Image provided by: University of Oregon Libraries; Eugene, OR
About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (April 1, 1957)
Monday, April 1, 1957 -. V MEDFORD (OREGON) MAIL TRIBUNE THIRTEEN no matter how you look at it, the story stays the same! fcgftft,.imJlfoMtnim..i Wtti,..,w,;.t,,.-,.. ...x5?,-.,ftvfa,'g. r ..... ............s..Z-.... ',. ...... ..m,., ..,.. ... tx.r-...,., 1 A ;xw, 1 A. .-.jv,.::?...... - , - ... .., ,,.S... ,. ..-mtr tl 'fy mm .Wvmi.i)..wwyfftiMvj.'j W.'.U.'.'JUM'.yi.WAW. .11 -4 Advertisers invest more money in Newspapers than 9m m M RnHi'n TV J JLWIAVLX -H- V and Outdoor combined! 1 agazines :5-;-: i! fer J ,1 The figures have changed but the story's the same. In 1956" adver tisers spent a record $3,305,000,000 in newspapers again surpassing their combined expenditures in TV, magazines, radio and outdoor. The figures have changed, too, in daily newspaper circulation now up to a new high of over 57,000,000 and growing. This growth enables newspaper advertisers to penetrate any or every corner of the country whenever they wish, in any degree they want. This is one of the reasons why advertisers big and small, national, regional and local spend billions in newspapers. How do advertisers rate leading media by the money they spend? Here are the McCann-Erickson Printers' Ink Preliminary Estimates of Advertising Expenditures for 1956, published on February 8, 1957: Newspapers . $3,305,Q00,000 Television 1,255,000,000 Magazines 782,000,000 Radio . . . . 565,000,000 , Outdoor 200,000,000 No matter how you look at it from the vantage points of circula tion, penetration or adaptability newspapers continue to give you the best return for your money. All business is local . . . and so are all newspapers. Published in the interest of more effective advertising by The Meford Mail Tribune
