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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (July 10, 1957)
Wednesday, July 10. 1957 MEDFORD (OREGON) MAIL TRIBUNE THREE YVHY DO YOU READ THE NEWSPAPER? COPYRIGHT liST. BUREAU Or AOVERTISINOOFTHE AMERICAN NEWSPAPER PUBLISHERS ASSOCIATION. INC. -$1 W be JEWS - "" JESS'S in in. ''"''' y "l s cfoiftfi w;if& paper every day to read it and look for ads on things I need . . . Morning, noon or night, any day of the week", in the house or out, the newspaper remains to be read and shopped at the reader's convenience. Some folks like to read their news papers before bed. Others relish them with their breakfast. .This is one of the great pluses for an advertiser as so many advertisers well know. An ad is read by newspaper readers when the readers feel like it. There is no intrusion upon the readers' time and thus no resentment by prospective customers. The convenience appeal of daily newspapers is one reason why people pay over $3,000,000 a day for the privilege of reading and shopping from more than 57,000,000 newspapers daily. People like to ponder over a potential purchase . . . and the best place to ponder is in the newspaper. "Whatever you sell, wherever you sell it nationally, region- ally or locally you'll get more help selling it through the newspaper . . . where people find time to listen to your story. From "The Functions of Newspapers for Their Readers," a study conducted for newspapers by Social Research, Inc. Published in the interest of more effective advertising by THE MEDFORD MAIL TRIBUNE
