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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Feb. 7, 1956)
FQOTTESK MEDFORD (OREGON) MAIL TRIBUNE Tuesday, February 7. 1958 Charge it tomorrow ... Pay March 10th ... f Remember 4 "your" n i Is I Valentine . . I Tuesday, February 14th Be prettier than ever this Spring . . See our new half-size collection of will ?-v Congressman Harris Ellsworth, Republican, of Oregon's Fourth District, Is shown boing "pinned" by Cub Scout Michael Rich, age 10, of Den 2, Pack 162, Arlington, Virginia. Members of Congress, as well as Cabinet Officers, and other Govern ment Officials are being given Boy Scout pins, and asked to wear them to help el eb rots Boy Scout Week, February 6th to 12th. Self-Help Marketing Plan Suggested for Farming Ills Sacramento. Calif. U.R) Ex tension of California's success-' ful self-help agricultural mar keting program to other parts of the country has been suggest ed by a state official as a pos sible contribution to help solve the nation's farm ills. . The state-sponsored, industry financed marketing orders, born in the farm depression of 1937,' provide for high standards of grading, control of surplus pro ' duction, trade promotion and re search. The orders are credited as a contributing factor in maintain ing California's cash farm in come at the highest level in the nation, some $2,500,000,000 a year. ... "It seems quite likely that some of the approaches in these marketing orders might be help ful in other . localities of the United States," said W. J. Kuhrt, cautious chief of the state's mar keting division. Kuhrt recommended that "greater consideration" be given to the possibilities of cutting down price-depressing surpluses of major crops by "expanding their use through intensified trade promotional activities and by research to develop new uses for some of these products." Wine and Lemons Kuhrt cited the example of the ' California wine industry. With consumption of California wines totaling 54,000,000 gallons in 1938, the industry embarked on an extensive advertising pro gram under a marketing order. " The first year the wine indus try spent $500,000 advertising California wines as a group without identifying any particu lar brands. By 1955 the industry was spending close to $2,000,000 a year and consumption had soar ed to 120,000,000 gallons a year. Kuhrt also cited the "spectacu lar results'' , of a campaign for lemon products which increased sales 700 to 800 per cent. Cling peaches sales increased from around 300,000 tons in 1893 to- 500,000 tons in" the past several years, stimulated by a $1,000,000 advertising program. Research paid for by the state's agricultural industries also has played a big part in keeping California's . agricultural econ omy healthy, Kuhrt said. Re search which developed a satis factory canned grapefruit pro vided an additional outlet for growers. Development of a' raisin ice cream helped dispose of more of that big crop. Quality Standards Surplus control efforts in Cali fornia, under state marketing or ders are directed toward dispos ing of excess production outside of usual trade channels such as : selling it for livestock feed. "Surplusses don't remain a threat to the market under' the state system," Kuhrt said. . Strict quality standards also act as a deterrent to surplusses, eliminating low-grade produc tion and providing the housewife with a better, more dependable product, he pointed out. California marketing orders are prepared by industry com mittees with the help of the state's department of agricul ture. After public hearings they are voted on by producers. A majority vote is required to put them into effect. Once in effect the police power of the . state is behind them to enforce their provisions, includ ing the collection of assessments necessary to operate . the pro grams. The programs are oper ated by committees of producers and handlers under department! supervision. . . . Currently 28. of the self-help programs arein effect. The com modities marketed under them were valued at $370,000,00 at the producer level last year. Dead line Sunday Classified is at noon Saturday: 10 a.m Monday for The Community's Biggest Marketplace You can't buy happiness... but. you can buy security for. your family and for your own retirement years with the same life insurance policy. A. , 1 Your Medford Prudential Agents I iJ LTi skL. ;i H Jsmts P. Xsliir . Robert A. Faster , Theodore M. Carhirt 1 i Res. 1007 So. Holly St Res. Rt. 3. Box 230-A ; f it Tel: 3-1916 . ... Tel:M788 ' ' Tdi-8529 I Res. 1014S. 'Grape U,A ... Re. 1100 Winchester Ave. 1 -Tel: 3-1887 ' . Tel: 2-2270 - . The Prudent la I ,:; 1 If. INSURANCE COMPANY OF AMERICA I It WESTERN .HOME OFFICE.' I OS ANGEIES' 8 -- , , . --7 1 i ! Forever Young .Presses (d)9 117798 m . m m . u Budget priced at ; : " ; F i fliii i. n'1 i..iri I' i j-;riMtrr'-rti-) ,i iT . i f" h" i V'-VMVWyvB' WWA,-"yt vmw-""-w '-' ''-lJ Polka Dot Coat Dress (Above) Magicrepe in a divine coat-dress for the white-collar girl. Uncluttered lines; with natural shoulders ... cuffed bracelet length sleeve . . . 10.9P Coat and Dress Duo (Upper Left) " : - A bright star in your wardrobe is this masterpiece of design.. Brilliant raw silk-lilce "Poodlin" coat and rayon-linen sheath to slim and flatter you . . . 17.98 ' Shoe Fashions you will love . . . your feet will love Q)?8 No matter where you are, you have it soft . . . There's nothing around your feet but easiness, soft toe, shortened heel, quick-flexing Neolite sole, cork in sole, chamois-like lining. And always you're prettily ready to meet the occasion. Wednesday Speco ' Cotton ', House Dresses 'Values to 5.98 4.79 Plaids and attractive prints to choose from in misses' sizes 12 to 18. Washable, assorted styles. Jacqueline . m ' jdm Rayon Linen Sheath (Above) . . . The Little Spectator dress In reliable, washable rayon linen with contrast color piping at pockets as rhythmic as a bird in flight . - . as American as our National emblem . . . 9.98 Jacket and Dress Ensemble (Lower Left) Fully lined jacket and print dress ensemble. Simplicity and elegance is the keynote. Smart enough to be an investment with a gilt dividend return .... 17.98 Picture pretty Valentine Cinderella Dresses Sizes 3-6x Sizes 6-12 3"- Ah-dorab!e dresses party-patterned. Billow fashions with full-blown skirts, with fun in every gay young line, glittering in a gala -for soon-to-be-here Valentine and Easter wearing. Spring Coats for children arriv ing daily. Choose early . . . , use'our convenient Layaway! Wednesday Special Stretch Nylons Values to 1.65 1.29 Mesh nylons in stretch styles and 60 . gauge regular nylons with dark and self seams. Sizes 8i2 to 11. Wednesday Special Bridge Table Covers Reg. 1.49 . 1.19 Two-tone reversible bridge tablef.covers with easy-tp-wash surface. Assorted color combi nations. (Notions). Wednesday Special Men's T-Shirts 89e or 3269 B.V.D. 'quality of fine cotton knit, . reinforced stitching at seams. "White only. Sizes S, M, L,XL. Wednesday Special : V - Cotton Sheet Blankets Reg. 2.99- 2.59 Warm and fleecy sheet blan kets. Semi-bleached whipped hems. Size 80"x95". Wednesday Special Lace Tablecloths Reg. 4.95 ' 2.99 Plymouth face dinner cloths for formal or every day use. Wash able, long-wearing. Ecru in size 54"x72". .
