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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Jan. 15, 1956)
TEH MEDFORD (OREGON) MAIL TRIBUNE Three-State Pear Bureau's 2 Organization Is Responsible for Coastal Industry Four of First Group Still Live in Valley The organization largely re sponsible for the economic suc cess of the Pacific coast pear industry observes its 25th anni versary this year. Four of the . iivs Medford orchardists who helped form the first winter Dear promotion committee still have interests in the Rogue valley. The Oregon-Washington -Cali fornia pear bureau has ernwn from a small group of resource ful orchardists to a three-state Organization reaching the entire country. On First Committee Named to the first committee for promotion of winter pears, from which the pear hnrpan grew, were Harry Holmes, Mo- aoc ave.; uavid R. Wood, Pierce rd.; Dr. George Dean, Janney lane, Leonard Carpenter, Car mel. Calif.: and the latp Harrv Van Hoevenberg, who left Med- lora Jn 1937. The five were named to the Medford bosc committee in 1929 HARRY HOLMES by the Jackson County Fruit growers league, in cooperation among Medford pear shippers. "Dog-eat-dog" and rugged in dividualism were the rules of business among the shippers be fore the traffic association was formed. Each was at the mercy of the other; all suffered from unscrupulous buyers; no prices were set; no standards made and no cooperation known. Move Toward Unity It is likely that the coddling moth, long a serious enemy to the pear industry, forced the move toward unity. When the department of agriculture an nounced stringent residue toler ances on peari sprayed with arsenate of lead, local fruit men if?4"" i Wri-J it & R. A. Patterson, Portland,' managar of the Oregon-Washington-California pear bureau, O will be the main speaker at 'the annual meeting of the Fruitgrowers league - of Jack son county Friday at 1:30 p.m. in the YMCA. He will discuss "Advertising and Marketing of Pears." State Sen. Philip A. Lowry will discuss the taxation of 1 fruit trees; Dr. John Higdon, horticulturist with "the South ern Oregon Experiment sta tion, will give his annual report; and a film on ,lhe rehabilitation of the Medford and Rogue River valley irri gation works will be shown. Officers will be elected and refreshments will be served. Paul Culberlson. Medford, is president. were thrown into chaos, not knowing how to remove enough of the spray successfully. (Re search, however, was far from complete or conclusive as to the dangers of the0 spray.) Ruthless tactics encountered from New York handlers al , ready had forced local shippers to consider more cooperation. Things were not going well in the east, anyway. Pears arrived all at once or far apart; too - hard or too soft in too hot or too cold weather. And once there, they were at the mercy of the open auction, where buy ers were Interested in quick profits, not in long-range mar ket establishment and customer satisfaction. It was in such a dismal climate that the traffic association was organized in 1928, followed by a New York winter pear com mittee of receivers, the Med ford winter pear' committee of local handlers, and the Medford bosc committee of growers. Everything was to be learned about shipment of pears and the market was wide open for v a fruit which could please the pubiic0 More Work Needed Seeing the responsibility of increased markets, it was not hard to see also that sales would not continue without making the product more edible after sev eral thousand miles' journey, and keeping it in good condition long enough, to sell. It was then, in 1929, that the committee hired Prof. Henry Hartman, Oregon State college horticulturist, to study the New York market. From his early research came conclusions still used in the industry and which now seem almost too obvious for comment. Packers already had made use of an acid wash to remove much of the residue from the fruit. fa " ' DAVID R. WOOD But Hartman came up with re sults which immeasurably im proved the consumers' pears. Temperatures Important He discovered that pears, warmed quickly when removed from the refrigerators cars, rip ened to peak quality, while those held in temperatures too cold refused to ripen. Hartman also taught growers that the sooner the picked pear was placed in cold storage, the longer it could be held success fully. His report after three years' research of the eastern market discussed the economics of pear sales, through auctions, specul ators, and the like, and revealed the proper storage, handling and ripening procedures for each pear type. One of the most significant results of his work is the- "Hart man wrap," a treated wrap for pears which Prof. Hartman de veloped against storage diseases. It is still in use and has saved the industry throusands of dol lars. Program Broadened ' Results of improved methods, as well as dissatisfaction with the limited markets of New York, Boston and Philadelphia, inspired the Medford handlers to begin a Detroit bosc pro gram. It again demonstrated the need for wider concerted action,, and resulted in the first meet Food Technologist Urges Food Irradiation Tests . Corvallis Wide variations in flavor, appearance and tex ture of foods treated with radio active materials have been re ported by an Oregon State col lege food technologist, who urg ed large-scale tests to determine how .well irradiated foods ' will be liked and accepted by con sumers. Dr. H. W. Schultz, head of food technology at OSC, point ed out that ionizing treatments preserve foods without refriger ation and destroys parasites. Hibbs To Speak at Health Meeting Here Dr. R. E. Hibbs will speak at the bi-monthly meeting of the Jackson County Public Health association Thursday at 1 p.m. in the St. Mark's Episcopal church parish house. ; Henry Keneally, program rep resentative of the Oregon heart association, also' will be pres ent. Members of the Gold Hill health unit will be hostesses at the coffee hour following the meeting. All persons interested in better community health are invited. Mrs. Henry Padham is president. Youngster Receives Recruiting Folders Port Washington, Wis. (U.R) Susie Cayner, 13, got a lot of free recuriting folders from the Army when she answered a tele vision invitation to write for in formation; Her brother, Mark, whose name she sent in, got. an invita tion to join the Army. But Mark told the recruiting officer who called on him that his mother wouldn't let him join. .Mark is only ten. Walters Receives Free Press Award Phoenix (U.R) Basil L. Walt ers, executive editor of the Chi cago Daily News, today receiv ed the John Peter Zenger Free dom of the Press Award at a meeting of the Arizona News paper association. The award is made by the Uni versity of Arizona Department of Journalism. Sunday, January 15, 1956 ing of the Oregon-Washington pear bureau in 1931. Formation of the bureau was accelerated by rapidly increas ing tonnage from four produc ing districts (Medford, Hood River, Yakima and Wenatchee), as well as the results southern Oregon orchardists had reaped through cooperation. Pears which once could only be marketed through late Oc tober can now be sold in late spring, due to the bureau's re search program. Modern-day promotion enter ed the field immediately follow ing organization of the bureau. when members realized that they had no conclusive informa tion to attract a wide public appeal for pears from the Pa cific coast. Dietetic Research In 1938, dietetic research was begun by Dr. Ira G. Manville at the University of Oregon Medical school,- where he soon determined the nutritive value of the fruit and also undertook study of by-products. Ads began to draw purchasers by recount ing the vitamins and minerals contained in the fruit. At the same time, profession al advertising employed by the bureau began nationwide drain ing of fresh pears with news papers, radios and printed mater ial telling hundreds of thousands of housewives that pears were good for any meal, and "good for you." Roy Webster, now a grower DR. GEORGE DEAN and shipper in 'Hood River, be came the first bureau manager in 1936. The organization is now headed by R. A. Patterson, with headquarters in Portland, and has a western staff of four, with representatives in the maj or markets. Much volunteer help It is hard to determine wheth er the flavor and "looks" chang ed from treatment of foods will make them "unacceptable" to consumers, Schultz said. Undesirable Flavors "Some foods, such as milk and cheese, bananas, orange juice, and certain cured meat products such as frankfurters have be come notorious examples of pro ducers of undesirable flavors when irradiated," he said. Asparagus, bacon, green beans, beef liver, broccoli, brus sel sprouts, carrots, chicken, codfish cakes, pork and pork sausage rate "good" on the ap praisal chart, he added. Meats which are among the key foods under study show promise, Schultz said. It appears that irradiation of meat may cause no greater flavo.r changes than those produced in some foods in canning or freezing, he reported. ' ' Slightly Browned Raw meat generally is "very slightly browned" on the outer surfaces when given ionizing treatments, Schultz said, but when cooked "there is no dis cernible effect." Texture some times is changed. Ground beef takes on a "crumbly" texture when irradiated at high dosages and beefsteak texture is de scribed as "softened." No changes in flavor or tex ture have been reported in bread but a "light straw" color resulted from the ionizing treat ment. Potatoes have been found to develop an "off flavor" and brownish color. Eggs give a stale appearance. The three major areas for which ionizing radiations might be considered for foods, accord ing to Schultz, are for preserva tion by total sterilization using relatively large dosages of ra dioactive materials, "pasteuriz ing" treatment where smaller dosges are used to cut the mi crobial population and extend storage life; and for destroying parasites in food products using still smaller dosages. ... OSC has a program of re search under way on. meats. Heading the studies are Robert F. Cain, E. C. Bulb and H. C. Nordan. Findings to date show ionizing treatments might make it possible to keep meats for long periods without refrigeration. 5th is received on the local level, where intense interested is main tained in the producing districts. Top Reputation The bureau has a reputation as one of the most successful promotion agencies in existence, and considering the. limited bud get, it accomplishments are phe- .LEONARD CARPENTER nomenal. An industry which ship ped only half a million boxes of winter pears out of the west before 1916, this year produced 2,000,000 boxes of winter pears in Medford alone. Representatives of the bureau porno te pears in the districts of Texas-Louisiana; Los Angeles; New England; New York City; the southeast; middle Atlantic; and midwest. They are proud of their ec onomical tactics of personel con tact by representatives, rather than costly advertising, and their policy of "tying-in" promotion material with that of other groups. Under the latter plan, pear- bureau material goes out when wholesalers and retailers are pushing pears, and the result is a double-barrelled dose of "pear promotion" with the big ger operators footing most of the bill, and both making the sales they seek. Highest Sales Month Total winter pack out in the 1955 season was 4,500,000 boxes, and November sales were the highest of any month on record. This is even more significant in light of the fact that about one-half of the agricultural in come in the Rogue valley is from fruit. Employment in the industry has a significant effect on local economy. The pear bureau budget of $300,000 is derived from a per box assessment , on growers, which began with one to two cent charge per box .ori iter pears and this year rose to eight cents per box. Policies are d etermined through a J.0-man executive committee named from the var ious districts. The bureau also has a board of trustees which attend the annual meeting. E. R. (Ted) Pooley, Hood River, has been president since the group was formed. Although the pear industry has seen some tough economic times, it has received little gov ernment help, and prides itself in .its proven resourcefulness. Payments Authorized The federal government in 1937 authorized indemnity and benefit payments to producers who took financial risks in broadening their markets as Increasing Enthusiasm' Reported In RVH Campaign "Heartening subs cxriptions: from the Antelope 4-H club of Eagle Point and the memorial of the Medford High school Black Tornado highlighted the daily report breakfasts last week of the Rogue Valley Memorial hospital campaign. "Ever increasing enthusiasm" on the part of campaign work ers is evident, according to Otto Frohnmayer, general chairman of the hospital campaign. He said reports on memorials and membership subscriptions from people throughout the coun ty are excellent. Group Memorials Many inquiries are being made by community groups planning memorials from funds already in their treasuries or planned for the near future, Frohnmay er said. Campaign headquarters advised organizations not to solicit members for contribu tions, because individuals get credit and memberships for amounts individually subscrib ed in the present campaign. Volunteer workers joining the campaign organization last week included Medford, Irving Allen, E. R. Bashaw, Abner Clark, Fred W. Conrad, Jay J. Elliott, Dr. Robert Jackson, Dr. Fred Lorish. Judge James M. Main, Cap. H. . Meiring, Tom Reeder, Dr. E. V. Meyerding, J. Vera Shangle, and Shelby Tuttle, all of Medford; McLeod Maurice, Gold Hill; Clyde Suth erland, Ray Wilson, Jackson Anniversary pear shippers did by moving out from established centers. The ' Oregon-Washington-California pear league was organiz ed that same year, with Ray mond Reter, Medford, as presi dent, to administer the federal subsidy. One result the league obtained was the winter pear control committee which estab lished a standard size and grade. Shelby Tuttle, Medford, was chairman of the control com mittee, and both groups had Medford headquarters. The committee remains in op eration as a statistical group, keeping tab on where the ship ments art an how they are mov ing. ' A more serious, and yet un solved, problem arose in 1938 when foreign markets were cut off due to World War II, and still have not been reopened. Pear shipments from Argentina also have had their effect on U. S. trade... First Program Many individuals played im portant parts in development of the industry. Prof. F. C. Reimer, retired superintendent of the Southern Oregon Experiment station, . guided much research on the production, along with Clifford B. Cordy, Jackson coun ty horticultural agent, who has contributed practical advice reg ularly to growers. Typical of the close coopera tion of the growers and shippers is the .annual meeting Friday, Jam. 20, of the Fruitgrowers league of Jackson county. Main speaker will be Patterson, who will discuss "Advertising and Marketing of Pears." Some 450 growers are expect ed to take part in the meeting, and more .problems related to the industry are sure to be on the program. Mailbox System Determines Speed Madison, Wis. (U.R) The men .who decide where speed zones should be located on Wis consin highways use a mailbox system to find out how fast cars and trucks travel. Motorists, who have develop ed keen eyes for spotting police radar sets, were spoiling survey results until the mailbox gim mick was thought of. The highway department's speed study men hide a radar speed-measuring device in a rural mailbox. The . device is portable. The post on which the mailhox-radar set is mounted is even on a big milk can, just as are many typical rural mail boxes. The department wants to find out how well drivers observe the speed laws, 65 miles per hour by day, 55 at night. Any lawbreak ers are left to state and country patrolmen, who have to work independently. The studies also are used in deciding what sec tions of highway should have lower speed limits. The radar-leery motorists are fooled by the mailbox techni que. The electronic equipment inside is connected by a cable to a state car hidden nearby. Other methods the study men use are mounting their radar devices in an open trunk of their car, in buildings or be hind trees. , The surveys made over the years show that the average speed on Wisconsin highways is gradually rising. It was 5(K6 miles an hour in 1951 and 55.9 this year. Out-of-state cars al ways have a higher average. ville; Dr. M. D.-McGeary, Phoe nix. Forhnmayer extended an in vitation to men in Jackson coun ty who are in a , position to assist in th campaign to phone the campaign office, 3-4579, or any of the volunteter workers. He said that many.'who desired work in the campaign were un able to enroll before because of holiday business, inventories, or work in orchards and industry. Woman Has 13th Child On Friday The 13th Cheboygan, Mich. (U.R) Mrs. George Hansen Jr. had her 13th child Friday the 13th but said she and her husband didn't think it was at all unlucky. "We're not superstititious," she said. BHETJMATISM ARTHRITIS SUFFERERS OFFERED AMAZING BELIEF A truly remarkable new medical dis covery now offers wonderfully fast relief from nagging, crippling agony of Arthritis, Rheumatism, Neuritis and Neuralgia. Sensational Ar-Pan-Ez tablets work through your blood stream to bring blessed relief from gnawing, stabbing pains la joints, muscles and nerves. , Why keep on suffering when won derful Ar-Pan-Ex can make your life worth Hying again bring back rest ful nights active days. Most stub born cases are helped by Ar-Pan-Ex. CENTRAL DRUG CO. Main & Central Animal Uprisings Against Humans Reported Saturday New York (U.R)' Animal uprisings against human be-. ings were reported around the world Saturday. From an isolated Indian mine to a Minnesota city, four legged creatures had their historic two-legged foes on the- . defensive. The forays' ranged from lone-wolf assaults to mass offen sives one against an entire town. In Canada's frozen north, animals facing starvation in deep snow-drifts and prolonged cold moved slowly toward ' highways and cities. A coyote spearheading the animal march already had invaded one small town. Moose, Wolves, Seek Dead Grass Moose trailed by wolves foraged along roads for shreds of dead grass and reached to within a mile of Flin Flon, in North ern Manitoba. A howling coyote spearheading the march al ready has been seen in the town. - The Indian government offered a reward for the capture of a man-eating tiger that has been' stalking an iron ore pros pecting camp near Kalta, in the state of Orissa, for six months. Officials said the tiger had killed a number of persons. Famished wolves roved in packs to terrorize villagers in . central Italy's Abruzzi mountains. Residents feared the ani mals might attack them if the cold weather continues. Two men claimed they already had been traiied by the vicious creatures. She-Wolf Downs Small Plane From Tower, Minn., came the most bizarre account of the animal world's assault on civilization the 'downing of ai small airplane "by a she-wolf. Jack Burgess and Richard Lilya, reported that when they "buzzed" a pack of wolves on snow-covered lake ice, one of the animals leaped about five feet into the air, sank its teeth into one of the plane's skis and caused the craft to crash. The occupants escaped injury but the 100 pound wolf was killed. Burgess and i.ilya routed her mate with an axe. Tourist Disgusted With Jackson, Tenn., (U.R) Service station operator K. C. Hankins saia rrmay a xourISl irom iNew,turn from California and Ynrlr xirac cr Hictfiictert TiriTrt mc4 1 . .. .. 1948 model automobile that he gave it to Hankins and took a bus for .New York. The tourist, who said his name Warning to Maytag Users If Your Maytag Appliance Was Damaged by .Flood Water Do Not Use Until You Consult Your Maytag Dealer LARSON APPLIANCE CO. 406 East Main . Permanent and Costly Damage Can Be Avoided By .Being Sure Your Appliance is Safe to Use. Your Maytag Dealer Has a Rehabilitation Program. Sponsored by the Maytag Company. o This Year Car, Sells It was D. E. Tta, got fed up when the car broke, down on the re- told Hankins, "You can have it.' Hankins said he spent-$5 on the car and "she's running like a top. St. MERCY FLIGHTS MEEDS YOU! DO YOU NEED MERCY FLIGHTS? Anyone in Southern Oregon at any time may fin himself in immediate need of the services of Mercy Flights. Ask any of the more than 430 patients who learned this from experience. Yet without the subscriber system Mercy Flights could not keep their planes available to meet the urgent requests. It's a fact. Mercy Flights planes are operated at a yearly loss of more than $10,000 and this loss is. covered by the subscriber fees of $4 a year per family. However, those subscribers who do have need of a flight, more than get their money's worth. In a medical emergency, they can be taken anywhere within a 400-mile radius of Medford, and still not have to pay a cent. We urge every family Jn Southern Oregon and Northern California, within a 150-mile radius of Medford, to join Mercy Flights now. We believe it is safe to say that there is not a resident in this area who does not know someone who has been flown as a patient by Mercy Flights. i If you want to say "thanks" for that service, and at the same time protect yourself and loved ones, join today. Mercy Flights, Inc. is a non-profit corporation serving you. Simply send your name, address, and $4 to : Mercy Flights, Inc. P. O. Box 522 Medford, Oregon . . Your subscriber card, good for one year, will be sent to you. CAA Facilities Here To Hold Open House The civil aeronautics admin istration control tower and the office of aviation safety at 'the Medford, municipal airport will be open to public inspection from 10 a.m. to 3 p.m. on Wed nesday, Jan. 18. - - " Harold G. Lane, aviation safe ty agent here, said all persons interested should feel free to visit the facilities. The week of Jan. 15 has been designated national civil service week and al government agen cies are to be open for inspec tion between the specified hours on Wednesday, according to a CAA release. LAXATIVE DRUG HABIT? Common constipation often caused by lack of bulk. Good-tasting Kellogg's AH Bran gets at a common cause of constipation lack of bulk. All-Bran (unlike drug laxatives that do not contain bulk) is made from whole wheat grain. It supplies all the natural laxative bulk you need daily for regular ity. Nonhabit-forming., Highly nutritious. Kellogg's the original, ready-to-eat bran cereal has helped mil lions. Enjoy comfortable, natural regularity within 10 days or return carton and get twice what you paid. Best liked by millions Phone 2-5302
