Society
Frqzen Candy
To Appear in
Stores Soon
By JEANNE LESEM
United Priu Correspondent
New York W Frozen candy
will have an important place on
grocery shopping lists within the
next year or two, just as regular
candy in bars, boxes or bag:
does now.
A spokesman for the candy in
dustry, Don Cussow, said that
experiments with fast freezing
of candy are so encouraging that
some frozen sweets may be
available throughout the coun
try in as little as a year. Test-
marketing already has begun in
some areas.
Cussow, editor and publisher
, of the Candy Industry and Con
fectioners' Journal, said that
even the all-time favorite flavor
chocolate can be sold in
frozen form, now that candy
manufacturers have developed
chocolate-flavored coatings using
oils other than cocoa butter.
Not Much Change
This innovation isn't expected
to make much of a change in
the shopping picture. Since the
decline of penny candy counters,
which were patronized largely
by children, mother has bought
most of the candy for the fam
ily during her regular trips to
the neighborhood supermarket.
The U. S. Commerce Depart
ment rcDorU that today the
candy shopping list at the market
in loneer than ever before it
accounts for 35 per cent of the
candv sales which last year pro
vided 17.4 pounds of candy for
every person in the United
States. This was the highest per
capita consumption since 1950,
when 18.4 pounds were report
ed. The one year when candy
consumption was at its highest
was 1944. giving some weight to
the theory that we eat more
sweets In times of stress. During
the war year of 1944, the aver
age topped 20 pounds.
Candv has both friends and
enemies in modern living. Tele
vision has increased candy ap
petites, but "unquestionably.
diets and the emphasis on weight
have hurt candy sales," Gussow
said.
But he said these factors have
not changed flavor preferences:
chocolate with almonds is still
the leading combination, with
one regional variation East
erners prefer dark chocolates
and Westerners the milk variety.
Fanny Farmer, the largest
manufacturing retailer in the
country, said there's another re
gional, difference: Westerners
like their boxed candy in bigger
pieces than their Eastern cousins.
Women make up about three
fourths of the customers of the
big candy store chain, except on
such special occasions as St.
. Valentine's Day and Christmas.
Stocking Industry Announces
Plans for "Shot in the Leq"
WHITE GLOVES
Wash white cotton gloves as
soon as possible after each wear
ing. The longer dirt remains in
the fabric, the harder it is to
remove.
By GAY PAULEY
United Press Correspondent
New York If The stock
ing industry plans to give itself
a shot in the leg this fall.
The National Association of
Hosiery Manufacturers said sales
in recent years have been a
little on the seamy side, mostly
because the industry insists on
giving women beige, beige, beige,
instead of a whole color range.
An official of DuPont, a major
producer of nylon yarn, said
there is another reason: Decline
in the ''sexual significance" of
feminine gams.
Association President William
F. Williamson reported manu
facturers' shipments of full-
length hosiery fell to 713 million
pairs last year, down from 721
million in 1950.
"The slight drop has been
showing for 10 years," William
son said. "But it is not a trend
It is more of an irritation."
Color Choice Narrow
"Some people say it is be
cause of the increase in bare-
leggedness," Williamson said.
doubt it, although our worst sales
months are June and July.
"I just think women aren't
buying as many hose because
we offer them too narrow a
Legion Auxiliary
Names New Head
For District 13
A district president was elect
ed, awards presented and the
department convention discussed
at a recent District 13 caucus
held by the American Legion
auxiliary in the American Leg
ion hall, Medford. Units from
Ashland, Cave Junction, Central
Point, Grants Pass and Medford
comprise the district.
Miss Laura York, Medford
district president, conducted the
session and Mrs. Charles Gett-
ling. Ashland, was elected to
succeed her. Mrs. H. C. Gold
smith, Medford, served as secre
tary.
The department award for the
best report on the special April
child welfare program in divis
ion of 101 to 300 members was
won by Mrs. Goldsmith of the
Medford unit. An award for an
outstanding report on commun
ity service was presented to Mrs.
Ross Minneci, also of the Med
ford unit. First prize in the dis
trict poppy corsage contest was
won by Medford, and second
prize by the Grants Pass unit.
The district presidents per
sonal awards to units achieving
membership goals were present
ed to the Ashland unit, first
place, and Glenn-Morrison unit,
Cave Junction, second place.
Myers-Holland unit. Central
Point, received honorable men
tion. Department membershiu
certificates of appreciation were
given to 19 unit members of the
district. Local unit members re
ceiving them were Mrs. Minneci
and Mrs. Earl Bigalow. Mrs. Min
neci also received the individual
membership award for the Med
ford unit.
Judges for the poppy corsage
contest were Mrs. George L.
Watson and Mrs. Hugh F. Friel,
Medford.
choice of color and construction.
The accent has been on the neu
tral shades to go with every
thing. "No manufacturer can expect
a woman to wear stockings all
the time. But when she does,
we should give her a wardrobe
of hosiery."
' Williamson said another rea
son for the sales sag should be
cured as our population changes.
The despression birth rate was
low, so there are fewer women
in the 18 to 25 year age group
the industry's best customer.
But Williamson predicted that
in the next five years, there
would be five million potential
customers in this bracket.
The DuPont Company has re
leased a consumer study it spon
sored, showing that a high per
centage of women now are con
tent to go bare-legged on occa
sion, when at one time stockings
would have been a must.
". . . There is clear evidence
that the social necessity of wear
ing hosiery . . . has lost some of
its compelling strength in the
face of modern living and the)
changed social position of wo
men." said the report.
"Women seem to feel that the
sexual significance of their legs
is declining," said D. M. Colyer.
consumer research supervisor at
DuPont. He said the emphasis
has shifted since the hey-day of
Marlene Dietrich and Betty
Grable.
What Do Men Notice
Even so, two - thirds of the
women 20 and over in the study
said they believe legs are the
first thing a man notices about
women. Only half the teenagers,
15 to 19, felt such was true.
Whatever the cause for the
decrease, the industry hopes for
a run on hosiery counters be
cause of the dozens of new
colors for fall . and because
of fashion's new accent on hem
line interest in both daytime
and evening clothes.
"We'll costume the legs too,"
said the association.
Say a woman has purchased a
fire red suit for fall. With it,
she can wear hosiery witn a
subtle, pinkish cast. If her cos
tume is brown, there is a wide
range of shades to complement
It.
To go with the lush fabrics
featured in evening i wear, the
hosiery industry is out with a
whole range of "gem tones"
ruby, sapphire, gold, amethyst,
garnet and topaz.
And since this fall fur abounas
as trimming, fur colors also
move into hosiery. They carry
such names as golden sable,
honey sable, red fox, black
mink, and irridescent leopard.
Young Stevenson Has
Praise for Aga Khan
Singapore ilf John Fell
Stevenson, 21, Harvard room
mates of Prince Karim, said
Wednesday the new Aga Khan
was "very conscientious and a
hard worker."
Young Stevenson, son of Adlai
Stevenson, is working as purser
aboard the line President Polk.
He said Prince Karim "is my
best friend" and that they met
three years ago as freshman at
Harvard.
SAMPLE SHOWING OF
'ij l i i ti$
lilt', n
See these new Fall Styles today. Fancy fur blends, wool
and alpaca mixes, and fancy imported tweeds. Full rang
ef sizes. New collar and back treatments.. Full or push-up
sleeves. See the new hooded collar styles.
Us Our lay-Away Plan . $3.00 Dawn Will Hold the Coat ef Your Choice.
rrr
D
Sh) J MM M ' J
jvnV) rrrapy? & m ;V5
CALENDAR
Thursday
6:30 p.m. Business and Pro
fessional Women's club, pot luck
picnic, at TouVelle state park.
7:30 p.m. Unity Center, 203
Holly Theatre building.
8 p.m. Jaycettes, at home of
Mrs. Don Carlen, 106 Elm
street.
8 p.m. Royal Neighbors of
America, Pythian building.
8 p.m. Phoenix Neighbors of
Woodcraft, Grange hall.
Friday:
11 a.m. Unity Center, room
203 Holly Theatre building.
Acfor Marlon Brando
Has Bruised Knuckles
Paris W Actor Marlon
Brando returned to the set of
"The Young Lions" wiTh bruised
knuckles and a bandaged thigh.
He banged his fist on a table
during an argument with friends
Wednesday and knocked a cup
of hot tea into his lap. Doctors
said he suffered first and sec
ond degree burns, but could con
tinue work on the picture.
HIGHER PRICES URGED
Paris HT! Radical Deputy
Charles Hernu proposed today
that the price of cigarettes be
increased to pay for lung cancer
research.
Thursday, July 18, 19S7
MEDFORD (OREGON) MAIL TRIBUNE THREE
Everybody's Dish
Washington iW The U.S.
Department of Agriculture re
ports "ice cream is everybody's
dish and is ever-increasing in
popularity." Production in 1956
was approximately 651 million
gallons, more than double the
amount consumed in 1940, the
department said.
The circus is coming to fash
ion, in sportswear. Several man
ufacturers turn to the big top
for ! -piration. One outfit, call
ed "be a clown" features nar
Vow white cotton satin twill
pants, topped with a red and
white striped, tent top.
WE WILL BE
CLOSED
SATURDAY AFTERNOONS
FOR BALANCE OF SUMMER
OPEN SATURDAY 8:30 to 1:00
SIMS CYCLE & HOBBY SHOP
LIMITED QUANTITIES - SOME ARE ONE OF A KIND - SORRY, NO MAIL, PHONE, C.Q.D.
NO MONEY DOWN . . . PAY
AS LITTLE AS 25' A WEEK
. rRICED
AT ONLY
No Money Down $1 a Week
Fall Range Tone Control
Dual Sapphire Needles
Sturdy Wood Cabinet
with leather grained
Vinyl coverinq. ,
NO MONEY DOWN
"o
r . Li
-
I ' .1.
as i ; '.
Reg. 29.95 45-Piece
"Cathy Rose" Dinnerware
Service for 8
Beautiful Under- I A RQ
glazed Floral Design ' UiOO
NO MONEY DOWN
Reg. 9.95 Large
Insulated Family Size
ICE CHEST
Cover Makes
Handy Tray
No Money Down
Only 25c Week
5
88
Onlj 34.95
New Motorola Portable
Radio with Rotary Antenna
"GRETEL" 10 Diamond Bridal Set $49.50
"GLORIFIED 100" 11 Diamond Bridal Set $100.00
"CHALLENGER" Large Solitaire Bridal Set $100.00
"ASTRID" 15 Diamond Wedding Band-Reg. $110.00 $59.50
"THE SENATOR" Gent's Diamond Onyx Ring-reg. 79.50 $49.50
NO MONEY DOWN
tomsm wmomu i
Ladies' Jeweled Dress Watches reg. $24.75 $10.00
Ladies' Water and Shock Resistant-reg. 24.75 $10.00
Ladies' 17 Jewel Dress Watches-reg. 39.75 $19.95
Gents' Jeweled Dress or Waterproof reg. 24.75 $10.00
Gents' 17 Jewel Water and Shock Resistant-reg. 35.00 $19.95
SET YOUR OWN TERMS
Assorted Costume Jewelry reg. 1.95... 39c, 3 for $1.00
Fine Rhinestone Jewelry reg. 3.00 to 5.00 $1.95
Diamond Set. 10K Gold Cress-reg. 39.95 $14.95
Boxed Dresser Sets reg. 24.95 $12.95
Men's and Ladies' Expansion Watch Bands reg. to 6.95 $1.95
NO MONEY DOWN ,
30-Pc. Service for 6 Stainless Tableware reg. 1 1.00 (choice of 2 patterns) $4.88
Silver Plated Holloware, assorted reg. 12.00 $5.95
Community Silverware, 53-pc. service for 8 reg. 99.75 (Coronation).... $49.88
52-Pc. Dlx. Qualify Stainless Tableware-reg. 49.95 $29.95
SET YOUR OWN TERMS
Occasional Tables-reg. 14.75 $6.99
9-Pc. Boxed Kitchen Tool Set-reg. 7.95 $4.88
Copper Chafing Dish-reg. 9.95 $4.99
Nelson Fry Pan-reg. 12.95 $6.88
All Transistor Olympic Portable Radio reg. 39.95 $19.88
Emerspn 21" TV Console, alum, tube-reg. 249.95 $199.88
Imported Meat Slicing Machine reg. 12.95 $4.99
NO MONEY DOWN
Philco Model 2202 Transitone Portable TV $129.95
Thermo-Cool Portable Air Conditioner $34.88
GE Model F-710 Transistor Radio (less batteries) $34.95
Motorola Portable Radio with Rotary Antenna (less batteries) $34.95
Westinghouse Canister Vacuum Cleaner $39.95
SET YOUR OWN TERMS
E. Main
122
Store Hours: 9:30 a.m. to 5:30 p.m
Phone SP 3-5348
REVOLVING 16-IN.
LAZY SUSAN
REG. 9.9S
3
88
5 gay pottery dishes turn In
polished hardwood turntable.
SET TOUR OWN TERMS
ft
i
Reg. 17.95 2-Slice
AUTOMATIC TOASTER
Electric toaster with remov
able crumb tray for easy
cleaning.
7.77
SET TOUR OWN TERMS
Rer. 7-95 Star Glow
ELECTRIC HOT PLATE
Single
Burner..
3.88
NO MONET DOWN
a
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t
t
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