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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Dec. 16, 1957)
o G O o o o 3 G O o o o o o o O o o o o O O SEC MEDFORD (OREGON) MAIL TRIBUNE Monday. December 16, 1957 - v i: -51 4? 't h4)M mil , t -I f - J? 1 V MEETING ON CIVIL RIGHTS, governors of five states huddle In conference called by Gov. Averell Harriman at New York City. From left: Gov. Robert Holmes, Ore.; Gov. Stephen McNichols, Colo.; Gov. G. Mennen Williams, Mich.; Harriman, and Gov. Orville Freeman, Minn. Seven other governors are at meeting. (International) Things Aren't So Bad Here When Measured To Brazilian Inflation Rio de Janeiro (W The The government statistical of normal good humor of the Bra- fice announced last week that zilian housewife is rapidly dis solving under the pressure of the rising cost of living which is shrinking her husband's salary to little more than a subsistence wage 4), Magnavox sion you no moroS 1. Of fgnvox qualify and parformanoo n.r I88 Im Corlormm lury onW dependable performance at budget cost with Magnavox quel Ity. Convenient top controls, omni-directional sound, op tical filter. Complete with tfand. T Wagnavijron 21' 'Diagonal Mevsur SEI and HEAR a MAOMAVOX before you buy Com In today for t Itmonttratiom OPEN Till 9 thru Friday PURUCKER MUSIC STORE 111 Ho. Cantral Phon. SP 2-3702 the cost of living was being held in line in a statement which showed that while it rose 24 per cent in 1956 the increase so far this year has been only 5.7 per cent. Since the first of the year the price of meat has risen from 43 cruzeiros per kilogram to over 100. During the same period po tatoes have risen from 9.7 cru zeiros to 14, beans from 22 to 18, butter from 87 to 140. Other foodstuffs have kept pace. The cruzeiro is worth one U.S. cent. Frozen Items Disappear Basic food items which are frozen often disappear from store shelves in merchant campaigns to force price increases. The sys tem was successful recently when the government price com mission gave in to meat produc ers who refused to slaughter cat tle for over a month. Rio bus companies are trying similar tac tics by reducing the number of buses in service. They said they will not restore the regular serv ice until fare raises are okayed. The result is short-tempered bit terness among rush-hour crowds struggling to get aboard the lim ited transport. According to Labor Ministry figures, the average Brazilian family spends 50 per cent of its income on food, 25 per cent for housing and the remainder for clothing, medicine, transport and other essentials. However, the latest statistics were compiled in 1955 before the inflationary trend really be gan to gather momentum. Since then rents have gone up to the point where a three-room apart ment would consume the entire 6,000-cruzeiros-per - month aver age wage of a Eio de Janeiro worker. Many Hold Two Jobs While unions clamor for raises and threaten strikes, Brazilian workers in the interim spend less time at home. All city dwell ers who can manage it hold two jobs. Some have three. The large majority of government workers in Rio with a six-hour 'day also work In private clerical posi tions. Recently Finance Minister Jose Maria Alkmin went on the air to appeal to Brazilians to co operate with the government and help hold down inflation by curbing Christmas buying. Newspapers commented next day that Alkmin's appeal came too late, since most families are already committed up to two years from now for time pur chases of home appliances. The Hollywood Scene By VERNON SCOTT United Press Writer Hollywood (IT) If anyone has a right to hate telephones it's Don Ameche. For the past 18 years his life has been one long party line with the joke on him. Back in 1939 the mustachioed actor innocently accepted the ti tle roll in "The Story of Alex ander Graham Vernon Scott Bell," a charac terization ihat changed his life. Since then his name has become synonymous with the telephone. Strangely, though, Don holds no grudge against Mr. Bells contraption. Loretta, Fonda Forgotten "I had no idea I would become so closely identified with the part," Ameche sighed. "But I'd have made the picture even if I had known. At least people re member me for it. They forget Loretta Young and Henry Fonda also were in the movie." A restaurant telephone jan- NOW AI Eater the MEDFORD JUNIOR CHAMBER OF COMMERCE CHRISTMAS LIGHTING' CONTEST Ike Intry Hank Below o o OFFICIAL ENTRY BLANK for Th Christmas Lighting Contest lesidential Contestant I would like to make this Medford's Brightest Christmas. Please enter me in this year's Christmas Lighting Contest. I understand the winner will be entered in General Electric's Nation-wide Christmas Lighting Contest. NAME- ADDRESS CHECK ONE - MAIL TO: HOME APARTMENT Medford Jaycees (Sponsoring Organization) . P. O. Box 251, Medford (City, Zone, and State) Gsurtesy of Medford Mail Tribune gled nearby and Don recoiled. He explained that comedian Fred Allen started the long standing joke (Formula: Ameche plus 'phone minus Alexander Graham Bell equals laughs) on his radio show. "Fred clowned around with the gag for 19 straight weeks," Ameche grinned. "He had a new twist every week. I got a big kick out of it myself. I knew Fred well, and he wasn't unkind about it. "Then other comedians picked up the Ameche-telephone jokes. They're still going strong. "The jokes became a national institution when the story was printed about the school teacher asking a pupil, "Who invented the telephone,' and the kid re plied, 'Don Ameche.' GIs Keep Ball Rolling "Servicemen kept the ball rolling during the war when they called 'phones 'Ameches.' " Don hesitated when asked if he feels the telephone humor has hurt his career. For a moment he looked as if he heard bells ring ing. ' "I don't think so," he said slowly, "But I could be wrong." Now a resident of New York, the actor works spasmodically in television. He spends his free time walking Manhattan's streets searching for paintings in art shops. "I walk as much as six miles a day," he said. "I'm often stopped by passersby or cab driv ers who want to make jokes about how I invented the tele phone. They're always good-natured and I don't resent the laughs." Be that as it may, when Don rose to leave he had a look in his eye that seemed to say, "Don't call me. I'll call you." Strike Possible At Rocket Center Cape Canaveral, Fla. UP) A union official asserted Satur day the Air Force, showing "dis crimination," has refused to ap prove back pay for some missile workers as agreed in a new con tract. As a result, he said, there is new danger of a strike at the big rocket test center here. An Air Force spokesman said, however, .that military officials were only acting under the "law of the land" in disapproving a specific portion of the contract. But he added that Pan American Airways, which operates the missile base for the Air Force, has asked for reconsideration of the decision and that this may solve the dispute. Walter T. Coleman, general chairman of the Air Transport division of the AFL-CIO broth erhood of Railway Clerks, said he has called a meeting of his union's executive board in New York Monday "to decide what to do about this development." Audience Would Miss Many TV Commercials; By VERNON SCOTT United Press Hollywood Writer Hollywood OPI Whether you realize it or not, gentle tele viewer, way down deep in your heart you are genuinely fond of TV commercials, or so says veteran announcer Wendell Niles who has spent 32 years pitching products over the air waves. "Commercials are like movie double features," he argues. "Au diences didn't want 'em. They cried and yowled for single features. Quotes From the News By UNITED PRESS New York Vice President Richard M. Nixon, saying Ameri can parents must assume responsibility for improving public edu cation: "Whether it takes more classrooms, better teaching,' salaries, fewer frills, more algebra and less square dancing, this responsi bility cannot be passed by the people to Washington." Paris News dealer Emile Cordy, 48, when asked what he thought about NATO: "I can't tell you exactly what it is. I don't have time to read the papers, mister." Washington Sen. Mike Mansfield (D.-Mont.) calling for a "shakeup at the Pentagon" to get rid of military politics and im prove the efficiency of the missiles program: "There is duplication, waste and overlapping and the result is . . . where we are now, we were two months ago." Washington Rep. Kenneth B. Keating (R.-N.Y.) urging a new wiretap law to permit lapping by authorized FBI and state agents and use of wiretap evidence in federal courts in national secu rity cases: "It is time we brought our wiretap laws up to dale so that our law enforcement officials can effectively combat criminals and subversives now operating under the shield of the present statute." New York Mayor Robert F. Wagner, in a special radio and television broadcast on the subway strike: "It is the strike of a group which has submitted its case to an impartial board and now seeks to use economic force to com pel the city and the Transit Authority to overrule the board's deci sion. The city of New York cannot, and will not, permit itself to be blackmailed into such action." Ipswich, England Joan Forsdike, 5, on being wakened by a burglar: "Santa Claus is early this year, mummy. I just saw him climb ing in the back bedroom window." Then when theaters tossed out the double bill the same! people screamed to get them back. "This is also true of commer cials. The American public has been conditioned to them. Ye'd all feel cheated if they are dropped." A Punctuation Mark Because Niles makes his liv ing peddling products currently on NBC-TV's daytime "It Could Be You" show he is not exactly objective about video's hard sell. He was announcing for crystal radio sets before commercials were born. But c'mon Wendell, why on earth would anybody miss a TV sales pitch. "I'll tell you why," he an swered defensively. "Because the commercial is a punctuation mark in a program. It breaks into the show and gives viewers a chance to relax. "Commercials also give peo ple time to fix the furnace, pour a beer or let the dog out. With out them you'd never get those things done." Wendell was reminded that his words indicated viewers do not listen to commercials, that they're busy doing other things when his pear-shaped tones per suade them to buy his sponsor's product. Announcers Old Friends "Not so," says .he. "The home audience hasn't taken to 'blab off" gimmicks for silencing commercials. They were a novelty at first, but it drove people crazy to see some body talking on the screen with out knowing what was being said. "Besides," he plunged on, seeking to prove his point, "an nouncers like Harry Von Zell and Don Wilson have become American institutions. They're considered old friends who stop by for a chat. I know" darned well viewers look forward to seeing them every week." Even the spectre of pay TV fails to dim Niles' enthusiasm. "I'll make a bet right now that if pay television does be come popular it will include happy to pay to see good com mercials," he said. "Just wait and see." Gruenther Sees Capacity To Smash Soviet Attack New York OF Gen. Alf?d M. Gruenther said Saturday night the United States still has the capacity to smash a Soviet attack, despite the Russian Sput niks and missile advances. Gruenther said American strength lies in its superiority of offensive airpower and airbases scattered around the world. AERIAL ESCORT Des Moines, Iowa (CI A J. Fulkerson gave his daughter new fashioned guidance Satur day. She didn't know the way home from an emergency land ing near Creston, Iowa, in her plane, so Fulkerson had to make a round trip from Des Moines in his plane to guide her back. TREE LIGHTS Special 8 Light Indoor Set Central SgaS Drug Your Charge Plate Drug Stare 1 Main & Central Crossword Puzzles Appeared Dec. 21, 1921 By DOC QUIGG United Press Correspondent New York IP) The world is so full of a number of things: Exactly 36 years ago this week, four days before Christ mas.this country started getting ro, ti, eke, gat, nib, pip, yak, era, epi, emu auk, roc and gnu conscious. On Dec. 21, 1921, the New York World began publishing the first crossword puzzles. By the way, what fugitive from a torture rock composes crossword puzzles, anyway? Blow me down, gents, if you don't learn something new every day around this town: I am wear ing today a pair of invisible sus penders an' item of clothing most people would swear didn't exist. They're white and are worn underneath the shirt. How do they get fastened to the pants? Simple. They utilize the same gadget that fastens the garter to the sock. The A. Sulka Shop, which carries them, was asked just how new they are. "Not new at all matter of fact, they're rather old fashioned. Occasionally an old guy buys a pair, a guy who wants to take his coat off but doesn't want his suspenders showing. Or, some times, a customer will do a double take at the box and say: 'What the heck is that? Lemme have a pair'." Another item that should be just fine for your Christmas shopping list is a $2,500 gold plated oscillating lawn and gar den sprinkler, which the Melnor Co. in Brooklyn claims it is manufacturing with a straight face. That is, the claim is made with a straight face. It is hard to see how you could manufacture them without busting out laugh ing. Actually, only one pilot model has been made. But, be lieve it or not, since word got around that the thing was on the market inquiries have been re ceived from potential customers in two states. It figures: Texas and Oklahoma. Agency Put On Ice By U.S. Air Force Washington (HI The Air Force Saturday put on ice its plan to establish a disputed space projects agency until De fense Secretary Neil H. McEl roy returns from Europe. Defense officials said McEl roy, who is attending the NATO meeting in Paris this week, probably would straighten out a hassle over the agency which has flared between Pentagon brass and the Air Force. Air Force Secretary James H. Douglas has set aside the order that started the jurisdictional battle over space. He said the order was issued "prematurely" last Tuesday as the "result of a misunderstand ing" between Air Force officers and defense officials. Use Tribune Want Ads Do Your Christmas Aa mm I aw turn mmJ medford. mmt A Wide Selection of Gifts for Everyone Shop All 3 Floors MAIN FLOOR, BALCONY & 2nd FLOOR OPEN NIGHTS TIL 9 P.M. "The Store of a Thousand Thoughtful Gifts" holiday that pay dividends for years! Courtesy Mail Tribune FOR CHRISTMAS BUY THEM MEMBERSHIPS IN THE YMCA Dedicated to building better minds and stronger bodies. o Q 0
