Fickleness of Consumer Driving
Businessmen To Tranquilizers
Iew York on The fickle
consumer has the nation's busi
nessmen reaching for tranquiliz
ers. They've found it exasperating
to anticipate Joe Smith's whims
and fancies.
Many economists looked for
heavy consumer spending this
year on cars and other durable
goods. Instead, Joe Smith has
been spending more than ever
before for services of all kinds
maid service, taxi rides,
laundry and vacations.
Some companies have made a
fortune by guessing right or by
being lucky enough to have the
right product in the right place
at the right time like the New
York wholesaler who had a
warehouse full of coonskin caps
when the Davy Crockett craze
hit the nation.
Mora Leisure Sought
In the year the economists
thought Joe Smith would be
plunking down for refrigerators
and such like, he is buying out
door grills, hi-fi sets, swimming
pools and other items enabling
him to better enjoy his leisure
time.
This helps to explain disap
pointing auto and appliance
sales this year in the face of the
biggest consumer expenditure in
history an estimated 277 bil
lion dollars.
Dr. Marcus Nadler, consulting
economist to the Hanover Bank,
says the trend toward services
is a principal factor in the econ
omy at present.
He notes that consumption ex
penditures for services reached
an annual rate of 5102,700.000,
000 in the first quarter of 1957,
against $96,700,000,000 in the
same period of 1956.
In other words, the American
consumer is spending gome 6
billion dollars more for services
annually than he did a year ago.
They include services ren
dered by doctors, lawyers and
dentists. They also include
movies, transportation and utili
ties like gas, water, electricity.
Living Standard Rising
Economists point out that
many of the services now being
purchased mark another step in
the consumer's upgrading of his
standard of living
Consumer spending is one of
the key props beneath the na
tion's dynamic economy.
Economist A. W. Zelomek, a
visiting professor at Virginia
University's Graduate School of
Business Administration, says
consumer spending this year will
hit a record high, topping last
year by S10 billion or more.
He says that sales of summer
merchandise will be the greatest
in history, a favorable omen for
increased production and sales
in the spring and summer of
1958.
Most economists now believe
the second half of the year will
be better than the first half.
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Applications Needed
For District Change
Parents of children living in
non-high' school districts must
apply for eligibility certification
before attending high school in
another district, the county
school superintendent's office
said today.
Application is made through
the school clerk of the district in
which each pupil resides, offi
cials explained. The application
must be signed by the parent or
guardian.
If the district clerk does not
have information blanks, they
may be obtained from the county
school superintendent in the
courthouse annex.
County school officials urged
that application be made by Aug.
30 to prevent delay in register
ing. Pupils certified last year do
not need the school district
clerk's signature. However, they
do need to file a renewal appli
cation to show their residence is
the same as last year, officials
added.
BARBEQUE BAN URGED
Detroit (If) A "treatment
instead of a treat" was the way
Councilman Eugene I. Van Antwerp-
described outdoor barb
ecue pits Tuesday. Van Antwerp
told the Smoke Abatement De
partment that the backyard pits
should be banned because "burn
ing food smells the same,"
whether it's dished up by an
amateur chef or the city disposal
plant
OLD REDS DONT DIE, THEY'RE EXILED GeorgiMalenkov, top-ranking victim of
the recent Kremlin purge, is now the manager of the Ust-Kamenogorsk hydro-electric
station (above) in Soviet East Asia, about 2000 miles from Moscow.
Medford
United Press Full Leased Wire
2nd Section MEDFORD, OREGON, WEDNESDAY, JULY 24, 1957 Pages 1 to 6
Tribune
United Press mil Leased Wire
Harried Hanks of Hot-Weather Harangue
By DOC QUIGG
United Press Correspondent
New York HP) Harried
hanks of hot-weather harangue:
"You know what's the trouble
with American business. It's the
three - martini lunch, that's
what's the trouble," said the
man at the bar to the bartender.
He suspended his martini glass
in midair and continued:
"I will venture the opinion
that a great many business de
cisions in this country are made
by brains that are to some de
gree under- the influence of al
cohol. And that goes for govern
mental decisions, too, and I
mean government at all levels
local, state, and national."
"Um-hm," said the bartender.
"Have another before lunch?"
"Of course," said the man,
"now you take . . ."
The hot news from Rome is
that the new styles for women
feature knee length skirts and
shapeless dresses. Well, voh-de-oh-doh,
bee's knees. And cat's
pajamas as long as we're re
turning to the 1920s in one field.
First Time Ever Offered
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And Your
Old Washer
:
let's return in another.
Will Tin Pan Alley please, for
the sake of suffering humanity,
take a heavy cudgel to rock 'n'
roll and brink back some of the
1920 song standards that go with
the knee-high hemline? I could
even stand another blurt of "Yes,
We Have No Bananas" if it
would knock off just one cater
wauling janglepiece.
This, by decree of one seg
ment of the cosmetics industry
which has its eye on men's
scalps, is "National Save-Your-
Talent Youths Are
Arrested by Deputies
Two 16-year-old Talent youths
have been released to the cus
tody of their, parents after being
apprehended on charges in con
nection with the theft of gas,
according to Jackson county
sheriff s officers.
One of the pair was arrested
Monday by deputies in connec
tion with the theft of gas from
heavy equipment at Lininger's
gravel pit off Highway 99, south
of Talent, arid from Dunham's
warehouse on Mill rd. near Ash
land. The other youth was arrested
in connection with the theft of
gas from Dunham's warehouse
gas pump, deputies said. He was
arrested yesterday.
They are to appear in juvenile
court later, deputies said.
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Court Considering
Committee Names
Remaining members of the
county water use committee
probably will be named to the
county court tomorrow.
County Judge Rodney Keat
ing said today the court spent
several hours last night consid
ering possible candidates. The
county court expects to gd over
the names again today and mail
out letters requesting acceptance
of the appointments to the com
mittee. July 17, William Jess, Eagle
Point, was appointed to head the
committee. Other officers ap
pointed were Gerald P. Latham,
Medford, vice chairman, and W.
E. Davies, Eagle Point cattleman,
secretary-treasurer.
Approximately 10 subcommit
tees are to be appointed to study
various water uses in the area.
They will present their findings
to the state water resources
board at a hearing this fall.
Hair Month." The man at the
next desk, an irresponsible sort,
suggests that a slogan-of-the-month
could be "Hair Today and
Gone Tomorrow."
If you ever doubted that
America is the world's most
organized place, a look at a di
rectory should convince you. In
the Manhattan telephone book's
long list of associations are such
as:
Association of Adjustable
Shoulder Strap Manufacturers,
Association of Average .Adjust
ors, Association Institute, Asso
ciation for Interpersonal Dynam
ics, Association of Lacedanemon
ians, Association of Piped But
tonhole Mfrs., Association for
Research and Enlightenment, As
sociation for Protection of the
Adirondacks, and Association of
Uptown Converters.
Forest Lookout Construction Planned
A forest service lookout house
will be erected this month on
Hall point, five miles northwest
of Prospect, according to Carroll
Brown, supervisor of the Rogue
River National forest.
The structure was one of eight
lookout towers and houses on
which bids were opened In Port
land last week. It will be a
standard 14-by-14-feet glass en
closed unit and will replace a
temporary house now at th
site. Brown said.
T. C. Flory, Medford contrac
tor, was low bidder with an esti
mate construction cost of $1,365.
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YOU THERE
Bekins long distance moving covers
' all 48 states and return.
Vanliners accommodate up to ten
rooms of furniture without crating.
DAVIS TRANSFER
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139 South Fir
Phone SP 2-6273
Ashland-240 4th St.
Phone MU 2-8552
MOVING 'STORAGE
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QBGES
NEW IOW KKE
Leland Linn Takes
Sutherlin Position
Ashland Former Ashland
school superintendent, Leland
P. Linn, has been elected super
intendent for the Sutherlin dis
trict effective Aug. 1.
Linn has been on the adminis
trative staff of the Norwalk.
Calif., school system the past
year and wash Ashland superin
tendent for 11 years.
The Sutherlin district com-'
prises five schools with a staff
of 63 teachers.
Seven Measles Cases
Reported in Medford
Seven cases of measles In
Medford and six In Phoenix
were reported to the county
health department during the
week ending July 19. .
One case of infectious hepa
titis was reported in Eagle
Point; two pneumonia in Ash
land; one whooping cough and
two chicken pox, Medford; one
mumps, two strep throat, and
three influenza, Ashland; and
one impetigo, Shady Cove, ac
cording to Dr. A. Erin MerkeL,
county health officer.
Washington OPl President
Tisenhower will not hold a news
conference this week.
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