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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Oct. 13, 1957)
o Architect's sketch of a $ 1 .3-million clinic and hospital shows today's latest design trends ayW .... . -V . -' ' .. " , A new kind of relief to help . BREAK THE COUGH-COLD CYCLE! Unlike syrups that Just "coat" thi throat, now CEES releases potent medication right Into your blood stream, rushes relief to nose, throat and chest where the cough-cold cycle begins. 1. Not CEES, with GW-3, helpi reduce aller gic congestion ond postnasal drip which causes coughs, spreads bacteria. 2. Throat CEES soothes irritated membranes. . . relaxes muscles that cous cough sposms. 3. Chest CEES helps clear bronchial passages, where virus infection can be spread by coughing. New CEES hit dtliclous fruit flavor children love I rfi''ll!l,!rc Want peace from your cough? Get cees o your cough! A Norwich Product - For Parents - With Problems - Of Teenage Skin "Pimples drove me crazy unlit I found a new miracle ami -blemish creme. i'l Now I'm happy," says Jackie B. of L. A. 1 ' Science has at last discovered an amazing yit new anti-blemish creme that penetrates under the skin to kill harmful pimple bacteria and dissolve infected skin tissue. Thousands who have suffered itching torture and embarrassment of pimples report astonishing results with a stainless "l' medicated creme called Lanacane. In one caseafteranothertrritations were promptly relieved while skin hriiihtened and became silky smooth and soft. Ugly skin is beautified at once as flesh-colored Lnnacane hides ; pimples and blemishes while it works. ' '. Don't suffer pimple misery another minute. Get Lanacane today at all druggists. gtoa Page 22: Drake Hotel. Page 30: University of Houston. Page 32: United Prass, Bob Rab. Pages 34, 37: Pereira 4 Luckman; Isadora 1 Zachery Rosenfleld and Hellmuth, Obata A Kassabaum. Sore. Hot, Tired. Perspiring Feet? Here's Joyous Relief ond Walking Ease! Start and end each day with a smile a day free of these foot troubles use Dr. Scholl's Foot Powder. It quickly com forts, cools, refreshes the feet . . . eaBes new or tight shoes and helps prevent Athlete's foot. At Drug, Shoe, Dept. and 5-10f Stores. Get a can today! Are you scandalized by the "preferred treatment" given college athletes? Then read You Can Help Clean Up Football! next week in Family Weekly Miracle Cushion Holds False Teeth Tight Eases Sore Gums Snug brand' Denture Cushions are a triumph of science, a sensa tional new plastic rc-linlng that gets rid of the annoyance nnd Irritation of loose, badly fitting false teeth. Snug eases sure. Irritated gums due to loose fitting dentures. Applied in a few minutes, makes the wobbliest plates stay firmly in place gives perfect comfort. Eat nnything talk, laugh plates "stay put." Harmless to gums or dentures. Snug re-liners can last from 2 to 6 months. Stays soft and pliable does not harden and ruin plate. I'eels right out when replacement is needed. No daily bother with adhesives. Get Snug brand Denture Cushions today ! 2 liners for up per or lower plates $1.00. Money back if not satisfied. At all druggists. GIANT WALL-SIZE UNITED STATES MAP A, $2.00 retail value. Big, baautiful, clear! SO 33 inchas, printed on heavy map paper in sight (8) gorgeous colorsl Equisite detail helps you put your finger on unfamiliar, hard-to-locate places in the news. Valuable for schools and cotlegas in business offices and broadcasting stations as a decoration for home office or rumpus room. And a Complete Map Library International World Map Superior Map of Europe Superior Map of Asia Superior Map of Canada Superior Map of Africa Superior Map of South America Superior Map of North America Superior Map of Australia Pacific Ocean These big Hammond Standard Maps are each almost 12 square feet, expensively printed in lull color, and very specially jriced. 52.00 value, only I.0U each, i maps or $2.75 . . . si (4) for $5.00 ... all nine, a complete map series for only $7. SO . . . postage prepaid. No C.O.D. Please en close payment with your name and address. Satisfaction guaranteed. y 0i0 ixKHit blMAf TOMORROW'S H ospitals are undergoing a face lift ing, and the changes promise to be as far reaching as those which transformed the almshouses and pesthouses of the past into our present-day medical facilities. A hospital was once a place for "terminal care" or, more bluntly, "a place to die." To day it is a "repair shop where broken bodies are sent to be mended," says Dr. Theodore G. Klumpp, chairman of the Hoover Commis sion's Task Force on Medical Services. And tomorrow's hospital? Dr. Klumpp predicts it will be a "maintenance shop where the most intricate mechanism in the world will be sent to find out how it can be better cared for to prevent damage." In other words, preventive medicine. We are at the beginning of the preventive medicine era. Formerly, the main function of doctors and hospitals was to treat and care for seriously ill patients, but today the focus is shifting to preventing disease. In our present-day hospitals, most patients stay less than 30 days the average for short term general hospitals is 7.8 days. But as preventive medicine continues to expand, people will live longer and chronic illness will become more important. Hospitals then will face long-term care of the chronically ill, although such care traditionally has been given by state and Federal hospitals. Dr. Klumpp warns that today's public has an awakened social consciousness and be lieves that "citizens, rich and poor alike, are entitled as a right to nothing less than the best medical and hospital care." How will hospitals change to meet this demand? The Commission on Chronic Illness recommended that the hospital of tomorrow include the following services or have work ing agreements with facilities which offer: 1. Outpatient health-maintenance clinics. 2. Diagnostic facilities. 3. Bed care for long-term illnesses. 4. Rehabilitation services. 5. Home care and visiting-nurse services. 6. Close working relationships with other community services designed to restore in dividuals to their highest level of usefulness. Outpatient health-maintenance clinics are check points where disease can be caught before the individual falls dangerously ill. Diagnostic facilities offer quick and thor ough examinations with accurate scientific tests of all kinds available. Bed care for long-term illnesses ranges from light nursing care to the detailed care needed by the seriously ill. There is wide agreement among hospital planners that this type of care doesn't have to be under the same roof. Light or maintenance care can be given in nursing homes, which are cheaper to build than hospitals because com plex facilities aren't needed. BASIC BOOKS, INC. 151 No. Michigan Ave., Chicago 1, III. & 36 Family Weekly, October 13, 1957 9 j
