Image provided by: University of Oregon Libraries; Eugene, OR
About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (July 24, 1957)
Fickleness of Consumer Driving Businessmen To Tranquilizers Iew York on The fickle consumer has the nation's busi nessmen reaching for tranquiliz ers. They've found it exasperating to anticipate Joe Smith's whims and fancies. Many economists looked for heavy consumer spending this year on cars and other durable goods. Instead, Joe Smith has been spending more than ever before for services of all kinds maid service, taxi rides, laundry and vacations. Some companies have made a fortune by guessing right or by being lucky enough to have the right product in the right place at the right time like the New York wholesaler who had a warehouse full of coonskin caps when the Davy Crockett craze hit the nation. Mora Leisure Sought In the year the economists thought Joe Smith would be plunking down for refrigerators and such like, he is buying out door grills, hi-fi sets, swimming pools and other items enabling him to better enjoy his leisure time. This helps to explain disap pointing auto and appliance sales this year in the face of the biggest consumer expenditure in history an estimated 277 bil lion dollars. Dr. Marcus Nadler, consulting economist to the Hanover Bank, says the trend toward services is a principal factor in the econ omy at present. He notes that consumption ex penditures for services reached an annual rate of 5102,700.000, 000 in the first quarter of 1957, against $96,700,000,000 in the same period of 1956. In other words, the American consumer is spending gome 6 billion dollars more for services annually than he did a year ago. They include services ren dered by doctors, lawyers and dentists. They also include movies, transportation and utili ties like gas, water, electricity. Living Standard Rising Economists point out that many of the services now being purchased mark another step in the consumer's upgrading of his standard of living Consumer spending is one of the key props beneath the na tion's dynamic economy. Economist A. W. Zelomek, a visiting professor at Virginia University's Graduate School of Business Administration, says consumer spending this year will hit a record high, topping last year by S10 billion or more. He says that sales of summer merchandise will be the greatest in history, a favorable omen for increased production and sales in the spring and summer of 1958. Most economists now believe the second half of the year will be better than the first half. r... ,.mi i n u... i ...i.. . mm,.n0m wiimw.mmm .nwimm'9 111 -W'iW"MiJ"wu '!! - i i ' PUNNING A PCNIC? Look for CHARC0AI PICNIC GROUNDS EXTERMINATORS in the miow PAGES Applications Needed For District Change Parents of children living in non-high' school districts must apply for eligibility certification before attending high school in another district, the county school superintendent's office said today. Application is made through the school clerk of the district in which each pupil resides, offi cials explained. The application must be signed by the parent or guardian. If the district clerk does not have information blanks, they may be obtained from the county school superintendent in the courthouse annex. County school officials urged that application be made by Aug. 30 to prevent delay in register ing. Pupils certified last year do not need the school district clerk's signature. However, they do need to file a renewal appli cation to show their residence is the same as last year, officials added. BARBEQUE BAN URGED Detroit (If) A "treatment instead of a treat" was the way Councilman Eugene I. Van Antwerp- described outdoor barb ecue pits Tuesday. Van Antwerp told the Smoke Abatement De partment that the backyard pits should be banned because "burn ing food smells the same," whether it's dished up by an amateur chef or the city disposal plant OLD REDS DONT DIE, THEY'RE EXILED GeorgiMalenkov, top-ranking victim of the recent Kremlin purge, is now the manager of the Ust-Kamenogorsk hydro-electric station (above) in Soviet East Asia, about 2000 miles from Moscow. Medford United Press Full Leased Wire 2nd Section MEDFORD, OREGON, WEDNESDAY, JULY 24, 1957 Pages 1 to 6 Tribune United Press mil Leased Wire Harried Hanks of Hot-Weather Harangue By DOC QUIGG United Press Correspondent New York HP) Harried hanks of hot-weather harangue: "You know what's the trouble with American business. It's the three - martini lunch, that's what's the trouble," said the man at the bar to the bartender. He suspended his martini glass in midair and continued: "I will venture the opinion that a great many business de cisions in this country are made by brains that are to some de gree under- the influence of al cohol. And that goes for govern mental decisions, too, and I mean government at all levels local, state, and national." "Um-hm," said the bartender. "Have another before lunch?" "Of course," said the man, "now you take . . ." The hot news from Rome is that the new styles for women feature knee length skirts and shapeless dresses. Well, voh-de-oh-doh, bee's knees. And cat's pajamas as long as we're re turning to the 1920s in one field. First Time Ever Offered At This Low, Low Price! Regular $479.95 NO Full 88 And Your Old Washer : let's return in another. Will Tin Pan Alley please, for the sake of suffering humanity, take a heavy cudgel to rock 'n' roll and brink back some of the 1920 song standards that go with the knee-high hemline? I could even stand another blurt of "Yes, We Have No Bananas" if it would knock off just one cater wauling janglepiece. This, by decree of one seg ment of the cosmetics industry which has its eye on men's scalps, is "National Save-Your- Talent Youths Are Arrested by Deputies Two 16-year-old Talent youths have been released to the cus tody of their, parents after being apprehended on charges in con nection with the theft of gas, according to Jackson county sheriff s officers. One of the pair was arrested Monday by deputies in connec tion with the theft of gas from heavy equipment at Lininger's gravel pit off Highway 99, south of Talent, arid from Dunham's warehouse on Mill rd. near Ash land. The other youth was arrested in connection with the theft of gas from Dunham's warehouse gas pump, deputies said. He was arrested yesterday. They are to appear in juvenile court later, deputies said. size washer -full size dryer - 27" wide IEaisy II (CopimnlbfimffittnaDini r - i .t..ft.r...v ' ..................... J 1 SPACE SAVING EST WASHER-DRYER EVER BUILT Easy Push-Button Control... completely and fully auto matic, first put in dirty clothes push a button and out they come clean, dry and fluffy. Exclusive Tilt Tub "Big Family" size in smallest possible cabinet. Gives you revolutionary "Deep . Well Laundering. Tum-L-Altor Washing action . . Deep-spinning rinsing. No lint! No Steam! No Venting! And clothes "Choose" their own drying time. Uses Less Water and Soap than other Washers. See the Space You Save this Easy Combination takes less than half the space you need for a separate washer & dryer its only 27" wide. NOTHING DOWN On Approved Credit 24 Months to Pay 309 EAST MAIN IL(B(iDimsiTrdl ffiflecmtirne (Cap, Medford's Leading Appliance Dealer for the Past 26 Years PHONE SP 2-4427 Court Considering Committee Names Remaining members of the county water use committee probably will be named to the county court tomorrow. County Judge Rodney Keat ing said today the court spent several hours last night consid ering possible candidates. The county court expects to gd over the names again today and mail out letters requesting acceptance of the appointments to the com mittee. July 17, William Jess, Eagle Point, was appointed to head the committee. Other officers ap pointed were Gerald P. Latham, Medford, vice chairman, and W. E. Davies, Eagle Point cattleman, secretary-treasurer. Approximately 10 subcommit tees are to be appointed to study various water uses in the area. They will present their findings to the state water resources board at a hearing this fall. Hair Month." The man at the next desk, an irresponsible sort, suggests that a slogan-of-the-month could be "Hair Today and Gone Tomorrow." If you ever doubted that America is the world's most organized place, a look at a di rectory should convince you. In the Manhattan telephone book's long list of associations are such as: Association of Adjustable Shoulder Strap Manufacturers, Association of Average .Adjust ors, Association Institute, Asso ciation for Interpersonal Dynam ics, Association of Lacedanemon ians, Association of Piped But tonhole Mfrs., Association for Research and Enlightenment, As sociation for Protection of the Adirondacks, and Association of Uptown Converters. Forest Lookout Construction Planned A forest service lookout house will be erected this month on Hall point, five miles northwest of Prospect, according to Carroll Brown, supervisor of the Rogue River National forest. The structure was one of eight lookout towers and houses on which bids were opened In Port land last week. It will be a standard 14-by-14-feet glass en closed unit and will replace a temporary house now at th site. Brown said. T. C. Flory, Medford contrac tor, was low bidder with an esti mate construction cost of $1,365. 3 -nS3f DAILY TTy! north T vJS- 3 BEKINS WILL MOVE YOU THERE Bekins long distance moving covers ' all 48 states and return. Vanliners accommodate up to ten rooms of furniture without crating. DAVIS TRANSFER & STORAGE CO. 139 South Fir Phone SP 2-6273 Ashland-240 4th St. Phone MU 2-8552 MOVING 'STORAGE PACKING 'SHIPPING local Agent For .HIM TO GET 100 NEW CUSTOMERS o SD3MB QBGES NEW IOW KKE Leland Linn Takes Sutherlin Position Ashland Former Ashland school superintendent, Leland P. Linn, has been elected super intendent for the Sutherlin dis trict effective Aug. 1. Linn has been on the adminis trative staff of the Norwalk. Calif., school system the past year and wash Ashland superin tendent for 11 years. The Sutherlin district com-' prises five schools with a staff of 63 teachers. Seven Measles Cases Reported in Medford Seven cases of measles In Medford and six In Phoenix were reported to the county health department during the week ending July 19. . One case of infectious hepa titis was reported in Eagle Point; two pneumonia in Ash land; one whooping cough and two chicken pox, Medford; one mumps, two strep throat, and three influenza, Ashland; and one impetigo, Shady Cove, ac cording to Dr. A. Erin MerkeL, county health officer. Washington OPl President Tisenhower will not hold a news conference this week. Acid Stomach After You Eat? speed relief from gas, heartburn, acid indigestion. SK'oyXH niMS for im tummy sfsil ' JSy A"cacuUT0 t&M e . . i;i rraTyHFTTTil'M.WI.r.H M.Vil'ir.munirifr LARGER MODEL FAN AVAILABLE AT SPECIAL PRICE Add to your account or if you haven't one it's easy to open an account at ANDY'S . . . Buy on ANDY'S CREDIT TERMS. WE GIVE S&H GREEN STAMPS A m 15 NORTH CENTRAL SP 2-2970 Your Friendly Credit Jeweler
