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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (April 25, 1957)
Magazine Suggests Advertising Plan Portland Crow's Lumber Digest, leading Portland lumber marketing trade magazine, is ue a call to arms to the lumber industry in it issue of April 5. Th lead article by Senior Editor Bob Smith demands that Jumbermen snap out of their in ertia and join in a $5,000,000 industry-wide abvertising-merch-andising program to promote the use of wood products. The Digest feature describes lumber's current depressed con dition, whipsawcd as it is be tween declining markets and red hot competitors working night and day to take over lumber's one last stronghold, the private house. The solution urged by the Di gest is the same that has been used by other declining indus tries, namely a large industry wide advertising-merchandising program. The Digest says that if all of the approximately 100, 000 businesses which make tueir living from lumber would con tribute just $50 per year a total fund of $5,000,000 would be available for a really effective advertising campaign. With housing starts down 16 per cent, the lumber industry needs remedial action and soon, says the Digest. Pay Increase Refused For Remodeling Job Petosky, Mich. (U.R) City Clerk Virginia Hubbard recent ly refused a pay hike voted by the city council and asked that the money be used to improve the office she shares with the city treasurer. The office improvements would make it an "easier place to work and serve the public," she said. The council asked Mrs. Hub bard to submit sketches of pro posed changes. Medford United Prtaa Full ueuM Wir Tribune Full Leased Wir Pages 1 to 10 MEDFORD, OREGON, THURSDAY, APRIL 25, 1957 Third Section Influenza Fatality Rate Lowered In Recent Years But Still Threat Kditor'i not: The "five rat kilt ers." the dii'ain that account for the rreatest mortality rate among adult Americans, are heart disease, cancer, cerebral hemorrhage, pneumonia in fluenza and diabetes. The United Press asked five out standing authorities in those fields to write a simplified account of the causes, symptoms, treatment, preven tion and possibility of conquering the "killers." By DR. DOHLAND J. DAVIS Scientific Director, National Institute of Allergy and Infectious Diseases, Washington Written for United Press INFLUENZA AND PNEUMONIA 1. How great a killer? Is the rate of incidence or death in creasing or decreasing? In recent years, influenza has not been the cause of high death rate as has been observed some time in the past. However, the history of epidemics indicates that from time to time, for rea sons not now known, it may ap pear in severe form. Thus the disease is always a potential threat. The experience of the 1918 epidemic was probably the most serious epidemic in recent times but since then, while the disease has been prevalent, the fatality rate has been reduced. Influenza has occurred during the winter months in recent years and is usually associated with an increased number of deaths in the aged and debili tated and is always a couse of loss of productive work time. Pneumonia is often associated with influenza, particularly in fatal cases. 2. What causes these diseases? It has been known for about 25 years that influenza is caused by a specific virus and transmitted from person to person. There are at least three types of influenza which cause similar clinical dis ease but which have different ep idemiologic and immune charac teristics. Pneumonia is caused by a number of different bacteria or viruses and its characteristics will depend upon the kind of or ganism causing the disease. It is frequently associated with other illnesses, such as influenza or persons suffering with chronic disease. 3. What are the outstanding symptoms? Influenza is characterized by fever, severe generalized aching of head and body, prostration, difficulty in breathing,, and pain in the chest. Symptoms vary de pending upon the organism caus ing the illness and other associ ated disease. 4. How can these diseases more effectively be prevented? It is not clear that any specific measures will prevent these dis eases in any signifiant amount, but the general hygenic prac tices living in well-sanitated and healthful surroundings and proper medical attention at the onset of illness should do much to prevent their development and and reduce the seriousness of the disease. For certain popu lation groups, such as military or school, vaccination against in fluenza is found effective. It might also be applied to older people who run greatest mor tality risk from the disease. 5. How can they most effective ly be treated? Both influenza and pneumonia can be serious diseases and de serve immediate expert medical attention. Some of the pneu monias can be effectively treated with anti-bacterial agents, such as antibiotics, but these should be administered under the direc tion of a physician. At present, there is no known specific ther apeutic drug which will alter the course of the disease caused by an influenza virus. However, the pneumonia complications of in fluenza are frequently effective ly treated by antibiotics. 6. What progress has been made in recent years in curbing these diseases? Continued studies on vaccines against influenza have been sup ported by the military and Pub lic Health Service groups With the hope that more effective preventive vaccine will be de veloped. Results encourage con tinued work both' as to the epi demiologic characteristics o f these diseases and the develop ment of a proved vaccine. New antibacterial agents are being found which have increasing ef fectiveness against the various organisms causing pneumonia, so that physicians are now better able to treat these diseases than they were before. San Francisco U.R) Harry McClintock, radio star of the 20s and composer of "The Big Rock Candy Mountain," died at Kaiser hospital today at the age of 74. ' Corvallis (U.R) Roger Wid ness, a Corvallis sophomore, has been named news editor of the Barometer, student daily news paper, at Oregon State college. 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I I i SSS ready for snack-making Yl: protective oran9e rei wrapper j CljSS&l f& FUN- pamper yourself with U energy snack today I f ' shT' Make iaste better. . . ' ; ?j - . J y - v " ' ' Q wniwiM 11 turn . A Product of . .
