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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Oct. 10, 1957)
i Thursday. October 10, 1957 MEDFORD (OREGON) MAIL TRIBUNE THREE Feeding the Family By ZOLA VINCENT Food Editor Mi2 r ; I ! f t I i I I Qrv fQS3&& I f 1 i Newspaper foods editors meet . ing in Chicago are dealing large ly in futures as manufacturers unveil new convenience foods designed to make living even easier as well as providing great er variety. Old friends are appearing in new styles and packages that are being pre-tested in markets throughout the country; are due in our area in the future. There'll be freshly shredded and packaged cheddar cheese, cubed cheddar, buttered breaded fry ing chickens in foil pans, a var iety of meat sandwich spreads, dried beef with an accompany ing package of white sauce car rying Armour and and Company labels. Walter Shafer, a vice president of the Armour Company told foods editors that the honey moon is over when it comes to pre-packaging meat. The nove elty is gone; the housewife votes on quality at a unit cost and unit costs are coming down as acceptance increases. Consumers accept most packaged meats, but definitely demand that fancy red meat come right from the car cass; cut to her liking and not-pre-packaged. Sounds just like home. Swift and Company debuted canned Ham Quicks, a boneles frozen veal leg roast, a smoked canned ham and announced a wider ranee in weights of frozen, stuffed turkeys; now varying from 4 to 18 pounds. The new look in Swift's bcon will be an easier-to-open-and-reseal car ton. Their Allsweet margarine will be in a 'Pop Top" carton and dried beef will appear in vacuum-packed flavortite foil. There'll be buttermilk pan cake mix, more mix-in-the-bag breads and quick coffee cake from Quarker Oats. Fat Controversy Porter M. Jarvis, president of Swift and Company urged food editors to urge readers to "make a blanced diet the permanent food fad," rather than going off a tangents based on fragmentary nutrition discoveries. Faddist diets currently largely concern fat in the diet and Mr. Jarvis gaid that it will probably be years before scientists have all the answers in the fat controv ersy. Further decumenting this, Dr. Philip L. White, secretary of the Council on Foods and Nutrition of the American Medical As sociation and speaking at the Proctor and Gamble Company session, said specifically, "Un til such time as it has been un equivocally demonstrated that there is a relationship between heart disease and the intake of the kind and amount of fat pre ferred by Americans, it would be hazardous to recommend any haphazard changes." Here and in other meetings the fact was stres sed that 'no drastic change in the American diet can be re commended and any attempt to give a final evaluation of the problem is certainly premature." If this seems repetitive, we do so for emphasis. Electronic Cooking Is On Its Way It is unlikely that electronic cooking centers or compartments will be standard kitchen equip ment for several years, but they're on their way. Twenty thousand units have been sold; 100,000 are estimated by 1960. Now priced at "over 51,000." price you'll be glad to know will come down when production goes up. Hotpoint Company de monstrated newest models for food editors meeting in Chicago. The new electronic cooking cent er can be built-in or a free stand ing appliance designed to match counter cabinets. It will do many types of cook ing in a matter of minutes, but is essentially supplemented with such familiar equipment as sur face units, the deep-well cooker for broiling and steaming, a grid dle for pancake, baking, frying pans for the usual reasons. We will "c o o k" cakes, not bake them and in a "compart ment" not an "oven." All elec tronic cooking essentially is done in heat resistant glass dishes or other non-metal material. When a "brown" finish is desirable, electronically cooked food is desirable, electronically cooked food is "browned off" in stand ard equipment. Interesting certainly and you'll want to see them, talk about them, dream about them and eventually you'll probably be buying them. Air Force Anticipates Jet Age Feeding "The supersonic stomach is be ing given serious consideration by those responsible for the gen eral health and welfare of our high flying U.S. Air Force per sonnal," Colonel Charles A. Pid dock, Commander, Memphis Air Force Depot told foods editors assembled as guests of the Bord en Company in Chicago. First food packets designed to meet need for quick-energy, high carbohydrate feeding for fighter pilots were provided during World War II and have been im proved constantly to meet pre sent day demands of in-flight pilots and crews on long range aircraft involving limited space, special type wearing apparel and oxygen masks. Proper post-flight feeding as well as in-flight feeding is vital if energy is to be maintained. Our Air Force constantly conducts experiments in this area of eat ing. When Major David O. Simons rose 100,000 feet above the sur face of the earth and remained in that aluminum capsule for 32 hours, he carried with him six candy bars, six cans of orange and pineapple juice, two "in light" rations of the canned, scrambled eggs variety and four sandwiches. Two of the sand wiches were ham and cheese, two were hamburger. The ham burgers did not take well to space travel, but the ham and cheese were found entirely satis factory. Incidentally, Major Simons said that next time he went soar ing he would like to add two thermos jugs, one filled with boullion and the other with scalding hot coffee. As dietary plans for airmen are steadily improved, operational efficiency increases and accidents are few er. Sweet Potato Casserole We tasted this recently and found it exceptionally good. Ar range six sliced cooked sweet potatoes in layers with thinly sliced orange (rind included). Sprinkle each layer with brown sugar and dot with butter. Over this pour one cup orange juice mixed with one-half cup honey. Top with a sprinkling of fine dry bread crums combined with brown sugar. Cover and bake 45 minutes in moderate oven. Remove cover and bake 15 min utes longer. Makes six to eight servings. Diet Foods Are Now Big Business No question about it, diet foods are very big business and have definitely come of age with volume creeping up on that of baby foods and with many stores featuring diet food sections of in creasing proportions. Available a few years ago only in health food stores and drug stores, 75 per cent of all diet foods are now sold in super mar kets. Volume in 1953 was $56 1 4 million; last year it passed S250,- 45, DIET MAINSTAYS Cheese and chocolate were mainstays of diet of Major Simons as he soared toward space on a recent Air Force experiment. Supersonic stomachs and other matters in cluding cheese on trays are discussed in today's food columns. 000,000. And is rising rapidly as consumers try to "hold that line." It is estimated that half of all adult Americans are diet-conscious. Diet foods which num ber more than 200 varieties are coming down in cost as demand increases and that is good news for many. Despite the great variety, two-thirds of all diet foods sold are fruits and those who haven't tried them recently are urged to do so as flavors have improved tremendously. We know because we sampled many items presented along with facts and figures by Monarch Foods, the country's leading can ners and processors of diet foods, during the foods editors confer ence in Chicago where we also were presented with a bath room scale, a very appropriate idea and one welcome to this gour mandizing reporter. Quick Bread Spreads Almost anything will combine with mayonnaise to blend for a bread-spread for quick lunching. Spread whole wheat bread gen erously with real mayonnaise. Flake cooked slamon or tuna and add some chopped cucumber, dash of salt and pepper. Top with another mayonnaised slice of bread. Hardcooked eggs, a handful of parsley or some pimiento makes good eating when stirred up with mayonnaise and prepared must ard. A few nutmeats. some cheese, pickle relish mixed with mayon naise is a happy combination. Pumpkin Pie Excitement. Now that Fall is in the air we're re minded that pumkin pie makes a wonderful dessert. We like to flavor it with ginger and cin namon, and when it's about half baked," sprinkle the top with a half cup chopped walnuts. Fin ish baking and serve slightly "warm with honey - sweetened whipped cream. The CLEANEST Rock and Sand Makes the STRONGEST CONCRETE And We Have Both! Always GOOD! Lit Ola Re-washed "Rocky" READY MIX bv LININGER'S BEST BY TEST Phone: SPring 2-5336 SPring 2-5897 MUrdock 5-8121 Man Becoming Tired of Robberies Chicago (IP) Solomon . Feuer stein, 48, is growing weary of three little words "Stick 'em up." In four months, the insurance collector has been robbed five times. "And there was another time when I ran away in time," he said. i Feuerstein walks from door i to door, collecting weekly pay ments on life insurance policies. He makes his rounds mostly from 4 to 8 p.m. after people are home from work, and ban dits accost him after dark. "They robbed me the very first day I went on the job," Feuerstein complained. Two robbers beat him, knock ed him unconscious and kicked him on Feb. 15, but the plump collector said it could have been worse. "I didn't have to go to the hospital," he said. "A doctor fixed me up." Sol's boss, Harry Bookman, told Feuerstein that robbers pick on him because he's little and urged him to find other work. But Feuerstein was adam ant. "I'm not going to quit my job," he said. "I came here 18 years ago from Poland to get away from persecution, and I have a right to work at the job I want." However, Feuerstein was con cerned when he heard that de tectives had been assigned to watch him on his route. "I hope nobody gets shot," he said. "I wouldn't want that to happen." E53 CLUB NEWS Westside Sheep Club The first Westside Sheep club meeting was held at Mrs. Gib son's, leader of the club. After about 12 minutes we decided to elect officers. Elected were Marsha Watson, president; Linda Gibson, vice president; Bonnie Cheney, secretary, and Ross Con ger, reporter. Before we adjourned, we de cided to have the next meeting at Mr. and Mrs'. Renfrow's house on Sunnyvale rd.. Central Point, Nov. 2. Sunnyvale rd. leads off of Beall lane. Ross Conger, Reporter. Rogue River Man At Meeting of Democrats Salem IP County Demo cratic chairmen met with Gov. Robert D. Holmes in the first of a series of meetings here Wed nesday. The open meetings will be held at the governor's office every other week. At the first get-together were Oscar Kendall, Corvallis; Rich ard E. Groener, Milwaukie; Al Roll, Roseburg; Larry Sheehan, Rogue River; Cliff Driscoll, Grants Pass; Mrs Howard Rus sell, Eugene; Katherin Harris, Lebanon, and Cornelius Bateson, Salem. Antelope Sewing Club The Antelope Sewing club elected officers at their first meeting for this year. They are president, Alice Woolfolk; vice president, Nyla Murray; secre tary, Charlotte Bush; reporter, Karen Jossy; treasurer, Phyllis Jaffrey. , The meeting was held at 'Paulette Anderson's home, and the Applegate club visited us for a picnic lunch and the meeting. We planned to have our next meeting at Judy Hill's home. Karen Jossy Reporter Sis-Q Sewing Bees The 4-H Sis-Q Sewing Bees held a meeting Saturday, Oct. 5, at 2 p.m. The meeting was held at the home of Mrs. Janis Torrey. The meeting was called to order by Nelda Chapman. Officers were elected. President is Janis Torrey, vice president, Faye Chapman; secretary, Nelda Chap man; and reporter, Kathleen Goddard. The new members are Yanena Bolton, Elma Bolton, and Cyn thia Holtgrave. Plans for the coming year were discussed, in cluding projects, summer school, and social events. The meeting was adjourned and refreshments were served by the hostesses Mrs. Torrey and her daughter, Janis. Kathleen Goddard, Reporter Court Records DISTRICT COURT Charles Tyler Strong, overload, $22. Roy Edward Henrici. overload, S50. Jack Wayne Thornton, illegal pos session of venison during closed sea son. S30. Robert Earl Myers, following too close. SIS. William Marion Stragey, racing on public highway. S30. Mrs. Margaret Cheek, defective brakes, S6. Lyle Vernon Daws, no operator's license on person. 510. Harold Lee Reed, failure to oper ate on the right side of the highway S15. Lloyd Chester Johnson, failure to stop at a traffic sign. S6. Lorenn Jacob Geyer, failure to tag a deer properly, 530 Gerald S. Vong Ting, failure to tag a deer properly, S30. Dead Line on Classified Ads: 5:30 p.m. for following day, except 10 a.m for Monday: for Sunday, noon Saturday. CIRCUIT COURT Dora B. Cathey vs. Bradley J. Cathey. divorce decree. Ronald A. Mete vs. Linda D. Mete, divorce decree. Mary Christena Pruitt vs. Royce M. ruitt, aivorce decree. Barbara Lillian Donaca vs. Leland W. Donaca, divorce comrjlaint. Richard T. Knutson vs. Margaret is.nutson, divorce complaint. Elena Meadows vs. Samuel Isadore Meadows, divorce complaint. MARRIAGE LICENSE APPLICATIONS Richard Robert Morros and Evelyn Rowena Meyers, both of Ashland. Mahlon Edward Sprague. and Car mella Elizabeth James, both of Med ford. Glenn Eueene Berry, Sherwood, and Ruby Lee Cofield Lee Boies, Medford. ATTENTION HUNTERS!! Official U.S. Government TOPOGRAPHIC MAP of Your Favorite Hunting Grounds SWEM'S 3S See the mm GOLDEN RIPE aunamia lb LARGE CRISP l0 IDAHO YELLOW 0 n 9 NEWTOWN Apples 4 9 U.S. NO. 1 0 9 Strauss Guaranteed Meats SHOULDER BUTT it Eastern Pork. No excess to buy. Average Size 4 to 5 lbs. lb FRESH LEAN Ground lb. BLADE CUTS Try Some With Fryed Or Roasted Deer. They Go Very Well With Each Other. lb ALL PURE PORK aysage Real Country Style 49 lb Fryers Fancy Inspected Birds Vh to 3 lb. AVERAGE WHOLE DRAWN lb CUT UP lb ' ;1 IgPNjSi CARNATION INSTANT OLAT mm PILLSBURY (0) STEINFIELD AUIMAUT GIANT 40-oz. Can PET INSTANT buy mm 12 QUART SIZE 79c K y u UP COUNTRY KITCHEN 24 OUNCE SIZE BLISS lb ... PAULSEN'S . . . mft Mark CENTRAL POINT, OREGON Prices Good Friday, Saturday Only - We Reserve the Right to Limit Quantities Lots of Free Parking 2 Big Lots AT THE REAR OF THE STORE! Each 21 t. Mam, Medtord
