TWO MEDFORD (OREGON) MAIL TRIBUNE
Pattern Makers Gambling
On New Chemise Silhouette
Br VIVIAN SANDE
United Press Correspondent
New York IT If you're
confused about how you feel
about the chemise silhouette,
you're not alone. The nation's
pattern makers are too.
They're betting the woman
who makes her own clothes will
like the tapered shift, and they
are gambling their designs on
it.
But they're not altogether
sure of themselves, women en
masse being an unpredictable as
any one woman can be, and the
cost of putting new patterns on
the market ranging up to $10,
000 a throw.
Not since Christian Dior came
out with his post-war "new look"
has so revolutionary a style
change hit the American fash
ion scene with such impact. At
Problems
Of Schools
PTA Topic
Leonard Mayfield. superinten
dent of Medford schools, and
Otto Ewaldsen, board member,
spoke for the first meeting of
Roosevelt Parent-Teacher asso
ciation, held at the school.
Mr. Mayfield outlined the
building problem of the system,
saying Medford has more chil
dren than the schools can handle.
He added that the problem will
Increase in the future. Mr.
Ewaldsen spoke on behalf of the
board of education, stating the
need for approximately 22 new
classrooms within the next two
years.
The proposed bond Issue to
finance these schools will be put
to a vote of school patrons No
vember 5.
John Childers, Roosevelt prin
cipal, spoke briefly about the
problem of children riding theif
bicycles on sidewalks. He also
introduced the teachers.
Mrs. William Seibert conduct
ed the business meeting. Mrs. J.
H. Hicks resigned from the presi
dency. The new officers are Mrs.
William Seibert, vice president;
Mrs. R. M. Sorensen, secretary;
Mrs. Melvin Hoover, treasurer;
Mrs. Victor Milnes, room repre
sentative; Mrs. C. W. Wakefield,
program: Mrs. Emerson Ander
son, ways and means: Mrs. Rob
ert Dickey, hospitality; Mrs.
Dwight Fosbury, historian: Mrs.
Richard Pedley, newcomers;
Mrs. Lucian Van Gordon, legis
lature; Mrs. Walter Higgins, Girl
Scouts: Mrs. Del Wright, art;
Mrs. W. E. Nissen. magazine;
Mrs. B. D. Mitchell, member
ship: Mrs. Tod Tibbutt. round
up: Mr. Childers, safety; Mrs.
Ray Casterline. promotion; Mrs.
Arthur Savard, welfare; Mrs.
Robert Dames, parliamentarian;
Mrs. Donald Hemingway, ways
and means;, Mrs. Vincent Bevis,
health and Mrs. Myers Jones,
social director.
Be Santa's Helper
When Santa leaves this doll
for a little girl, she'll be de
lighted. Dolly's ready for a par
ty when she gets off her jacket.
Remnants make clothes.
Pattern 7368: pattern, direc
tions for 12-inch doll (made of
man's size 12 sock). Easy to sew.
Send Thirty-five Cents (coins)
for this pattern add 5 cents for
each pattern for lst-class mail
ing. Send to Medford Mail Trib
une, Household Arts Dept., P.O.
Box 168. Old Chelsea Station,
New York 11, N.Y. Print plain
lv N A M E. ADDRESS, PAT
TERN NUMBER.
A bonus for our readers: two
FREE patterns, printed in our
ALICE BROOKS Needlecraft
Book for 1957. Plus a variety of
designs to order crochet, knit
ting, embroidery, huck weaving,
toys, dolls, others. Send 25 cents
for your copy of this needlecraft
book now!
(the same time, never before in
J the history of pattern making
( has "being on top of the fash
I ion'' been so important in the
industry.
Not Behind Times
i For the past five or six years,
: the American woman who sews
; for herself has shown she is
; becoming less and less willing
' to dress behind the times of the
! woman who buys her clothes.
! The post-war "new look"
; showed up in patterns a year af
! ter the fashion caught on in
! ready-to-wear, and, at that, was
too early for the mass-buying
j pattern market.
A check with the fourth larg
i est pattern houses in New York
which supply most of the 100
million patterns bought across
the country each year, shows
they all frankly are wondering
how far women will go for the
chemise silhouette.
"It will give the pattern in
dustry a shot in the arm," said
McCall's patterns' Albert Chaik
en, the most definitely optimistic
of the designers. "The chemise
silhouette already is definitely
catching on in the ready-to-wear
lines, and it is a natural for
home sewing where the greatest
problem is fitting."
Simplicity's fashion director,
Florence Pullman, said, "The
chemise look will be big."
Boon To Women
Butterick's chief designer, D.
Rabineau said, "It is a boon to
the woman who wants to whip
something together quickly."
"I like it, but not too many
women seem absolutely sold on
it," said Eleanor Williams, de
sign director of Vogue. "I think
it will catch on, especially with
the young people who want to
be smart."
All four pattern houses said
they are including increasing
numbers of chemise silhouettes
in their late winter and early
spring magazines and catalogues.
But with reservations.
Their designers all agree the
"all-out" chemise will not sell
as well in quantity as modified
variations on the look; the in
troduction of some kind of waist
line indicator, bloused tops, drap
ed bodices or a low-waisted two
piece look.
They say also it probably nev
er will take over a wardrobe.
"It won't ever be the volume
dress," said Chaiken. "Most wo
men will limit themselves to one
or two outfits."
"American women won't want
to give up their figures .. alto
gether," said Rabineau. "They'll
mix chemise silhouettes with the
fitted look."
The designers generally agree
the chemise silhouette is easier
to fit on slender women, and
that with improper design nd
fitting it can become a "sexless
sack."
"I don't know what will hap
pen to the Marilyn Monroes of
the country." is how Vogue's
Eleanor Williams puts it.
Bazaar, Supper
Planned by Group
Phoenix Women's associa
tion of Phoenix Presbyterian
church made plans for a ba
zaar and cafeteria supper at the
last meeting, held at the church.
The bazaar and supper will be
December 6, also at the church,
with Mrs. M. A. Williams and
Mrs. H. R. Ross in charge.
Another meeting will be held
tonight at the home of Mrs. Wil
liams at 7:30 to complete the
plans.
Family night will be observed
by the church October 25. All
church members and their
friends are invited to attend,
with their children. A covered
dish supper will be served at
6:30 p.m.
Richard Traylor
Honored at Party
Mr. and Mrs. Richard Traylor,
Merriman road, gave a surprise
birthday party for eleven-year-old
Richard Traylor at TouVelle
park, Saturday afternoon. Tag
football and ping pong were
played by the guests. They were
Tommy Hooker, Mike Bloom
field, Dick Breeden, Mike Hurt,
Larry Vosika, Gary Momberg,
Scott Eaton, Mike Norton, Jerry
Garman and Cort Traylor.
Refreshments were served
"between quarters."
Bridge Club
Welcome Wagon Bridge club
will meet Thursday, October 24,
a't 8 p.m. at the home of Mrs.
O. T. Anderson, 1440 East Main
street. Reservations are to be
made by phoning Mrs. Anderson,
SP 3-4106, or Mrs. John Mast,
SP 3-4945, this evening.
Beginning bridge players are
welcome to attend, the hostess
state.
Fur Restyling
Your furs get a real face-lifting
here. We clean and repair . . . re
ore like-new looks. What's more,
at a moderate price we'll com
pletely remodel your fur coat, giv
ing it all the season's fashion news.
Frances9 Furs
Formerly Frances Dallaire
1100 Crater Lake Ave.
Telephone SP 2-6526
Wednesday. October 23, 1957 TOjfSK; S,.'!?
i . 1111 ;
jt
PERSONAL GIFT This is a copy of the oil painting of
nine-year-old Prince Charles that President Eisenhower
painted and presented to Queen Elizabeth and Prince
Philip. The 24x24-inch portrait, signed with the initials
"DE," show young Charles in gray suit with a bright
all-red tie held against the shirt by a stick pin.
ttpoirairiri
Life seems pretty dull right now. Queen Elizabeth and her
Little Rock, the super-colossal party which Movie Producer Mike
Little Rock, the uper-colossal party which Movie Producer Mike
Todd gave in New York is already history and even Sputnik
hasn't been on the front pages for a day or two.
As for us, we like the peace and quiet. We're just enjoying the
blaze of autumn colors in gardens and along the roadside, and
we're glad that there's nothing more exciting to read about than
influenza.
We're not even worrying about finding room in the house for
all the flowers and plants we can't bear to leave outside to die in
the winter frosts. Pappy solved the question. He put his foot
down. Every winter for the past eight or 10 years we've turned
the family domicile into a sort of makeshift greenhouse for the
winter months, but tlys year Pappy suggested that we use some
other part of the farm. He had a good idea, too. We're going to
store the fuchsias in the barn under some hay. Some gardeners
use sawdust, others piles of leaves, so why won't hay work.
Of course, we've brought in the ones which are still blooming
just until the flowers have all gone and we did take some slips
from the prettiest geraniums, and there's two or three pots of ivy
that we can sort of tuck here and there, where they won't really
be in the way.
Potpourri will hate to see the frost ruin the Fred Myers' garden,
too, for all summer and fall we've enjoyed their flowers as we
drove by every morning. The Myers grew some daisies from seed
sent from England, and they've been absolutely spectacular. Of
yellow and bronze, the plant stand about three feet high and the
flowers are enormous. Mr. M. says the blossoms last for days, too.
What were the American scientists doing while the Russians
were planning and making Sputnik? According to one TV come
dian, Americans were conducting experiments in tooth paste, ciga
rettes and soap powder while the Russians were fooling around
with nuclear physics and guided missiles. A lot of our brain power,
it seems, is being used to solve such important questions as what
makes Johnny eat cornie-wornies and turn up his nose at rice
winkies, why Mrs. Newlywed would rather shop in a big store
than a little one, while a lot of older women prefer the smaller
stores, and why men shopping in one neighborhood buy cheat
candy in expensive boxes, and in another one they buy expensive
candy in cheap boxes.
Why did they have to take the fun out of advertisements by
starting to dig into the subconscious? It's getting so a person can't
buy a new kitchen gadget or change the color of her lipstick with
out wondering uneasily why she really did it it just couldn't be
because the old can opener wore out or she was simply tired of
Torrid Red lipstick and wanted Exotic pink for a change. There
has to be a "reason."
Vance Packard, who wrote the controversial book, "The Hid
den Persuaders'' tells how one motivational analyst came up with
the horrible discovery that cake-making is fraught with creative
symbolism, in fact "a traditional acting out of the birth of a child."
There's probably some deep-seated explanation of the fact that
Junior likes chocolate and Aunt Sally would rather have angel
food, too.
Worst of all is the news that now they've discovered "the hid
den sell" or subliminal advertising for television and the movies.
The advertisement is flashed on in such a fashion that the viewer
sees it, but doesn't consciously know he sees it, and then he goes
and buys pop corn or drinks a certain soft drink without knowing
that he's been sold. "Downright sneaky" says Mr. Packard.
Time was when Potpourri sat down and wrote a very firm
letter to a certain national company vowing that if they didn't
take a certain raspy-voiced female off the air, we'd quit watching
their program, as much as we like the dramas they staged. But
we're about to change our minds. At least we know we've been
irritated, and we can have the fun of talking back and saying "we
won't buy your old equipment, so there." And that's better than
being persuaded to buy something without knowing we'd been
sold.
Potpourri kept an apple core laying on our desk long enough
Tuesday to remind us to write this. For that apple was bought
from atray in our favorite grocery store which was marked "Ex
tra Fancy" and it wasn't. It should have been a cull. According to
the sign, it was an extra fancy apple from Yakima, and we saved
it for several days, trying to find time to mail it back to that apple
city and ask how come they allow their cull apples to be sold as
the best grade. For at least half the apples in the bin marked
"Extra Fancy" were of lower grades.
Last year the same thing happened on potatoes. Potpourri
bought a sack of potatoes marked No. 1, and the sack had many
poor grade specimens in it. Maybe we'll write a letter to our con
gressman. Or something. O.S.
DON'T
f?i7r
FAST CRATING STORAGE
MOVING DRAYAGE
iIavis
Medford - 139 South Fir
Ashland - 240 4th St.
DO IT YOURSELF!
CALL DAVIS
TRANSFER AND
STORAGE CO.
Phone SP 2-6273
Phone MU 2-8552
Eighth Annual At
The Rev. and Mrs. George R.
V. Bolster have planned their
eighth annual "at home" for
Sunday afternoon, October 27.
Mr. Bolster is the rector of St.
Mark's . Episcopal church, and
the couple came here from Bend,
Ore., September 1949.
. The event will be held at the
Rectory, 203 North Oakdale
avenue and members and friends
if the church are invited to call
between two-thirty and five
o'clock.
Invited to pour and assist Mrs.
Bolster during the afternoon will
be Miss Ann Livingston and
Mrs. John Mann, sister and wife
of the late churchwardens emer
itus. The list will also include
heads of departments and or
ganizations of the church, and
wives of church officials. They
are Mrs. Shelby Tuttle and Mrs.
Victor Milnes, whose husbands
are the present churchwardens,
Mrs. Sprague Riegel of St. Eliza
beth's guild; Mrs. G. W. Alling
ham, director of religious educa
tion; Mrs. C. Elwood Hedberg of
the Altar guild; Mrs. Robert
Dames of the Woman's auxiliary;
Mrs. Eddie Simmons, St. Cath
erine's guild: Mrs. Raymond Fish,
St. Theresa's guild; Mrs. Fred
Rogue River Club
Meets at Church;
Committees Named
Rogue River Halloween dec
orations and members in cos
tume gave a party atmosphere to
the latest meeting of Rogue
River Garden club, held in Fel
lowship hall of Hope Presbyter
ian church. Guests were Mrs.
Ralph Dodge and Mrs. H. Bre
counts, both of Grants Pass.
Hostesses for the day were
Mesdames Willard Tenney, Guy
Hanley and Lawrence Burkhart.
Mrs. Roy W. Larson, vice-president,
presided.
"Showers With Flowers," was
chosen as the theme of the spring
flower show in April. Mrs. E. W.
Shock, chairman, appointed her
committees. They are tea room
chairman, Mrs. Earl Miller, -assisted
by Mmes. Tenney, F. W.
Shontz and Harold Weed; stag
ing, Mrs. Harry Condray, Mrs.
Carl Christensen; arrangements,
Mmes. Paul Hughes, Larson,
Hanley, Shock; placements,
Mmes. Sam Bellah, John Breed
ing, Henry L. Bonney, William
Krauss, Rollin Stiehl;plant sale,
Mrs. Louis O. Krepps; juniors,
Mrs. Dunham; guest book, Mmes.
Paul Knox, Cameron Parr and
James Plank; clerk, Mrs. Bon
ney; ribbons, Mrs. Plank.
Garden tips were given in
answer to roll call. One member
said, "A worn out bamboo rake
still has garden value. Its prongs
can support and mark small
plants. Its handle is stout enough
to stake a tree or shrub."
Mrs. Earl Brooks and Mrs.
Larson were named delegates to
the district meeting.
4
Hostess for Meeting
Shady Cove Eighteen wom
en attended the last meeting
of Trail-Shady Cove Extension
unit, held at the home of Mrs.
Lewis Dusenberry. The program
on freezing foods was given by
Mrs. Frank Linden and Mrs.
Dusenberry.
Shirt Elegance
The Home Is For Living
NOT Laundering!
LET US DO TOUR
SHIRTS!
Washed & Ironed
to
FIT RIGHT
Shirt elegance also means your
shirts are ironed to fit right. Spe
cial rounded irons shape your col
lars and cuffs, while they dry
wrinkle-free and smooth-as-satin.
Even the body of your shirt is
ironed to body-roundness.
Shirts Dated For Long Wear
ONE CALL DOES ALL
Just call Lou, SP 2-6165 and
She'll gladly open an account
for you!
DOMESTIC
LAUNDRY
30 North Riverside Ave.
- IT'S EASIER!
Why not let skilled, experienced , DAVIS
Movers take all of the hard work out
of moving? DAVIS can move you faster,
safer and so much easier DAVIS' rates
are much lower than you'd expect, too.
Next time make it the best move of your
life - CALL DAVIS . . . Medford or Ash
land. DAVIS costs no more gives you
so much more!
Home Planned
iCarr, wife of the church treas-
urer and Mrs. Robert Voegtly,
wife of the clerk.
Receiving during the first half
of the afternoon will be Mrs. J-
D. McPherson, the church secre
tary; Mrs. A. D. Roach, wife of
the general superintendent of
the church school: Mrs. Ann
Wirkkula, representing the
church choirs; Mrs. C. E. Cham
berlain, superintendant of the
Junior Sunday schooh Mrs. Ward
Hammond, acolyte mother and
Mrs. Ernest Conrad, organist.
During the last half of the
afternoon wives of married lay
readers will receive. They are
Mrs. Jerome McDougall, Mrs.
George Bruse, Mrs. C. H. Barrell,
Mrs. R. S. Rix and Mrs. W. E.
Duhaime.
Special guests during the
event will be the Rev. and Mrs.
E. O. Robathan, who are living
for the winter at Black Oaks on
Lions, Auxiliary
To Hold Dinner
Prospect Members of Pros
pect Lions' club and auxiliary
are holding the annual Thanks
giving dinner tonight at Beckie's
cafe. The event is set for 7:30
p.m. and about 60 will attend.
The dinner is given for the
club and auxiliary every year by
the cafe management just be
fore closing for the winter sea
son. Robert Lund is president of
the Lions' club, and Mrs. John
L. Gartman is auxiliary presi
dent. The last meeting of the
auxiliary was held following a
spaghetti dinner in the Com
munity hall. Mrs. 'Gartman re
ported on the recent workshop
in Grants Pass, and Mrs. Lowell
Ash, state historian, spoke of a
recent visit with the state presi
dent at Eugene. Initiation was
held.
Mrs. Ash presented perfect at
tendance pins to eight members.
A meeting of the executive
board will be held October 30
at the home of Mrs. Victor Chap
man.
No matter what your Fireplace Equipment
needs may be . . . now's the time to fill
them ... at some of the LOWEST PRICES
of the entire season! All this week . . .
ACME HARDWARE is featuring everything
from Mantles to Screens . . . and Grates to
Firesets . at BIG SAVINGS you'll really
"WARM-UP" to! Don't miss these red-hot
Fireplace Equipment VALUES! Check your
needs right away . . . and visit ACME
today!
illllM
DOOR MATS
$149 tQ $249
Stop dirt and mud at the door.
Lasts for years!
' f j '4
Finest
FIRE SETS
$7" to $4375
Compliments your
firescreen. Large dis
Z play of hanging and
f( free standing sets in
black, brass, or
black and brass
- combination.
By St. Mark's Rector and Wife
the Rogue river; and the Rev.
and Mrs. Bruce MacHenry, the I
new vicar and his wile now in I
Now you can enjoy the rich flavor of
real Dutch chocolate in hot or cold milk
Borden's Mew
Instant Dutch
Lw CHOCOLATE
I FLAVORED MIX
. fO MAKING NOT AND COID D)iMR
The richest chocolate flavor . . .
richer in vitamins and iron, too!
So good ... yet it costs no mora
than other chocolate mixes 1
Qthm BordvnOa.
BRASS
WOOD BASKET....
Durable - Convenient
vflirf Jill f
, few 1
PAY AS YOU USE!
Nothing Down - $10 Per Month
OAKLAND
WOOD
Warm Comfort
Lovely ter Look at
Easy to Use
COME
QUALITY FIRESCREENS
1795 up
Choose from our Urge selection,
the right screen to reflect the
decorating tones of your entire
room. Your choice of brass,
black or new driftwood finish.
OPEN MONDAY EVENINGS UNTIL 9 P.M.
It
SPECIALISTS
Free Parking
charge of the Church of the
Good Shepherd, Prospect, and
St. Martins, Shady Cove.
DUTCH
LIGHTER
$12.95
Beautiful c a 1 1
iron kettle with
brats ltd, handle
and bail. Lighter
bowl made of
fire clay. A use
ful and decora
tive addition to
your hearth.
CIRCULATORS
Long Lasting
Even Heat
IN TODAY!
STOVE BOARDS
Protects Rugs and Floors
Get Your Stove Board Today
QUALITY
At Lowest Prices
IN HOMEWARES !
Free Delivery
ISj 51,69
(ifiS! $5.95
r3 W