Medford mail tribune., May 12, 1957, Image 25

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Sunday, May 12. 1957 MEDFORD (OREGON) MAIL TRIBUNE ELEVEN
2$ WftlbCV 11 of & S6ri6S Copyright 1957, Bureau of Advertising, American Newspaper Publishers Association
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' Tfte New erjey Turnpike, most heavily traveled toll super-highway in the nation. Photo courtesy Cities Service Company.
greater the opportunity for retailers, wholesalers, distributors and
regional manufacturers to sell more goods to wore people. Your
daily newspaper gives' you that opportunity to knock at prac
tically every door every day throughout the year.
Your newspaper makes it easier and faster for you to reach
more prospects in your trading area. Use the direct route to .speed
up your sales. Use the daily newspaper.
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All business is local., . and so are all newspapers.
It takes a giant highway to speed up automotive traffic and it
takes a giant medium to speed up sales traffic. That medium is the
daily newspaper, a giant that lives in every town.
Reader traffic through the daily newspaper is greater than ever.
According to Sindlinger & Co., national statistical analysts, news
paper reader traffic reached an all-time high of 100,000,000 on an
average day in January. More people read newspapers than viewed,
listened to or read any other medium.
Reader traffic leads to sales traffic. The greater the traffic the ,
Published in the interest of more effective advertising by--. Medford Mail Tribune
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