TWELVE MZDFORD (0REC0W1 MAIL TRIBUNE
Wednesday, October 30. 1957
MOON PIE This eloseup of craters on the moon was taken by new optical tracking
system for missiles. The camera-telescope, called ROTI (Recording Optical Tracking
Instrument), brings the viewer to within 250 miles of moon's surface. The ROTI is in
operation at Melbourne Beach, fifteen miles from the Cape Canaveral, Florida, missile
, testing grounds.
Revolution Coming in
Distribution System,
Market Expert Claims
Chicago W Joseph J.
Thursh, marketing and mer
chandising expert, says the na
tion is heading toward a "rental
economy."
"There's a revolution coming
in our distribution system," said
Thursh, vice president of Design
Dynamics. He summed it up this
way:
Industry's biggest problem
is moving the goods it produces.
In an age of gadgets and
mass production, installment cre
dit has gone about as far as it
can go.
Consumers will have to rent
instead of buy to consume the
flow of goods from the nation's
factories.
"Pride of ownership has be
come a curse," Thursh said.
"It's an economic fetish, and
we'll have to get rid of it."
Actually, he said, "our whole
concept of ownership is false."
Same Idea
"If a man buys a car and takes
30 months to pay, he doesn't
really own it until the final pay
ment," Thursh said. "Then, the
chances are he's ready to trade
it in and go into debt again for
a new one.
"Is that much different from
renting."
Thursh said the "rental revo
lution" already is on the march.
"The automobile rental busi
ness, for example, has tripled in
the last six years," he said. "Last
year 15 million consumers rent
ed cars. And they shelled -ut
Courl Records
MUNICIPAL COURT
Nadine Claudia Olson, disobeyed
itop sign. S5.
Amel Louis Paul, disobeyed top
sign. So.
D E. Wayne Griffith, disobeyed
traffic signal. S5.
Frank Joseph Grifsch, violation of
basic rule, $10.
Harvey Judson Field, violation of
basic rule. S10.
Gaylon Lee Diedrich. disobeyed
stop sign. S5.
Noel Hammond Black, violation of
basicrule. S10.
James Paul Teets. violation of basic
rule. S10.
Bradford Eugene Russom, disobeyed
traffic signal. 55.
Eva Marie Kight, violation of basic
rule. S10.
Jess Bud Hamrick, excessive noise,
$10. .
Glenn A. Lafon, violation of basic
rule. Sin.
Desmond Wallace Stout, violation of
basic rule. $10.
4 "
DISTRICT COURT
Jerry Everett Michael, no operator's
licence on person. S10.
Clark Xaiver Cutting, no operator s
license on person. $10.
William Jerard Horn, failure, to give
proper signal. $10.
Otha Daniel Turner, failure to dim
liehts. $10.
Jimmie Howard Day. operating
while license is suspended. Sd.
Dm Anielak. reckless driving. $10
Richard Epperson Perry, obstruct
ing rear vision. $10. hail.
Frank Armstrong, no mud guards
Mrs Bcrnie George Helms, refusal
to weigh. Sinj.
Alton H. Stone, inadequate muffler,
$15.
Ralph Blaisdell Young, illegal pos
session of venison $30.
William Dale West, illegal posses
sion of venison. $30.
Monte Gene Walker, overload. $121.
William Russell Womelsdorf, no
motor vehicle license. $6.
Ravmond Ear St. Clair, shooting
from the highway. S30. '
Betty Marie Allred. failure to dim
lights. $10.
James Robert Butler, failure to obey
traffic sienal. $10.
Llya Marie Smith, failure, to .top
for school bus. $15.
$350 million in gross revenues."
Thursh said companies have
found it more economical to rent
fleets of cars, trucks and other
heavy equipment rather than ty
ing their capital up in ownership
of items which become obsolete
in a few years.
"The leasing agency has great
er purchasing power," Thursh
said. "It can save on the pur
chase price by buying at the
factory in quantity. It also saves
on financing, insurance and
maintenance, and these savings
are passed on to the consumers."
Benefit To All
Thursh said the switch from
ownership to control of goods
will benefit the individual con
sumer just as it has large firms.
"The time will come," he said,
"when most of us will rent our
cars and our major appliances.
"This will widen the area of
what we can afford, and it will
apply to all income levels.
"Instead of confining himself
to the limited sphere of what he
can own, the consumer can
broaden his living in terms of
control.
"In other words, he will live
better for less money."
Inqi
uiry Believed Due
On U.S. Missile Position
Washington IIP) A full-scale
Congressional inauirv may start
early next month on the U.S.
position in the battle with Rus
sia for missile superiority, As
sistant Senate Democratic Lead
er Mike Mansfield said Tdesday.
Mansfield said preliminary
work has been comDleted for
hearings to be held either by
the Senate Preparedness Sub
committee or the full Senate
Armed Services Committee.
RUSSIA BLAMED FOR SPLIT
Strasbourg, France IIP! The
Consultative Assembly of the
Council of Europe has put the
blame on Russian for the con
tinued division of Germany.
While urging council member
nations to work for world dis
armament and German reunifi
cation, the assembly said Mon
day that Germany can not be
reunited so long as the Soviet
Union refuses to allow free elec
tions in Communist - controlled
East Germany.
RED SECRETARY FLEES
Berlin ilPi The secretary cf
East Germany Deputy Premier
Otto Nuschke, has fled to West
Berlin from the Soviet sector,
it was reported todays The pri
vate intelligence organization
"information bureau west" said
the secretary, Irmgard Schur
wanz, fled Oct. 13 after she was
questioned on a trip she had
made to West Berlin. Her pre
decessor as Nuschke's secretary,
Edith Hermann, fled to the West
last year.
Is That So?
By EUGENE BURNS
Ranger-Naturalist
In man's unending battle to
curb insects' destruction of his
crops, he has yet to reduce the
insects' portion to less than 10
per cent enough, each year, to
feed an army of 275,000,000.
In his organized counter
attack, man is now resorting to
new methods of farming using
crop rotation, changing the time
of plowing, planting and har
vesting; to chemical warfare
using insecticides and sprays;' to
Rey-
CIRCUIT COURT
Sara J. Reynolds vs. Oscar E
nnlri divorce complaint.
Alice Robinson vs. Larry Wads
worth Robinson, divorce decree.
Irene Phillips vs. Roy Vaugh Phil
lips, divorce complaint.
Olive V. Wolgamot vs. Kenneth R.
Wolgamont, divorce complaint.
MARRIAGE LICENSE
APPLICATIONS
William Gless Story. Ontario Calif,
and Olivia Ann De Vore. Rogue River.
POLES TO VISIT MOSCOW
Warsaw, Poland (IP) Polish
Communist Party Chief Wlady
slaw Gomulka will lead a seven
man delegation to Moscow to
participate in celebrations com
memorating the 40th anniver
sary of the Russian Revolution,
it was announced today. The
announcement did not say ex
actly when the group would de
part for the Soviet capital. The
celebrations are scheduled to be
gin early next month.
biological warfare fighting in
sects with insects; and finally
to germ warfare killing in
sects with disease.
Even though organized con
trols have been intensified dur
ing the past ten years, the in
sects' destruction of food goes
unabated, and in many places is
on the increase.
By using crop rotation, man
starves out some pests by deny
ing the food they prefer. Thus
the boll weevil is denied his
pork chops of cotton; the Colo
rado beetle his potatoes; the
corn borer his corn. And food
denied, his numbers lessen.
Or, by bringing a crop to ma
turity at a time when the insect
cannot make the best use of it,
man again denies the insect
food at the needed time. Thus,
when a rttn crop is brought
to matur.Hr in July or August
it will m!as the worst of the
damage whereas a crop matur
ing in September may be ruined.
In some instances, early plowing
in - wire worm-infested soil en
courages birds to attack the in
sects in the soil, often with ex
cellent results.
Other crops have been saved
from insects by grafting. For
example; the European vine
yards were tftreatened with to
tal destruction by American
phylloxera. However, by using
native American phylloxera
resistant vine root stock and
grafting on this the European
vines, the crop was seemingly
miraculously spared.
Come From Europe
As for pests' origins nearly
half of those plaguing the Amer
ican farmer today came from
Europe.'
Most dramatic results in con
taining insects have been ob
tained by fighting insect with
insect. Perhaps the first to use
such biological warfare were
the Arabs. For centuries, date
palm growers in the Yemer
area brought in from the hilly
districts armies of ants to at
tack another species of ants
which were destroying their
dates. In China citrus growers
also used ants to keep down
Beautiful Factories
May Hurt Safely Plan
Chicago W A paint ex
pert says the tendency of indus
trial designers to harmonize and
beautify the interiors of new
factories may play havoc with
safety precautions.
Robert A. Fergusson, presi
dent of Rust-Oleum Corp., said
strong colors used to signify
dangerous or moving equipment
are being toned down to fit the
decor. As a result the colors may
no longer be recognized as dan
ger signals.
Fergusson said his firm, in co
operation with the American
Standards Association, worked
out color symbols for factories
several years ago. Certain basic
colors now are generally accept
ed, he said, such as:
Alert orange for portions of
machines or equipment which
might crush, cut, electrocute or
otherwise injure.
Vivid yellow to indicate trip
ping or moving equipment haz
ards and objects such as low
beams.
Pimento red for all fire pro
tection and fire fighting equip
ment.
Precaution blue to mark elec
trical controls, elevators, less
hazardous areas, operating lev
ers. Safety green to identify first
aid kits, safety equipment and
locations.
Purple to warn against radia
tion hazards.
otherh pests and to help their
ants get about easily even erect
bamboo bridges from tree-to-tree.
In North America the first
real success of fightinhg insect
with insect occurred in Califor
nia during the last century
when an Australian scale insect
reduced the annual orange crop
from 8,000 carloads to 600 with
in the year. A brilliant red lady
bird was brought in from the
same country and it settled
down to feed on the cottony
scale insect with such dramatic
results that the pest has been
held in subject ever since.
Similarly the. fruit moth pest
has been brought to heel in
California within the past ten
years. In Hawaii, a tiny wasp
has been used against the sugar
cane stem borer. In Fiji, the co
conut crop the main source of
revenue has been saved by a
little fly found in Malaya. Al
ready more than a hundred
kinds of insects have been es
tablished with success upon
more than 40 insect pests.
May Become Pesis
But setting an insect to catch
an insect has its dangers: Preda
tors may become pests as hap
pened when a beetle was intro
duced to control a black aphid
on wheat. It transferred its af
fection to the potato, doing more
harm than good.
Like all forms ovf animal life,
insects suffer from diseases
caused by viruses. Hence many
can be killed by deliberate in
fection. Thus, the spruce-saw fly
which ruined thousands of
square miles of our northern
forests has been controlled by
spraying with the remains of
larvae which ave died of a virus
disease. Likewise, the dreaded
alfalfa caterpillar has been
brought under control. And now
the Japanese beetle is being
fought with the help of bacteria
being put into the soil.
Control the insect, and auto
matically the world's food sup
ply will be increased 10 per
cent.
(Copyright. 1957, by
Eugene Burns)
(Released by McClure News
paper Syndicate)
Free: By special arrangement
with the editors of the Encyclo
pedia Americana, my panel of
judges will award each week to
the reader who sends me best
true-life nature adventure, the
best nature observation, or the
best question on nature and
wildlife, a complete 30-volume
set of this world-famous refer
ence work in a handsome Seal
craft binding.
Each week new submissions
will be considered. Sorry, I sim
ply can't answer your many
friendly letters. Please address
your letter to: Is That So! co
Medford Mail Tribune, Box '575,
Sausalito, Calif.
1953 RAMBLER Hardtop
Equipped with economical overdrive practically new tires.
Continental t'rre kit blends with tu-tone green $OQC
color. Heat and music goes with it. Only O J
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FOR YOUR
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to be imprinted
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'9
"U"hen you care enough lo fend llie very best"
nOKGIFTSRECORDS r
CZ--A
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