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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (July 18, 1957)
Society Frqzen Candy To Appear in Stores Soon By JEANNE LESEM United Priu Correspondent New York W Frozen candy will have an important place on grocery shopping lists within the next year or two, just as regular candy in bars, boxes or bag: does now. A spokesman for the candy in dustry, Don Cussow, said that experiments with fast freezing of candy are so encouraging that some frozen sweets may be available throughout the coun try in as little as a year. Test- marketing already has begun in some areas. Cussow, editor and publisher , of the Candy Industry and Con fectioners' Journal, said that even the all-time favorite flavor chocolate can be sold in frozen form, now that candy manufacturers have developed chocolate-flavored coatings using oils other than cocoa butter. Not Much Change This innovation isn't expected to make much of a change in the shopping picture. Since the decline of penny candy counters, which were patronized largely by children, mother has bought most of the candy for the fam ily during her regular trips to the neighborhood supermarket. The U. S. Commerce Depart ment rcDorU that today the candy shopping list at the market in loneer than ever before it accounts for 35 per cent of the candv sales which last year pro vided 17.4 pounds of candy for every person in the United States. This was the highest per capita consumption since 1950, when 18.4 pounds were report ed. The one year when candy consumption was at its highest was 1944. giving some weight to the theory that we eat more sweets In times of stress. During the war year of 1944, the aver age topped 20 pounds. Candv has both friends and enemies in modern living. Tele vision has increased candy ap petites, but "unquestionably. diets and the emphasis on weight have hurt candy sales," Gussow said. But he said these factors have not changed flavor preferences: chocolate with almonds is still the leading combination, with one regional variation East erners prefer dark chocolates and Westerners the milk variety. Fanny Farmer, the largest manufacturing retailer in the country, said there's another re gional, difference: Westerners like their boxed candy in bigger pieces than their Eastern cousins. Women make up about three fourths of the customers of the big candy store chain, except on such special occasions as St. . Valentine's Day and Christmas. Stocking Industry Announces Plans for "Shot in the Leq" WHITE GLOVES Wash white cotton gloves as soon as possible after each wear ing. The longer dirt remains in the fabric, the harder it is to remove. By GAY PAULEY United Press Correspondent New York If The stock ing industry plans to give itself a shot in the leg this fall. The National Association of Hosiery Manufacturers said sales in recent years have been a little on the seamy side, mostly because the industry insists on giving women beige, beige, beige, instead of a whole color range. An official of DuPont, a major producer of nylon yarn, said there is another reason: Decline in the ''sexual significance" of feminine gams. Association President William F. Williamson reported manu facturers' shipments of full- length hosiery fell to 713 million pairs last year, down from 721 million in 1950. "The slight drop has been showing for 10 years," William son said. "But it is not a trend It is more of an irritation." Color Choice Narrow "Some people say it is be cause of the increase in bare- leggedness," Williamson said. doubt it, although our worst sales months are June and July. "I just think women aren't buying as many hose because we offer them too narrow a Legion Auxiliary Names New Head For District 13 A district president was elect ed, awards presented and the department convention discussed at a recent District 13 caucus held by the American Legion auxiliary in the American Leg ion hall, Medford. Units from Ashland, Cave Junction, Central Point, Grants Pass and Medford comprise the district. Miss Laura York, Medford district president, conducted the session and Mrs. Charles Gett- ling. Ashland, was elected to succeed her. Mrs. H. C. Gold smith, Medford, served as secre tary. The department award for the best report on the special April child welfare program in divis ion of 101 to 300 members was won by Mrs. Goldsmith of the Medford unit. An award for an outstanding report on commun ity service was presented to Mrs. Ross Minneci, also of the Med ford unit. First prize in the dis trict poppy corsage contest was won by Medford, and second prize by the Grants Pass unit. The district presidents per sonal awards to units achieving membership goals were present ed to the Ashland unit, first place, and Glenn-Morrison unit, Cave Junction, second place. Myers-Holland unit. Central Point, received honorable men tion. Department membershiu certificates of appreciation were given to 19 unit members of the district. Local unit members re ceiving them were Mrs. Minneci and Mrs. Earl Bigalow. Mrs. Min neci also received the individual membership award for the Med ford unit. Judges for the poppy corsage contest were Mrs. George L. Watson and Mrs. Hugh F. Friel, Medford. choice of color and construction. The accent has been on the neu tral shades to go with every thing. "No manufacturer can expect a woman to wear stockings all the time. But when she does, we should give her a wardrobe of hosiery." ' Williamson said another rea son for the sales sag should be cured as our population changes. The despression birth rate was low, so there are fewer women in the 18 to 25 year age group the industry's best customer. But Williamson predicted that in the next five years, there would be five million potential customers in this bracket. The DuPont Company has re leased a consumer study it spon sored, showing that a high per centage of women now are con tent to go bare-legged on occa sion, when at one time stockings would have been a must. ". . . There is clear evidence that the social necessity of wear ing hosiery . . . has lost some of its compelling strength in the face of modern living and the) changed social position of wo men." said the report. "Women seem to feel that the sexual significance of their legs is declining," said D. M. Colyer. consumer research supervisor at DuPont. He said the emphasis has shifted since the hey-day of Marlene Dietrich and Betty Grable. What Do Men Notice Even so, two - thirds of the women 20 and over in the study said they believe legs are the first thing a man notices about women. Only half the teenagers, 15 to 19, felt such was true. Whatever the cause for the decrease, the industry hopes for a run on hosiery counters be cause of the dozens of new colors for fall . and because of fashion's new accent on hem line interest in both daytime and evening clothes. "We'll costume the legs too," said the association. Say a woman has purchased a fire red suit for fall. With it, she can wear hosiery witn a subtle, pinkish cast. If her cos tume is brown, there is a wide range of shades to complement It. To go with the lush fabrics featured in evening i wear, the hosiery industry is out with a whole range of "gem tones" ruby, sapphire, gold, amethyst, garnet and topaz. And since this fall fur abounas as trimming, fur colors also move into hosiery. They carry such names as golden sable, honey sable, red fox, black mink, and irridescent leopard. Young Stevenson Has Praise for Aga Khan Singapore ilf John Fell Stevenson, 21, Harvard room mates of Prince Karim, said Wednesday the new Aga Khan was "very conscientious and a hard worker." Young Stevenson, son of Adlai Stevenson, is working as purser aboard the line President Polk. He said Prince Karim "is my best friend" and that they met three years ago as freshman at Harvard. SAMPLE SHOWING OF 'ij l i i ti$ lilt', n See these new Fall Styles today. Fancy fur blends, wool and alpaca mixes, and fancy imported tweeds. Full rang ef sizes. New collar and back treatments.. Full or push-up sleeves. See the new hooded collar styles. Us Our lay-Away Plan . $3.00 Dawn Will Hold the Coat ef Your Choice. rrr D Sh) J MM M ' J jvnV) rrrapy? & m ;V5 CALENDAR Thursday 6:30 p.m. Business and Pro fessional Women's club, pot luck picnic, at TouVelle state park. 7:30 p.m. Unity Center, 203 Holly Theatre building. 8 p.m. Jaycettes, at home of Mrs. Don Carlen, 106 Elm street. 8 p.m. Royal Neighbors of America, Pythian building. 8 p.m. Phoenix Neighbors of Woodcraft, Grange hall. Friday: 11 a.m. Unity Center, room 203 Holly Theatre building. Acfor Marlon Brando Has Bruised Knuckles Paris W Actor Marlon Brando returned to the set of "The Young Lions" wiTh bruised knuckles and a bandaged thigh. He banged his fist on a table during an argument with friends Wednesday and knocked a cup of hot tea into his lap. Doctors said he suffered first and sec ond degree burns, but could con tinue work on the picture. HIGHER PRICES URGED Paris HT! Radical Deputy Charles Hernu proposed today that the price of cigarettes be increased to pay for lung cancer research. Thursday, July 18, 19S7 MEDFORD (OREGON) MAIL TRIBUNE THREE Everybody's Dish Washington iW The U.S. Department of Agriculture re ports "ice cream is everybody's dish and is ever-increasing in popularity." Production in 1956 was approximately 651 million gallons, more than double the amount consumed in 1940, the department said. The circus is coming to fash ion, in sportswear. Several man ufacturers turn to the big top for ! -piration. One outfit, call ed "be a clown" features nar Vow white cotton satin twill pants, topped with a red and white striped, tent top. WE WILL BE CLOSED SATURDAY AFTERNOONS FOR BALANCE OF SUMMER OPEN SATURDAY 8:30 to 1:00 SIMS CYCLE & HOBBY SHOP LIMITED QUANTITIES - SOME ARE ONE OF A KIND - SORRY, NO MAIL, PHONE, C.Q.D. NO MONEY DOWN . . . PAY AS LITTLE AS 25' A WEEK . rRICED AT ONLY No Money Down $1 a Week Fall Range Tone Control Dual Sapphire Needles Sturdy Wood Cabinet with leather grained Vinyl coverinq. , NO MONEY DOWN "o r . Li - I ' .1. as i ; '. Reg. 29.95 45-Piece "Cathy Rose" Dinnerware Service for 8 Beautiful Under- I A RQ glazed Floral Design ' UiOO NO MONEY DOWN Reg. 9.95 Large Insulated Family Size ICE CHEST Cover Makes Handy Tray No Money Down Only 25c Week 5 88 Onlj 34.95 New Motorola Portable Radio with Rotary Antenna "GRETEL" 10 Diamond Bridal Set $49.50 "GLORIFIED 100" 11 Diamond Bridal Set $100.00 "CHALLENGER" Large Solitaire Bridal Set $100.00 "ASTRID" 15 Diamond Wedding Band-Reg. $110.00 $59.50 "THE SENATOR" Gent's Diamond Onyx Ring-reg. 79.50 $49.50 NO MONEY DOWN tomsm wmomu i Ladies' Jeweled Dress Watches reg. $24.75 $10.00 Ladies' Water and Shock Resistant-reg. 24.75 $10.00 Ladies' 17 Jewel Dress Watches-reg. 39.75 $19.95 Gents' Jeweled Dress or Waterproof reg. 24.75 $10.00 Gents' 17 Jewel Water and Shock Resistant-reg. 35.00 $19.95 SET YOUR OWN TERMS Assorted Costume Jewelry reg. 1.95... 39c, 3 for $1.00 Fine Rhinestone Jewelry reg. 3.00 to 5.00 $1.95 Diamond Set. 10K Gold Cress-reg. 39.95 $14.95 Boxed Dresser Sets reg. 24.95 $12.95 Men's and Ladies' Expansion Watch Bands reg. to 6.95 $1.95 NO MONEY DOWN , 30-Pc. Service for 6 Stainless Tableware reg. 1 1.00 (choice of 2 patterns) $4.88 Silver Plated Holloware, assorted reg. 12.00 $5.95 Community Silverware, 53-pc. service for 8 reg. 99.75 (Coronation).... $49.88 52-Pc. Dlx. Qualify Stainless Tableware-reg. 49.95 $29.95 SET YOUR OWN TERMS Occasional Tables-reg. 14.75 $6.99 9-Pc. Boxed Kitchen Tool Set-reg. 7.95 $4.88 Copper Chafing Dish-reg. 9.95 $4.99 Nelson Fry Pan-reg. 12.95 $6.88 All Transistor Olympic Portable Radio reg. 39.95 $19.88 Emerspn 21" TV Console, alum, tube-reg. 249.95 $199.88 Imported Meat Slicing Machine reg. 12.95 $4.99 NO MONEY DOWN Philco Model 2202 Transitone Portable TV $129.95 Thermo-Cool Portable Air Conditioner $34.88 GE Model F-710 Transistor Radio (less batteries) $34.95 Motorola Portable Radio with Rotary Antenna (less batteries) $34.95 Westinghouse Canister Vacuum Cleaner $39.95 SET YOUR OWN TERMS E. Main 122 Store Hours: 9:30 a.m. to 5:30 p.m Phone SP 3-5348 REVOLVING 16-IN. LAZY SUSAN REG. 9.9S 3 88 5 gay pottery dishes turn In polished hardwood turntable. SET TOUR OWN TERMS ft i Reg. 17.95 2-Slice AUTOMATIC TOASTER Electric toaster with remov able crumb tray for easy cleaning. 7.77 SET TOUR OWN TERMS Rer. 7-95 Star Glow ELECTRIC HOT PLATE Single Burner.. 3.88 NO MONET DOWN a r t t r-i
