FOUR MEDFORD (OREGON)
MEDFORDw&,TRIBUNE
'Everyone in Southern Oregon
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ROBERT W RUHL. Editor
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An Independent Newspaper
Entered as second class matter at
Medford Oregon under Act of
March 3. 1897
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Flight o' Time
Medford and Jackson County
History from the files of The
Mail Tribune 10, 20, 30 and
40 years ago.
10 YEARS AGO
May 15, 1947 (Thursday)
Water stored in Fish and Four
mile lakes will be released for
irrigation June 1, according to
James Spencer, secretary man
ager of Medford irrigation dis
trict. From Arthur Perry's Ye
Smudge Pot column: City
streets, run down by being run
over, are undergoing a de-wrinkling.
20 YEARS AGO
May 15. 1937 (Saturday)
Medford stores have been
urged to close May 31 for Me
morial Day by Mayor George
W. Porter.
Stanley Sherwood appointed
by Postmaster Frank DeSouza
as chairman of a post office
committee to plan a rose show
in conjunction with Portland's.
30 YEARS AGO
May 15, 1927 (Sunday)
Congressman W. C. Hawley
and Horace Nicholson visit Elk
Creek fish hatchery.
Gov. I. L. Patterson speaks at
chamber of commerce luncheon.
40 YEARS AGO
May 15. 1917 (Tuesday)
Seventh grade of Central
Point school wins first place in
Jackson county writing contest,
according to Miss Lillian Pierce,
teacher.
Gov. James Withycombe ar
rives in Medford to attend Tri
State Good Roads convention.
What's Your I.Q.?
Nine or ten correct Is superior;
seven or eight is exceUent; five or
six is good.
1. The first agricultural ex
hibition in the U.S. was opened
in Georgetown in 1810. Was this
city in D.C., Virginia or Mary
land? 2. A geophagist is a map mak
er, a clay eater, or a scientist?
3. Bible: Festus, Albinus, and
Gessius Floras were successive
ly procurators in Judea. Which
is, or are, mentioned in the Book
of Acts?
4. Name the soldier-poet who
wrote "Trees" and who was killed-
in France during World
War I.
5. Is the Empire State Build
ing higher, or lower, in height
than the Eiffel Tower?
6. There are 4" rods in a fur
long; how many furlongs are
there in a mile?
7. Name the explorer whose
party was first to circumnavi
gate the earth.
8. Which US President was
noted for his repeated assevera
tions of the sentiment, "A public
office is a public trust."? .
9. Does the phrase "better
part of imply quality or quan
tity? 10. (1) "Imagination is more
important than knowledge." (2)
"Imagination is a substitute for
experience." Is proverg No. 1
by Ellis or Einstein.
Answers: 1. D.C. 2. Clay eat
er. 3. Festus 60-62. after which
"Acts" is closed. 4. Joyce Kil
mer. 5. Higher. (Empire Stale
Building. 1.250 ft.; Eiffel Tower,
985 ft.). 6. Eight. 7. Ferdinand
Magellan. 8. Grover Cleveland.
9. Either. 10. Einstein.
GRACIOUSLY DECLINES
Los Angeles m Earl Living
ston, 33, dashed in and out of a
burning apartment house Tues
day to aid in the rescue of two
mothers and their 11 children.
When all had reached safety,
Livingston said, one of the moth
ers asked him to go into the
building once more to save her
television set. He declined.
l
MAIL TRIBUNE
America s Marketplace
United Press writer Jack V. Fox is the author of a
provocative series of articles now appearing in the
Mail Tribune, describing the manners, morals and
maneuvers of the Madison Avenue moguls of the
advertising profession.
It is a fascinating prospect.
These men the account executives and officers
of the few really big advertising agencies of the
nation comprise only a fractional percentage of
the total population. Yet their influence reaches
around the world, and into the home and the life
of every American.
TS THEIR influence good or bad? Is it constructive,
or destructive of the really "good" things of life?
A good case can be made of either side.
We are familiar with the blatancies of some
types of advertising, with the subtleties of others, and
with the straightforwardness of still others.
One thing they all have in common they
sell goods, or they are discarded. An entire complex
of industries magazines, newspapers, radio, tele
vision is based on advertising, and its success in
molding public opinion, fonning the "marketplace"
of America, and stimulating an ever-improving stan
dard of living.
TT IS DIFFICULT if not impossible to pass a moral
judgment on advertising as such, for it takes so
many forms.
It ranges from the tiny but potent "classified"
in such papers as the Mail Tribune, to a nationwide
TV production of "Cinderella," which cost the spon
sors in the neighborhood of a half -million dollars.
It sells shoes and ships and sealing wax and cab
bages. On occasion it has influenced public opinion
about kings. It can approach the customer all unaware,
with a subtle appeal to snobbery, or a liking for
quality, or to cupidity. Or it can din into the ears of
the protesting public an almost subconscious famil
iarity with a name, which rises automatically to the
surface when the time to buy arrives.
TTHERE IS nothing mysterious or frightening about
this process. It is a combination of knowledge of
human motivations, plus a skill in playing on these
motivations. We all have that skill to a greater or
lesser degree. . '
The boys in the gray flannel suits make a pro-
ession of it, and have developed its techniques into
something which is neither art nor science, yet which
partakes a little of each.
Some advertising is bad, some is good; some is
attractive, some is repulsive ; some is honest, some is
misleading. ,.
And all of it has become one of modern Amer
ica's facts of life. We live with advertising, and are
influenced by it one way or the other, according to
our predispositions and temperaments.
As long as it continues to serve as the great busi
ness stimulator; to bring mass production, mass dis
tribution and mass sales which in turn bring lower
prices; as long as it continues to serve as the lubri
cant of industry and the" market showplace of the
nation, so long will it continue to be part of our every
day life. E.A.
Lawns and Dandelions
It might be safe to venture that just about every
one, at one time or another, has mowed a lawn.
There is something about such a chore that, with
a proper perspective, fulfills both the creative and
the destructive urges which are part of human na
ture. The destructive nature is satisfied in chopping
down to size all those clumps and straggles of grass
which grow so fast at this time of year.
The creative part is in bringing to the surface
a smooth greensward, neat, trim and attractive.
IF ONE PERMITS it, one can become embroiled
" in all sorts of arguments about lawn care how
often to fertilize; how often to water; the respective
merits of reel-type and rotary-type lawnmowers; how
high to cut the blades of grass; how best to get rid of
weeds and dandelions.
Now comes another disputant in the form of an
editorialist in the Eugene paper, who inquires:
"What's wrong with dandelions anyhow?"
He goes on:
"Aren't they as pretty as any other flower? Why do
people go around killing dandelions and cultivating pan
sies and tulips and daffodils? Why do we think that a
stretch of lawn that is green all over is 'well-kept,' but
that a stretch which is green with yellow polka dots is
'run down'? Is that because too many of us have been
brought up by neat housekeepers? Is it possible for a per
son to have the soul of a housekeeper and the soul of a poet
besides? Probably not. Would we be happier as a people if
we spent more time enjoying the dandelions and less time
grubbing them out in the name of tidiness? Probably." .
"THIS IS the kind of philosophizing with which we
can go along.
It not only shows an astute mind, a thoughtful
personality, and an open-minded soul.
It also shows a man whose ability to rationalize
away the weekly chores of weeding and grubbing
approaches the categoiy of genius.
We commend it to all home-owners who faithfully
have always dug up the dandelions, but have never
quite known why. E.A.
Cub Scouts Take Tour Of
Cave Junction A total of 31
Cub Scouts, four Den Chiefs and
four adult leaders participated
in the junior fire training field
trip Saturday at the Illinois Val
ley Ranger station and the Siski
you Aerial Project.
Assisting with instru ction
were Ray Ellstrom, district rang-
Wednesday. May 15. 1957
Aerial Project
er, ana Dave Chamberlain, timb
eh management assistant for
the forest service, and Super
visor James Allen and his squad
leader Phil Clarke Jr. of the
aerial project.
There are auto or assembly
plants ifi 41 of the states.
Jv 5"'5
.. .AM" HE COULDrt'T HIT IT, AN" HE COULDN'T HIT IT?
SO HE SAID A BAD WRO AN' HE KICKED ITj
Today and
By Walter
IS THERE A NEGOTIATION?
It seems to be just possible
that an agreement of some sort
will be reached at the London
conference on
the regulation
of armaments.
Mr. S t a s s e n
and the admin
i s t r a t ion in
W a s h i ngton
are 'talking
hopefully, and
there has in
' deed been con-
Waiter Lippmann siderable evi
dence on the Soviet side, as well
as on our own, of a desire to
negotiate a limited and experi
mental agreement.
From years and years of talk
about "disarmament," we have
all learned to be very skeptical
indeed, to suppose that neither
side is willing to pay the price
of an agreement, and that the
conferences are for propaganda
and not for negotiation. But
somehow or other the give and
take between Mr. Stassen and
Mr. Zorin has begun to look as
if a genuine negotiation might
actually be in the making.
If that turns out to be true,
what, we may ask ourselves,
has happened to bring it about?
For there is no sign that the cold
war has abated, and that we are
any nearer than we were to a
settlement in Europe or in the
Middle East. Why, then, when a
settlement of the great issues
is not in sight, should we allow
ourselves to think that there
might be an agreement on arms?
WIS can say, I would suppose,
" that both military coalitions
are finding that the competition
in armaments has reached a
point where they cannot stand
the strain. Neither, of course, is
willing to abandon the compe
tition. Both are however find
ing that the pace is too severe,
and there are important signs
that both the NATO powers and
the Soviet bloc need a breath
ing spell.
We are, we know, in the midst
of one of the greatest of all revo
lutions in the technology of war.
For the military planners this
poses a perpetual dilemma.
Shall they arm with the weap
ons that exist, and take the risk
that these weapons will soon be
obsolete? Or shall they get ready
for the weapons of tomorrow,
and leave themselves badly
armed for warfare today? The
dilemma is posed because neith
er coalition can afford to arm
fully with the weapons of . today
and at the same time to invent,
develop, and produce the weap
ons of tomorrow.
rpHIS dilemma is producing
economic and military conse
quences which both sides each
in its own way find alarming.
In the West, there is a strong
tendency to resolve the dilemma
as the British have decided to
resolve it. That is to say by con
centrating on the deterrent
power of the new weapons, and
in the fact to accept the idea of
a radical transformation of the
orthodox and conventional mil
itary services.
It may indeed be that there
is no practicable alternative to
this concentration of deterrent
power of the big nuclear weap
ons. But it does open up the
alarming possibility that if the
deterrent weapons should fail to
prevent war, the continent of
Europe might become an atomic
battlefield.
The net of aU this is that there
is, as President Eisenhower said
some years ago, no alternative to
coming to some kind of agree
ment, explicit or implicit, be
tween Moscow and Washington.
' "1HE Soviet Union is also sub
ject to heavy pressure to
reach some kind of pause or
slow-down in the race of arma
ments. For the time being, and
probably for some years to come,
the Soviet Union is at a military
disadvantage in the race of new
armaments. The Soviet govern
ment is showing a great deal of
anxiety, and most probably the
cause of this anxiety is that the
Tomorrow
Lippmann
United States has a substantial
strategic lead in the field of the
guided missiles of intermediate
range. Launched from NATO
bases in Eurpope, these missiles
can strike the heart of the Soviet
Union whereas Moscow has no
missiles of sufficient range to
strike back at the United States.
Both sides, therefore, feel vul
nerable and threatened at this
stage of the evolution of arma
ments. Western Europe is, as the
British White Paper said with
such "brutal candor, indefensible
in a modern war. The Soviet
Union has become vulnerable to
a devastating attack by missiles
against which there is no defense
and no corresponding power of
reprisal.
THESE are not all the consid
erations why there are now
such strong inducements to ne
gotiate. But they are the main
considerations. Within this con
text, we can see too what each
of the two parties is most con
cerned about.
From our point of view, the
principal strategic asset of the
Soviet Union is that, being a
closed country and a dictator
ship, it can act by surprise. The
United States, which will not
soon forget Pearl Harbor, is su
premely sensitive to the danger
of surprise attack, and Ameri
can policy in these disarmament
talks is in the main addressed to
the problem of surprise.
Our emphasis on inspection
from the sky and on the ground
is inspired by the wish to do
away with the secrecy behind
which a surprise attack can be
mounted. We would like to make
it as -impracticable for the Rus
sians as it is for us to strike
without warning.
AS seen by the Russians, the
greatest strategic asset of the
West is the productive capacity
of the United States. They have
r A forgotten how under war
conditions the American econ
omy can produce weapons. What
the Russians are always seeking,
therefore, are agreements which
would prohibit or would limit
thj production of weapons, es
pecially of the new nuclear
weapons. Whereas we would like
to open up to view the closed
system of the Soviet Union, the
Russians would like to stop or
at least to slow up the military
output of American industry.
The crux of the negotiations
which may have begun is an
attempt to strike a balance be
tween these two strategic ele
ments between the Russian capacity-
for surprise and the
American capacity to produce,
(c) 1957 New York Herald
Tribune Inc.
Convicts Unable To
Lose Bloodhounds
Marion N. C. (ID Two. escap
ing convicts who waded through
a lake, swam a river and even
set a forest fire to cover their
trail were unable to shake off a
pack of bloodhounds which
tracked them down.
Bernard Cardwell. 19. and
Claude Rhodes, 22, both of North
Wilkesboro, N.C., were recap
tured about three hours after
thev fled from a road gang dur
ing a lunch period Tuesday.
A posse of prison guards, sher
iff's HeDuties. hiehwav patrolmen
and Marion police, aided by
bloodhounds and a low-flying
airplane, followed the fugitives
as they fled to Lake James six
miles north of here, splashed
through the water and then swam
the Catawba River.
Officers said the pair set a
fire which burned several acres
of woodland north of the city in
an attempt to keep the blood
hounds off the trail. .
Salem mLeo A. Isaac, vet
eran forest ranger, has been
named by Gov. Robert D. Holmes
as Oregon nominee for the 10th
annual conservation award spon
sored by the American Forestry
Association.
East German Communists Show
Anxiety Over Red Opposition
By CHARLES M. McCANN
United Press Correspondent
East German Communist lead
ers are showing signs of acute
anxiety over increasingly open
o p p o sition to
Red rule.
There has
been no violent
outbreak. But
the Red leaders
plainly are
aware thatlthey
rule only by
sheer force.
Their actions
Charles M. Mclani
show that they fear a revolt.
The latest manifestation of op
position to the Communists has
come in what is really a minor
strike by students in the veteri
nary college of Humboldt Uni
versity in East Berlin.
The strike came after Dean
Guenther Schuetzer of the col
lege fled to West Berlin early
this month. Schuetzer had been
warned that the Reds intended
to arrest him.
Anii-Red Demands
Schuetzer's crime was that he
had supported anti-Communist
demands by students, including
the abolition of the compulsory
study of the Russian language
and Communist doctrine.
The students refused to attend
classes held by professors who
Communications
Letters to the Editor must bear the name and address of the writer, although
under certain circumstances the use of a pen name or initial for publication
is permissible. The Mail Tribune reserves the right to edit all letters with
view to clarification and condensation.
not exceed 400 words.
Conscience-Stricken Opinion i
To the Editor: In complete ac
cordance with the editorial in
last Friday's issue of the Mail
Tribune, I contribute my conscience-stricken
opinion.
We, in Medford, have a "mon
stjr" in our midst. A looming,
"man-eating creature" that bat
ters and tosses human lives and
property about as though they
were blobs of obstructing debris
cluttering the tracks of the al
mighty S.P.
According to the records, in
the past two years, and the
several months of 1957, the
"creature's" appetite has been
appeased 22 times. In a city of
our size that toll is almost un
believable. And yet, the destruc
tion still goes on. Worse still,
n will continue unless some
thing is done as quickly as pos
sible.
As minute as my opinion may'
be, in a populace of thousands,
it could become large and of
great importance were it to be
joined with enough opinions of
others. But, I, like the majority
of people, have allowed myself
to slide into "finger-pointing,
controversial jabbering, do noth
ingness". We mouth over the
pitiful details and complete use
lessness of a. tragedy such as last
week's. Yes, even shudder with
the horror that it could, so
easily, have been us. Yet, in too
short a time, the mental picture
of the mutilated young woman
will fadw away and the same
immobile attitude again be re
sumed.
If there was a wild beast or
a madman at large in our city,
the hue and cry, the warning and
protection, and constant vigil
ance would not cease until the
danger had been completely
eradicated. But, for years, this
giant has snorted and switched
its way through the very heart
of Medford, threatening and de
manding its right of way with
an all too apparent lack of cur
tailment or restriction. It can
not, obviously, be eliminated
anymore than progress can be
halted, but the wildest of ani
mals have been caged and the
man-eaters have become docile
by the efforts of persons who
have it within their reach to
tame them. x
Surely, there is a way to curb
the death and destruction being
repeated over and over on the
S.P. tracks. I could rest much
more easily to know that the
horrible tragedy of Mrs. Dono
van and her child was not just
another incident, but could be
remembered as a main factor in.
the assurance and safety of Med-
ford's future.
Mrs. G. Farfan,
723 South Newtown st.,
Medford, Ore.
On Spiritual Experience
To the Editor: I just wanted
to say a few words to William
Krauss of Gold Hill who does
not believe any of the things
of religion.. I realize Mr. Krauss
is not alone in these honest
opinions, and his simple state
ment, "I do not know," seems
to indicate he is searching.
Mr. Krauss has been doing a
good amount of "believing" all
his life without realizing it.
When one thinks of the enormity
of this earth and the fact that
the one single heating unit that
warms Gold Hill at noon also
has reached across the nation
to warm all other towns and
cities at almost the same time,
Do FALSE TEETH
Rock, Slide or Slip?
PASTEETHan Improved powder to
be sprinkled on upper or lower plates,
holds false teeth more firmly in place.
Do not slide, slip or rock. No gummy,
gooey, pasty taste or feeling PA8
TKBTH Is alkaline (non-acid) Deea
not sour. Checks "plate odor" (den
ture breath) . Get PASTEETH at any
drug counter.
substituted for Schuetzer. The
entire junior class of 122 went
on strike last Thursday.
The Communist!"worker's mili
tia" in East Berlin was put on
the alert. The Red government
threatened to expel all striking
students.
This failed to work. The strik
ing students were then suspend
ed. They showed no sign of re
pentence. The Communists next
lifted the suspensions. But the
students refused to return to
classes.
Now it is reported,, that in a
new shift of tactics the authori
ties have decided to expel 11
leaders of the 'strike and have
arrested two of them.
Loyalty Tests Sstarted
The Humboldt University
strike, however, has caused in
creasing unrest in some other
schools. The Communists, as the
result, have started to make "loy
alty" tests among students.
It is evident that the Com
munists are aware that they have
good reason to be worried.
They would be able to crush
any outbreak. They have an
army of 120,000 men. Their
"worker's militia," consisting of
loyal Communist factory work
ers, numbers perhaps 100,000.
Backing up these forces are 400,
000 Russian occupation troops.
But the Communists are faced
Letters submitted for publication must
and that in a few hours all
places on the other side of the
earth are warmed by the same
force, it seems a large order.
But Mr. Krauss believes the sun
exists - because he sees it. But
how does he know it does not
"set" at night? Has he not ac
cepted on "blind faith" the
word of his parents, teachers,
books, and early scientists?
How does he know George
Washington was the first presi
dent? He was not there, so he
has accepted the works of his
tory on "blind faith." In other
words he trusts the records of
mankind, and his application of
the Golden Rule indicates trust
and respect for his fellow man.
Now, the trouble with many
folks and religion is that for the
most part religion is a spiritual
element which nobody can see
But it is possible for the indi
vidual to have spiritual contact
witn uoa, or as tne Bible re
cords, "to be born again of the
spirit." Those people who have
known spiritual contact to a full
degree have written the Chris
tian records through the ages,
including the Bible, histories,
stories based on Christian truths,
and pii manner of Hooks on
meditative and prayer experi
ences. Cannot Mr. Krauss still
trust his fellow man as he reads
these records? Examine any
hymn. Would an average person
write so poignantly of the joys
in God and the Saviour? No,
only one who has known the di
vine joy of spiritual liberation.
Other than books, there are
sound and informed men, both
in the ministry and out, right
m Mr. Krauss neighborhood and
throughout the Rogue valley,
who would gladly talk to him of
their spiritual experiences and
their assurance from on High
that God exists and is very real
today. They could tell him that
the things of the Spirit are mani
fest NOW one does not have
to wait until after death to find
out if it is so.
Mrs. William Ziegler,
Route 2, Box 104,
Jacksonville, Ore.
Billy Graham Opens
N.Y. Crusade Tonight
New York (01 Evangelist
Billy Graham opens his New
York crusade tonight in Madison
Square Garden to what is expect
ed to be a standing room only i
audience.
Graham, who has said he re
gards New York as his supreme
challenge, plans to talk on the
Ten Commandments and the ser
mon on the mount.
The crusade is being sponsored
by the Protestant Council of the
City of New York which has put
up a $900,000 budget for the two
month, seven-nights-a-week campaign.
The
Better Service
Only lady assistant
in Ashland
Organist and Soloist
(No charge)
C. M. Litwilter
Mrs. Litwiller has been our constant and competent help
mate for nearly 22 years.
This is especially appreciated for lady's and children
services.
LITWILLER
Funeral
Home
Mountain View Chapel
Hwy. 66 at Normal
Office 88 N. Main
ASHLAND
We Never Close
by numerous problems. There Is
a very serious coal shortage.
Agricultural production is lag
ging. Food is still rationed in the
Communist zone. Recent official
statements have indicated that
rationing will not be abolished,
as had been promised, at the
end of this year.
In the Day's News
By FRANK JENKINS
Strange tale in the news:
National Guard trucks .. are
hauling drinking water to the
town of Lampasas in Texas,
which is badly hit by FLOODS.
THE people of Lampasas can
console themselves (perhaps)
by recalling these lines from
Samuel Taylor Coleridge's The
Ancient Mariner:"
"Water, water, everywhere,
"Nor any drop to drink."
JUMPING from water to hogs:
The U. S. department of
agriculture tells us today that
the world's hog population rose,
to a new record. in 1956 and
adds that the number of hogs on
farms may increase again this
year.
. The agriculture department's
report indicates a world-wide
hog total of 285 million head last
year, nearly one-third above the
level of the years just before
World War II.
"TIMMMMMM," I think I can
J.J.
number of hogs in the world has
increased nearly a third above
the level of" the years preceding
World War II, how come that
hog prices in this country have
been INCREASING during most
of last year?"
The department or agriculture
explains that in this way:
Hoe numbers rose two per
cent in Asia last year and one
per cent in Europe and South
America. The Soviet Union
claimed an eight per cent in
crease. But
Africa estimated a decline of
three per cent, and hog numbers
in North America went down
FOUR per cent.
THIS is the situation:
Pork prices in the United
States are governed by the SUP
PLY of hogs in the United States
and Canada. In North America,
which includes the U.S. and Can
ada, the hog population went
down four per cent last year. In
accordance with the working of
the natural law of supply and
demand, pork prices in the
United States rose.
TITHY all this talk about hogs
when you, as one reader of
this newspaper, may not even
eat pork?
It's like this:
A lot of our troubles in this
particular year especially our
agricultural troubles arise out
of the fact that the politicians,
whose chief interest is VOTES,
have been trying to convince the
voters that the natural law of
supply and demand can be re
pealed by an act of congress.
MONEY!
for
VACATIONS
BILLS
MEDICAL EXPENSE
Any Worthwhile Purpose
Borrow Tha
American Way!
LOANS
S25
$1,509
TO
AUTO SALARY
FURNITURE
For Any Worthwhile Purpose
PAYMENTS TO FIT YOUR
BUDGET!
American
Finance Corp.
Phone SPrino, 2-8886
123 W. Main Medford
Mrs. Litwiller
"It is better to know us and not need us,
than to need us and not know us."