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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (March 24, 1957)
American Men Spending More Time, Money on Appearance By GAY PAULEY United Press Correspondent New York (U.R) The hair that's turned to silver, once man's mark of distinction, now U the mark of his age with the personnel department. So grey men turn young, by dyeing. The bald ones recapture their youth with hair pieces. Men with plenty of hair, straight, get permanents. And the men in general young, mature, with barren or covered pates all are spending more time and money on their appearance. So report leaders in the men's grooming business. I thought pride was back of all this accent on appearance . . that the men, after all, are as vain as we women. One hair eolorist woman in a men's shop agreed. "Men are just as interested In how they look aj women are," said Miss Hilda Averett, who has been with Hatton-Case five years. This is a Manhattan shop where a man can buy a complete outfit, get a haircut, hair dye or bleach, scalp mas sage and face pack. "Does the same thing as a mud pack docs for you girls," said President John Hatton. A Little Push But most authorities in the men's grooming field said no. Usually the man is pushed either by job competition or the little woman. "Our studies show 80 per cent of our customers were influ enced by a girl friend or wife." Said Ben Z. Kaplan, vice presi dent of Louis Feder Hairpieces, which brags its product will "stay on through a hurricane," "The women pull the men in here by the hair of their head ... or what's left of it," said Kaplan. He said the toupee busi ness is thriving because men's hair is not. And even Yul Bryn ner hasn't slowed it down. Joseph Koehler, publisher of the Barber's Journal, a trade paper, said a recent sampling of 2,000 men showed "it's more a matter of economics than pride" causing the men to be so appearance-conscious. Change in Coloring He said a major change in the industry in the last decade has been the increase in coloring. "Men no longer are embarrassed at getting it done. Most want the gray darkened for business rea sons. "Gray hair often interferes with a man's standing at the personnel office," said Koehler. It also apparently can impede romance. Miss Averett said one of her recent customers, gray haired and "fifty-ish," came in for a dye job. "He explained he had a new girl friend . . . a young one," she said. Whether it is vanity or eco nomics, the men's visit to the barber shops are more frequent. Koehler reported the average number of visits up 15 per cent in the last 10 years, and the average each man spends $42 The accent on youth has in fluenced men's hair styles too. The number one cut today is the crew. "We find it's most popular with the men over 40," said Koehler. "Second is the Elvis Presley type . . yu know, long sideburns. But I don't think it will last." Serve this attractive avocado and pineapple salad on St. Pat rick's day. Place a slice of fresh or canned pineapple on gar nished salad plate and top with a crosswise circle of California avocado. Add a topknot of salad dressing mixed with minced parsley and chives. Brush this tasty wine and but ter sauce over fish before broil ing. -Combine 2 tablespoons each white table wine and melted butter with 1 teaspoon each in stant minced onion, Worcester shire sauce and lemon juice. Let stand 3 minutes before basting fish. DECORATOR'S WORKSHOP (under new management) PW LOCATED WITH PHONE 3-5405 or 2-5972 It 2SM SWflBTZ MAPLE SHOP at 1213 No. Riverside Bringing you . . . Complete decorative service -Draperies, carpeting, wallpapers, upholstering, furniture and accessories! Institute Gives Tips On Fabrics Joliet, 111. For women who sew, the early months of the year mean it's time to choose fabrics for their spring and sum mer wardrobes To be practical as well as chic, textile experts at American In stitute of Laundering, research and educational center for the professional laundry Industry, caution that seamstresses should be just as careful in the selection of the fabric as they are in choosing a pattern and turning a fine seam. Hasty and unwise purchases can too easily result in shrunken, faded or discolered garments, the institute says. Because warm-weather wear ing apparel will be laundered more frequently, washability standards should serve as a guid ing factor in purchasing mater ials. Shoppers are advised to check the label on the bolt be fore making a purchase. These labels often carry the same in formation concerning shrinkage, colorfastness and laundering pre cautions which is available on hangtags of ready-made gar ments. However, certain terms, such as the word, "preshrunk," can be misleading, according to the AIL technicians. Unless the manu facturer's specifications of maxi mum per cent of shrinkage are listed, then "preshrunk" is not an absolute guarantee of non shrinkage. One to two per cent shrinkage is ordinary and ac ceptable. But, if the percentage is not givsn, any amount of shrinkage may be expected. Check Both Sides When buying printed or striped cotton, search for the fabric which has the pattern woven into the material. If buy ing an ordinary printed fabric, check the back side to see whether the dye has penetrated through. Such fabrics are gen erally more rolorfast than those which merely display surface prints. White cotton fabrics some times have excess starch sizing, which is a filler that gives body to loosely woven material. How ever after laundering, when the sizing is washed out, the material becomes limp. To check for sizing rub the material be tween the fingers. If a white powder appears, the material has too much sizing. Certain white fabrics labeled, "crease resistant," should not be treated with chlorine bleaches. The factory finish on these fabrics will hold the chlorine. Because of this, damage may oc cur when the fabrics are pressed. Though cotton still remains the all-around summer favorite, synthetics are becoming more popular. Buyers of nylon, orlon, dacron, dynel, acrilan or vicara should remember that these fabrics may require special care. For example, crystal acetate is often brittle It may split or crack during sewing and the seams may puu apart easily dur ing laundering Many of the synthetics are susceptible to Washington Hostess To Give Annual Huge Party on Easter By PATRICIA WIGGINS United Press Correspondent Washington (U.R) Hostess Gwen Cafritz, deep in plans for Washington s springtime social flurry, hopes to invite Charles Van Doren, the TV quiz expert, to her annual VIP-studded East er party. "He kind of appeals to me," Mrs Cafritz said in an interview over Martinis and caviar at her sumptuous home here. "I think he'd contribute a great deal. I always enjoy intellectuals per se." The Hungarian-born wife of a Washington real estate dealer also reminisced about the first party she even gave, and dis cussed her philosophy on party giving, her plans for the coming season, and ner recent encounter with rival hostess Perle Mesta, in Philadelphia. Besides being an "intellecutal Van Doren has another qualifica tion for Mrs . Cafritz' Easter party on April 21. He ran his winnings to $129,000 on TV's "Twenty One" before he was toppled from his top quiz perch. If he attends, the 31-year-old Columbia university instructor will rub elbows with Supreme Court justices, congressmen, cabinet officials and other social lights who traditionally make up the 1 000 person guests list and overflow tne rambling white brick home on exclusive Foxhall Road.' Special Talent Mrs. Cafritz' continued ability to draw top names to her draw ing room without any official government connection has made her a phenomenon in a town where some hostess careers have been noticeably short. "If you try to do something for which yiu are not qualified," Mrs. Cafritz said, "you won't last long here." One of her qualifications, she believes, is her ability to speak five foreign languages and ''get along in more." Also, "Being a European, I know lovely foods and good wines and like to have people around me." Her husband's wealth un doubtedly is also helpful. Mrs Cafritz describes her an nual Easter party as "sort of noblesse oblige it's wide open." She makes up a fresh guest list every year and "hopes and prays" doesn't "forget anyone." She never hires caterers since her staff prepares the food for the giant drinks-and-buffet af fairs. But she does import a staff of butler-about-town who are told "who is to stand where" and who help prevent confusion among the hired help. Big affairs like the Easter party are unlike what she calls her "elegant small supper par ties." These usually feature 22 guests, she said, "because that's the nicest number for my table." "She's "terribly nervous" at the moment because she is be hind schedule in holding her dinner parties. So far, she said, she hasn't honored the new French and British ambassadors, and Christian A. Herter, the new undersecretary of state. Mrs. Cafritz recalled that she gave her first party 48 hours after she was married. She and her husband, Morris, were aboard the SS Paris en route to a honeymoon in France. She said she gathered up a list of "all the gay people" aboard, had the purser make up "little place cards" and held a "lovely part-." It "didn't take me long, dear," she said with a laugh. Delightful to Own Sunday, March 24, 19S7 MEDFORD (OREGON) MAIL TRIBUNE NINE For an extra good Lenten luncheon salad, combine crisp bite-sized pieces of lettuce, chunks of ripe olives, garlic I croutons and chunks of tuna. Toss lightly with a wine vinegar and oil dressing and top with sliced Calavo avocado. Young Ensemble damage when they come in con tact with high temperatures. They should be pressed at a low temperature. Other materials which may re quire special handling are the embossed fabrics and novelty materials such as the type on which the pattern is flocked. tmmJ lM U SIZE? 2-10. rponi rjiodd's A pleasure to make treasure to own! Crochet this lacy filet rose-patterned tablecloth for in portant dinners. It's such a beau tiful background for your china. Pattern 7399: Chart, easy di rections for heirloom tablecloth 72x90 inches, in filet crochet. Send THIRTY-FIVE CENTS in coins for this pattern add 5 cents for each pattern for 1st class mailing. Send to Medford Mail Tribune, Household Arts Dept., P.O. Box 168, Old Chel sea Station, New York 11, N.Y. Print plainly NAME, ADDRESS AND PATTERN NUMBER. Two FREE patterns printed in our ALICE BROOKS Needle craft book stunning designs for yourself, for your home just for you, our readers! Dozens of other designs to order all easy, fascinating hand -work! Send 25 cents for your copy of this wonderful book right away! Directions PRINTED on each pattern part! Mother, it's a cinch to sew such a pretty en semble for your little miss. Whirl-skirted sundress, jacket that buttons on in smart empire effect! , Printed Pattern 9161: Chil dren's Sizes 2, 4, 6, 8, 10. Size 6 dress requires 234 yards 35 inch fabric; jacket takes 1 yard. Printed directions on each pattern part. Easier, faster, ac curate. Send Thirty-five cents in coins for this pattern add 5 cents for each pattern for lst-class mail ing. Send to Marian Martin, care of Medford Mail Tribune, Pat tern Dept., 232 West 18th St., New York 11, N.Y. Print plain ly NAME, ADDRESS with SIZE and STYLE NUMBER. YV 1x7 , P()f). f I V- r Spring r - 3tt Sl f Z. s camisole sheath rnus bolero, two Making news in CLAMOUR-the fS I In Burlington's Fan Mail, tweed ,ii'''t i Hi blend of Arnel, cotton and rayon. Resists wrinkles, washes and dries quickly, needs little ironing. Cold, toast, turquoise, cherry, cornflower blue er green. Sizes 12 to 20 . Parker Weeds' IV XS 21 N. Centr.1 rO0 CAN see in Pepsi-Cola the modern beauty's taste for the light touch in refreshment. Today's Pepsi, reduced in calories, is never heavy, never too sweet. Remember Pepsi when you shop. It refreshes without filling. i-Cola Pepsi-Cola Bottling Co. of Medford, Under Appointment from Pepsi-Cola Company, New York Waving for ALL HAIR-TEXTURES! One Lotion... 10-minute waving '-'i'l'a'- - x - ?l - A i '- X .4 f v" "si 1 1 Ends all guesswork. 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