FQOTTESK MEDFORD (OREGON) MAIL TRIBUNE
Tuesday, February 7. 1958
Charge it tomorrow ...
Pay March 10th ...
f Remember
4 "your" n
i Is I Valentine . .
I Tuesday,
February 14th
Be prettier than ever this Spring . .
See our new half-size collection of
will ?-v
Congressman Harris Ellsworth, Republican, of Oregon's Fourth District, Is shown
boing "pinned" by Cub Scout Michael Rich, age 10, of Den 2, Pack 162, Arlington,
Virginia. Members of Congress, as well as Cabinet Officers, and other Govern
ment Officials are being given Boy Scout pins, and asked to wear them to help
el eb rots Boy Scout Week, February 6th to 12th.
Self-Help Marketing Plan
Suggested for Farming Ills
Sacramento. Calif. U.R) Ex
tension of California's success-'
ful self-help agricultural mar
keting program to other parts
of the country has been suggest
ed by a state official as a pos
sible contribution to help solve
the nation's farm ills. .
The state-sponsored, industry
financed marketing orders, born
in the farm depression of 1937,'
provide for high standards of
grading, control of surplus pro
' duction, trade promotion and re
search. The orders are credited as a
contributing factor in maintain
ing California's cash farm in
come at the highest level in the
nation, some $2,500,000,000 a
year. ...
"It seems quite likely that
some of the approaches in these
marketing orders might be help
ful in other . localities of the
United States," said W. J. Kuhrt,
cautious chief of the state's mar
keting division.
Kuhrt recommended that
"greater consideration" be given
to the possibilities of cutting
down price-depressing surpluses
of major crops by "expanding
their use through intensified
trade promotional activities and
by research to develop new uses
for some of these products."
Wine and Lemons
Kuhrt cited the example of
the ' California wine industry.
With consumption of California
wines totaling 54,000,000 gallons
in 1938, the industry embarked
on an extensive advertising pro
gram under a marketing order.
" The first year the wine indus
try spent $500,000 advertising
California wines as a group
without identifying any particu
lar brands. By 1955 the industry
was spending close to $2,000,000
a year and consumption had soar
ed to 120,000,000 gallons a year.
Kuhrt also cited the "spectacu
lar results'' , of a campaign for
lemon products which increased
sales 700 to 800 per cent. Cling
peaches sales increased from
around 300,000 tons in 1893 to-
500,000 tons in" the past several
years, stimulated by a $1,000,000
advertising program.
Research paid for by the state's
agricultural industries also has
played a big part in keeping
California's . agricultural econ
omy healthy, Kuhrt said. Re
search which developed a satis
factory canned grapefruit pro
vided an additional outlet for
growers. Development of a' raisin
ice cream helped dispose of more
of that big crop.
Quality Standards
Surplus control efforts in Cali
fornia, under state marketing or
ders are directed toward dispos
ing of excess production outside
of usual trade channels such as :
selling it for livestock feed.
"Surplusses don't remain a
threat to the market under' the
state system," Kuhrt said. .
Strict quality standards also
act as a deterrent to surplusses,
eliminating low-grade produc
tion and providing the housewife
with a better, more dependable
product, he pointed out.
California marketing orders
are prepared by industry com
mittees with the help of the
state's department of agricul
ture. After public hearings they
are voted on by producers. A
majority vote is required to put
them into effect.
Once in effect the police power
of the . state is behind them to
enforce their provisions, includ
ing the collection of assessments
necessary to operate . the pro
grams. The programs are oper
ated by committees of producers
and handlers under department!
supervision. . . .
Currently 28. of the self-help
programs arein effect. The com
modities marketed under them
were valued at $370,000,00 at
the producer level last year.
Dead line Sunday Classified is at
noon Saturday: 10 a.m Monday for
The Community's Biggest Marketplace
You can't buy happiness... but. you
can buy security for. your family and
for your own retirement years
with the same life insurance policy.
A. , 1
Your Medford Prudential Agents
I iJ LTi skL. ;i
H Jsmts P. Xsliir . Robert A. Faster , Theodore M. Carhirt 1
i Res. 1007 So. Holly St Res. Rt. 3. Box 230-A ; f
it Tel: 3-1916 . ... Tel:M788 ' ' Tdi-8529 I
Res. 1014S. 'Grape U,A ... Re. 1100 Winchester Ave. 1
-Tel: 3-1887 ' . Tel: 2-2270 - .
The Prudent la I ,:; 1
If. INSURANCE COMPANY OF AMERICA I
It WESTERN .HOME OFFICE.' I OS ANGEIES' 8
-- , , . --7 1 i !
Forever Young .Presses
(d)9 117798
m . m m
. u
Budget priced at
; : " ;
F i fliii i. n'1 i..iri I' i j-;riMtrr'-rti-) ,i iT . i
f" h" i V'-VMVWyvB' WWA,-"yt vmw-""-w '-' ''-lJ
Polka Dot Coat Dress
(Above)
Magicrepe in a divine coat-dress for the white-collar girl.
Uncluttered lines; with natural shoulders ... cuffed bracelet
length sleeve . . . 10.9P
Coat and Dress Duo
(Upper Left) " : -
A bright star in your wardrobe is this masterpiece of design..
Brilliant raw silk-lilce "Poodlin" coat and rayon-linen sheath
to slim and flatter you . . . 17.98 '
Shoe Fashions
you will love . . .
your feet will love
Q)?8
No matter where you are,
you have it soft . . . There's
nothing around your feet
but easiness, soft toe,
shortened heel, quick-flexing
Neolite sole, cork in
sole, chamois-like lining.
And always you're prettily
ready to meet the occasion.
Wednesday
Speco
' Cotton ',
House Dresses
'Values to 5.98
4.79
Plaids and attractive prints to
choose from in misses' sizes 12
to 18. Washable, assorted
styles.
Jacqueline . m ' jdm
Rayon Linen Sheath
(Above) . . .
The Little Spectator dress In reliable, washable rayon linen
with contrast color piping at pockets as rhythmic as a bird
in flight . - . as American as our National emblem . . . 9.98
Jacket and Dress Ensemble
(Lower Left)
Fully lined jacket and print dress ensemble. Simplicity and
elegance is the keynote. Smart enough to be an investment
with a gilt dividend return .... 17.98
Picture pretty Valentine
Cinderella Dresses
Sizes
3-6x
Sizes
6-12
3"-
Ah-dorab!e dresses party-patterned.
Billow fashions with
full-blown skirts, with fun in
every gay young line, glittering
in a gala -for soon-to-be-here
Valentine and Easter wearing.
Spring Coats for children arriv
ing daily. Choose early . . . ,
use'our convenient Layaway!
Wednesday
Special
Stretch
Nylons
Values to 1.65
1.29
Mesh nylons in stretch styles
and 60 . gauge regular nylons
with dark and self seams. Sizes
8i2 to 11.
Wednesday
Special
Bridge Table
Covers
Reg. 1.49 .
1.19
Two-tone reversible bridge
tablef.covers with easy-tp-wash
surface. Assorted color combi
nations. (Notions).
Wednesday
Special
Men's
T-Shirts
89e or
3269
B.V.D. 'quality of fine cotton
knit, . reinforced stitching at
seams. "White only. Sizes S,
M, L,XL.
Wednesday
Special
: V -
Cotton
Sheet Blankets
Reg. 2.99-
2.59
Warm and fleecy sheet blan
kets. Semi-bleached whipped
hems. Size 80"x95".
Wednesday
Special
Lace
Tablecloths
Reg. 4.95 '
2.99
Plymouth face dinner cloths for
formal or every day use. Wash
able, long-wearing. Ecru in
size 54"x72". .