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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (April 2, 1958)
MAIL TRIBUNE, MedforJ, Oregon, WednetJjy, April 2, 1958 Television Quiz Shows Falling Out of Ratings; Efforts for Revival Made Br WILLIAM EWALD United Press Correspondent New York (D The TV quiz show has fallen on lean days. It was only a few million dollars back that "The $64,000 Question" was running one two in the ratings, "The $64,000 Challenge" was en trenched in the top 10 and "Twenty One" was luring in such huge audiences it was giving "I Love Lucy" the shivers. But all that is past. The lat est ratings Tuesday's listings by the American Research Bureau show not a single quiz show in the top 25. "The Groucho Marx Show" does hold the number 12 spot, but I doubt whether anyone clas sifies it as a quiz. It's a com edy show in which the ques tions and answers supply so much garnishing for Grou cho's cut-ups. Revival Determined However, the TV program mers seem determined to re vive the quiz show. It's not altruism on their part live quiz packages are cheap to put together, cheap to carry and cheap to kill off. Over the past four days, CBS-TV has spanked alive "Top Dollar," "How Do You Rate?" and "Wingo." The last made its debut Tuesday night as replacement for "The Eve Arden Show." "Wingo" is a game that Bring HAWA' Into Your Home! THE UNUSUAL Tl LOGS 4" x Ya" to 1J4". When plac ed in water develops into beau tiful exotic house plant. Truly a conversational piece. Leaves of mature plant used for hula skirts, tible decorations and coverings at Luaus. 00 7532 Postage Prepaid Rush Your Order Today! These Are Sent Direct From Hawaii. B. L. Merjhon & Co.. 623 39th Ave., San Francisco 21, Calif. combines general knowledge (who is the composer of "Car men?" Name four Central American Republics. Name any four characters who died in "Hamlet") with luck. Ostensibly, it's possible to win as much as $250,000 on the show, but after watching Tuesday night's offering I would say this occurrence is about as likely to happen as the Washington Senators win ning the pennant this year. Luck Category I would describe the way the $250,000 can be won "it falls in the luck category on the show except that I find it beyond my powers of de scription. It involves titles with hidden letters and the ef forts of contestants to spell out "Wingo" with the titles and is almost as involved a process as trying to build a battelship in a beer bottle. With the beer in. Let it be said that Tuesday night a lady contestant won $11,090. Only she didn't really win all of it she can lose some of it next week. Let it be said, too, that emcee Bob Kennedy was en gaging enough, but perhaps too energetic almost to the point of muscle spasms. And let it be said that "Wingo" may revive interest in the quiz show, but that I doubt it. w r j j - ' t7 , if A'l ' . . - . iji. ii li hhiti run MMik ! WIPING AWAY TEAR, Singer Judy Garland complains of laryngitis after management of Brooklyn nightclub says she was fired after completing second song. (International) Look Back: CBS-TV's "The $64,000 Question" made an other effort to hype up its ratings by launching some thing oalled "The Name Game" for home viewers. The idea is to match up your own last name with letters spewed at random out of an IBM ma: chine. To win the contest, your name has to be some thing like "Cluybog," "Fly dang" or "Huydaba." SEX EDUCATION Stockholm, Sweden (IP) Swedish school authorities defended sex education in elementary schools today as being necessary "to prepare the young for raising fam ilies." Teachers said sex edu cation was part of the biology and sociology program taught to segregated classes by specially-trained teachers. Neuberger's Bill On Clatsop Passed Washington (IF) The Senate has afternoon unani mously passed a bill by Sen. Richard L. Neuberger (D-Ore.) calling for a national mem orial park at Fort Clat-sop near Astoria, Ore. The measure now goes to the House. If the bill is passed soon enough the. building of the $279,000 park could be fin ished in time for dedication in the latter part of 1959 for the state's centennial. Neuberger said he hoped to invite President Eisenhower to make the dedicatory ad dress at the park. Fort Clatsop was the winter camp of Lewis and Clark dur ing their expedition. USDA SUED Wrightsville, Ga. (IP) Farmer H. T. Hicks has filed suit against the U. S. Agri culture Department for $45, 000 damages claiming the de partment's crop control pro gram caused him to lose money. He also asked in his suit filed Monday that an in junction be issued to prevent Agriculture agents from tres passing on his property. Probers Preparing FCC Hearing Report Washington (IPI House in vestigators threshing out a re port on their hearings on the Federal Communications Commission. Reo. Oren Harris (D-Ark.) chairman of the 11-man panel, said the subcommittee might issue an . interim report this week recommending that Con gress enact corrective legisla tion. The subcommittee neared the end of its FCC probe Monday with a suggestion that FCC members devote more time to duties here and less to broadcast industry meetings. Five present and former PCC members testified Mon day. The subcommittee Wed nesday will hear from former members George M. McCon naughey and Frieda Hennock. TRADE PACT SIGNED Vienna (IP) The Com munist governments of Ro mania and Poland have sign ed a commercial agreement calling for a 20 per cent in crease in trade over last year, Bucharest radio reported to day. The pact was signed in Bucharest Tuesday. ..xss.....Vv. .- . . s Enter WHITE KING'S Fabulous Contest Today! vr . r - john bromfield-7V's "Sheriff of Cochise" says: Name my new ranch and WIN this 1958 Chrysler New Yorker Station Wagon PLUS a dude ranch vacation for .X your entire family! a . . ri NEW 1958 CHRYSLER "NEW YORKER" STATION WAGON, the Forward Look wagon with years-ahead design, Torsion-Aire ride, Pushbutton Torque-Flite transmission. . . the sleek, modern wagon your family will be proud of for years to come. PLUS A DREAM VACATION for the en tire family ... a full week of riding, hiking, swimming, camping and tan ning under the desert sun at the fa mous Swisshelm Lodge in the heart of Arizona's Cochise County -ALL EXPENSES PAID! " rru .4K2:: 4 wTi 4 17 .FT. TEKRY COACH VACATION TRAILER new 1958 luxury model -fully equipped for weekend camping, vacationing. Sleeps 4 includes shower, toilet, butane gas ranga and lights, electric or ice refrigerator, hitch and connections for your car. 14-FT. IUR CH CRAFT "SKI-ABOUT" BOAT-sturdy, dependable, with a handsome mahogany deck and trim equipped with windshield, hsering wheel, motor controls, PLUS a Mark 28 Mercury Outboard Motor and convenient trailer. L TO 197 VALUABLE FOOD PRIZES 22 food certificates worth $100 each! 175 food certificates worth $20 each! Think of the steaks, the roasts, the staples . you can take home absolutely FREE when -you win one of these food certificates. Enter now! Remember, you have 200 chances to be a winner! ' , -"pr?1 t 7" """""r .in .., . n Biter Nowl 200 chances jo Wihl HERE'S AU YOU DO: 1. Submit your choice of a name for the "SherifFs Ranch" in 5 words or less. Use. this coupon, the free entry blank available from your grocer or ordinary writing paper. Your name and address must appear legibly on your entry. 2. Mail your entry together with a box top, cap, or label from any White King product (White King "D." White King Granulated Soap. White King Liquid Detergent, White King Cleanser, White King Water Conditioner. White King Cold Cream Soap, White King Lemoa Soap, Sierra Pine Toilet Soap) to the following address: "NAME THE SHERIFF'S RANCH" CONTEST HOLLYWOOD 5!, CALIF. AD eligible entries must be received by midnight, April 13, 1958. 3. Submit as many entries as you wish but enclose a box top, cap, or label from any White King product with each entry. All mem bers of a family may compete but only one prize will be awarded to a family. Your entry must be your original work submitted in your own name. Get complete contest rules at your grocer's. : a jo i mm m rasar CLIP THIS COUPON: Mail it today with proof-of -purchase of any of the White King products listed in the rules. TO: "Nam Hi Sheriff's Ranch" Contest Hollywood SI, California My name for the Sheriffs Ranch is: I I I I J I shop at: (your grocer's address). 1 I I I am enclosing the required proof -of -purchase. Address- City. -Zone- -State. Lower Klamath, Tulelake Regions To Protect Fowl 'Washington (IPI Secre tary of the Interior Fred A. Seaton asserted Tuesday that controversial lands in the low er Klamath - Tulelake region in Oregon and California must be used in a manner that will f filly protect the valuable waterfowl resources of that area. . He said his decision offers a solution to a controversy which has existed of con trolling several thousand acres of former marsh area in the Klamath Basin to meet the Department's needs for wildlife management and a federal policy of opening the lands to homesteading. Farmed by Veterans Center of the controversy has been some 10,000 acres in the bottom of the bed of what formerly was Tule lake. The lands are farmed by veterans of World War II. The Depart ment said the leases contain cropping regulations to pro vide wildfowl food after the commercial crops are har vested. Seaton said the Bureau of Reclamation is conducting in vestigations in an effort to provide substitute wildfowl habitat in the area. But he said until "dependable sub stitute habitat" is an accom plished fact, his decision would defer homesteading. American Motors Takes Offensive Detroit (IP) American Mo tors Corp. today became the first auto firm to take the of fensive against the United Auto Workers in 1958 con tract talks. The automotive Big Three General Motors, Ford and Chrysler have just finished taking a defensive position in receiving the contract de mands of Walter P. Reuther's UAW. American Motors "grabbed the baU" from the UAW this morning by calling a news conference to announce its own ideas about collective bargaining. Edward L. Cushman, AMC vice president in charge of in dustrial relations, was select ed to "preview" the firm's bargaining "approach," even though UAW-AMC contracts expire well after the May 29 June 1 . UAW-Big Three' ex piration dates. Chrysler Corp. Tuesday be came the last of the Big Three to open bargaining with the UAW. Quotes From the News By UNITED PRESS Jackson, Miss. Under hypnosis, Patricia Jeanne Wil liams, in another "Bridey Murphy" experiment recalling her ""other life" as a Civil War soldier: "I was with my cannon on the ridge when them damn Yankees hit me. I died of the wound that night." Lac Beauport, Que. Physicist Leon Ezilard of the Uni versity of Chicago addressing an international conference of nuclear scientists: "One topic on which the most well informed Americans, Russians and Englishmen can be counted upon to agree . . . is John Foster Dulles." London Mrs. Heather Riley, winner of a tax-free $585, 421 on a football pool, saying one of the first things she would do is help her polio stricken grandson in Canton, Ohio: "Now we can go tojhe states and bring the bairn (Scot tish for child) back to England for treatment. We tried a few years ago but just could not raise the money." Klamath Indian's Suit Thrown Out Khrushchev, Aide Visit in Budapest Vienna (IP) Soviet Premipr Nikita Khrushchev arrived to day in Budapest with his heir apparent. Frol Kozlov. on the first international mission by Russia's new ruling team. Moscow Radio reported they reached the Hungarian catiital shortly before noon, ostensibly to commemorate Hungary's iioeration from the Germans. More important it was K07- lov's debut before the world i and the apparent first step of a new move to return TTnn- gary to its pre-revolutionary state m the Communist world. The Soviet press Tuesday confirmed Kozlov's rank right behind Khrushchev in the government. The visit to Budarjest was Khrushchev's first since the super secret Communist "summit" meeting of January, 1957. At that time the Rus sians moved around in armor ed cars and kept the visit sec ret until they had left. C45 on Highway Presents Problem Spokane, Wash. OP) Air Force personnel tackled the puzzling problem today of how to return a C-45 cargo plane which made an emer gency landing on a little-used highway 23 miles northeast of Boise, Idaho. The wings of the two-engine plane became heavily iced, one propeller quit and one en gine caught fire while on a flight from Ogden, Utah, to Spokane Tuesday. The pilot and co-pilot, Capts. Donald Keiholz and Dalton W. Smith, landed the plane safely on the highway near the old gold-mining town of Idaho City. Both escaped in jury. The Air Force said it could: Take the wngs off the plane and truck it about 100 miles to Mountain Home Air Force Base, Idaho. Tow it to Idaho City air field 10 miles away and at tempt to fly it out from there. Attempt to fly it off the highway where it stands. ; Portland HP) The attempt by a Klamath Indian woman to halt timber cutting on the Klamath Indian reservation was thrown out of Federal couft here Tuesday. Judge William East dis missed the injunction filed by Coralie Crawford Nelson, Palo Alto, Calif., against the Bu reau of Indian Affairs. Mrs. Nelson had charged that the Bureau had no au thority to make contracts for the sale of timber growing on the reservation since the Klamath termination act vest ed title to the timber in the individual members of the tribe. She asserted that the 1957 a m end m e n t s to the Klamath termination act were unconstitutional because the amendments specifically au thorized the sale of timber. Judge East said that since the suit was for the purpose of h'avine an act of Congress declared unconstitutional, only a court consisting of three federal judges could act on it. He declined to request such a panel, declaring that the case did not present a sub stantial constitutional question. CARTOONIST DIES Yonkers, N. Y. (IP) Harry F. O'Neill, 66, who drew and wrote the comic strip "Bron cho Bill," died in Yonkers General hospital Monday. O'Neill was born in Balti more. His cartoon strip, first called "Young Buffalo Bill" and later "Broncho Bill" was carried by the United Fea tures Syndicate from 1928 to 1950, appearing in about 130 newspapers around the country. Neuberger Notes Gains for Oregon Washington (IP) Sen. Richard L. Neuberger (D Ore.) said House and Senate conferees on the accelerated highway construction bill reached agreement Tuesday providing "great gains for Oregon" in the authorization for forest highways and forest access roads. Neuberger said the confer ees raised forest highway au thorization for 1959 by $5 million, boosting the total au thorization to $35 million. He said authorizations for 1960 and 1961 were set at $33 million annually. Under the bill's present form Oregon would get $5 million rather than $4,306, 000 in 1959 forest highway construction. In 1960 and 1961 Oregon would receive a forest highway allocation of $4,500, 000 for forest access roads, $5 million additional was author ized for 1959 to bring the to tal to $32 million. Authori zations for 1960 and 1961 were set at $30 million annually. School Sign Warns Laundry Routeman Memphis, Tenn. API Laundry routeman . E. J. Doyle found this note on the door at St. Augustin School: "Our bell is loud and our ears are sharp. Just ring but twice and we will hark. If no one answers when you ring twice. Then ring no more, it disturbs the mice." THERE IS STILL TIME FOR US TO MAKE Your Clothes LOOK NEW for EASTER Your RETEX Cleaner Medford Cleaners Hale & Kathryn Wheeler 34 N. Holly - SP 2-6500 Free Pickup and Delivery Beautiful Gift Wrapped EASTER LILLIES Other Potted Plants . . . CAMELLIAS - AZALEAS - HYDRANGEAS Cut Flower . . . Stocks, Carnations, Roses Corsages MARSHALL NURSERY and FLORIST 12th & Newtown Phone SP 3-1657 We deliver OPEN Sundays & Holidays LRU BUY NOW and SAVE with these SURPRISE OPEN MON. 'TIL 9 P.M. CHOCOLATE EASTER EGGS 4 different cream centes. Co coanut, Butter, Fruit and Nut, Cherry. Made by Schraff. Yand Cc NYLON GLOVES A must for Eas ter Sunday. Sizes for chil-. dren,. misses & ladies. $1100 Pair Filled Easter Baskets Baskets filled with grass, Easter eggs, chickens and rabbits. Decorated with cellophane and ribbon. Each 9c SEAMLESS NYLONS Primrose brand, first quality, dress sheer nylons. Suntone, rosetone, taupetone in sizes 8 'i to 11. 3 Pr. 2.85 pr. Roses-Roses-Roses Large Cabbage style roses in high fashion citron colors. Also pastel shades. For that New Look. J Primstyle Brassieres $100 A-B-C cups in a complete assortment of styles. Sizes from 32 to 42. Ea. For that New Look! LADIES HATS New shipments just arrived of the latest ' styles. Girls Bouffant Slips 100 nylon permanent fin- SsT ' ish slips in sizes 1 to 12. ( LrS White only. A real Wool- 3?v. $198 STORE HOURS -9:30 to 5:30 Monday 9:30 to 9:00 p.m. EASTER LILLIES Fresh, healthy plants just received from the grow er. Limited quantity. 39 NORTH CENTRAL AVENUE MEDFORD, OREGON I i i
