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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Oct. 23, 1957)
TWO MEDFORD (OREGON) MAIL TRIBUNE Pattern Makers Gambling On New Chemise Silhouette Br VIVIAN SANDE United Press Correspondent New York IT If you're confused about how you feel about the chemise silhouette, you're not alone. The nation's pattern makers are too. They're betting the woman who makes her own clothes will like the tapered shift, and they are gambling their designs on it. But they're not altogether sure of themselves, women en masse being an unpredictable as any one woman can be, and the cost of putting new patterns on the market ranging up to $10, 000 a throw. Not since Christian Dior came out with his post-war "new look" has so revolutionary a style change hit the American fash ion scene with such impact. At Problems Of Schools PTA Topic Leonard Mayfield. superinten dent of Medford schools, and Otto Ewaldsen, board member, spoke for the first meeting of Roosevelt Parent-Teacher asso ciation, held at the school. Mr. Mayfield outlined the building problem of the system, saying Medford has more chil dren than the schools can handle. He added that the problem will Increase in the future. Mr. Ewaldsen spoke on behalf of the board of education, stating the need for approximately 22 new classrooms within the next two years. The proposed bond Issue to finance these schools will be put to a vote of school patrons No vember 5. John Childers, Roosevelt prin cipal, spoke briefly about the problem of children riding theif bicycles on sidewalks. He also introduced the teachers. Mrs. William Seibert conduct ed the business meeting. Mrs. J. H. Hicks resigned from the presi dency. The new officers are Mrs. William Seibert, vice president; Mrs. R. M. Sorensen, secretary; Mrs. Melvin Hoover, treasurer; Mrs. Victor Milnes, room repre sentative; Mrs. C. W. Wakefield, program: Mrs. Emerson Ander son, ways and means: Mrs. Rob ert Dickey, hospitality; Mrs. Dwight Fosbury, historian: Mrs. Richard Pedley, newcomers; Mrs. Lucian Van Gordon, legis lature; Mrs. Walter Higgins, Girl Scouts: Mrs. Del Wright, art; Mrs. W. E. Nissen. magazine; Mrs. B. D. Mitchell, member ship: Mrs. Tod Tibbutt. round up: Mr. Childers, safety; Mrs. Ray Casterline. promotion; Mrs. Arthur Savard, welfare; Mrs. Robert Dames, parliamentarian; Mrs. Donald Hemingway, ways and means;, Mrs. Vincent Bevis, health and Mrs. Myers Jones, social director. Be Santa's Helper When Santa leaves this doll for a little girl, she'll be de lighted. Dolly's ready for a par ty when she gets off her jacket. Remnants make clothes. Pattern 7368: pattern, direc tions for 12-inch doll (made of man's size 12 sock). Easy to sew. Send Thirty-five Cents (coins) for this pattern add 5 cents for each pattern for lst-class mail ing. Send to Medford Mail Trib une, Household Arts Dept., P.O. Box 168. Old Chelsea Station, New York 11, N.Y. Print plain lv N A M E. ADDRESS, PAT TERN NUMBER. A bonus for our readers: two FREE patterns, printed in our ALICE BROOKS Needlecraft Book for 1957. Plus a variety of designs to order crochet, knit ting, embroidery, huck weaving, toys, dolls, others. Send 25 cents for your copy of this needlecraft book now! (the same time, never before in J the history of pattern making ( has "being on top of the fash I ion'' been so important in the industry. Not Behind Times i For the past five or six years, : the American woman who sews ; for herself has shown she is ; becoming less and less willing ' to dress behind the times of the ! woman who buys her clothes. ! The post-war "new look" ; showed up in patterns a year af ! ter the fashion caught on in ! ready-to-wear, and, at that, was too early for the mass-buying j pattern market. A check with the fourth larg i est pattern houses in New York which supply most of the 100 million patterns bought across the country each year, shows they all frankly are wondering how far women will go for the chemise silhouette. "It will give the pattern in dustry a shot in the arm," said McCall's patterns' Albert Chaik en, the most definitely optimistic of the designers. "The chemise silhouette already is definitely catching on in the ready-to-wear lines, and it is a natural for home sewing where the greatest problem is fitting." Simplicity's fashion director, Florence Pullman, said, "The chemise look will be big." Boon To Women Butterick's chief designer, D. Rabineau said, "It is a boon to the woman who wants to whip something together quickly." "I like it, but not too many women seem absolutely sold on it," said Eleanor Williams, de sign director of Vogue. "I think it will catch on, especially with the young people who want to be smart." All four pattern houses said they are including increasing numbers of chemise silhouettes in their late winter and early spring magazines and catalogues. But with reservations. Their designers all agree the "all-out" chemise will not sell as well in quantity as modified variations on the look; the in troduction of some kind of waist line indicator, bloused tops, drap ed bodices or a low-waisted two piece look. They say also it probably nev er will take over a wardrobe. "It won't ever be the volume dress," said Chaiken. "Most wo men will limit themselves to one or two outfits." "American women won't want to give up their figures .. alto gether," said Rabineau. "They'll mix chemise silhouettes with the fitted look." The designers generally agree the chemise silhouette is easier to fit on slender women, and that with improper design nd fitting it can become a "sexless sack." "I don't know what will hap pen to the Marilyn Monroes of the country." is how Vogue's Eleanor Williams puts it. Bazaar, Supper Planned by Group Phoenix Women's associa tion of Phoenix Presbyterian church made plans for a ba zaar and cafeteria supper at the last meeting, held at the church. The bazaar and supper will be December 6, also at the church, with Mrs. M. A. Williams and Mrs. H. R. Ross in charge. Another meeting will be held tonight at the home of Mrs. Wil liams at 7:30 to complete the plans. Family night will be observed by the church October 25. All church members and their friends are invited to attend, with their children. A covered dish supper will be served at 6:30 p.m. Richard Traylor Honored at Party Mr. and Mrs. Richard Traylor, Merriman road, gave a surprise birthday party for eleven-year-old Richard Traylor at TouVelle park, Saturday afternoon. Tag football and ping pong were played by the guests. They were Tommy Hooker, Mike Bloom field, Dick Breeden, Mike Hurt, Larry Vosika, Gary Momberg, Scott Eaton, Mike Norton, Jerry Garman and Cort Traylor. Refreshments were served "between quarters." Bridge Club Welcome Wagon Bridge club will meet Thursday, October 24, a't 8 p.m. at the home of Mrs. O. T. Anderson, 1440 East Main street. Reservations are to be made by phoning Mrs. Anderson, SP 3-4106, or Mrs. John Mast, SP 3-4945, this evening. Beginning bridge players are welcome to attend, the hostess state. Fur Restyling Your furs get a real face-lifting here. We clean and repair . . . re ore like-new looks. What's more, at a moderate price we'll com pletely remodel your fur coat, giv ing it all the season's fashion news. Frances9 Furs Formerly Frances Dallaire 1100 Crater Lake Ave. Telephone SP 2-6526 Wednesday. October 23, 1957 TOjfSK; S,.'!? i . 1111 ; jt PERSONAL GIFT This is a copy of the oil painting of nine-year-old Prince Charles that President Eisenhower painted and presented to Queen Elizabeth and Prince Philip. The 24x24-inch portrait, signed with the initials "DE," show young Charles in gray suit with a bright all-red tie held against the shirt by a stick pin. ttpoirairiri Life seems pretty dull right now. Queen Elizabeth and her Little Rock, the super-colossal party which Movie Producer Mike Little Rock, the uper-colossal party which Movie Producer Mike Todd gave in New York is already history and even Sputnik hasn't been on the front pages for a day or two. As for us, we like the peace and quiet. We're just enjoying the blaze of autumn colors in gardens and along the roadside, and we're glad that there's nothing more exciting to read about than influenza. We're not even worrying about finding room in the house for all the flowers and plants we can't bear to leave outside to die in the winter frosts. Pappy solved the question. He put his foot down. Every winter for the past eight or 10 years we've turned the family domicile into a sort of makeshift greenhouse for the winter months, but tlys year Pappy suggested that we use some other part of the farm. He had a good idea, too. We're going to store the fuchsias in the barn under some hay. Some gardeners use sawdust, others piles of leaves, so why won't hay work. Of course, we've brought in the ones which are still blooming just until the flowers have all gone and we did take some slips from the prettiest geraniums, and there's two or three pots of ivy that we can sort of tuck here and there, where they won't really be in the way. Potpourri will hate to see the frost ruin the Fred Myers' garden, too, for all summer and fall we've enjoyed their flowers as we drove by every morning. The Myers grew some daisies from seed sent from England, and they've been absolutely spectacular. Of yellow and bronze, the plant stand about three feet high and the flowers are enormous. Mr. M. says the blossoms last for days, too. What were the American scientists doing while the Russians were planning and making Sputnik? According to one TV come dian, Americans were conducting experiments in tooth paste, ciga rettes and soap powder while the Russians were fooling around with nuclear physics and guided missiles. A lot of our brain power, it seems, is being used to solve such important questions as what makes Johnny eat cornie-wornies and turn up his nose at rice winkies, why Mrs. Newlywed would rather shop in a big store than a little one, while a lot of older women prefer the smaller stores, and why men shopping in one neighborhood buy cheat candy in expensive boxes, and in another one they buy expensive candy in cheap boxes. Why did they have to take the fun out of advertisements by starting to dig into the subconscious? It's getting so a person can't buy a new kitchen gadget or change the color of her lipstick with out wondering uneasily why she really did it it just couldn't be because the old can opener wore out or she was simply tired of Torrid Red lipstick and wanted Exotic pink for a change. There has to be a "reason." Vance Packard, who wrote the controversial book, "The Hid den Persuaders'' tells how one motivational analyst came up with the horrible discovery that cake-making is fraught with creative symbolism, in fact "a traditional acting out of the birth of a child." There's probably some deep-seated explanation of the fact that Junior likes chocolate and Aunt Sally would rather have angel food, too. Worst of all is the news that now they've discovered "the hid den sell" or subliminal advertising for television and the movies. The advertisement is flashed on in such a fashion that the viewer sees it, but doesn't consciously know he sees it, and then he goes and buys pop corn or drinks a certain soft drink without knowing that he's been sold. "Downright sneaky" says Mr. Packard. Time was when Potpourri sat down and wrote a very firm letter to a certain national company vowing that if they didn't take a certain raspy-voiced female off the air, we'd quit watching their program, as much as we like the dramas they staged. But we're about to change our minds. At least we know we've been irritated, and we can have the fun of talking back and saying "we won't buy your old equipment, so there." And that's better than being persuaded to buy something without knowing we'd been sold. Potpourri kept an apple core laying on our desk long enough Tuesday to remind us to write this. For that apple was bought from atray in our favorite grocery store which was marked "Ex tra Fancy" and it wasn't. It should have been a cull. According to the sign, it was an extra fancy apple from Yakima, and we saved it for several days, trying to find time to mail it back to that apple city and ask how come they allow their cull apples to be sold as the best grade. For at least half the apples in the bin marked "Extra Fancy" were of lower grades. Last year the same thing happened on potatoes. Potpourri bought a sack of potatoes marked No. 1, and the sack had many poor grade specimens in it. Maybe we'll write a letter to our con gressman. Or something. O.S. DON'T f?i7r FAST CRATING STORAGE MOVING DRAYAGE iIavis Medford - 139 South Fir Ashland - 240 4th St. DO IT YOURSELF! CALL DAVIS TRANSFER AND STORAGE CO. Phone SP 2-6273 Phone MU 2-8552 Eighth Annual At The Rev. and Mrs. George R. V. Bolster have planned their eighth annual "at home" for Sunday afternoon, October 27. Mr. Bolster is the rector of St. Mark's . Episcopal church, and the couple came here from Bend, Ore., September 1949. . The event will be held at the Rectory, 203 North Oakdale avenue and members and friends if the church are invited to call between two-thirty and five o'clock. Invited to pour and assist Mrs. Bolster during the afternoon will be Miss Ann Livingston and Mrs. John Mann, sister and wife of the late churchwardens emer itus. The list will also include heads of departments and or ganizations of the church, and wives of church officials. They are Mrs. Shelby Tuttle and Mrs. Victor Milnes, whose husbands are the present churchwardens, Mrs. Sprague Riegel of St. Eliza beth's guild; Mrs. G. W. Alling ham, director of religious educa tion; Mrs. C. Elwood Hedberg of the Altar guild; Mrs. Robert Dames of the Woman's auxiliary; Mrs. Eddie Simmons, St. Cath erine's guild: Mrs. Raymond Fish, St. Theresa's guild; Mrs. Fred Rogue River Club Meets at Church; Committees Named Rogue River Halloween dec orations and members in cos tume gave a party atmosphere to the latest meeting of Rogue River Garden club, held in Fel lowship hall of Hope Presbyter ian church. Guests were Mrs. Ralph Dodge and Mrs. H. Bre counts, both of Grants Pass. Hostesses for the day were Mesdames Willard Tenney, Guy Hanley and Lawrence Burkhart. Mrs. Roy W. Larson, vice-president, presided. "Showers With Flowers," was chosen as the theme of the spring flower show in April. Mrs. E. W. Shock, chairman, appointed her committees. They are tea room chairman, Mrs. Earl Miller, -assisted by Mmes. Tenney, F. W. Shontz and Harold Weed; stag ing, Mrs. Harry Condray, Mrs. Carl Christensen; arrangements, Mmes. Paul Hughes, Larson, Hanley, Shock; placements, Mmes. Sam Bellah, John Breed ing, Henry L. Bonney, William Krauss, Rollin Stiehl;plant sale, Mrs. Louis O. Krepps; juniors, Mrs. Dunham; guest book, Mmes. Paul Knox, Cameron Parr and James Plank; clerk, Mrs. Bon ney; ribbons, Mrs. Plank. Garden tips were given in answer to roll call. One member said, "A worn out bamboo rake still has garden value. Its prongs can support and mark small plants. Its handle is stout enough to stake a tree or shrub." Mrs. Earl Brooks and Mrs. Larson were named delegates to the district meeting. 4 Hostess for Meeting Shady Cove Eighteen wom en attended the last meeting of Trail-Shady Cove Extension unit, held at the home of Mrs. Lewis Dusenberry. The program on freezing foods was given by Mrs. Frank Linden and Mrs. Dusenberry. Shirt Elegance The Home Is For Living NOT Laundering! LET US DO TOUR SHIRTS! Washed & Ironed to FIT RIGHT Shirt elegance also means your shirts are ironed to fit right. Spe cial rounded irons shape your col lars and cuffs, while they dry wrinkle-free and smooth-as-satin. Even the body of your shirt is ironed to body-roundness. Shirts Dated For Long Wear ONE CALL DOES ALL Just call Lou, SP 2-6165 and She'll gladly open an account for you! DOMESTIC LAUNDRY 30 North Riverside Ave. - IT'S EASIER! Why not let skilled, experienced , DAVIS Movers take all of the hard work out of moving? DAVIS can move you faster, safer and so much easier DAVIS' rates are much lower than you'd expect, too. Next time make it the best move of your life - CALL DAVIS . . . Medford or Ash land. DAVIS costs no more gives you so much more! Home Planned iCarr, wife of the church treas- urer and Mrs. Robert Voegtly, wife of the clerk. Receiving during the first half of the afternoon will be Mrs. J- D. McPherson, the church secre tary; Mrs. A. D. Roach, wife of the general superintendent of the church school: Mrs. Ann Wirkkula, representing the church choirs; Mrs. C. E. Cham berlain, superintendant of the Junior Sunday schooh Mrs. Ward Hammond, acolyte mother and Mrs. Ernest Conrad, organist. During the last half of the afternoon wives of married lay readers will receive. They are Mrs. Jerome McDougall, Mrs. George Bruse, Mrs. C. H. Barrell, Mrs. R. S. Rix and Mrs. W. E. Duhaime. Special guests during the event will be the Rev. and Mrs. E. O. Robathan, who are living for the winter at Black Oaks on Lions, Auxiliary To Hold Dinner Prospect Members of Pros pect Lions' club and auxiliary are holding the annual Thanks giving dinner tonight at Beckie's cafe. The event is set for 7:30 p.m. and about 60 will attend. The dinner is given for the club and auxiliary every year by the cafe management just be fore closing for the winter sea son. Robert Lund is president of the Lions' club, and Mrs. John L. Gartman is auxiliary presi dent. The last meeting of the auxiliary was held following a spaghetti dinner in the Com munity hall. Mrs. 'Gartman re ported on the recent workshop in Grants Pass, and Mrs. Lowell Ash, state historian, spoke of a recent visit with the state presi dent at Eugene. Initiation was held. Mrs. Ash presented perfect at tendance pins to eight members. A meeting of the executive board will be held October 30 at the home of Mrs. Victor Chap man. No matter what your Fireplace Equipment needs may be . . . now's the time to fill them ... at some of the LOWEST PRICES of the entire season! All this week . . . ACME HARDWARE is featuring everything from Mantles to Screens . . . and Grates to Firesets . at BIG SAVINGS you'll really "WARM-UP" to! Don't miss these red-hot Fireplace Equipment VALUES! Check your needs right away . . . and visit ACME today! illllM DOOR MATS $149 tQ $249 Stop dirt and mud at the door. Lasts for years! ' f j '4 Finest FIRE SETS $7" to $4375 Compliments your firescreen. Large dis Z play of hanging and f( free standing sets in black, brass, or black and brass - combination. 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DUTCH LIGHTER $12.95 Beautiful c a 1 1 iron kettle with brats ltd, handle and bail. Lighter bowl made of fire clay. A use ful and decora tive addition to your hearth. CIRCULATORS Long Lasting Even Heat IN TODAY! STOVE BOARDS Protects Rugs and Floors Get Your Stove Board Today QUALITY At Lowest Prices IN HOMEWARES ! Free Delivery ISj 51,69 (ifiS! $5.95 r3 W
