o
Architect's sketch of a $ 1 .3-million clinic and hospital shows today's latest design trends
ayW
.... . -V . -' ' .. " ,
A new kind of relief to help .
BREAK THE COUGH-COLD CYCLE!
Unlike syrups that Just "coat" thi throat, now CEES releases potent medication
right Into your blood stream, rushes relief to nose, throat and chest
where the cough-cold cycle begins.
1. Not CEES, with GW-3, helpi reduce aller
gic congestion ond postnasal drip which causes
coughs, spreads bacteria.
2. Throat CEES soothes irritated membranes. . .
relaxes muscles that cous cough sposms.
3. Chest CEES helps clear bronchial passages,
where virus infection can be spread by coughing.
New CEES hit dtliclous fruit flavor children love I
rfi''ll!l,!rc
Want
peace from
your cough?
Get
cees o
your cough!
A Norwich Product
- For Parents
- With Problems
- Of Teenage Skin
"Pimples drove me crazy unlit I found
a new miracle ami -blemish creme.
i'l Now I'm happy," says Jackie B. of L. A.
1 ' Science has at last discovered an amazing
yit new anti-blemish creme that penetrates
under the skin to kill harmful pimple
bacteria and dissolve infected skin tissue.
Thousands who have suffered itching
torture and embarrassment of pimples
report astonishing results with a stainless
"l' medicated creme called Lanacane. In one
caseafteranothertrritations were promptly
relieved while skin hriiihtened and became
silky smooth and soft. Ugly skin is beautified
at once as flesh-colored Lnnacane hides
; pimples and blemishes while it works.
' '. Don't suffer pimple misery another minute.
Get Lanacane today at all druggists.
gtoa
Page 22: Drake Hotel.
Page 30: University of Houston.
Page 32: United Prass, Bob Rab.
Pages 34, 37: Pereira 4 Luckman; Isadora 1
Zachery Rosenfleld and Hellmuth, Obata
A Kassabaum.
Sore. Hot, Tired.
Perspiring Feet?
Here's Joyous Relief ond Walking Ease!
Start and end each day with
a smile a day free of these
foot troubles use Dr. Scholl's
Foot Powder. It quickly com
forts, cools, refreshes the feet
. . . eaBes new or tight shoes
and helps prevent Athlete's
foot. At Drug,
Shoe, Dept. and
5-10f Stores. Get
a can today!
Are you
scandalized by the
"preferred treatment"
given college athletes?
Then read
You
Can Help
Clean Up
Football!
next week in
Family Weekly
Miracle Cushion
Holds False Teeth
Tight
Eases
Sore Gums
Snug brand'
Denture Cushions
are a triumph of
science, a sensa
tional new plastic
rc-linlng that gets rid of the annoyance
nnd Irritation of loose, badly fitting false
teeth. Snug eases sure. Irritated gums due
to loose fitting dentures. Applied in a few
minutes, makes the wobbliest plates stay
firmly in place gives perfect comfort. Eat
nnything talk, laugh plates "stay put."
Harmless to gums or dentures.
Snug re-liners can last from 2 to 6
months. Stays soft and pliable does not
harden and ruin plate. I'eels right out
when replacement is needed. No daily
bother with adhesives. Get Snug brand
Denture Cushions today ! 2 liners for up
per or lower plates $1.00. Money back if
not satisfied. At all druggists.
GIANT WALL-SIZE
UNITED STATES
MAP
A,
$2.00 retail value. Big, baautiful, clear!
SO 33 inchas, printed on heavy map paper
in sight (8) gorgeous colorsl Equisite detail
helps you put your finger on unfamiliar,
hard-to-locate places in the news. Valuable
for schools and cotlegas in business offices
and broadcasting stations as a decoration
for home office or rumpus room.
And a Complete Map Library
International World Map
Superior Map of Europe
Superior Map of Asia
Superior Map of Canada
Superior Map of Africa
Superior Map of South America
Superior Map of North America
Superior Map of Australia Pacific Ocean
These big Hammond Standard Maps are
each almost 12 square feet, expensively
printed in lull color, and very specially
jriced. 52.00 value, only I.0U each, i maps
or $2.75 . . . si (4) for $5.00 ... all nine, a
complete map series for only $7. SO . . .
postage prepaid. No C.O.D. Please en
close payment with your name and address.
Satisfaction guaranteed.
y
0i0 ixKHit blMAf
TOMORROW'S
H ospitals are undergoing a face lift
ing, and the changes promise to be as far
reaching as those which transformed the
almshouses and pesthouses of the past into
our present-day medical facilities.
A hospital was once a place for "terminal
care" or, more bluntly, "a place to die." To
day it is a "repair shop where broken bodies
are sent to be mended," says Dr. Theodore G.
Klumpp, chairman of the Hoover Commis
sion's Task Force on Medical Services.
And tomorrow's hospital? Dr. Klumpp
predicts it will be a "maintenance shop where
the most intricate mechanism in the world
will be sent to find out how it can be better
cared for to prevent damage." In other
words, preventive medicine.
We are at the beginning of the preventive
medicine era. Formerly, the main function
of doctors and hospitals was to treat and
care for seriously ill patients, but today the
focus is shifting to preventing disease.
In our present-day hospitals, most patients
stay less than 30 days the average for short
term general hospitals is 7.8 days. But as
preventive medicine continues to expand,
people will live longer and chronic illness
will become more important. Hospitals then
will face long-term care of the chronically
ill, although such care traditionally has been
given by state and Federal hospitals.
Dr. Klumpp warns that today's public has
an awakened social consciousness and be
lieves that "citizens, rich and poor alike, are
entitled as a right to nothing less than the
best medical and hospital care."
How will hospitals change to meet this
demand? The Commission on Chronic Illness
recommended that the hospital of tomorrow
include the following services or have work
ing agreements with facilities which offer:
1. Outpatient health-maintenance clinics.
2. Diagnostic facilities.
3. Bed care for long-term illnesses.
4. Rehabilitation services.
5. Home care and visiting-nurse services.
6. Close working relationships with other
community services designed to restore in
dividuals to their highest level of usefulness.
Outpatient health-maintenance clinics are
check points where disease can be caught
before the individual falls dangerously ill.
Diagnostic facilities offer quick and thor
ough examinations with accurate scientific
tests of all kinds available.
Bed care for long-term illnesses ranges
from light nursing care to the detailed care
needed by the seriously ill. There is wide
agreement among hospital planners that this
type of care doesn't have to be under the
same roof. Light or maintenance care can
be given in nursing homes, which are
cheaper to build than hospitals because com
plex facilities aren't needed.
BASIC BOOKS, INC.
151 No. Michigan Ave., Chicago 1, III. &
36
Family Weekly, October 13, 1957
9
j