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SEC MEDFORD (OREGON) MAIL TRIBUNE
Monday. December 16, 1957
- v i: -51 4? 't h4)M mil , t -I f - J? 1
V
MEETING ON CIVIL RIGHTS, governors of five states huddle In conference called
by Gov. Averell Harriman at New York City. From left: Gov. Robert Holmes, Ore.;
Gov. Stephen McNichols, Colo.; Gov. G. Mennen Williams, Mich.; Harriman, and Gov.
Orville Freeman, Minn. Seven other governors are at meeting. (International)
Things Aren't So Bad Here When
Measured To Brazilian Inflation
Rio de Janeiro (W The The government statistical of
normal good humor of the Bra- fice announced last week that
zilian housewife is rapidly dis
solving under the pressure of the
rising cost of living which is
shrinking her husband's salary
to little more than a subsistence
wage
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the cost of living was being held
in line in a statement which
showed that while it rose 24 per
cent in 1956 the increase so far
this year has been only 5.7 per
cent.
Since the first of the year the
price of meat has risen from 43
cruzeiros per kilogram to over
100. During the same period po
tatoes have risen from 9.7 cru
zeiros to 14, beans from 22 to 18,
butter from 87 to 140. Other
foodstuffs have kept pace. The
cruzeiro is worth one U.S. cent.
Frozen Items Disappear
Basic food items which are
frozen often disappear from store
shelves in merchant campaigns
to force price increases. The sys
tem was successful recently
when the government price com
mission gave in to meat produc
ers who refused to slaughter cat
tle for over a month. Rio bus
companies are trying similar tac
tics by reducing the number of
buses in service. They said they
will not restore the regular serv
ice until fare raises are okayed.
The result is short-tempered bit
terness among rush-hour crowds
struggling to get aboard the lim
ited transport.
According to Labor Ministry
figures, the average Brazilian
family spends 50 per cent of its
income on food, 25 per cent for
housing and the remainder for
clothing, medicine, transport and
other essentials.
However, the latest statistics
were compiled in 1955 before
the inflationary trend really be
gan to gather momentum. Since
then rents have gone up to the
point where a three-room apart
ment would consume the entire
6,000-cruzeiros-per - month aver
age wage of a Eio de Janeiro
worker.
Many Hold Two Jobs
While unions clamor for raises
and threaten strikes, Brazilian
workers in the interim spend
less time at home. All city dwell
ers who can manage it hold two
jobs. Some have three. The large
majority of government workers
in Rio with a six-hour 'day also
work In private clerical posi
tions. Recently Finance Minister
Jose Maria Alkmin went on the
air to appeal to Brazilians to co
operate with the government
and help hold down inflation by
curbing Christmas buying.
Newspapers commented next
day that Alkmin's appeal came
too late, since most families are
already committed up to two
years from now for time pur
chases of home appliances.
The Hollywood Scene
By VERNON SCOTT
United Press Writer
Hollywood (IT) If anyone
has a right to hate telephones it's
Don Ameche.
For the past 18 years his life
has been one
long party line
with the joke
on him.
Back in 1939
the mustachioed
actor innocently
accepted the ti
tle roll in "The
Story of Alex
ander Graham
Vernon Scott Bell," a charac
terization ihat changed his life.
Since then his name has become
synonymous with the telephone.
Strangely, though, Don holds
no grudge against Mr. Bells
contraption.
Loretta, Fonda Forgotten
"I had no idea I would become
so closely identified with the
part," Ameche sighed. "But I'd
have made the picture even if I
had known. At least people re
member me for it. They forget
Loretta Young and Henry Fonda
also were in the movie."
A restaurant telephone jan-
NOW
AI Eater the MEDFORD JUNIOR
CHAMBER OF COMMERCE
CHRISTMAS
LIGHTING'
CONTEST
Ike Intry
Hank Below
o o OFFICIAL ENTRY BLANK
for
Th Christmas Lighting Contest
lesidential Contestant
I would like to make this Medford's Brightest
Christmas. Please enter me in this year's Christmas
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entered in General Electric's Nation-wide Christmas
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NAME-
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CHECK ONE -
MAIL TO:
HOME
APARTMENT
Medford Jaycees
(Sponsoring Organization) .
P. O. Box 251, Medford
(City, Zone, and State)
Gsurtesy of Medford Mail Tribune
gled nearby and Don recoiled.
He explained that comedian
Fred Allen started the long
standing joke (Formula: Ameche
plus 'phone minus Alexander
Graham Bell equals laughs) on
his radio show.
"Fred clowned around with
the gag for 19 straight weeks,"
Ameche grinned. "He had a new
twist every week. I got a big
kick out of it myself. I knew
Fred well, and he wasn't unkind
about it.
"Then other comedians picked
up the Ameche-telephone jokes.
They're still going strong.
"The jokes became a national
institution when the story was
printed about the school teacher
asking a pupil, "Who invented
the telephone,' and the kid re
plied, 'Don Ameche.'
GIs Keep Ball Rolling
"Servicemen kept the ball
rolling during the war when
they called 'phones 'Ameches.' "
Don hesitated when asked if
he feels the telephone humor has
hurt his career. For a moment he
looked as if he heard bells ring
ing. '
"I don't think so," he said
slowly, "But I could be wrong."
Now a resident of New York,
the actor works spasmodically in
television. He spends his free
time walking Manhattan's
streets searching for paintings in
art shops.
"I walk as much as six miles
a day," he said. "I'm often
stopped by passersby or cab driv
ers who want to make jokes
about how I invented the tele
phone. They're always good-natured
and I don't resent the
laughs."
Be that as it may, when Don
rose to leave he had a look in
his eye that seemed to say,
"Don't call me. I'll call you."
Strike Possible
At Rocket Center
Cape Canaveral, Fla. UP)
A union official asserted Satur
day the Air Force, showing "dis
crimination," has refused to ap
prove back pay for some missile
workers as agreed in a new con
tract. As a result, he said, there
is new danger of a strike at the
big rocket test center here.
An Air Force spokesman said,
however, .that military officials
were only acting under the "law
of the land" in disapproving a
specific portion of the contract.
But he added that Pan American
Airways, which operates the
missile base for the Air Force,
has asked for reconsideration of
the decision and that this may
solve the dispute.
Walter T. Coleman, general
chairman of the Air Transport
division of the AFL-CIO broth
erhood of Railway Clerks, said
he has called a meeting of his
union's executive board in New
York Monday "to decide what
to do about this development."
Audience Would Miss Many TV Commercials;
By VERNON SCOTT
United Press Hollywood Writer
Hollywood OPI Whether
you realize it or not, gentle tele
viewer, way down deep in your
heart you are genuinely fond
of TV commercials, or so says
veteran announcer Wendell
Niles who has spent 32 years
pitching products over the air
waves. "Commercials are like movie
double features," he argues. "Au
diences didn't want 'em. They
cried and yowled for single features.
Quotes From the News
By UNITED PRESS
New York Vice President Richard M. Nixon, saying Ameri
can parents must assume responsibility for improving public edu
cation: "Whether it takes more classrooms, better teaching,' salaries,
fewer frills, more algebra and less square dancing, this responsi
bility cannot be passed by the people to Washington."
Paris News dealer Emile Cordy, 48, when asked what he
thought about NATO:
"I can't tell you exactly what it is. I don't have time to read
the papers, mister."
Washington Sen. Mike Mansfield (D.-Mont.) calling for a
"shakeup at the Pentagon" to get rid of military politics and im
prove the efficiency of the missiles program:
"There is duplication, waste and overlapping and the result is
. . . where we are now, we were two months ago."
Washington Rep. Kenneth B. Keating (R.-N.Y.) urging a new
wiretap law to permit lapping by authorized FBI and state agents
and use of wiretap evidence in federal courts in national secu
rity cases:
"It is time we brought our wiretap laws up to dale so that our
law enforcement officials can effectively combat criminals and
subversives now operating under the shield of the present statute."
New York Mayor Robert F. Wagner, in a special radio and
television broadcast on the subway strike:
"It is the strike of a group which has submitted its case to
an impartial board and now seeks to use economic force to com
pel the city and the Transit Authority to overrule the board's deci
sion. The city of New York cannot, and will not, permit itself to
be blackmailed into such action."
Ipswich, England Joan Forsdike, 5, on being wakened by a
burglar:
"Santa Claus is early this year, mummy. I just saw him climb
ing in the back bedroom window."
Then when theaters tossed
out the double bill the same!
people screamed to get them
back.
"This is also true of commer
cials. The American public has
been conditioned to them. Ye'd
all feel cheated if they are
dropped."
A Punctuation Mark
Because Niles makes his liv
ing peddling products currently
on NBC-TV's daytime "It Could
Be You" show he is not exactly
objective about video's hard sell.
He was announcing for crystal
radio sets before commercials
were born.
But c'mon Wendell, why on
earth would anybody miss a TV
sales pitch.
"I'll tell you why," he an
swered defensively. "Because
the commercial is a punctuation
mark in a program. It breaks
into the show and gives viewers
a chance to relax.
"Commercials also give peo
ple time to fix the furnace, pour
a beer or let the dog out. With
out them you'd never get those
things done."
Wendell was reminded that
his words indicated viewers do
not listen to commercials, that
they're busy doing other things
when his pear-shaped tones per
suade them to buy his sponsor's
product.
Announcers Old Friends
"Not so," says .he.
"The home audience hasn't
taken to 'blab off" gimmicks
for silencing commercials. They
were a novelty at first, but it
drove people crazy to see some
body talking on the screen with
out knowing what was being
said.
"Besides," he plunged on,
seeking to prove his point, "an
nouncers like Harry Von Zell
and Don Wilson have become
American institutions. They're
considered old friends who stop
by for a chat. I know" darned
well viewers look forward to
seeing them every week."
Even the spectre of pay TV
fails to dim Niles' enthusiasm.
"I'll make a bet right now
that if pay television does be
come popular it will include
happy to pay to see good com
mercials," he said. "Just wait
and see."
Gruenther Sees Capacity
To Smash Soviet Attack
New York OF Gen. Alf?d
M. Gruenther said Saturday
night the United States still has
the capacity to smash a Soviet
attack, despite the Russian Sput
niks and missile advances.
Gruenther said American
strength lies in its superiority of
offensive airpower and airbases
scattered around the world.
AERIAL ESCORT
Des Moines, Iowa (CI A J.
Fulkerson gave his daughter
new fashioned guidance Satur
day. She didn't know the way
home from an emergency land
ing near Creston, Iowa, in her
plane, so Fulkerson had to make
a round trip from Des Moines
in his plane to guide her back.
TREE
LIGHTS
Special
8 Light Indoor Set
Central SgaS Drug
Your Charge Plate Drug Stare
1
Main & Central
Crossword Puzzles
Appeared Dec. 21, 1921
By DOC QUIGG
United Press Correspondent
New York IP) The world
is so full of a number of things:
Exactly 36 years ago this
week, four days before Christ
mas.this country started getting
ro, ti, eke, gat, nib, pip, yak,
era, epi, emu auk, roc and gnu
conscious.
On Dec. 21, 1921, the New
York World began publishing
the first crossword puzzles.
By the way, what fugitive
from a torture rock composes
crossword puzzles, anyway?
Blow me down, gents, if you
don't learn something new every
day around this town: I am wear
ing today a pair of invisible sus
penders an' item of clothing
most people would swear didn't
exist. They're white and are
worn underneath the shirt.
How do they get fastened to
the pants? Simple. They utilize
the same gadget that fastens the
garter to the sock. The A. Sulka
Shop, which carries them, was
asked just how new they are.
"Not new at all matter of
fact, they're rather old fashioned.
Occasionally an old guy buys a
pair, a guy who wants to take
his coat off but doesn't want his
suspenders showing. Or, some
times, a customer will do a
double take at the box and say:
'What the heck is that? Lemme
have a pair'."
Another item that should be
just fine for your Christmas
shopping list is a $2,500 gold
plated oscillating lawn and gar
den sprinkler, which the Melnor
Co. in Brooklyn claims it is
manufacturing with a straight
face.
That is, the claim is made with
a straight face. It is hard to see
how you could manufacture
them without busting out laugh
ing. Actually, only one pilot
model has been made. But, be
lieve it or not, since word got
around that the thing was on the
market inquiries have been re
ceived from potential customers
in two states.
It figures: Texas and Oklahoma.
Agency Put On Ice
By U.S. Air Force
Washington (HI The Air
Force Saturday put on ice its
plan to establish a disputed
space projects agency until De
fense Secretary Neil H. McEl
roy returns from Europe.
Defense officials said McEl
roy, who is attending the NATO
meeting in Paris this week,
probably would straighten out a
hassle over the agency which
has flared between Pentagon
brass and the Air Force.
Air Force Secretary James H.
Douglas has set aside the order
that started the jurisdictional
battle over space.
He said the order was issued
"prematurely" last Tuesday as
the "result of a misunderstand
ing" between Air Force officers
and defense officials.
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