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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Feb. 11, 1958)
4 TWO MEDFORD (OREGON) Valentine Time Sentiment is Big Business By GAY PAULEY United Press Women's Editor New York (IB Retailers "send their love to St. Valen tine for a good dollars and cents reason. Sentiment is big .business. Z . Anyone who thinks Cupid Isn't busy this time of the year better take a look at sales figures on such standard mis sives as greeting cards, candy and flowers. Take flowers. John L. Bo dette, secretary and general manager, of the Florists' Tele graph Delivery association, said 60 per cent of its business In February is specifically val entine orders. And the parti cipating florists expect to do 15 per cent more business this February 14 than last. Annual sales run around 57 million dollars. "Roses, carnations and vio lets are the favorites for val entine gifts," said Bodette. "Anything reef . . . even tu lips," added a spokesman for Wadley and Smyth, one of New York's leading flower shops." Candy is a traditional gift, but doesn't do as well in Feb ruary as it does at Christmas, said the Retail Candy Store Institute. February sales ac count for 10 per cent of the annual business; Christmas, 20 to 25 per cent. I Love You But one thing about the man who sends his true love candy. He wants the sentiment spelled out. Fanny Farmer, the nation's largest candy manufacturer-retailers, said most valentine boxes featured an unabashed "I Love You" decoration. Peak sales time the afternoon of the 14th. The day means big business for the greeting card industry. This year, the Greeting Card association said, about 400 million valentines will be sent. Sales afe estimated at 45 million dollars, 10 per cent higher than last year. Incidentally, the custom of fending valentines is an ancient one stemming, the Association said, from the story of a young Roman priest "named Valentine who was ex ecuted February 14, 270 A.D. for refusing to renounce Chris ; tianity. Legend has it that his . farewell message to his friend, the jailer's blind daughter, was signed "From, your Val- entine." r . Valentines reached a peak in. size and elegance In the court of Louis XIV, the asso- jCition said. Cupid appeared in designs for the first time, sur rounded by cutout hearts, pa per fountains, tiny birds and flowers, circled by rich Ve netian lace. More Sophisticated Today's valentine messages are more apt to be sophisti cated than mushy, said Steve Shannon, associate director. The old "vinegar" valentine, or comic, which carried a vi cious message, is dead. But in Dinner, Dance , Held by Group; 5 Announce Ride A valentine dinner and dance was held by Trail Rid ers February 8 at Willow Springs schoolhouse. During a business meeting conducted by the president, Lloyd Hanscom, a ride was planned for February 16. Riders are to meet at the Double D Lumber company, old Highway 99, at 10 am and are to take a sack lunch. The past president, C. B Harrison, was presented a sil ver buckle and his secretary, Mrs. James Wilson, a silver buckle set. Mr. and Mrs. J. L. Parker and Lonny Boglnoff furnish ed music for dancing. SOC President Speaks for-Club Talent Dr. Elmo Steven son, president of Southern Oregon college, spoke on birds at the Wednesday, Feb ruary 5, meeting of the Tal ent Garden club. : Mrs. A. O. Floyd, state president of the Federation of Garden clubs, ana Mrs. xra .'Jfitzgerald, district director, srere also present. They spoke ; of billboard legislature and the club decided to write - congressmen to try to prevent -ithe placing of bill boards ;along the highways. The meeting was held at .the home of Mrs. Leon Lock wood with Mrs. H. L. Sommer serving as co-hostess. A des sert luncheon was served to "J-l members and four guests who attended the meeting. 1 COME IN AND BROWSE AROUND EDOi CGCDflXIXJOCE MAIL TRIBUNE Proves That its place is the "slam, which holds the sender or receiver up to gentle ridicule. Women send more valen tines than men, Shannon said. But in the last couple of years, a lot of designers have catered to the male customer; One of Shannon's favorites in this category shows a decre pit, hag-type female on the cover, with this message "When they ask what I see in you . . ." Inside, the rest of the mes sage reads, "What shall I tell them?" Orchestra, Bands To Give Concert Portland Three musical groups, two intermissions, buf fet tables and an hour's danc ing make up the program for the first Pops concert of the season planned by the Port land Symphony for February 17 at the public auditorium. The musical groups will in clude the Portland Symphony orchestra under Theodore Bloomfield, playing light mu sical selections; Monte Ballou and his Castle Jazz band offer ing the New Orleans flavor between intermissions, and the Herman Jobelmann dance band playing for an hour's dancing in the south wing to wind up the program. During the show, both wings of the auditorium will be opened for tables, with table service available from the buffets throughout the auditorium. The rest of the auditorium won't be neglect ed in the food line, however, with buffets throughout and even vendors in the aisles dur ing intermissions lor xnose who don't want to brave the crowds. Table reservations are be ing taken at the .Foruana Symphony office, 403 Park building, with J. K. Gill box office handling ticket sales. To Show Film In Shady Cove Shady Cove The auxil iary to Steelhead post, Veter ans of Foreign Wars, Shady Cove, has extended an invi tation to the public to attend a program Friday, February 14 at 8 p.m. at the VFW hall in Shady Cove. The program will be presented by the Jackson county unit, Ameri can Cancer society, with Dr. Robert Buck, pathologist, showing slides and films, in cluding the cancer film "The Other City." The unit points out that every year 75,000 persons in this nation die needlessly from cancer every year, that they could be saved through earlier diagnosis and better treatment. This many indi viduals is the population of a medium-size city like Racine, Wise, which is depicted in this film as a ghost town, its population wiped out by a baf fling disease that defie d med ical science. While cancer does not strike down- entire popula tions, it does kill a quarter of a million Americans an nually, the unit notes. Mrs. G. A. Hubbell has made arrangements for the program, assisted by Mrs. J. R. Bartuss. The committee will serve free coffee and doughnuts, and everyone invited to attend. " Mothers' Group Defers Meeting is The monthly meeting of West Side Mothers' club, scheduled for February 12, has been postponed it was an nounced today. Plans are be ing made for a joint meeting February 24 at 7:30 p. m. with Oak Grove School Mo thers' club. Members of both organiza tions are asked to keep the date open and it is stated that an especially interesting pro gram is being planned. Party Suggestions For Valentine Day If you are"giving a valen tine day party, here are two suggestions which may be useful. To make novel candle hold ers, scoop out bright red ap ples and insert candles. To draw a pattern, such as a heart, on a soft cake -frosting, dip the paper pattern in water and trace the outline with a toothpick dipped in food coloring. The paper will not stick. PHONE MU 5-8771 Tueidar, February II, 19SS ll HI H ' ft I I I 1-1 ' Members of Ashland branch, American Association of University Women, are pictured here sewing costumes for the forthcoming children's theater play, "Cinderella," lo be presented by the Southern Oregon College Players in both Ashland and Medford. Shown (left to riqht) are Mrs. A. C. Fries Jr., Mrs. Bill Sampson and Mrs. C. D. Winston. Miss Arlieta Knowles, wardrobe mistress for the Players, and a large number of AAUW members are also working on the project. Production of the play will be Thursday and Friday evenings, February 13 and 14, at 8 p.m. at the college. In addition the Ashland branch will sponsor two performances February 15 and 22 at 10:30 a.m. for Ashland school children and the Medford branch will sponsor two productions in Medford at the Craterian theater the afternoon of Febru ary 18. Many Girl Scouts Attend Last Charm School Session The final session of the Girl Scout Charm school, fea turing a fashion show by Scouts themselves of the right and wrong way to dress for various occasions, was attend ed by troops from Yreka, Calif., Cave Junction, Grants Pass, Rogue River, Central Point, Medford, Ashland, and Phoenix. The school was held February 8 in the Roosevelt school gymnasium. Also a feature of the last session were table settings for different occasions, arranged by each scout troop attending. Part of the fashion show was presented by models for Leon's Tots to Teens, with Mrs. Parker Wood and "Mrs. Helen Arthur as commenta tors. Models were Sandra Wallace, Krista Baker,' Anita Ritchey, Susan House, Eileen Elzea Lynn Peterson, Georgia Smith, Janis Marioz, and Sandra Gannon. Scout troops modeled clothes for sports, hiking or day camp, at home wear, play clothes for sum mer or winter, school clothes, scout uniforms, dress clothes and party clothes. Two girls from each troop came dressed in the attire assigned them, on dressed correctly and the other incorrectly. A film strip, "Make the Most of Your Figure" was shown and Mrs. Arthur spoke briefly on the selection of proper undergarments as a requirement to good groom ing. The table settings were judged and the winning troop was presented with a Girl Scout traveling trophy. First place was won by Troop 1, led by Mrs. C. G. Fox and Mrs. Joseph Clark. The setting was a valentine buffet table; the tablecloth and napkins were made by the troop mem bers, and the centerpiece of woodfiber flowers was made and arranged by Ann Jensen, also a troop member. The troop is from the Jefferson neighborhood. Two troops tied for second place, Troop 166, from Mc Loughlin Junior High school, led by Mrs. Lorene Babcock; and Troop 173 of Washington school, led by Mrs. R. C. My ers. Third place was awarded to St. Mary's Troop 181, led Pre-lnventory BARGAINS GALORE!!! Lamps lo 50 OFF Luggage 13 OFF Pictures ...... to 50 OFF Stationery to 50 OFF Clocks Pottery ..... to to Crystal . . Some Terrific Cuts Dinnerware . . Many Specials SCADS OF OTHER BARGAINS!! RECORDS 3313 ALBUMS Reg. $3.98 Now $2.49 Reg. $4.98 Now $2.99 45 ALBUMS Reg. $1.29 Now 89c Reg. $2.49 Now $1.69 by Mrs. George Gitzen. Fourth place was won by Troop 56 of Rogue River; the troop is led by Mrs. Loyd Morrow. A Mardi Gras party will be held March 17 in two gym nasiums at McLoughlin Jun ior High school for those girls who attended every session of the charm school. Fifth and sixth grade Scouts will meet in one group, and the seventh and eighth graders in the oth er. It will be a costume ball or the girls may wear party clothes. If the girls desire, they may invite boys to at tend the party with them. The charm school was planned and directed by Mrs. Raymond Reter and Mrs. Al Carrara, and plans are to make it an annual event for Intermediate Scouts. Mrs. Car rara introduced the Rogue Valley Area council president, Mrs. Thomas Lytle, who spoke briefly. 'The color ceremony was presented by three girls of Troop 168; they were Sher ron Smets, Beatrice Rasmus sen and Nancy Zimmerman. Community singing was led by Susan Gray. Trip Described For College Club Mrs. Amos Willits told of her recent trip to Mexico by Greyhound bus at a meeting of College Women's club held February 8 at the home of Mrs. C. G. Van Valzah, 15 Geneva street. Mrs. Willits went first to Mexico City, and then to Acapulco. Miss Annette Gray discuss ed current events. Tea was served by Mrs. D. R. Sloan, social chairman, as sisted by Mesdames R. C. Van Valzah, A. F. Arney, Bert Stancliffe and Ward Lamp kin. Sorority to Hold Valentine Party Xi Mu chapter of Beta Sig ma Phi will hold a valentine party Wednesday, February 12, at 8 p.m. at the home of Mrs. Nick DeWitt, 320 North Keene way. Members are asked to take earrings for exchange during the evening. 50 OFF Barometers is OFF 50 OFF Wallets 50 OFF BOOKS - Gl FTS - RECORDS Twins Provide Makeup Problem For Senior Play ' The identical Corum twins, Jim and Die, provide an inter esting makeup problem to be solved before opening night of the annual Medford High school senior play. The play, "Father of the Bride," will be given Thursday and Friday, February 13 and 14, at the high school auditorium. Jim Corum plays the part of the father and must be made to look older. Die is cast as the son-in-law, and he must remain young looking, al though not similar in appear ance to his twin. Other make-up problems are also to be solved by the director, Mrs. Lenore Zappell. Bob Gee, a natural, red head, is cast as an Italian and will have to undergo a dye job. The costume department must round up enough formal gowns for an entire wedding party, and this is the work of Lea and Joyce GilinsHy. But their task is nothing compared to the one which confronts the property, manager, Marilyn Brown, and her assistant. They must provide the "wed ding" gifts numbering at least 200. . In this considerable undertaking, Miss Brown is being helped by Barbra Stam per, Sharon Picard and Car lene Schuppenies. Drama classes at the school are building and painting the set and Future Homemakers of America are making dra peries. Half-Size Gem 9021 SIZES , 144-24 Gem of a Printed Pattern this pretty dress is so wonder fully becoming to the shorter, fuller figure. Simple lines adapt to both casual and dressy fabrics. Three sleeve versions Printed Pattern 9021: Half Sizes 141i, 16V4, 1812, 20V2, 22V2, 24V2. Size 16M requires 4 yards 35-inch fabric. Printed directions on each pattern part. Easier, accurate Send FIFTY CENTS (coins) for this pattern add 5 cents for each pattern for lst-class mailing. Send to Marian Mar tin, care of Medford Mail Tribune, Pattern Dept., 232 West 18th St., New York 11, r j $r 1ST Sals PHONOGRAPHS Terrific Reductions On Many Models s RCA - COLUMBIA - VM See and Hear Them Social Club Show Set Mrs. Lloyd Caton, president of Reames Social club, states that plans are being complet ed for the annual spring val entine luncheon and style show to be held on Wednes day, February 19 at Medford Masonic hall. Mrs. Fred Pur din is general chairman of the event. The style show will be pre sented by Mann's store, with Mrs. John Esp as commenta tor. Following the show, there will be cards for those who wish to play. Mrs. George Ketchum will furnish organ music during the style show, and will also accompany Mrs. Charles Champlin and Fred Graten, who will be heard in solos. Reservations are being tak en by Mrs. iranK jntie, SPring 2-4225, Mrs. Jack Clark SPring 3-1776, Mrs. Ross Gilkison SPring 2-4358, and Mrs. Morris Boughner SPring 2-2466. Medford Woman Home From Trip Mrs. Clara Ziegler, 208 Crater-Lake avenue, returned last Sunday from an 11-week vacation trip to the middle vest. Six weeks, including the Christmas holidays, w er e spent in Des Moines, Iowa, at the home of Dr. ahdiMrs. Or. A. Dierdorff, formerly of Medford. Dr. Dierdorff is currently studying surgery at Des Moines General hospital. The remaining time was spent in visiting relatives and friends in Wisconsin and Minnesota. During December she attended the wedding of a cousin in Minneapolis. Style Show Now. Has Waiting List Reservations for all three performances of Medford Jun ior Service league's spring style show are now on a wait ing list basis, it was an nounced . yesterday. Both luncheons and the dinner Thursday and Friday are com pletely sold out, it was stated at Rogue Valley Country club. Anyone forced to cancel a re servation is asked to do so promptly m order that per sons on the waiting list may be accommodated. N.Y. Print plainly NAME, ADDRESS with SIZE and STYLE NUMBER. Complete Beauty Care from Skilled Beauticians . . . Anne Bruning Holly Peterson . Christine Rose Dorothy Hall Marjorie Hoffine Winnie Hardenburger W Easy Crochet fegg? Set your table this way- and your family and friends will applaud your good taste! Fun, easy filet crochet. Crochet any size tablecloth using this versatile 11-inch filet square. Pattern 7201 easy-to-follow charts, direc tions. Send Thirty - five cents (coins) for this pattern add 5 cents for each pattern for lst-class mailing. Send to Mail Tribune, Household Arts Dept, P.O. Box 168, Old Chel sea Station, New York 11 N.Y. Print plainly NAME ADDRESS. PATTERN NUM BER. Send Twenty - five cents more for a copy of our Alice Brooks Needlecraft Catalogue Twn eomnlete natterns are printed right in the book plus a variety of designs that von will want to order: cro chet, knitting, embroidery huck weaving, quilts, toys. dolls. Family Here Mr. and Mrs. David Dough- ton and three daughters, Syl via. Gloria and . Claudia, were week end guests of Mr, and Mrs. Richard Jewett, 903 Winchester avenue. Mr Doughton is a brother of Mrs, Jewett, 'Jams Paul To Our Staff of..: Beauty Operators Mr. Paul wishes to invite all his custom ers and friends to visit him at Winnie's, where he will continue his same skillful hair styling. innie's style salon Calendar Calendar notices and news for the society section of The Mail Tribune must be submitted in writing and deadline for the Sun day edition is 1 p.m. Friday. Dead line for the weekly calendar is 9 a m. Ox ine oay oi puuutauuii ana for week day news is 5 p.m. the day before publication. Tuesday 6 o.m. Bethel 55, Job's Daughters, Knights of Pythias hall. 7:30 p.m. McLoughlin Junior High school parents, at school. 8 p.m. American Legion auxiliary, home of Mrs. Clyde Fichtner, 227 North Oakdale ave. 8 p.m. District 4, Oregon Nurses association, Rogue Val ley hospital penthouse. 8 p.m. Pythian club, home of Mrs. Joe Fritsch, 22 Geneva ave. 8 p.rh. Roguette circle, Military Order of Lady. Bugs, Veterans hall, 42 North' Front St. Wednesday: 10 a.m.-12 noon Kiwanian Dames coffee, home of Mrs. Edward Barnett, 425 Ardmore ave. 10 a.m. Mothersingers, Hedrick cafetorium. 10:30 a.m. Lake Creek Ex tension unit, home of Mrs. James Edge, Eagle Point. 12 noon Medford Town- send club, Carpenters hall, 123Vi West Main st. 1 p.m. Alpha Phi Alumae club, home of Mrs. Lucien E. Harbert, 49 Valley View dr. JILL ST. JOHN starring m "SUMMER LOVE" A Universsl-laternatioosl Picture Only about 46 calories per jjf 3 slice aekad oxchnivtty FOR YOU by FLUHRER sunder license by Hifisnsl We . Wish To Welcome Make Your Appointment NOWI PHONE SP 3-4559 Stars, Flowers Topics for Class A class in astronomy' and in wild flowers of the west will be held Wednesday, February 12, for leaders of Girl Scout troops. It is set for Room B in the YMCA from 7:30 to 9:30 p.m. Robert Hubbard will in struct in astronomy, and Mrs. Ivah D. Murray will show the Richfield Oil company's col ored film on "Wild Flowers of the West." The classes are designed for leaders of troops working toward badges in these two subjects. 4 Chapter AA Chapter AA of the PEO sisterhood will meet at the home of Mrs. John C Collins, 2248 Dellwood avenue, Wednesday, February 12. Luncheon will be served at 12:30 p.m. Assisting Mrs. Collins will be Mrs. R. D. Dames and Mrs. C. C. Furnas. BLINDS DIRTY? We Giva Excellent Cleaning. Service WORK GUARANTEED B.B.B. VENETIAN BLIND LAUNDRY 109 Vancouvei Ph. SP 3-S261 rail DIETING is safe only when your meals provide you with all the vital food elements your body needs. Hollywood Breed is fortified with 8 nutritious vegetable flours. It contains precious pro tein, carbohydrates, vitamins, minerals. Thus it provides essential balance to reducing diets. Perfectly delicious, too a treat to eat. FREE Hollywood Diet and Calorie CuicU. Authoritottvo rate far diatiaa safely. Sand postcard to Haeaar Day, 100 W. Mara St, Chicaao 9, Illinois. SPECIAL FORMULA BREAD BAKERIES Baktra Saniees, Isc, Ctoo Swell's 528 EAST MAIN MEDFORD 217 E. Main Medford -t ANY EVENING BY APPOINTMENT
