rate of about 70 times a
minute.
Water from the Amazon
River freshens the Atlantic
ocean as far as 100 miles out
to sea. The Amazon's d i s
charge is greater than that
of the world's three next
largest rivers combined.
The Men Who Know Cars
TODAY'S
Read what experts of 9 leading auto publications say
MOTOR LIFE: ". . . Plymouth is the best
handling sedan on the road today . . ."
. MOTOR TREND: ". . . truly a high-'per-formance,
safe, sports-tjTe family car . . ."
DELL 1958 CARS: '. . . Plymouth's still
the newest, cleanest design . . ."
SPORTS CARS ILLUSTRATED: ". . .
probably the most roadable automobile
made in America . . ."
". . . extremely fast nd responsive . . .
moves with authority and grace . .
More car
ffj-tfiiil ifTt"Hila iMmiShaaukwvft -''- '-
KEEP MEDFORD'S ECONOMY ROLLING
Big Mosquito Bites
Turns Out Chickenpox
Mendon, Vt. (IP) "Gee,
Grandpa, you've got awfully
big mosquitoes up here in Ver
mont." Beth Greenslet complained
of the pesky insects while on
a visit to her grandparents
here. Sure enough the young
ster's face was covered with
what appeared to be large
bites.
But the doctor said Beth had
chicken pox.
Average Home Has
50 Light Sources
Cleveland HPi The aver
age American home has an
estimated 50 electric light
sources of various kinds and
sizes according to a recent
survey by the General Elec
tric's lamp division.
Included in the list are in
cadescent and fluorescent
lamps for general lighting,
night lamps, sun and heat
lamps, ozone lamps, miscel
laneous miniature bulbs in ap
pliances, flashlights, switches
and elsewhere. Christmas
lamps and photoflash bulbs.
The family with an automo
bile owns another 20 to 40
lamps depending on the make,
model and year of the car.
GE says 'the nation's lamp
industry will make two and
one-half billion electric light
sources of more than 10,000
types and sizes this year. The
total is mare than was pro
duced during the first 30 years
after Edison developed the
light bulb in 1879.
The first automobile race
held in 1892 was won by a car
averaging 5.05 miles per hour.
There are more than J mil
lion miles of roads and streets
in the United States.
The average passenger car
in this country travels 9,359
miles per year.
BEST BUY-T01W0
for your money today
More money for your car tomorrow
HAPPY COUPLE Jim Bough (right), 29-year-old handy-man-newspaperboy,
and his 85-year-old bride, the former
Mrs. Laura Belle Wilson, pose with Mayor Tom Lemon
(center) after latter wed the couple in Bloomington, Ind.
The bride, a great-grandmother, said the marriage was
her last
The lakes impounded by
dams of the Tennessee valley
authority have an estimated
total shoreline of approximat
ely 10,058 linear miles.
Forty-eight per cent of com
pany presidents in the Chi
cago area earning from $25,
000 to $100,000 annually, rose
to their positions through sales
departments, according to a
survey made by the Chicago
Sales Executives club.
Best Agree on PLYMOUTH...
SPEED AGE: '. . . with its new engine
options, outstanding performance . . ."
.UJTO SHOW: . . . refinements have im
proved the award-winning styling, econ
omy and roadability."
CAR LIFE: "Anyone considering a low
priced car in 1958 is making a serious mis
take if he overlooks Plymouth . . ."
HOT ROD: . : . the number one full-size
road car in this country ..."
V .MM m?MM
The longest railroad tun
nel in the U. S. is the Cas
cade Tunnel on the Great
Northern Railway in Wash
ington, 7.8 miles long.
U. S. exports of soybeans
in fiscal 1957 totaled 77 mil
lion bushels, valued at 196
million dollars. This is equal
to 17 per cent of the U. S.
crop and 80 per cent of the
world trade in the commodity.
S BEST TRADE
about the great 1958
TRUE'S AUTO YEARBOOK: ". . . wild
cat performance . . . comfort for Grand
mother's trip home . . ."
All we can add is: try the Plymouth yourself. Ask
your Plymouth dealer for a demonstration
drive. Then talk turkey to him about trade-in
terms. You'll be pleasantly astonished to learn
how easy it is to own the Plymouth further
described by Motor Life as ". . . top in styling
and roadability for '58 with exceptional per
formance as a bonus" !
- - YOU AUTO
Electronic Coniro
System Devised
Buffalo, N.Y. (IPl A unique
electronic control system ca
pable of regulating automati
cally the flow of electricity
in a desired area has been put
in use by the Niagara Mo
hawk Power Corp.
The system, first of its kind
is expected . to improVe the
efficiency and economy of
operation of NMP in the west
ern New York area for which
it was set up.
The manufacturer, (Minne
apolis-Honeywell), has used
the power company as a final
development laboratory for
the system durine the more
than 18 months installation
was in progress.
What the equipment does.
simply, is to determine the
amount of increase or de
crease required in the output
of the generating plant to
meet the load requirements
for electricity at a given time
Then it automatically adjusts
generator loading to meet this
need.
In its first use by Niagara
Mohawk, the new control sys
tem is capable of regulating
automatically the six 60-cycle
generators at the' utility's
Huntley Steam Station just
outside Buffalo. These genera
tors have a top output of 556,
000 kilowatts of electricity.
Capable of split-second cal
culation and decision, the new
control system can provide
big savings in fuel and equip
ment. At the Huntley Steam
Station, for instance, more
than 8,000 tons of coal per
day are consumed. This con
sumption would be greatly in
creased if generators were not
properly loaded to produce
the greatest amount of energy
from the coal burned.
Four helicopters called In
by a radio recently beat back
x
a roaring brush fire near
Soledad, Calif., with a wall
of wind created by the whirl
ing blades.
Plymouth
BUY NOW!
FIRST
NAT'L
BANK
(auto)
LOAN
Enjoy the thrill of driv
ing this year's car with t
today's advanced engi
neering and beautiful
style!
Buy now . . . the fair
trade-in offered by your
dealer will make the step
to a new car easy. It's
good business to . . . Buy
It Now!
FIRST
NATIONAL
BANK
6F PORTLAND
MEDFORD BRANCH
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