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Thursday. October 10, 1957
MEDFORD (OREGON) MAIL TRIBUNE THREE
Feeding the Family
By ZOLA VINCENT
Food Editor
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Newspaper foods editors meet
. ing in Chicago are dealing large
ly in futures as manufacturers
unveil new convenience foods
designed to make living even
easier as well as providing great
er variety.
Old friends are appearing in
new styles and packages that
are being pre-tested in markets
throughout the country; are due
in our area in the future.
There'll be freshly shredded and
packaged cheddar cheese, cubed
cheddar, buttered breaded fry
ing chickens in foil pans, a var
iety of meat sandwich spreads,
dried beef with an accompany
ing package of white sauce car
rying Armour and and Company
labels.
Walter Shafer, a vice president
of the Armour Company told
foods editors that the honey
moon is over when it comes to
pre-packaging meat. The nove
elty is gone; the housewife votes
on quality at a unit cost and
unit costs are coming down as
acceptance increases. Consumers
accept most packaged meats, but
definitely demand that fancy red
meat come right from the car
cass; cut to her liking and not-pre-packaged.
Sounds just like
home.
Swift and Company debuted
canned Ham Quicks, a boneles
frozen veal leg roast, a smoked
canned ham and announced a
wider ranee in weights of frozen,
stuffed turkeys; now varying
from 4 to 18 pounds. The new
look in Swift's bcon will be
an easier-to-open-and-reseal car
ton. Their Allsweet margarine
will be in a 'Pop Top" carton
and dried beef will appear in
vacuum-packed flavortite foil.
There'll be buttermilk pan
cake mix, more mix-in-the-bag
breads and quick coffee cake
from Quarker Oats.
Fat Controversy
Porter M. Jarvis, president of
Swift and Company urged food
editors to urge readers to "make
a blanced diet the permanent
food fad," rather than going off
a tangents based on fragmentary
nutrition discoveries. Faddist
diets currently largely concern
fat in the diet and Mr. Jarvis
gaid that it will probably be
years before scientists have all
the answers in the fat controv
ersy. Further decumenting this, Dr.
Philip L. White, secretary of the
Council on Foods and Nutrition
of the American Medical As
sociation and speaking at the
Proctor and Gamble Company
session, said specifically, "Un
til such time as it has been un
equivocally demonstrated that
there is a relationship between
heart disease and the intake of
the kind and amount of fat pre
ferred by Americans, it would
be hazardous to recommend any
haphazard changes." Here and in
other meetings the fact was stres
sed that 'no drastic change in
the American diet can be re
commended and any attempt to
give a final evaluation of the
problem is certainly premature."
If this seems repetitive, we do
so for emphasis.
Electronic Cooking
Is On Its Way
It is unlikely that electronic
cooking centers or compartments
will be standard kitchen equip
ment for several years, but
they're on their way. Twenty
thousand units have been sold;
100,000 are estimated by 1960.
Now priced at "over 51,000."
price you'll be glad to know will
come down when production
goes up. Hotpoint Company de
monstrated newest models for
food editors meeting in Chicago.
The new electronic cooking cent
er can be built-in or a free stand
ing appliance designed to match
counter cabinets.
It will do many types of cook
ing in a matter of minutes, but
is essentially supplemented with
such familiar equipment as sur
face units, the deep-well cooker
for broiling and steaming, a grid
dle for pancake, baking, frying
pans for the usual reasons.
We will "c o o k" cakes, not
bake them and in a "compart
ment" not an "oven." All elec
tronic cooking essentially is done
in heat resistant glass dishes or
other non-metal material. When
a "brown" finish is desirable,
electronically cooked food is
desirable, electronically cooked
food is "browned off" in stand
ard equipment.
Interesting certainly and you'll
want to see them, talk about
them, dream about them and
eventually you'll probably be
buying them.
Air Force Anticipates
Jet Age Feeding
"The supersonic stomach is be
ing given serious consideration
by those responsible for the gen
eral health and welfare of our
high flying U.S. Air Force per
sonnal," Colonel Charles A. Pid
dock, Commander, Memphis Air
Force Depot told foods editors
assembled as guests of the Bord
en Company in Chicago.
First food packets designed to
meet need for quick-energy, high
carbohydrate feeding for fighter
pilots were provided during
World War II and have been im
proved constantly to meet pre
sent day demands of in-flight
pilots and crews on long range
aircraft involving limited space,
special type wearing apparel and
oxygen masks.
Proper post-flight feeding as
well as in-flight feeding is vital if
energy is to be maintained. Our
Air Force constantly conducts
experiments in this area of eat
ing. When Major David O. Simons
rose 100,000 feet above the sur
face of the earth and remained
in that aluminum capsule for 32
hours, he carried with him six
candy bars, six cans of orange
and pineapple juice, two "in
light" rations of the canned,
scrambled eggs variety and four
sandwiches. Two of the sand
wiches were ham and cheese,
two were hamburger. The ham
burgers did not take well to
space travel, but the ham and
cheese were found entirely satis
factory. Incidentally, Major Simons
said that next time he went soar
ing he would like to add two
thermos jugs, one filled with
boullion and the other with
scalding hot coffee. As dietary
plans for airmen are steadily
improved, operational efficiency
increases and accidents are few
er. Sweet Potato Casserole
We tasted this recently and
found it exceptionally good. Ar
range six sliced cooked sweet
potatoes in layers with thinly
sliced orange (rind included).
Sprinkle each layer with brown
sugar and dot with butter. Over
this pour one cup orange juice
mixed with one-half cup honey.
Top with a sprinkling of fine dry
bread crums combined with
brown sugar. Cover and bake
45 minutes in moderate oven.
Remove cover and bake 15 min
utes longer. Makes six to eight
servings.
Diet Foods Are
Now Big Business
No question about it, diet
foods are very big business and
have definitely come of age with
volume creeping up on that of
baby foods and with many stores
featuring diet food sections of in
creasing proportions.
Available a few years ago only
in health food stores and drug
stores, 75 per cent of all diet
foods are now sold in super mar
kets. Volume in 1953 was $56 1 4
million; last year it passed S250,-
45,
DIET MAINSTAYS Cheese and chocolate were mainstays of
diet of Major Simons as he soared toward space on a recent Air
Force experiment. Supersonic stomachs and other matters in
cluding cheese on trays are discussed in today's food columns.
000,000. And is rising rapidly as
consumers try to "hold that
line."
It is estimated that half of all
adult Americans are diet-conscious.
Diet foods which num
ber more than 200 varieties are
coming down in cost as demand
increases and that is good news
for many. Despite the great
variety, two-thirds of all diet
foods sold are fruits and those
who haven't tried them recently
are urged to do so as flavors
have improved tremendously.
We know because we sampled
many items presented along with
facts and figures by Monarch
Foods, the country's leading can
ners and processors of diet foods,
during the foods editors confer
ence in Chicago where we also
were presented with a bath room
scale, a very appropriate idea
and one welcome to this gour
mandizing reporter.
Quick Bread Spreads
Almost anything will combine
with mayonnaise to blend for a
bread-spread for quick lunching.
Spread whole wheat bread gen
erously with real mayonnaise.
Flake cooked slamon or tuna
and add some chopped cucumber,
dash of salt and pepper. Top
with another mayonnaised slice
of bread.
Hardcooked eggs, a handful of
parsley or some pimiento makes
good eating when stirred up with
mayonnaise and prepared must
ard. A few nutmeats. some cheese,
pickle relish mixed with mayon
naise is a happy combination.
Pumpkin Pie Excitement. Now
that Fall is in the air we're re
minded that pumkin pie makes
a wonderful dessert. We like to
flavor it with ginger and cin
namon, and when it's about half
baked," sprinkle the top with a
half cup chopped walnuts. Fin
ish baking and serve slightly
"warm with honey - sweetened
whipped cream.
The
CLEANEST
Rock and Sand
Makes the
STRONGEST
CONCRETE
And We
Have
Both!
Always GOOD!
Lit Ola Re-washed "Rocky"
READY MIX bv LININGER'S
BEST BY TEST
Phone:
SPring 2-5336
SPring 2-5897
MUrdock 5-8121
Man Becoming
Tired of Robberies
Chicago (IP) Solomon . Feuer
stein, 48, is growing weary of
three little words "Stick 'em
up."
In four months, the insurance
collector has been robbed five
times.
"And there was another time
when I ran away in time," he
said.
i Feuerstein walks from door
i to door, collecting weekly pay
ments on life insurance policies.
He makes his rounds mostly
from 4 to 8 p.m. after people
are home from work, and ban
dits accost him after dark.
"They robbed me the very
first day I went on the job,"
Feuerstein complained.
Two robbers beat him, knock
ed him unconscious and kicked
him on Feb. 15, but the plump
collector said it could have been
worse.
"I didn't have to go to the
hospital," he said. "A doctor
fixed me up."
Sol's boss, Harry Bookman,
told Feuerstein that robbers
pick on him because he's little
and urged him to find other
work. But Feuerstein was adam
ant. "I'm not going to quit my
job," he said. "I came here 18
years ago from Poland to get
away from persecution, and I
have a right to work at the job
I want."
However, Feuerstein was con
cerned when he heard that de
tectives had been assigned to
watch him on his route.
"I hope nobody gets shot," he
said. "I wouldn't want that to
happen."
E53
CLUB
NEWS
Westside Sheep Club
The first Westside Sheep club
meeting was held at Mrs. Gib
son's, leader of the club. After
about 12 minutes we decided to
elect officers. Elected were
Marsha Watson, president; Linda
Gibson, vice president; Bonnie
Cheney, secretary, and Ross Con
ger, reporter.
Before we adjourned, we de
cided to have the next meeting
at Mr. and Mrs'. Renfrow's house
on Sunnyvale rd.. Central Point,
Nov. 2. Sunnyvale rd. leads off
of Beall lane.
Ross Conger,
Reporter.
Rogue River Man At
Meeting of Democrats
Salem IP County Demo
cratic chairmen met with Gov.
Robert D. Holmes in the first of
a series of meetings here Wed
nesday. The open meetings will be
held at the governor's office
every other week.
At the first get-together were
Oscar Kendall, Corvallis; Rich
ard E. Groener, Milwaukie; Al
Roll, Roseburg; Larry Sheehan,
Rogue River; Cliff Driscoll,
Grants Pass; Mrs Howard Rus
sell, Eugene; Katherin Harris,
Lebanon, and Cornelius Bateson,
Salem.
Antelope Sewing Club
The Antelope Sewing club
elected officers at their first
meeting for this year. They are
president, Alice Woolfolk; vice
president, Nyla Murray; secre
tary, Charlotte Bush; reporter,
Karen Jossy; treasurer, Phyllis
Jaffrey. ,
The meeting was held at
'Paulette Anderson's home, and
the Applegate club visited us for
a picnic lunch and the meeting.
We planned to have our next
meeting at Judy Hill's home.
Karen Jossy
Reporter
Sis-Q Sewing Bees
The 4-H Sis-Q Sewing Bees
held a meeting Saturday, Oct. 5,
at 2 p.m. The meeting was held
at the home of Mrs. Janis Torrey.
The meeting was called to order
by Nelda Chapman. Officers
were elected. President is Janis
Torrey, vice president, Faye
Chapman; secretary, Nelda Chap
man; and reporter, Kathleen
Goddard.
The new members are Yanena
Bolton, Elma Bolton, and Cyn
thia Holtgrave. Plans for the
coming year were discussed, in
cluding projects, summer school,
and social events. The meeting
was adjourned and refreshments
were served by the hostesses
Mrs. Torrey and her daughter,
Janis.
Kathleen Goddard,
Reporter
Court Records
DISTRICT COURT
Charles Tyler Strong, overload, $22.
Roy Edward Henrici. overload, S50.
Jack Wayne Thornton, illegal pos
session of venison during closed sea
son. S30.
Robert Earl Myers, following too
close. SIS.
William Marion Stragey, racing on
public highway. S30.
Mrs. Margaret Cheek, defective
brakes, S6.
Lyle Vernon Daws, no operator's
license on person. 510.
Harold Lee Reed, failure to oper
ate on the right side of the highway
S15.
Lloyd Chester Johnson, failure to
stop at a traffic sign. S6.
Lorenn Jacob Geyer, failure to tag
a deer properly, 530
Gerald S. Vong Ting, failure to tag
a deer properly, S30.
Dead Line on Classified Ads: 5:30
p.m. for following day, except 10
a.m for Monday: for Sunday, noon
Saturday.
CIRCUIT COURT
Dora B. Cathey vs. Bradley J.
Cathey. divorce decree.
Ronald A. Mete vs. Linda D. Mete,
divorce decree.
Mary Christena Pruitt vs. Royce M.
ruitt, aivorce decree.
Barbara Lillian Donaca vs. Leland
W. Donaca, divorce comrjlaint.
Richard T. Knutson vs. Margaret
is.nutson, divorce complaint.
Elena Meadows vs. Samuel Isadore
Meadows, divorce complaint.
MARRIAGE LICENSE
APPLICATIONS
Richard Robert Morros and Evelyn
Rowena Meyers, both of Ashland.
Mahlon Edward Sprague. and Car
mella Elizabeth James, both of Med
ford. Glenn Eueene Berry, Sherwood,
and Ruby Lee Cofield Lee Boies,
Medford.
ATTENTION HUNTERS!!
Official U.S. Government
TOPOGRAPHIC MAP
of Your Favorite Hunting Grounds
SWEM'S
3S
See the
mm
GOLDEN RIPE
aunamia
lb
LARGE CRISP
l0
IDAHO YELLOW
0
n
9
NEWTOWN
Apples
4
9
U.S. NO. 1
0
9
Strauss Guaranteed Meats
SHOULDER BUTT
it
Eastern Pork. No
excess to buy.
Average Size
4 to 5 lbs.
lb
FRESH LEAN
Ground
lb.
BLADE CUTS
Try Some With
Fryed Or
Roasted Deer.
They Go
Very Well
With Each
Other.
lb
ALL PURE PORK
aysage
Real
Country
Style
49
lb
Fryers
Fancy Inspected Birds
Vh to 3 lb. AVERAGE
WHOLE DRAWN
lb
CUT UP
lb
'
;1 IgPNjSi
CARNATION INSTANT
OLAT
mm
PILLSBURY
(0)
STEINFIELD
AUIMAUT
GIANT
40-oz. Can
PET INSTANT
buy mm
12 QUART
SIZE
79c
K y
u
UP
COUNTRY KITCHEN
24 OUNCE SIZE
BLISS
lb
... PAULSEN'S . . .
mft Mark
CENTRAL POINT, OREGON
Prices Good Friday, Saturday Only - We Reserve the Right to Limit Quantities
Lots of Free
Parking
2 Big Lots
AT THE REAR OF
THE STORE!
Each 21 t. Mam, Medtord