Medford mail tribune. (Medford, Or.) 1909-1989, May 15, 1957, Image 4

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Medford mail tribune., May 15, 1957, Image 4

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Newspaper Page TextFOUR MEDFORD (OREGON) MEDFORDw&,TRIBUNE 'Everyone in Southern Oregon Reads The Mail Tribune" Publisned Dally Exceot Saturday by MEDFORD PRINTING CO 27-29 North Fir St Phone 2-6141 ROBERT W RUHL. Editor HERB GREY Advertising Manager GERALD LATHAM Business Manage ERIC ALLEN JR. - Managing Editor EARL H ADAMS City Editor HARRY CHIPMAN, Telegraph Editor RICHARD JEWETT Snorts Editor OLIVE STARCHER Society Editor DALE ERICKSON Cireuiatlon Mgr. An Independent Newspaper Entered as second class matter at Medford Oregon under Act of March 3. 1897 SUBSCRIPTION RATES By Mail In Advance: Per Copy 10c Daily and Sunday One year f 15 00 Daily and Sunday Six months 8 00 Daily and Sunday Three moa 4-25 Sunday Only One year S4.20 By Carrier In Advance Medford Ashland Central Point Eagle Point. Jacksonville Gold Hill. Phoenix. Shady Cove Rogue River. Talent and on motor routes Daily and Sunday One year S18 00 Daily and Sunday One month low Carrier and Dealers 10c per copy All Terms Cash m Advance Official Paper of the City of Medford Official t-aptr of Jackson County United Press Full Leased Wire MEMBER OF AUDIT BUREAU OF CIRCULATION Advertising Representative: WEST-HOLIDAY COMPANY INC Offices in New York Chicago, de troit. San Francisco. Los Angeles Seattle Portland St Louis Atlanta VanrniTi?fr R C NATIONAL EDITORIAt A$$0CfA'rN nmfl.'.fi NEWSPAPER PUBLISHERS ASSOCIATION Flight o' Time Medford and Jackson County History from the files of The Mail Tribune 10, 20, 30 and 40 years ago. 10 YEARS AGO May 15, 1947 (Thursday) Water stored in Fish and Four mile lakes will be released for irrigation June 1, according to James Spencer, secretary man ager of Medford irrigation dis trict. From Arthur Perry's Ye Smudge Pot column: City streets, run down by being run over, are undergoing a de-wrinkling. 20 YEARS AGO May 15. 1937 (Saturday) Medford stores have been urged to close May 31 for Me morial Day by Mayor George W. Porter. Stanley Sherwood appointed by Postmaster Frank DeSouza as chairman of a post office committee to plan a rose show in conjunction with Portland's. 30 YEARS AGO May 15, 1927 (Sunday) Congressman W. C. Hawley and Horace Nicholson visit Elk Creek fish hatchery. Gov. I. L. Patterson speaks at chamber of commerce luncheon. 40 YEARS AGO May 15. 1917 (Tuesday) Seventh grade of Central Point school wins first place in Jackson county writing contest, according to Miss Lillian Pierce, teacher. Gov. James Withycombe ar rives in Medford to attend Tri State Good Roads convention. What's Your I.Q.? Nine or ten correct Is superior; seven or eight is exceUent; five or six is good. 1. The first agricultural ex hibition in the U.S. was opened in Georgetown in 1810. Was this city in D.C., Virginia or Mary land? 2. A geophagist is a map mak er, a clay eater, or a scientist? 3. Bible: Festus, Albinus, and Gessius Floras were successive ly procurators in Judea. Which is, or are, mentioned in the Book of Acts? 4. Name the soldier-poet who wrote "Trees" and who was killed- in France during World War I. 5. Is the Empire State Build ing higher, or lower, in height than the Eiffel Tower? 6. There are 4" rods in a fur long; how many furlongs are there in a mile? 7. Name the explorer whose party was first to circumnavi gate the earth. 8. Which US President was noted for his repeated assevera tions of the sentiment, "A public office is a public trust."? . 9. Does the phrase "better part of imply quality or quan tity? 10. (1) "Imagination is more important than knowledge." (2) "Imagination is a substitute for experience." Is proverg No. 1 by Ellis or Einstein. Answers: 1. D.C. 2. Clay eat er. 3. Festus 60-62. after which "Acts" is closed. 4. Joyce Kil mer. 5. Higher. (Empire Stale Building. 1.250 ft.; Eiffel Tower, 985 ft.). 6. Eight. 7. Ferdinand Magellan. 8. Grover Cleveland. 9. Either. 10. Einstein. GRACIOUSLY DECLINES Los Angeles m Earl Living ston, 33, dashed in and out of a burning apartment house Tues day to aid in the rescue of two mothers and their 11 children. When all had reached safety, Livingston said, one of the moth ers asked him to go into the building once more to save her television set. He declined. l MAIL TRIBUNE America s Marketplace United Press writer Jack V. Fox is the author of a provocative series of articles now appearing in the Mail Tribune, describing the manners, morals and maneuvers of the Madison Avenue moguls of the advertising profession. It is a fascinating prospect. These men the account executives and officers of the few really big advertising agencies of the nation comprise only a fractional percentage of the total population. Yet their influence reaches around the world, and into the home and the life of every American. TS THEIR influence good or bad? Is it constructive, or destructive of the really "good" things of life? A good case can be made of either side. We are familiar with the blatancies of some types of advertising, with the subtleties of others, and with the straightforwardness of still others. One thing they all have in common they sell goods, or they are discarded. An entire complex of industries magazines, newspapers, radio, tele vision is based on advertising, and its success in molding public opinion, fonning the "marketplace" of America, and stimulating an ever-improving stan dard of living. TT IS DIFFICULT if not impossible to pass a moral judgment on advertising as such, for it takes so many forms. It ranges from the tiny but potent "classified" in such papers as the Mail Tribune, to a nationwide TV production of "Cinderella," which cost the spon sors in the neighborhood of a half -million dollars. It sells shoes and ships and sealing wax and cab bages. On occasion it has influenced public opinion about kings. It can approach the customer all unaware, with a subtle appeal to snobbery, or a liking for quality, or to cupidity. Or it can din into the ears of the protesting public an almost subconscious famil iarity with a name, which rises automatically to the surface when the time to buy arrives. TTHERE IS nothing mysterious or frightening about this process. It is a combination of knowledge of human motivations, plus a skill in playing on these motivations. We all have that skill to a greater or lesser degree. . ' The boys in the gray flannel suits make a pro- ession of it, and have developed its techniques into something which is neither art nor science, yet which partakes a little of each. Some advertising is bad, some is good; some is attractive, some is repulsive ; some is honest, some is misleading. ,. And all of it has become one of modern Amer ica's facts of life. We live with advertising, and are influenced by it one way or the other, according to our predispositions and temperaments. As long as it continues to serve as the great busi ness stimulator; to bring mass production, mass dis tribution and mass sales which in turn bring lower prices; as long as it continues to serve as the lubri cant of industry and the" market showplace of the nation, so long will it continue to be part of our every day life. E.A. Lawns and Dandelions It might be safe to venture that just about every one, at one time or another, has mowed a lawn. There is something about such a chore that, with a proper perspective, fulfills both the creative and the destructive urges which are part of human na ture. The destructive nature is satisfied in chopping down to size all those clumps and straggles of grass which grow so fast at this time of year. The creative part is in bringing to the surface a smooth greensward, neat, trim and attractive. IF ONE PERMITS it, one can become embroiled " in all sorts of arguments about lawn care how often to fertilize; how often to water; the respective merits of reel-type and rotary-type lawnmowers; how high to cut the blades of grass; how best to get rid of weeds and dandelions. Now comes another disputant in the form of an editorialist in the Eugene paper, who inquires: "What's wrong with dandelions anyhow?" He goes on: "Aren't they as pretty as any other flower? Why do people go around killing dandelions and cultivating pan sies and tulips and daffodils? Why do we think that a stretch of lawn that is green all over is 'well-kept,' but that a stretch which is green with yellow polka dots is 'run down'? Is that because too many of us have been brought up by neat housekeepers? Is it possible for a per son to have the soul of a housekeeper and the soul of a poet besides? Probably not. Would we be happier as a people if we spent more time enjoying the dandelions and less time grubbing them out in the name of tidiness? Probably." . "THIS IS the kind of philosophizing with which we can go along. It not only shows an astute mind, a thoughtful personality, and an open-minded soul. It also shows a man whose ability to rationalize away the weekly chores of weeding and grubbing approaches the categoiy of genius. We commend it to all home-owners who faithfully have always dug up the dandelions, but have never quite known why. E.A. Cub Scouts Take Tour Of Cave Junction A total of 31 Cub Scouts, four Den Chiefs and four adult leaders participated in the junior fire training field trip Saturday at the Illinois Val ley Ranger station and the Siski you Aerial Project. Assisting with instru ction were Ray Ellstrom, district rang- Wednesday. May 15. 1957 Aerial Project er, ana Dave Chamberlain, timb eh management assistant for the forest service, and Super visor James Allen and his squad leader Phil Clarke Jr. of the aerial project. There are auto or assembly plants ifi 41 of the states. Jv 5"'5 .. .AM" HE COULDrt'T HIT IT, AN" HE COULDN'T HIT IT? SO HE SAID A BAD WRO AN' HE KICKED ITj Today and By Walter IS THERE A NEGOTIATION? It seems to be just possible that an agreement of some sort will be reached at the London conference on the regulation of armaments. Mr. S t a s s e n and the admin i s t r a t ion in W a s h i ngton are 'talking hopefully, and there has in ' deed been con- Waiter Lippmann siderable evi dence on the Soviet side, as well as on our own, of a desire to negotiate a limited and experi mental agreement. From years and years of talk about "disarmament," we have all learned to be very skeptical indeed, to suppose that neither side is willing to pay the price of an agreement, and that the conferences are for propaganda and not for negotiation. But somehow or other the give and take between Mr. Stassen and Mr. Zorin has begun to look as if a genuine negotiation might actually be in the making. If that turns out to be true, what, we may ask ourselves, has happened to bring it about? For there is no sign that the cold war has abated, and that we are any nearer than we were to a settlement in Europe or in the Middle East. Why, then, when a settlement of the great issues is not in sight, should we allow ourselves to think that there might be an agreement on arms? WIS can say, I would suppose, " that both military coalitions are finding that the competition in armaments has reached a point where they cannot stand the strain. Neither, of course, is willing to abandon the compe tition. Both are however find ing that the pace is too severe, and there are important signs that both the NATO powers and the Soviet bloc need a breath ing spell. We are, we know, in the midst of one of the greatest of all revo lutions in the technology of war. For the military planners this poses a perpetual dilemma. Shall they arm with the weap ons that exist, and take the risk that these weapons will soon be obsolete? Or shall they get ready for the weapons of tomorrow, and leave themselves badly armed for warfare today? The dilemma is posed because neith er coalition can afford to arm fully with the weapons of . today and at the same time to invent, develop, and produce the weap ons of tomorrow. rpHIS dilemma is producing economic and military conse quences which both sides each in its own way find alarming. In the West, there is a strong tendency to resolve the dilemma as the British have decided to resolve it. That is to say by con centrating on the deterrent power of the new weapons, and in the fact to accept the idea of a radical transformation of the orthodox and conventional mil itary services. It may indeed be that there is no practicable alternative to this concentration of deterrent power of the big nuclear weap ons. But it does open up the alarming possibility that if the deterrent weapons should fail to prevent war, the continent of Europe might become an atomic battlefield. The net of aU this is that there is, as President Eisenhower said some years ago, no alternative to coming to some kind of agree ment, explicit or implicit, be tween Moscow and Washington. ' "1HE Soviet Union is also sub ject to heavy pressure to reach some kind of pause or slow-down in the race of arma ments. For the time being, and probably for some years to come, the Soviet Union is at a military disadvantage in the race of new armaments. The Soviet govern ment is showing a great deal of anxiety, and most probably the cause of this anxiety is that the Tomorrow Lippmann United States has a substantial strategic lead in the field of the guided missiles of intermediate range. Launched from NATO bases in Eurpope, these missiles can strike the heart of the Soviet Union whereas Moscow has no missiles of sufficient range to strike back at the United States. Both sides, therefore, feel vul nerable and threatened at this stage of the evolution of arma ments. Western Europe is, as the British White Paper said with such "brutal candor, indefensible in a modern war. The Soviet Union has become vulnerable to a devastating attack by missiles against which there is no defense and no corresponding power of reprisal. THESE are not all the consid erations why there are now such strong inducements to ne gotiate. But they are the main considerations. Within this con text, we can see too what each of the two parties is most con cerned about. From our point of view, the principal strategic asset of the Soviet Union is that, being a closed country and a dictator ship, it can act by surprise. The United States, which will not soon forget Pearl Harbor, is su premely sensitive to the danger of surprise attack, and Ameri can policy in these disarmament talks is in the main addressed to the problem of surprise. Our emphasis on inspection from the sky and on the ground is inspired by the wish to do away with the secrecy behind which a surprise attack can be mounted. We would like to make it as -impracticable for the Rus sians as it is for us to strike without warning. AS seen by the Russians, the greatest strategic asset of the West is the productive capacity of the United States. They have r A forgotten how under war conditions the American econ omy can produce weapons. What the Russians are always seeking, therefore, are agreements which would prohibit or would limit thj production of weapons, es pecially of the new nuclear weapons. Whereas we would like to open up to view the closed system of the Soviet Union, the Russians would like to stop or at least to slow up the military output of American industry. The crux of the negotiations which may have begun is an attempt to strike a balance be tween these two strategic ele ments between the Russian capacity- for surprise and the American capacity to produce, (c) 1957 New York Herald Tribune Inc. Convicts Unable To Lose Bloodhounds Marion N. C. (ID Two. escap ing convicts who waded through a lake, swam a river and even set a forest fire to cover their trail were unable to shake off a pack of bloodhounds which tracked them down. Bernard Cardwell. 19. and Claude Rhodes, 22, both of North Wilkesboro, N.C., were recap tured about three hours after thev fled from a road gang dur ing a lunch period Tuesday. A posse of prison guards, sher iff's HeDuties. hiehwav patrolmen and Marion police, aided by bloodhounds and a low-flying airplane, followed the fugitives as they fled to Lake James six miles north of here, splashed through the water and then swam the Catawba River. Officers said the pair set a fire which burned several acres of woodland north of the city in an attempt to keep the blood hounds off the trail. . Salem mLeo A. Isaac, vet eran forest ranger, has been named by Gov. Robert D. Holmes as Oregon nominee for the 10th annual conservation award spon sored by the American Forestry Association. East German Communists Show Anxiety Over Red Opposition By CHARLES M. McCANN United Press Correspondent East German Communist lead ers are showing signs of acute anxiety over increasingly open o p p o sition to Red rule. There has been no violent outbreak. But the Red leaders plainly are aware thatlthey rule only by sheer force. Their actions Charles M. Mclani show that they fear a revolt. The latest manifestation of op position to the Communists has come in what is really a minor strike by students in the veteri nary college of Humboldt Uni versity in East Berlin. The strike came after Dean Guenther Schuetzer of the col lege fled to West Berlin early this month. Schuetzer had been warned that the Reds intended to arrest him. Anii-Red Demands Schuetzer's crime was that he had supported anti-Communist demands by students, including the abolition of the compulsory study of the Russian language and Communist doctrine. The students refused to attend classes held by professors who Communications Letters to the Editor must bear the name and address of the writer, although under certain circumstances the use of a pen name or initial for publication is permissible. The Mail Tribune reserves the right to edit all letters with view to clarification and condensation. not exceed 400 words. Conscience-Stricken Opinion i To the Editor: In complete ac cordance with the editorial in last Friday's issue of the Mail Tribune, I contribute my conscience-stricken opinion. We, in Medford, have a "mon stjr" in our midst. A looming, "man-eating creature" that bat ters and tosses human lives and property about as though they were blobs of obstructing debris cluttering the tracks of the al mighty S.P. According to the records, in the past two years, and the several months of 1957, the "creature's" appetite has been appeased 22 times. In a city of our size that toll is almost un believable. And yet, the destruc tion still goes on. Worse still, n will continue unless some thing is done as quickly as pos sible. As minute as my opinion may' be, in a populace of thousands, it could become large and of great importance were it to be joined with enough opinions of others. But, I, like the majority of people, have allowed myself to slide into "finger-pointing, controversial jabbering, do noth ingness". We mouth over the pitiful details and complete use lessness of a. tragedy such as last week's. Yes, even shudder with the horror that it could, so easily, have been us. Yet, in too short a time, the mental picture of the mutilated young woman will fadw away and the same immobile attitude again be re sumed. If there was a wild beast or a madman at large in our city, the hue and cry, the warning and protection, and constant vigil ance would not cease until the danger had been completely eradicated. But, for years, this giant has snorted and switched its way through the very heart of Medford, threatening and de manding its right of way with an all too apparent lack of cur tailment or restriction. It can not, obviously, be eliminated anymore than progress can be halted, but the wildest of ani mals have been caged and the man-eaters have become docile by the efforts of persons who have it within their reach to tame them. x Surely, there is a way to curb the death and destruction being repeated over and over on the S.P. tracks. I could rest much more easily to know that the horrible tragedy of Mrs. Dono van and her child was not just another incident, but could be remembered as a main factor in. the assurance and safety of Med- ford's future. Mrs. G. Farfan, 723 South Newtown st., Medford, Ore. On Spiritual Experience To the Editor: I just wanted to say a few words to William Krauss of Gold Hill who does not believe any of the things of religion.. I realize Mr. Krauss is not alone in these honest opinions, and his simple state ment, "I do not know," seems to indicate he is searching. Mr. Krauss has been doing a good amount of "believing" all his life without realizing it. When one thinks of the enormity of this earth and the fact that the one single heating unit that warms Gold Hill at noon also has reached across the nation to warm all other towns and cities at almost the same time, Do FALSE TEETH Rock, Slide or Slip? PASTEETHan Improved powder to be sprinkled on upper or lower plates, holds false teeth more firmly in place. Do not slide, slip or rock. No gummy, gooey, pasty taste or feeling PA8 TKBTH Is alkaline (non-acid) Deea not sour. Checks "plate odor" (den ture breath) . Get PASTEETH at any drug counter. substituted for Schuetzer. The entire junior class of 122 went on strike last Thursday. The Communist!"worker's mili tia" in East Berlin was put on the alert. The Red government threatened to expel all striking students. This failed to work. The strik ing students were then suspend ed. They showed no sign of re pentence. The Communists next lifted the suspensions. But the students refused to return to classes. Now it is reported,, that in a new shift of tactics the authori ties have decided to expel 11 leaders of the 'strike and have arrested two of them. Loyalty Tests Sstarted The Humboldt University strike, however, has caused in creasing unrest in some other schools. The Communists, as the result, have started to make "loy alty" tests among students. It is evident that the Com munists are aware that they have good reason to be worried. They would be able to crush any outbreak. They have an army of 120,000 men. Their "worker's militia," consisting of loyal Communist factory work ers, numbers perhaps 100,000. Backing up these forces are 400, 000 Russian occupation troops. But the Communists are faced Letters submitted for publication must and that in a few hours all places on the other side of the earth are warmed by the same force, it seems a large order. But Mr. Krauss believes the sun exists - because he sees it. But how does he know it does not "set" at night? Has he not ac cepted on "blind faith" the word of his parents, teachers, books, and early scientists? How does he know George Washington was the first presi dent? He was not there, so he has accepted the works of his tory on "blind faith." In other words he trusts the records of mankind, and his application of the Golden Rule indicates trust and respect for his fellow man. Now, the trouble with many folks and religion is that for the most part religion is a spiritual element which nobody can see But it is possible for the indi vidual to have spiritual contact witn uoa, or as tne Bible re cords, "to be born again of the spirit." Those people who have known spiritual contact to a full degree have written the Chris tian records through the ages, including the Bible, histories, stories based on Christian truths, and pii manner of Hooks on meditative and prayer experi ences. Cannot Mr. Krauss still trust his fellow man as he reads these records? Examine any hymn. Would an average person write so poignantly of the joys in God and the Saviour? No, only one who has known the di vine joy of spiritual liberation. Other than books, there are sound and informed men, both in the ministry and out, right m Mr. Krauss neighborhood and throughout the Rogue valley, who would gladly talk to him of their spiritual experiences and their assurance from on High that God exists and is very real today. They could tell him that the things of the Spirit are mani fest NOW one does not have to wait until after death to find out if it is so. Mrs. William Ziegler, Route 2, Box 104, Jacksonville, Ore. Billy Graham Opens N.Y. Crusade Tonight New York (01 Evangelist Billy Graham opens his New York crusade tonight in Madison Square Garden to what is expect ed to be a standing room only i audience. Graham, who has said he re gards New York as his supreme challenge, plans to talk on the Ten Commandments and the ser mon on the mount. The crusade is being sponsored by the Protestant Council of the City of New York which has put up a $900,000 budget for the two month, seven-nights-a-week campaign. The Better Service Only lady assistant in Ashland Organist and Soloist (No charge) C. M. Litwilter Mrs. Litwiller has been our constant and competent help mate for nearly 22 years. This is especially appreciated for lady's and children services. LITWILLER Funeral Home Mountain View Chapel Hwy. 66 at Normal Office 88 N. Main ASHLAND We Never Close by numerous problems. There Is a very serious coal shortage. Agricultural production is lag ging. Food is still rationed in the Communist zone. Recent official statements have indicated that rationing will not be abolished, as had been promised, at the end of this year. In the Day's News By FRANK JENKINS Strange tale in the news: National Guard trucks .. are hauling drinking water to the town of Lampasas in Texas, which is badly hit by FLOODS. THE people of Lampasas can console themselves (perhaps) by recalling these lines from Samuel Taylor Coleridge's The Ancient Mariner:" "Water, water, everywhere, "Nor any drop to drink." JUMPING from water to hogs: The U. S. department of agriculture tells us today that the world's hog population rose, to a new record. in 1956 and adds that the number of hogs on farms may increase again this year. . The agriculture department's report indicates a world-wide hog total of 285 million head last year, nearly one-third above the level of the years just before World War II. "TIMMMMMM," I think I can J.J. number of hogs in the world has increased nearly a third above the level of" the years preceding World War II, how come that hog prices in this country have been INCREASING during most of last year?" The department or agriculture explains that in this way: Hoe numbers rose two per cent in Asia last year and one per cent in Europe and South America. The Soviet Union claimed an eight per cent in crease. But Africa estimated a decline of three per cent, and hog numbers in North America went down FOUR per cent. THIS is the situation: Pork prices in the United States are governed by the SUP PLY of hogs in the United States and Canada. In North America, which includes the U.S. and Can ada, the hog population went down four per cent last year. In accordance with the working of the natural law of supply and demand, pork prices in the United States rose. TITHY all this talk about hogs when you, as one reader of this newspaper, may not even eat pork? It's like this: A lot of our troubles in this particular year especially our agricultural troubles arise out of the fact that the politicians, whose chief interest is VOTES, have been trying to convince the voters that the natural law of supply and demand can be re pealed by an act of congress. MONEY! for VACATIONS BILLS MEDICAL EXPENSE Any Worthwhile Purpose Borrow Tha American Way! LOANS S25 $1,509 TO AUTO SALARY FURNITURE For Any Worthwhile Purpose PAYMENTS TO FIT YOUR BUDGET! American Finance Corp. Phone SPrino, 2-8886 123 W. Main Medford Mrs. Litwiller "It is better to know us and not need us, than to need us and not know us."