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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Oct. 30, 1957)
TWELVE MZDFORD (0REC0W1 MAIL TRIBUNE Wednesday, October 30. 1957 MOON PIE This eloseup of craters on the moon was taken by new optical tracking system for missiles. The camera-telescope, called ROTI (Recording Optical Tracking Instrument), brings the viewer to within 250 miles of moon's surface. The ROTI is in operation at Melbourne Beach, fifteen miles from the Cape Canaveral, Florida, missile , testing grounds. Revolution Coming in Distribution System, Market Expert Claims Chicago W Joseph J. Thursh, marketing and mer chandising expert, says the na tion is heading toward a "rental economy." "There's a revolution coming in our distribution system," said Thursh, vice president of Design Dynamics. He summed it up this way: Industry's biggest problem is moving the goods it produces. In an age of gadgets and mass production, installment cre dit has gone about as far as it can go. Consumers will have to rent instead of buy to consume the flow of goods from the nation's factories. "Pride of ownership has be come a curse," Thursh said. "It's an economic fetish, and we'll have to get rid of it." Actually, he said, "our whole concept of ownership is false." Same Idea "If a man buys a car and takes 30 months to pay, he doesn't really own it until the final pay ment," Thursh said. "Then, the chances are he's ready to trade it in and go into debt again for a new one. "Is that much different from renting." Thursh said the "rental revo lution" already is on the march. "The automobile rental busi ness, for example, has tripled in the last six years," he said. "Last year 15 million consumers rent ed cars. And they shelled -ut Courl Records MUNICIPAL COURT Nadine Claudia Olson, disobeyed itop sign. S5. Amel Louis Paul, disobeyed top sign. So. D E. Wayne Griffith, disobeyed traffic signal. S5. Frank Joseph Grifsch, violation of basic rule, $10. Harvey Judson Field, violation of basic rule. S10. Gaylon Lee Diedrich. disobeyed stop sign. S5. Noel Hammond Black, violation of basicrule. S10. James Paul Teets. violation of basic rule. S10. Bradford Eugene Russom, disobeyed traffic signal. 55. Eva Marie Kight, violation of basic rule. S10. Jess Bud Hamrick, excessive noise, $10. . Glenn A. Lafon, violation of basic rule. Sin. Desmond Wallace Stout, violation of basic rule. $10. 4 " DISTRICT COURT Jerry Everett Michael, no operator's licence on person. S10. Clark Xaiver Cutting, no operator s license on person. $10. William Jerard Horn, failure, to give proper signal. $10. Otha Daniel Turner, failure to dim liehts. $10. Jimmie Howard Day. operating while license is suspended. Sd. Dm Anielak. reckless driving. $10 Richard Epperson Perry, obstruct ing rear vision. $10. hail. Frank Armstrong, no mud guards Mrs Bcrnie George Helms, refusal to weigh. Sinj. Alton H. Stone, inadequate muffler, $15. Ralph Blaisdell Young, illegal pos session of venison $30. William Dale West, illegal posses sion of venison. $30. Monte Gene Walker, overload. $121. William Russell Womelsdorf, no motor vehicle license. $6. Ravmond Ear St. Clair, shooting from the highway. S30. ' Betty Marie Allred. failure to dim lights. $10. James Robert Butler, failure to obey traffic sienal. $10. Llya Marie Smith, failure, to .top for school bus. $15. $350 million in gross revenues." Thursh said companies have found it more economical to rent fleets of cars, trucks and other heavy equipment rather than ty ing their capital up in ownership of items which become obsolete in a few years. "The leasing agency has great er purchasing power," Thursh said. "It can save on the pur chase price by buying at the factory in quantity. It also saves on financing, insurance and maintenance, and these savings are passed on to the consumers." Benefit To All Thursh said the switch from ownership to control of goods will benefit the individual con sumer just as it has large firms. "The time will come," he said, "when most of us will rent our cars and our major appliances. "This will widen the area of what we can afford, and it will apply to all income levels. "Instead of confining himself to the limited sphere of what he can own, the consumer can broaden his living in terms of control. "In other words, he will live better for less money." Inqi uiry Believed Due On U.S. Missile Position Washington IIP) A full-scale Congressional inauirv may start early next month on the U.S. position in the battle with Rus sia for missile superiority, As sistant Senate Democratic Lead er Mike Mansfield said Tdesday. Mansfield said preliminary work has been comDleted for hearings to be held either by the Senate Preparedness Sub committee or the full Senate Armed Services Committee. RUSSIA BLAMED FOR SPLIT Strasbourg, France IIP! The Consultative Assembly of the Council of Europe has put the blame on Russian for the con tinued division of Germany. While urging council member nations to work for world dis armament and German reunifi cation, the assembly said Mon day that Germany can not be reunited so long as the Soviet Union refuses to allow free elec tions in Communist - controlled East Germany. RED SECRETARY FLEES Berlin ilPi The secretary cf East Germany Deputy Premier Otto Nuschke, has fled to West Berlin from the Soviet sector, it was reported todays The pri vate intelligence organization "information bureau west" said the secretary, Irmgard Schur wanz, fled Oct. 13 after she was questioned on a trip she had made to West Berlin. Her pre decessor as Nuschke's secretary, Edith Hermann, fled to the West last year. Is That So? By EUGENE BURNS Ranger-Naturalist In man's unending battle to curb insects' destruction of his crops, he has yet to reduce the insects' portion to less than 10 per cent enough, each year, to feed an army of 275,000,000. In his organized counter attack, man is now resorting to new methods of farming using crop rotation, changing the time of plowing, planting and har vesting; to chemical warfare using insecticides and sprays;' to Rey- CIRCUIT COURT Sara J. Reynolds vs. Oscar E nnlri divorce complaint. Alice Robinson vs. Larry Wads worth Robinson, divorce decree. Irene Phillips vs. Roy Vaugh Phil lips, divorce complaint. Olive V. Wolgamot vs. Kenneth R. Wolgamont, divorce complaint. MARRIAGE LICENSE APPLICATIONS William Gless Story. Ontario Calif, and Olivia Ann De Vore. Rogue River. POLES TO VISIT MOSCOW Warsaw, Poland (IP) Polish Communist Party Chief Wlady slaw Gomulka will lead a seven man delegation to Moscow to participate in celebrations com memorating the 40th anniver sary of the Russian Revolution, it was announced today. The announcement did not say ex actly when the group would de part for the Soviet capital. The celebrations are scheduled to be gin early next month. biological warfare fighting in sects with insects; and finally to germ warfare killing in sects with disease. Even though organized con trols have been intensified dur ing the past ten years, the in sects' destruction of food goes unabated, and in many places is on the increase. By using crop rotation, man starves out some pests by deny ing the food they prefer. Thus the boll weevil is denied his pork chops of cotton; the Colo rado beetle his potatoes; the corn borer his corn. And food denied, his numbers lessen. Or, by bringing a crop to ma turity at a time when the insect cannot make the best use of it, man again denies the insect food at the needed time. Thus, when a rttn crop is brought to matur.Hr in July or August it will m!as the worst of the damage whereas a crop matur ing in September may be ruined. In some instances, early plowing in - wire worm-infested soil en courages birds to attack the in sects in the soil, often with ex cellent results. Other crops have been saved from insects by grafting. For example; the European vine yards were tftreatened with to tal destruction by American phylloxera. However, by using native American phylloxera resistant vine root stock and grafting on this the European vines, the crop was seemingly miraculously spared. Come From Europe As for pests' origins nearly half of those plaguing the Amer ican farmer today came from Europe.' Most dramatic results in con taining insects have been ob tained by fighting insect with insect. Perhaps the first to use such biological warfare were the Arabs. For centuries, date palm growers in the Yemer area brought in from the hilly districts armies of ants to at tack another species of ants which were destroying their dates. In China citrus growers also used ants to keep down Beautiful Factories May Hurt Safely Plan Chicago W A paint ex pert says the tendency of indus trial designers to harmonize and beautify the interiors of new factories may play havoc with safety precautions. Robert A. Fergusson, presi dent of Rust-Oleum Corp., said strong colors used to signify dangerous or moving equipment are being toned down to fit the decor. As a result the colors may no longer be recognized as dan ger signals. Fergusson said his firm, in co operation with the American Standards Association, worked out color symbols for factories several years ago. Certain basic colors now are generally accept ed, he said, such as: Alert orange for portions of machines or equipment which might crush, cut, electrocute or otherwise injure. Vivid yellow to indicate trip ping or moving equipment haz ards and objects such as low beams. Pimento red for all fire pro tection and fire fighting equip ment. Precaution blue to mark elec trical controls, elevators, less hazardous areas, operating lev ers. Safety green to identify first aid kits, safety equipment and locations. Purple to warn against radia tion hazards. otherh pests and to help their ants get about easily even erect bamboo bridges from tree-to-tree. In North America the first real success of fightinhg insect with insect occurred in Califor nia during the last century when an Australian scale insect reduced the annual orange crop from 8,000 carloads to 600 with in the year. A brilliant red lady bird was brought in from the same country and it settled down to feed on the cottony scale insect with such dramatic results that the pest has been held in subject ever since. Similarly the. fruit moth pest has been brought to heel in California within the past ten years. In Hawaii, a tiny wasp has been used against the sugar cane stem borer. In Fiji, the co conut crop the main source of revenue has been saved by a little fly found in Malaya. Al ready more than a hundred kinds of insects have been es tablished with success upon more than 40 insect pests. May Become Pesis But setting an insect to catch an insect has its dangers: Preda tors may become pests as hap pened when a beetle was intro duced to control a black aphid on wheat. It transferred its af fection to the potato, doing more harm than good. Like all forms ovf animal life, insects suffer from diseases caused by viruses. Hence many can be killed by deliberate in fection. Thus, the spruce-saw fly which ruined thousands of square miles of our northern forests has been controlled by spraying with the remains of larvae which ave died of a virus disease. Likewise, the dreaded alfalfa caterpillar has been brought under control. And now the Japanese beetle is being fought with the help of bacteria being put into the soil. Control the insect, and auto matically the world's food sup ply will be increased 10 per cent. (Copyright. 1957, by Eugene Burns) (Released by McClure News paper Syndicate) Free: By special arrangement with the editors of the Encyclo pedia Americana, my panel of judges will award each week to the reader who sends me best true-life nature adventure, the best nature observation, or the best question on nature and wildlife, a complete 30-volume set of this world-famous refer ence work in a handsome Seal craft binding. Each week new submissions will be considered. Sorry, I sim ply can't answer your many friendly letters. Please address your letter to: Is That So! co Medford Mail Tribune, Box '575, Sausalito, Calif. 1953 RAMBLER Hardtop Equipped with economical overdrive practically new tires. Continental t'rre kit blends with tu-tone green $OQC color. Heat and music goes with it. Only O J LEA MOTORS SHOP LEISURELY.. .SHOP NOW! FOR YOUR CHRISTMAS CARDS to be imprinted with your name. 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