Image provided by: University of Oregon Libraries; Eugene, OR
About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (May 16, 1957)
FOURTEEN MEDFORD (OREGON) MAIL TRIBUNE Thursday, May II, H37 West German Television Planning Second Network uuesseiaorf iu.kj With a million TV sets in that many homes around the nation. West German television is forging its plans for a second network. Only Britain, with 6,700,000 sets, is ahead of this country in Europe. The TV champion of Germany is Duesseldorf. There are no less than 120,000 TV homes in this area: more, per-capita, than in any area its size on the continent. Germany has seven television centtes, each fully equipped for telecasting. They are Hamburg, Cologne, Frankfurt, Stuttgart, Munich, Baden-Baden and West Berlin. All actually participate in the single German television net work transmission, each contrib uting a pre-determined segment of the programs. However, Dr. Werner Pleister's "North and West" div ision provides the lion's hare, an estimated 46 per cent , of German TV airtime. His '"North and West" also harbors a full 60 per cent of German TV viewers, dispersed as they are over four German provinces. Dr. Pleister's thinking is in dicatives of Germany's television future. He is pleased with the present expansion of TV in his country, at the rate of about 30, 000 sets at the present time. The average cost of a set is 600 marks ($150), Star Horn ,-I am 10 times more happy to receive a letter from a coal min er saying that, thanks to his TV, he was able to watch opera for the first time in his life than to get plaudits from a city art critic," he said. "Television has done wonders for our working class. Our men who used to head to the Wirt schaft (saloon) in the evening now stay home to enrich their life in an easy, pleasant, en joyable nightly lesson. "Of course, all Wirtschaften have in self-defense set- up tele vision sets, too, but the men are getting to like staying at home just the same. Our farmers, who employ as many as 10 . farm hands, set. up television in the bunkhouse so farmhands are kept entertained and stay away from Wirtschaften, too. It works." German television, he ampha sized, is primarily aimed at an audience with grammar school education only, for a good rea son it comprises 80 per cent of the population. Yet, the ob ject is to raise standards. "We are trying to mix the light with the serious," he ex plained. "We have our quiz shows -and comedy programs, and our latest aim is "to show some, enjoyable American TV film series and even Hollywood pictures specially sent to us from across the Atlantic. "We put on a good share of sports, especially on Sundays when you find millions of Ger mans glued to TV sets, happily sipping their beer while watch ing an important football match." A new "television city" is soon to go up outside Cologne. It will comprise at least three modern sound stages. Munich has a brand new studio. Hamburg's three-year-old modernistic com pound carrying the huge letters N.W.R.V. (Nord und West Deut scher Rundfunk Verband) on its squat roof has been, till now, the latest word in television plan ning. But one thing German TV won't get for quite a while is more air time. "Our network goes on every evening at" eight," said Dr. Pleister, "following a half hour of regional programming, and it goes off soon after 10. Before that, from 5 to 6, there is a children's hour. "On Saturday we usually start an hour earlier and many go off later, and on Sundays, depend ent on the sports events and oth er actualities planned, we may be on the air from noon on. "And that, we think, is enough We don't want Germany to become a nation of TV fana tics. Evening TV is all right, but it must not take away from oth er things in your life. "Besides we don't have enough money. At five marks in license fees per TV set per year, you get so much and no more. And we firmly believe that it's better to offer two hours of good en tertainment than four hours of cheap entertainment." This is where the second net work comes in. Plans are afoot, he said, to put it into operation as more iunds become available with the growth of German tele vision. However, he cautioned, the second network will not be much different from the first. It will merely reshuffle the same type of programming to satisfy viewers with a different daily time schedule. WHERE 62 DIED This is the ragged region In British Columbia's Pacific Coast range where a four-engine Trans-Canadian Airlines North Star carried 62 persons to their deaths last December 9. It was Canada's worst commercial aviation disaster. Circled is 8200-foot Mount Slesse, into which the plane crashed in a blinding snowstorm. The X marks the region in which some of the wreckage is strewn. Mountain climbers found fragments of the plane early this week. Governor Vetoes Liquor Legislation Bill Gives All Cities Urban Renewal Funds Salem (IP) Every Oregon city would have a chance at federal urban renewal funds under the terms of House bill 661 which passed the Senate late Wednes day and went to the governor. Sen. Ben Musa, The Dalles Democrat, said the bill would take away the present restric tion limiting urban redevelop ment programs to cities of 70,- 000 or more. It also would allow cities or counties to rehabilitate blighted areas as well as to clear slums. Salem (IP) Gov. Robert D. Holmes Wednesday used his veto powers to block legislation that would have permitted an indi vidual to serve two different cor porations engaged In the manu facture and retail sales of liquor. It was the second time the governor had vetoed a bill, both dealing with liquor. The first re lated to laws governing indicted persons. "One of the underlying princi ples of the Knox law . is that there shall be no community of interest between distillers , or wholesalers on the one hand and retail outlets on the other," the governor's veto message read. "This bill tends to undermine this fundamental principle," he added. "In addition, this bill is in tended to make it possible for one individual to serve as a mem ber of the board of directors of two different corporations, one of which is engaged in manu facturing alcoholic liquor, the other of which is engaged in sell ing alcoholic liquor at retail. I do not believe this is sound leg islation," the governor said. Average value of a ton of U.S. bituminous coal at the mine in 1953 was placed at about $4.91. TV Program Choice Leads To Divorce Rosaburg (IP) Elaine D. Cummins has filed suit for di rorca - in Douglas County Circuit Court against Don Cummins. Th complaint al leges the defendant refused "to permit the plaintiff to iew certain television pro grams." Mrs. Cummins asks custody of thrc children, sup port money, and property set tlement as well as the tele vision set. Burns Man Appears On Hit-Run Charge .Burns -0P Willis F. Bard well, Burns attorney, appeared in Harney County Circuit Court today on two indictments in con nection with the April 4 death of Douglas Mullarky, 58, co-publisher of the Burns Times-Herald. Bardwell posted 510,000 bail on the indictments of hit-and-run and' manslaughter and was given until next Tuesday at 2 p.m. to enter a plea. Mullarky, a former aide to the late Gov. Earl Snell, was found dead on a Burns street after po lice had been notified by an un identified caller. The Harney county grand jury heard 12 witnesses before re turning the indictments against Bardwell. Dave Irving Named President of Club Dave Irving was elected pres ident of the Crater Lions at the club's May 14 meeting in the Medford hotel. Outgoing presi dent was 'John Lusk.- Other officers elected were Cliff McGinty, first vice-president; Abb Gressett, second vice president; Dave Doran, third vice-president; Dave Franklin, secretary; Art Carlson, treas urer; Robert Lindstrom, tail twister; and Hugh Friel, lion tamer. . Directors elected for two year terms were Lloyd Eastwood and Bob Taylor. Jim Foster and Greg Yanoda were elected for one year terms. Installation of officers will be June 11. , Billy Graham Calls in Protestant Leaders for Spiritual Revplution Births DAVIS To Mr. and Mrs. James, 1216 Court st., Medford, May 15, 1957, a boy, 8Vz pounds, at Sacred Heart hospital. TRASK To Mr. and Mrs. Lester, 1405 Orchard Home drive, Medford, May 15, 1957, a boy, 6 pounds, at Sacred Heart hospital. New York (IP) Evangelist Billy Graham called in Protest ant ministers today to try to turn his $1,300,000 New York Crusade into a "spiritual revolu tion" which will sweep America. In the unlikely setting of Madison Square Garden, Billy Wednesday night began the big gest, toughest battle of his meteoric career to sway cyni cal New Yorkers to Christ and thus fan a "spiritual fire" across the nation. He won the first round. A near-capacity crowd of 18, 500 persons of all walks and all ages jammed the big sports arena, shook its rafters with hymns and sat in reverent sil ence as he spoke. Gats Record Response Then a record first-night num ber of them stepped forward to make their "decision for Christ." First singly and then like a tide rolling down from the up per reaches of the Garden, 485 persons came to stand before Billy's flower-banked pulpit. They overflowed into the near by press section and adjacent hallways. It was -nothing like the 5,000 who came forward one night in the Philippines or the 3,200 at London's Wembley Stadium. But Graham was buoyed by what he called the "overwhelming re sponse beyond anything we had anticipated on the first night." The 38-year-old North Caro lina evangelist scheduled a meeting this morning with the Protestant ministers of the 1,540 New York area churches which are sponsoring his long-awaited, carefully-planned crusade. They were to join him in a Cinerama movie house to discuss jointly the real purpose of the crusade that is, to channel those who make "decisions" into the churches of their choice. TV Shows Planned The opening - night crowd dropped an offering into card board delicatessen boxes to help the crusade which has a budget of 8900,000 for rental, promo tion an'd office operations and $400,000 for four national Satur day night television shows start ing June 1. The sum collected was not announced immediately Concerned that some people were centering their attention be the beginning of a" spiritual on Biiiy uranam instead 01 God," the evangelist said, "we have come, not as some have said, to put the Republicans in power, clean up New York or make Baptists out of everybody. We have come with the express purpose of ' winning men . and women to a saving knowledge of Jesus Christ. Get one thing very clear whatever you've read (about me), give the -glory and praise and honor to God." "We have prayed," Graham said in introductory remarks, "that New York will have a spiritual resurrection which will revolution. In his 6.500-word sermon on World Dilemma," Graham men tioned the words "sex" and "al cohol" only two times. If his audience had come expecting "hellfire and brimstone," they did not hear it. 1 KIRBY CO. f Sales & Service 1028 Murray, Med. Phone SP 2-8355 (Salesman Needed) ARE YOU tUCHIC? ...C3 A STRICT NET? ..m tfATCL'IMS YCC2 SJSrtt I.1RS? MORRIS To Mr. and Mrs. David, route 1, box 78, Gold Hill, May 16, 1957, a boy, 7V pounds, at Sacred Heart hospital. FEWER MYSTERY OBJECTS London HP) Air Secretary Georee Ward told the- Knn of Commons , Wednesday that "only" five unidentified objects have flown over Eneland this year, compared with six last year and six in 1954. ft. t. . "wp Sc-Ve YOUR rift M.CP.JFLor-TCT Th;"DOUBLE USE"! - .or,c SWEETENER 00 the Market' uoes Farther ""Ve i 1. Especially recommended for use in diabetic and weight control diets. and 2. "Companion product" to M. C. P. "Low Sugar" . PECTIN the only pectin that makes jams, jellies, des serts, etc.. with LESS. LITTLE, or NO SUGAR AT ALL! M.C.P. JELSWEET tastes like sugar, with a natural sweetness you'll like no bitter aftertaste. Vi-tsp. equals 3 tsps. (1 tbsp.) sugar in sweetening power. Available in 4- fl. oz. and 16 fl. oz. sizes. Ask VW tout toto fof P. CP. JELStfEET ... and for M.C.P. "Low Sugar" PECTIN, too. If he hasnt got them, write to Mutual Citrus Products Co., Anaheim, Calif. MUTUAL CITRUS PRODUCTS CO.." Anaheim. Calif. Please send me, wihout charge. Ne. 53 I(Mmm Prut Clrarly) ADDRESS 7. . . i . -CITY ' Tntjg STATE NOTI: ONLY 1 COUPON Pit SAM1LYI (for Comrniianc. in Mailing Cut Out and Porta Coupon an H Potfcard) At LETTUCE $ GET THE FINEST INGREDIENTS at OK MKT. for ALL VARIETIES of SALADS Your Choice: Tossed ffiEEMS Champion SALAD DRESSING Need Some Good Beef To Fill Your Locker? ' Ask Ron or Bud for tha Best Deal in Medford. Good and Choice Grades U.S. Inspected Klamath Beef Red-Romaine Endive - Australian 2 LAME BUNCIKIES 49, Save Silver Dollar Stamps CASH FOR FULL BOOKS! Finest Premiums for Full Books! Look Them Over See Die Walsh & Friends KBES-TV Thursday 9:30 P.M. SILVER DOLLAR STAMPS ALSO AT Johnson's Model Bakery Doodys Richfield Station Medford Muffler Shop Craterian Beauty Salon Roxy Ann Market California Vine Ripe 2-lb. Basket SALAD DRESSINGS "7 Varieties French, Italian, Russian, Roquefort, etc., etc. For FRUIT SALADS FRESH FRESH . CANTALOUPE - STRAWBERRIES Golden Bananas Sweet Navel Oranges New White Klamath POTATOES POTATOES 5 lbs. 19' 10 lbs. 39' TOBUTQES (o) JUICY RED 2y SALAD Sl i f MARKET l I I Home of SILVER DOLLAR STAMPS I I OPEN 8:00 A.M. UNTIL I MIDNIGHT ) A V 7 DAYS A WEEK I k y EASY PARKING A . EASY" SHOPPING y J SMOKED OK MARKET Choice Meats II EACH NO LIMIT ON SPECIALS AT OK MKT.! Banner SLICED IMPLi lb. J)D ALWAYS at OK MKT - the FINEST mean icraucn tfholt orCut-c?....Pa-rMdg 51.00 SIPECDAILS 2 lb. Average STICK f- BOLOGNA ... 1.00 Jumbo Juicy 3 lbs. FRANKS 5L 00 1-1