4
TWO MEDFORD (OREGON)
Valentine Time
Sentiment is Big Business
By GAY PAULEY
United Press Women's Editor
New York (IB Retailers
"send their love to St. Valen
tine for a good dollars and
cents reason. Sentiment is big
.business.
Z . Anyone who thinks Cupid
Isn't busy this time of the year
better take a look at sales
figures on such standard mis
sives as greeting cards, candy
and flowers.
Take flowers. John L. Bo
dette, secretary and general
manager, of the Florists' Tele
graph Delivery association,
said 60 per cent of its business
In February is specifically val
entine orders. And the parti
cipating florists expect to do
15 per cent more business this
February 14 than last. Annual
sales run around 57 million
dollars.
"Roses, carnations and vio
lets are the favorites for val
entine gifts," said Bodette.
"Anything reef . . . even tu
lips," added a spokesman for
Wadley and Smyth, one of
New York's leading flower
shops."
Candy is a traditional gift,
but doesn't do as well in Feb
ruary as it does at Christmas,
said the Retail Candy Store
Institute. February sales ac
count for 10 per cent of the
annual business; Christmas,
20 to 25 per cent.
I Love You
But one thing about the
man who sends his true love
candy. He wants the sentiment
spelled out. Fanny Farmer,
the nation's largest candy
manufacturer-retailers, said
most valentine boxes featured
an unabashed "I Love You"
decoration. Peak sales time
the afternoon of the 14th.
The day means big business
for the greeting card industry.
This year, the Greeting Card
association said, about 400
million valentines will be
sent. Sales afe estimated at 45
million dollars, 10 per cent
higher than last year.
Incidentally, the custom of
fending valentines is an
ancient one stemming, the
Association said, from the
story of a young Roman priest
"named Valentine who was ex
ecuted February 14, 270 A.D.
for refusing to renounce Chris
; tianity. Legend has it that his
. farewell message to his friend,
the jailer's blind daughter,
was signed "From, your Val-
entine."
r . Valentines reached a peak
in. size and elegance In the
court of Louis XIV, the asso-
jCition said. Cupid appeared in
designs for the first time, sur
rounded by cutout hearts, pa
per fountains, tiny birds and
flowers, circled by rich Ve
netian lace.
More Sophisticated
Today's valentine messages
are more apt to be sophisti
cated than mushy, said Steve
Shannon, associate director.
The old "vinegar" valentine,
or comic, which carried a vi
cious message, is dead. But in
Dinner, Dance
, Held by Group; 5
Announce Ride
A valentine dinner and
dance was held by Trail Rid
ers February 8 at Willow
Springs schoolhouse.
During a business meeting
conducted by the president,
Lloyd Hanscom, a ride was
planned for February 16.
Riders are to meet at the
Double D Lumber company,
old Highway 99, at 10 am
and are to take a sack lunch.
The past president, C. B
Harrison, was presented a sil
ver buckle and his secretary,
Mrs. James Wilson, a silver
buckle set.
Mr. and Mrs. J. L. Parker
and Lonny Boglnoff furnish
ed music for dancing.
SOC President
Speaks for-Club
Talent Dr. Elmo Steven
son, president of Southern
Oregon college, spoke on
birds at the Wednesday, Feb
ruary 5, meeting of the Tal
ent Garden club.
: Mrs. A. O. Floyd, state
president of the Federation of
Garden clubs, ana Mrs. xra
.'Jfitzgerald, district director,
srere also present. They spoke
; of billboard legislature and
the club decided to write
- congressmen to try to prevent
-ithe placing of bill boards
;along the highways.
The meeting was held at
.the home of Mrs. Leon Lock
wood with Mrs. H. L. Sommer
serving as co-hostess. A des
sert luncheon was served to
"J-l members and four guests
who attended the meeting.
1 COME IN AND BROWSE AROUND
EDOi
CGCDflXIXJOCE
MAIL TRIBUNE
Proves That
its place is the "slam, which
holds the sender or receiver
up to gentle ridicule.
Women send more valen
tines than men, Shannon said.
But in the last couple of
years, a lot of designers have
catered to the male customer;
One of Shannon's favorites in
this category shows a decre
pit, hag-type female on the
cover, with this message
"When they ask what I see in
you . . ."
Inside, the rest of the mes
sage reads, "What shall I tell
them?"
Orchestra, Bands
To Give Concert
Portland Three musical
groups, two intermissions, buf
fet tables and an hour's danc
ing make up the program for
the first Pops concert of the
season planned by the Port
land Symphony for February
17 at the public auditorium.
The musical groups will in
clude the Portland Symphony
orchestra under Theodore
Bloomfield, playing light mu
sical selections; Monte Ballou
and his Castle Jazz band offer
ing the New Orleans flavor
between intermissions, and
the Herman Jobelmann dance
band playing for an hour's
dancing in the south wing to
wind up the program.
During the show, both
wings of the auditorium will
be opened for tables, with
table service available from
the buffets throughout the
auditorium. The rest of the
auditorium won't be neglect
ed in the food line, however,
with buffets throughout and
even vendors in the aisles dur
ing intermissions lor xnose
who don't want to brave the
crowds.
Table reservations are be
ing taken at the .Foruana
Symphony office, 403 Park
building, with J. K. Gill box
office handling ticket sales.
To Show Film
In Shady Cove
Shady Cove The auxil
iary to Steelhead post, Veter
ans of Foreign Wars, Shady
Cove, has extended an invi
tation to the public to attend
a program Friday, February
14 at 8 p.m. at the VFW hall
in Shady Cove. The program
will be presented by the
Jackson county unit, Ameri
can Cancer society, with Dr.
Robert Buck, pathologist,
showing slides and films, in
cluding the cancer film "The
Other City."
The unit points out that
every year 75,000 persons in
this nation die needlessly
from cancer every year, that
they could be saved through
earlier diagnosis and better
treatment. This many indi
viduals is the population of a
medium-size city like Racine,
Wise, which is depicted in
this film as a ghost town, its
population wiped out by a baf
fling disease that defie d med
ical science.
While cancer does not
strike down- entire popula
tions, it does kill a quarter
of a million Americans an
nually, the unit notes.
Mrs. G. A. Hubbell has
made arrangements for the
program, assisted by Mrs. J.
R. Bartuss. The committee
will serve free coffee and
doughnuts, and everyone
invited to attend.
"
Mothers' Group
Defers Meeting
is
The monthly meeting of
West Side Mothers' club,
scheduled for February 12,
has been postponed it was an
nounced today. Plans are be
ing made for a joint meeting
February 24 at 7:30 p. m.
with Oak Grove School Mo
thers' club.
Members of both organiza
tions are asked to keep the
date open and it is stated that
an especially interesting pro
gram is being planned.
Party Suggestions
For Valentine Day
If you are"giving a valen
tine day party, here are two
suggestions which may be
useful.
To make novel candle hold
ers, scoop out bright red ap
ples and insert candles.
To draw a pattern, such as
a heart, on a soft cake -frosting,
dip the paper pattern in
water and trace the outline
with a toothpick dipped in
food coloring. The paper will
not stick.
PHONE MU 5-8771
Tueidar, February II, 19SS
ll HI H ' ft I I I 1-1 '
Members of Ashland branch, American Association of
University Women, are pictured here sewing costumes for
the forthcoming children's theater play, "Cinderella," lo be
presented by the Southern Oregon College Players in both
Ashland and Medford. Shown (left to riqht) are Mrs. A. C.
Fries Jr., Mrs. Bill Sampson and Mrs. C. D. Winston. Miss
Arlieta Knowles, wardrobe mistress for the Players, and a
large number of AAUW members are also working on the
project. Production of the play will be Thursday and Friday
evenings, February 13 and 14, at 8 p.m. at the college. In
addition the Ashland branch will sponsor two performances
February 15 and 22 at 10:30 a.m. for Ashland school children
and the Medford branch will sponsor two productions in
Medford at the Craterian theater the afternoon of Febru
ary 18.
Many Girl Scouts Attend
Last Charm School Session
The final session of the
Girl Scout Charm school, fea
turing a fashion show by
Scouts themselves of the right
and wrong way to dress for
various occasions, was attend
ed by troops from Yreka,
Calif., Cave Junction, Grants
Pass, Rogue River, Central
Point, Medford, Ashland, and
Phoenix. The school was held
February 8 in the Roosevelt
school gymnasium.
Also a feature of the last
session were table settings for
different occasions, arranged
by each scout troop attending.
Part of the fashion show
was presented by models for
Leon's Tots to Teens, with
Mrs. Parker Wood and "Mrs.
Helen Arthur as commenta
tors. Models were Sandra
Wallace, Krista Baker,' Anita
Ritchey, Susan House, Eileen
Elzea Lynn Peterson, Georgia
Smith, Janis Marioz, and
Sandra Gannon. Scout troops
modeled clothes for sports,
hiking or day camp, at home
wear, play clothes for sum
mer or winter, school clothes,
scout uniforms, dress clothes
and party clothes. Two girls
from each troop came dressed
in the attire assigned them,
on dressed correctly and the
other incorrectly.
A film strip, "Make the
Most of Your Figure" was
shown and Mrs. Arthur spoke
briefly on the selection of
proper undergarments as a
requirement to good groom
ing.
The table settings were
judged and the winning troop
was presented with a Girl
Scout traveling trophy. First
place was won by Troop 1,
led by Mrs. C. G. Fox and
Mrs. Joseph Clark. The setting
was a valentine buffet table;
the tablecloth and napkins
were made by the troop mem
bers, and the centerpiece of
woodfiber flowers was made
and arranged by Ann Jensen,
also a troop member. The
troop is from the Jefferson
neighborhood.
Two troops tied for second
place, Troop 166, from Mc
Loughlin Junior High school,
led by Mrs. Lorene Babcock;
and Troop 173 of Washington
school, led by Mrs. R. C. My
ers. Third place was awarded
to St. Mary's Troop 181, led
Pre-lnventory
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Reg. $2.49 Now $1.69
by Mrs. George Gitzen. Fourth
place was won by Troop 56
of Rogue River; the troop is
led by Mrs. Loyd Morrow.
A Mardi Gras party will
be held March 17 in two gym
nasiums at McLoughlin Jun
ior High school for those girls
who attended every session
of the charm school. Fifth and
sixth grade Scouts will meet
in one group, and the seventh
and eighth graders in the oth
er. It will be a costume ball
or the girls may wear party
clothes. If the girls desire,
they may invite boys to at
tend the party with them.
The charm school was
planned and directed by Mrs.
Raymond Reter and Mrs. Al
Carrara, and plans are to
make it an annual event for
Intermediate Scouts. Mrs. Car
rara introduced the Rogue
Valley Area council president,
Mrs. Thomas Lytle, who
spoke briefly.
'The color ceremony was
presented by three girls of
Troop 168; they were Sher
ron Smets, Beatrice Rasmus
sen and Nancy Zimmerman.
Community singing was led
by Susan Gray.
Trip Described
For College Club
Mrs. Amos Willits told of
her recent trip to Mexico by
Greyhound bus at a meeting
of College Women's club held
February 8 at the home of
Mrs. C. G. Van Valzah, 15
Geneva street. Mrs. Willits
went first to Mexico City, and
then to Acapulco.
Miss Annette Gray discuss
ed current events.
Tea was served by Mrs. D.
R. Sloan, social chairman, as
sisted by Mesdames R. C.
Van Valzah, A. F. Arney, Bert
Stancliffe and Ward Lamp
kin. Sorority to Hold
Valentine Party
Xi Mu chapter of Beta Sig
ma Phi will hold a valentine
party Wednesday, February
12, at 8 p.m. at the home of
Mrs. Nick DeWitt, 320 North
Keene way.
Members are asked to take
earrings for exchange during
the evening.
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50 OFF Wallets 50 OFF
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Twins Provide
Makeup Problem
For Senior Play
' The identical Corum twins,
Jim and Die, provide an inter
esting makeup problem to be
solved before opening night
of the annual Medford High
school senior play. The play,
"Father of the Bride," will be
given Thursday and Friday,
February 13 and 14, at the
high school auditorium.
Jim Corum plays the part
of the father and must be
made to look older. Die is cast
as the son-in-law, and he must
remain young looking, al
though not similar in appear
ance to his twin.
Other make-up problems
are also to be solved by the
director, Mrs. Lenore Zappell.
Bob Gee, a natural, red head,
is cast as an Italian and will
have to undergo a dye job.
The costume department
must round up enough formal
gowns for an entire wedding
party, and this is the work of
Lea and Joyce GilinsHy. But
their task is nothing compared
to the one which confronts the
property, manager, Marilyn
Brown, and her assistant.
They must provide the "wed
ding" gifts numbering at least
200. . In this considerable
undertaking, Miss Brown is
being helped by Barbra Stam
per, Sharon Picard and Car
lene Schuppenies.
Drama classes at the school
are building and painting the
set and Future Homemakers
of America are making dra
peries.
Half-Size Gem
9021
SIZES ,
144-24
Gem of a Printed Pattern
this pretty dress is so wonder
fully becoming to the shorter,
fuller figure. Simple lines
adapt to both casual and
dressy fabrics. Three sleeve
versions
Printed Pattern 9021: Half
Sizes 141i, 16V4, 1812, 20V2,
22V2, 24V2. Size 16M requires
4 yards 35-inch fabric.
Printed directions on each
pattern part. Easier, accurate
Send FIFTY CENTS (coins)
for this pattern add 5 cents
for each pattern for lst-class
mailing. Send to Marian Mar
tin, care of Medford Mail
Tribune, Pattern Dept., 232
West 18th St., New York 11,
r j
$r 1ST
Sals
PHONOGRAPHS
Terrific Reductions
On Many Models s
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See and Hear Them
Social Club
Show Set
Mrs. Lloyd Caton, president
of Reames Social club, states
that plans are being complet
ed for the annual spring val
entine luncheon and style
show to be held on Wednes
day, February 19 at Medford
Masonic hall. Mrs. Fred Pur
din is general chairman of the
event.
The style show will be pre
sented by Mann's store, with
Mrs. John Esp as commenta
tor. Following the show, there
will be cards for those who
wish to play.
Mrs. George Ketchum will
furnish organ music during
the style show, and will also
accompany Mrs. Charles
Champlin and Fred Graten,
who will be heard in solos.
Reservations are being tak
en by Mrs. iranK jntie,
SPring 2-4225, Mrs. Jack
Clark SPring 3-1776, Mrs.
Ross Gilkison SPring 2-4358,
and Mrs. Morris Boughner
SPring 2-2466.
Medford Woman
Home From Trip
Mrs. Clara Ziegler, 208
Crater-Lake avenue, returned
last Sunday from an 11-week
vacation trip to the middle
vest. Six weeks, including the
Christmas holidays, w er e
spent in Des Moines, Iowa, at
the home of Dr. ahdiMrs. Or.
A. Dierdorff, formerly of
Medford.
Dr. Dierdorff is currently
studying surgery at Des
Moines General hospital.
The remaining time was
spent in visiting relatives and
friends in Wisconsin and
Minnesota. During December
she attended the wedding of
a cousin in Minneapolis.
Style Show Now.
Has Waiting List
Reservations for all three
performances of Medford Jun
ior Service league's spring
style show are now on a wait
ing list basis, it was an
nounced . yesterday. Both
luncheons and the dinner
Thursday and Friday are com
pletely sold out, it was stated
at Rogue Valley Country club.
Anyone forced to cancel a re
servation is asked to do so
promptly m order that per
sons on the waiting list may
be accommodated.
N.Y. Print plainly NAME,
ADDRESS with SIZE and
STYLE NUMBER.
Complete Beauty Care from
Skilled Beauticians . . .
Anne Bruning
Holly Peterson
. Christine Rose
Dorothy Hall
Marjorie Hoffine
Winnie Hardenburger
W
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Fun, easy filet crochet.
Crochet any size tablecloth
using this versatile 11-inch
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easy-to-follow charts, direc
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Send Thirty - five cents
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5 cents for each pattern for
lst-class mailing. Send to Mail
Tribune, Household Arts
Dept, P.O. Box 168, Old Chel
sea Station, New York 11
N.Y. Print plainly NAME
ADDRESS. PATTERN NUM
BER.
Send Twenty - five cents
more for a copy of our Alice
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Twn eomnlete natterns are
printed right in the book
plus a variety of designs that
von will want to order: cro
chet, knitting, embroidery
huck weaving, quilts, toys.
dolls.
Family Here
Mr. and Mrs. David Dough-
ton and three daughters, Syl
via. Gloria and . Claudia,
were week end guests of Mr,
and Mrs. Richard Jewett, 903
Winchester avenue. Mr
Doughton is a brother of Mrs,
Jewett,
'Jams Paul
To Our Staff of..:
Beauty Operators
Mr. Paul wishes to invite all his custom
ers and friends to visit him at Winnie's,
where he will continue his same skillful
hair styling.
innie's style salon
Calendar
Calendar notices and news for
the society section of The Mail
Tribune must be submitted in
writing and deadline for the Sun
day edition is 1 p.m. Friday. Dead
line for the weekly calendar is 9
a m. Ox ine oay oi puuutauuii ana
for week day news is 5 p.m. the
day before publication.
Tuesday
6 o.m. Bethel 55, Job's
Daughters, Knights of Pythias
hall.
7:30 p.m. McLoughlin
Junior High school parents,
at school.
8 p.m. American Legion
auxiliary, home of Mrs. Clyde
Fichtner, 227 North Oakdale
ave.
8 p.m. District 4, Oregon
Nurses association, Rogue Val
ley hospital penthouse.
8 p.m. Pythian club, home
of Mrs. Joe Fritsch, 22 Geneva
ave.
8 p.rh. Roguette circle,
Military Order of Lady. Bugs,
Veterans hall, 42 North' Front
St.
Wednesday:
10 a.m.-12 noon Kiwanian
Dames coffee, home of Mrs.
Edward Barnett, 425 Ardmore
ave.
10 a.m. Mothersingers,
Hedrick cafetorium.
10:30 a.m. Lake Creek Ex
tension unit, home of Mrs.
James Edge, Eagle Point.
12 noon Medford Town-
send club, Carpenters hall,
123Vi West Main st.
1 p.m. Alpha Phi Alumae
club, home of Mrs. Lucien E.
Harbert, 49 Valley View dr.
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Stars, Flowers
Topics for Class
A class in astronomy' and in
wild flowers of the west will
be held Wednesday, February
12, for leaders of Girl Scout
troops. It is set for Room B
in the YMCA from 7:30 to
9:30 p.m.
Robert Hubbard will in
struct in astronomy, and Mrs.
Ivah D. Murray will show the
Richfield Oil company's col
ored film on "Wild Flowers
of the West."
The classes are designed
for leaders of troops working
toward badges in these two
subjects.
4
Chapter AA
Chapter AA of the PEO
sisterhood will meet at the
home of Mrs. John C Collins,
2248 Dellwood avenue,
Wednesday, February 12.
Luncheon will be served at
12:30 p.m.
Assisting Mrs. Collins will
be Mrs. R. D. Dames and
Mrs. C. C. Furnas.
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