Medford mail tribune., June 25, 1957, Image 20

o
SIX MEDFOP.D 'OREGON) MAIL TRIBUNE
Tunday. Jun 25. 1957 i fc-
Tail Fins On Cars May Soar Higher
Because of Results by Chrysler
Chhugo '? Tike it from a
icariir.!; automobile designer,
tail in.i will soar higher and
trie crti-s ti.e.'riel'. es will all but
scrape t:.e iiiKhv.ay.
Eli, they won't get much long
er and th-v may get shorter. i
This i- the word from V i " i 1
Exner of Chrysler Corp., who
carne to tov. n to accept an award
from '.he Industrial Designers'
Institute as lK-ad of the design
team most responsible for tow
ering tail fins.
Exncr is a moderate, reason
able man who lives in an unob
trusive colonial home (without
tail fins'.
He concedes that his tail fin
designs are "controversial," per
haps tile most controversial auto
motive styling since Chrysler's
misadventure with a radical de
sign in the mid '30s.
HORNBROOK
Emma Parshall Rites Held
By MRS. H. H. CHAPMAN
liornbrook Funeral services
for Mrs. Ennna C. Parshall were
held T'nur-day afternoon at
(Jirdner s chi.pel in Yreka. with
the P.'.'.'. iiaroid Coleman, pastor
of the Yreka .Methodist church,
officiating.
Interment was in the family
plot of the tvergreeji cemetery.
Palihi-arers. all long-lime family
friends irom tiie Litte Shasta
valley were Gare Terwilliger,
l.loyd C. Churchill. Krank Kouts, i
Wiliibin bwigart, Hugh trench,
and Morris I'rather.
.Mrs. ParMiall was a true pio-
Overnight guests last Thurs-
A-.,. "Mr anrl Mrs Trim Walt
Jr." were her brother and sister- j 'k like they're rolling down-
But there s a difference, he
said. The public today is condi
tioned to advance styling, and to
day's cars are selling like hot
cakes. Chrysler is the only one
of the '"big three'' whose produc
tion is up.
Exner denied that there are
any "Freudian implications'' to
the upswept look, but he said
the cars "definitely masculine."
"They are masculine because
they are directional." he said.
This seemed like an involved
concept. and the interview
switched to more mundane mat
ters. Exner is somewhat bemused
by gibes that the "upswept" cars
"Si.
in-law. Mr. and Mrs. Jair.es E
Shelton, and daughter Dorian,
of Portland, Ore.
Misses Mary Lee and Anne
Piiitiedge returned on Wednes
day from Yuba City, Calif.,
where they had visited for a
few days with their aunt and
uncle, Mr. and Mrs. Bruce
Goodman.
Attending summer schools at
Southern Oregon college in Ash
land are Miss Clara Ladd. Mrs.
neer of Siskiyou cour ty. Sue was Cozalio. Dan Aletzen, and Air.
Brock who taught last year at
Horse creek grammar school.
born at the old town of Henley
on April 1."). 1870, the daughter
of the late William II. and Ellen
Smith. She was married to Wil
liam ft. Parshall on Feb. 22,
18K8 in Parshall ville, Mich., a
town named after his great
. grandfather The Parshalls re
turned to California and oper
.ed a store at the old town of
Klamathori from 18!(2 until 1904.
They moved to Montague in
191)5 and operated a stole there
for many years. They continued
to make their home in Montague
tmiil the death of Mr. Parshall
in Pljl) at which time Mrs. Par
shall moved to Hornbrook and
Several people from Scott
valley were visiting in the
Hornbrook area Thursday. Tiiey j
were Mrs. Harry Bryan, Mrs. j
Glcnora Bowers, Miss Barbara
Eowers and Mrs. Nellie Burton.
Mr. and Mis. Floyd Spearin
and children, Danny and Diana,
of Duiismuir. were Father s day
guesls of his father, Charles
Spearin.
! At the meeting of the Sewing
club on Tuesday at the home
of Mrs. Ed Smith, the birthday
I of Mrs. S. D. llaworth was ob-
n.-.rln iu.r iiriMio U' 1 1 h hPf SOI)
Emorv and his wile, thus spend- j "'"'Wi. Besides the hostess and
. i ,t rm.m:o voars in t"e honored guesls. members
the very house in which her son j Pf nt ere Mrs. Kay Kettle-
was torn. The house stands less! ' ',..
than a Wile from the spot where j ana Mrs
she herself was born. She also
leaves a grandson. Rooert a
Parshall of Klamath Falls. Mrs
Parshall was a lifelong member
of the Methodist church.
well. Mrs. Lawrence Breceda
Marshall Horn.
Mr. and
i man made
Mrs. Ha
a business trip
Dunsmuir and Redding. Calif,
on Tuesday En route home they
visited Shasta Dam.
hill or that they're rooting
around looking for manholes.
"If the cars look like they're
going dow nhill, the sales certain
ly arcn "t." he said.
, And this, he said, would tend
to prove the people don't want
"extreme practicality." A few
years ago. he said, his firm was
building "practical" cars featur
ing head room, leg room and
parking ease.
"But hardly anybody bought
them." he said.
Exner conceded that today's I
design may not be "completely
functional." i
Minor Troubles
Tall people may have trouble j
with the ceilings until they get
adjusted, he said, and some folks
might have trouble with the low
slung rear end when backing
out of a sloping driveway.
"But basically people want
beauty." he said, '"with a built
in feeling of motion. Tail fins
i are a natural and contemporary
symbol of motion, appearing on
nature's c r e a t ur'es and on air
craft, speed boats, racing cars,
! guided missiles and rockets."
I Exner doesn't seem to mind an
j occasional ribbing about tail fins.
After all Henry Ford was re
j nuted to have hired gag writers
I to make jokes about the Tin
! Lizzy.
j Chrysler hasn't reached that
: point yet, but a spokesman ad-
rry Chap- mitted they're making a collec
ss trip lo ' tion of cartoons and "tailfin
jokes."
-iff; ?:4t ?: - : . -
' 1
INVASION BY GRASSHOPPERS A picture of dejection
is farmer Sam Sanders as be looks over his pasture land
at Chico, Calif, after an army of grasshoppers cleaned it
off. Twenty-four hours before this photo was made, this
field was a lush green picture. The same land produced
56 tons of feed for cattle last year. The grasshoppers have
invaded a tri-county area in California's Sacramento
Valley, threatening an estimated 10 million dollars in
destruction.
McLEOD
Visitors At Axtell Home
BY CAROLINE L. HARDING
McLeod Captain and Mrs.
Norman Smede, of Yuma, Ariz.,
are the house guests of Mrs.
Sniedes parents, Mr. and Mrs.
Ronald Axtell at Folding Hills
ranch. Other visitors at the Ax
tell home recently have been
Mrs. Glenn Nelson and son
Randy, of Buibank, Calif.
Nate Edwards cabin on Big
Butte creek.
Mr. and Mrs. H. M. Knudsen,
who have been spending the
last few days at the cabin of
Butte creek, have returned to
their home in Medford.
Miss Kathy Symington of
Y'reak, Calif., has been visiting
at the home of Mrs. 'iom Den
ninger on Laurelhurst road recently.
Jim Wilson was recently elect
ed to serve on the Elk-T rail
school board.
Southern Oregon ;
Milk Producer
Groups to Merge
Grants Pass Southern Ore
gon Milk Producers association
and Coordinated Milk Sales.
Jackson county cooper ative.
have announced plans to merge i
"at the earliest opportunity."
Southern Oregon Milk Pro
ducers association will abandon
manufacturing operations at the
Grants Pass plant not later than
Aug. 15. it was reported. The
building has been listed for sale,
but the equipment has not.
To Sell Building
The Michael building, former
ly the Grants Pass Creamery
plant, will be sold effective July
1 to Art Manson and Lewis Van
Cleave. They will use the build i
ing as a warehouse for Quake""
State and Wynn Friction Proof
ing motor oils, for which they
are area distributors.
Announcement of the plans
was made at the annual South
ern Oregon Milk Producers as
sociation meeting Friday.
Also appro ved by the as
sociation was establishment of
a new quota system based on
bottle and can sales rather than"
grade A production. It was ex
plained. If the reverse occurs
quotas will drop.
Consumption Declines
It was pointed out at the meet
ing that consumption of milk
has declined in Oregon, and
economic distress particularly
in the lumber l n d u stry was
blamed for this situation.
Ray Nickerson, a member of
the association board of direct
ors, said the price fixing in
vestigation being made by the
government under the anti-trust
law has been "no help" to the
dairy industry.
Directors explained disposal
of the Josephine c o u n ty co
operative's manufacturing plant
is necessary because of the con
tinued operating deficit.
A number of women of the
Prospect and Shady Cove-Trail
Lions Auxiliary attended the
state Lions convention in Med
ford on June 21.
Mr. and Mrs. Earl Crain and j
familv of North Hollvwood 1 Dead line Sunday Classified Is at
lami , ot iorin noiiy iuuQ. saturdav: 10 am. Monday for
Calif., are Vacationing al the Monday; other days 5:30 previous dav.
The discoloration of cherries
can be prevented by care in
picking and handling the fruit
in the processing plant. Cornell
University food experts say bad
ly handled cherries usually
"scald" and oxidize before the
processor can pit them.
on SLEEPING BAGS
k Up tO
if 40
When You Shop t
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i
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Also, New Items in SURPLUS
OPEN EVES & SUNDAYS
SALE CONTINUES
THROUGH JULY IQfh
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DUNHAM'S, rat
N. Pacific Hi way Jim Bettinge, Pm.
PLENTY FREE PARKING
To Buy or Sell - Use Tribune Classified Acfe
The Rev. and Mrs. Lewis
Mainung returned Friday after
noon from Stockton. Calif.,
where they attended the North
ern California conlerence of the
Methodist church. The Rev.
Manning has been transferred
to the newly-organized Method
ist cnurch at Ft. Brags, Calif,
ll.e pastorate of the liornbrook
i hurcli will he filled by the Rev.
"Ted" Ilargrcaves. who is pastor
of the Montague church also. He
plans to hold worship services
in the Hornbrook church at 9:30
a m. On Sundavs, so that he w
be able to continue his regula
11 o'clock services at Montagu, j Upper Rogue Grang
Mrs. Kay Ketllewell spent sev- Upper Rogue Grange held
eral days last week deep-sea iish-, their birthday Potiuck supper
Ir.g at Winchester Bay. Ore. Jihe Thursday evening June 20. Mrs
was accompanied by hft" daugh- j Vernon of Long Beach, Calif,
ter and family, Mr. and Mrs. j nd Mrs. Joan Smedcs of Yuma.
Robert JUikovina and daughters ; Ariz, were visitors.
Those from Hornbrook attend
ing the oflicial visit of the
Worthy Grand Matron of the
state of Califorria of the O.E.S.
at the Masonic temple in Yreka
Tuesday evening were Mrs. Tom
Watt jr.. Mrs. Marshall Horn,
and Mr. and Mrs. Floyd Burns,
who are Worthy Matron and
Patron of Stella chapter of
Yreka. which was host to the
official visitors.
BIG ii 57TAKES ORDERS LIKE A PRIVATE
prangs Notes
Patty and Cynthia of Medford.
Mrs. Hattie Holland, of Bak
ersfield. Calif., is visiting for
a few weeks with tier daughter
and son-in-law. Mr. and Mrs.
Duaue Hammer, and her son and
daughter-in-law, Mr. and Mrs.
Dave Holland. She came north
in time lo attend commence
ment exercises at Yreka High
school at which her grandson,
BUI Holland, was graduated.
o
Recent guests fit Mrs. Laura
Swinnertou were her nephew
and family, Mr. and Mrs. Ste
phen0 Saunders and daughter,
Marv Jo, of Evertt, Wash., who
were en route to southern Cali
fornia. They also visited Saund
er's cousin Mrs. Dave Holland,
of Camp Lowe.
Weekend guests of Mrs. Min
nie Biooiiiingcainp were her
brevier. Will HaSsen. of Browns
boru. Ore., and her daughter
Mrs. Marge Snyder and chil
dren. Karen and Victor, of Med
ford. and Mr. and Mrs. Dick
Wyatt and sons. Stephen and
Paul of Central Point. Hansen
spent Sunday at the home of
Mr and Mrs O. G. Tyrer. Mrs.
Tyier is a sister of Mrs. Han
sen's late wife. Susie.
After the supper a business
meeting was called by Master
Caroline Harding. Demits were
given to Alma Mallery and Mr.
and Mrs. Lee Merriman as they
have moved to Ashland and Cen
tral Point.
Letters were read from sen
ator Wayne Morse and Richard
Neuberger in regard to the Na
tional Grange building in
Washington D. C.
There will not be a meeting
July 4 but one will be held
July 18 at 8:30 p.m..
Master Caroline Harding and
brether and sister Carlton gave
a report of the"State grange held
in Bend recently.
Brother George Tockstein, the
berry King of Butte creek
, served strawberries and cream.
Instant obedience! Your touch is its
command. Start! Neutral! Low!
Drive! Reverse! Merc-O-Matic Key
board Control does just about every
thing but salute. It's so advanced
you can even release the Toe-Set
parking brake by pushing a button.
raj likl;
COMMANDS THE ROAD
LIKE A GENERAL
You're in charge on any road. Here's two tons of solid authority . . . slung low (less
than 45 feet high) to take the tightest turns . . . built wide (more than 6! j feet)
to hold the roughest roads . . . made mighty (up to 290 hp) so you can do the
exceptional with matter-of-fact ease..
. Tigard. Ore. .IP State po
lice said today vandals had
smashed 68 windows at the tin
finished Tigard Community
Methodist church here. Damage
wji estimated at S1.000.
Mrs Ed Dungey of Oregon
Cit. Ore. and Mrs. Herb Dungey
and children Mary Pat and
Christopher, of Medford. were
Father's Day guests at the home
of Mrs. Herb Dungey s parents,
Mr. and Mrs. Harry Chapman.
Mr. and Mrs. Carl Johnson
daughter, Kathy, of Hayward,
Cahi have spent the past week
with his father Matt Johnson.
While in this area they also
visited in southern Oregon
where thev did some fishing
on tiie Kogi.e.
A recent visitor of the Frank
Fear fa;r.i! was a cousin of
the Bear bos. Jerry Hasser. of
I.orc Prairie. Minn. He has
b- c i sf.cndii-i Northcp Aero
p.;:tK"al School in Los Angeles,
at'd was en route home. On leav-
,.. !,(-,-.. he planned to visit
..!,: o'usins in Salem and
IVri.j-K:.
:.:." and Mr.-. F Van De
and their daughter. Mrs. Ajnes
Clark, and small son. returned
lt week end from a two-week
trip to laai:u.
VACATION
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123 W. Mam Medford
AND HAS ROOM FOR AN ARMY
No need to pull in your elbows. There's room for dad's legs, mother's
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For The Big M is the widest car in its field. In fact, there's so
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Remember, too, that only Mercury brings you Dream-Car
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with DREAM-CAR DESIGN
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Don't mill the big television hit, "THE ED SULLIVAN SHOW," Sunday enin9, 7:00 te 8:00 Sution KBES-TV, Channe i
MEDFORD MOTORS, Inc.
6th & Ivy Phone SP 2-6157
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