Image provided by: University of Oregon Libraries; Eugene, OR
About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (May 20, 1957)
Monday. May 20. 1957 MEDFORD (OREGON) MAIL TRIBUNE THIRTEEN VVHY DO YOU READ THE NEVS PAPER? copyrighti9bt, bureau or ADVtRTisiNOorTHC American newspaper publishers association, inc. '4 i K i I the styles and keep up-to-date Ay "tojtfw raw C tKlKh cw V VVT rCCv(Km ntWr too ory&n xm trfp nrw WC rem on how I should look and whether I look like the rest of the kids s i1- 'L f- 1 1 r Whether people want to "keep up-to-date" on world, national or local news, baseball scores or the latest styles in Bermuda shorts, the newspaper is the favorite medium for adults and for teens. It's the favorite because the newspaper has a wealth of reading for everybody. Newspapers serve almost all our i6,ooo,ooox teens as well as the millions of adults who read daily newspapers. That's why daily newspaper circulation is highest ever over 57,000,000. 'Advertisers should find it profitable to turn their attention to the teen-age market. According to a recent survey made for newspapers by Eugene Gilbert & Co., famous youth authority, teens spend over $9,000,000,000 a year of their own money on a variety of products. .They also have considerable influence on family spending. No matter what you sell; no matter how you sell it nationally, regionally or locally you'll find more prospects of all ages in the daily newspaper. Use it to get your most profitable return. From "The Functions of Newspapers for Their Readers," a study conducted by Social Research, Inc. for the entire newspaper industry. Published in the interest of more effective advertising by The Medford Mail Tribune . ,
