TEH MEDFORD (OREGON) MAIL TRIBUNE
Three-State Pear Bureau's 2
Organization Is
Responsible for
Coastal Industry
Four of First Group
Still Live in Valley
The organization largely re
sponsible for the economic suc
cess of the Pacific coast pear
industry observes its 25th anni
versary this year. Four of the
. iivs Medford orchardists who
helped form the first winter Dear
promotion committee still have
interests in the Rogue valley.
The Oregon-Washington -Cali
fornia pear bureau has ernwn
from a small group of resource
ful orchardists to a three-state
Organization reaching the entire
country.
On First Committee
Named to the first committee
for promotion of winter pears,
from which the pear hnrpan
grew, were Harry Holmes, Mo-
aoc ave.; uavid R. Wood, Pierce
rd.; Dr. George Dean, Janney
lane, Leonard Carpenter, Car
mel. Calif.: and the latp Harrv
Van Hoevenberg, who left Med-
lora Jn 1937.
The five were named to the
Medford bosc committee in 1929
HARRY HOLMES
by the Jackson County Fruit
growers league, in cooperation
among Medford pear shippers.
"Dog-eat-dog" and rugged in
dividualism were the rules of
business among the shippers be
fore the traffic association was
formed. Each was at the mercy
of the other; all suffered from
unscrupulous buyers; no prices
were set; no standards made
and no cooperation known.
Move Toward Unity
It is likely that the coddling
moth, long a serious enemy to
the pear industry, forced the
move toward unity. When the
department of agriculture an
nounced stringent residue toler
ances on peari sprayed with
arsenate of lead, local fruit men
if?4""
i Wri-J it &
R. A. Patterson, Portland,'
managar of the Oregon-Washington-California
pear bureau,
O will be the main speaker at
'the annual meeting of the
Fruitgrowers league - of Jack
son county Friday at 1:30 p.m.
in the YMCA. He will discuss
"Advertising and Marketing of
Pears."
State Sen. Philip A. Lowry
will discuss the taxation of
1 fruit trees; Dr. John Higdon,
horticulturist with "the South
ern Oregon Experiment sta
tion, will give his annual
report; and a film on ,lhe
rehabilitation of the Medford
and Rogue River valley irri
gation works will be shown.
Officers will be elected and
refreshments will be served.
Paul Culberlson. Medford, is
president.
were thrown into chaos, not
knowing how to remove enough
of the spray successfully. (Re
search, however, was far from
complete or conclusive as to the
dangers of the0 spray.)
Ruthless tactics encountered
from New York handlers al
, ready had forced local shippers
to consider more cooperation.
Things were not going well in
the east, anyway. Pears arrived
all at once or far apart; too
- hard or too soft in too hot or
too cold weather. And once
there, they were at the mercy
of the open auction, where buy
ers were Interested in quick
profits, not in long-range mar
ket establishment and customer
satisfaction.
It was in such a dismal climate
that the traffic association was
organized in 1928, followed by
a New York winter pear com
mittee of receivers, the Med
ford winter pear' committee of
local handlers, and the Medford
bosc committee of growers.
Everything was to be learned
about shipment of pears and
the market was wide open for
v a fruit which could please the
pubiic0
More Work Needed
Seeing the responsibility of
increased markets, it was not
hard to see also that sales would
not continue without making the
product more edible after sev
eral thousand miles' journey,
and keeping it in good condition
long enough, to sell.
It was then, in 1929, that the
committee hired Prof. Henry
Hartman, Oregon State college
horticulturist, to study the New
York market. From his early
research came conclusions still
used in the industry and which
now seem almost too obvious
for comment.
Packers already had made use
of an acid wash to remove much
of the residue from the fruit.
fa " '
DAVID R. WOOD
But Hartman came up with re
sults which immeasurably im
proved the consumers' pears.
Temperatures Important
He discovered that pears,
warmed quickly when removed
from the refrigerators cars, rip
ened to peak quality, while
those held in temperatures too
cold refused to ripen.
Hartman also taught growers
that the sooner the picked pear
was placed in cold storage, the
longer it could be held success
fully.
His report after three years'
research of the eastern market
discussed the economics of pear
sales, through auctions, specul
ators, and the like, and revealed
the proper storage, handling and
ripening procedures for each
pear type.
One of the most significant
results of his work is the- "Hart
man wrap," a treated wrap for
pears which Prof. Hartman de
veloped against storage diseases.
It is still in use and has saved
the industry throusands of dol
lars.
Program Broadened '
Results of improved methods,
as well as dissatisfaction with
the limited markets of New
York, Boston and Philadelphia,
inspired the Medford handlers
to begin a Detroit bosc pro
gram. It again demonstrated the
need for wider concerted action,,
and resulted in the first meet
Food Technologist Urges
Food Irradiation Tests
. Corvallis Wide variations
in flavor, appearance and tex
ture of foods treated with radio
active materials have been re
ported by an Oregon State col
lege food technologist, who urg
ed large-scale tests to determine
how .well irradiated foods ' will
be liked and accepted by con
sumers. Dr. H. W. Schultz, head of
food technology at OSC, point
ed out that ionizing treatments
preserve foods without refriger
ation and destroys parasites.
Hibbs To Speak at
Health Meeting Here
Dr. R. E. Hibbs will speak at
the bi-monthly meeting of the
Jackson County Public Health
association Thursday at 1 p.m.
in the St. Mark's Episcopal
church parish house. ;
Henry Keneally, program rep
resentative of the Oregon heart
association, also' will be pres
ent. Members of the Gold Hill
health unit will be hostesses at
the coffee hour following the
meeting. All persons interested
in better community health are
invited. Mrs. Henry Padham is
president.
Youngster Receives
Recruiting Folders
Port Washington, Wis. (U.R)
Susie Cayner, 13, got a lot of
free recuriting folders from the
Army when she answered a tele
vision invitation to write for in
formation; Her brother, Mark, whose
name she sent in, got. an invita
tion to join the Army. But Mark
told the recruiting officer who
called on him that his mother
wouldn't let him join.
.Mark is only ten.
Walters Receives
Free Press Award
Phoenix (U.R) Basil L. Walt
ers, executive editor of the Chi
cago Daily News, today receiv
ed the John Peter Zenger Free
dom of the Press Award at a
meeting of the Arizona News
paper association.
The award is made by the Uni
versity of Arizona Department
of Journalism.
Sunday, January 15, 1956
ing of the Oregon-Washington
pear bureau in 1931.
Formation of the bureau was
accelerated by rapidly increas
ing tonnage from four produc
ing districts (Medford, Hood
River, Yakima and Wenatchee),
as well as the results southern
Oregon orchardists had reaped
through cooperation.
Pears which once could only
be marketed through late Oc
tober can now be sold in late
spring, due to the bureau's re
search program.
Modern-day promotion enter
ed the field immediately follow
ing organization of the bureau.
when members realized that
they had no conclusive informa
tion to attract a wide public
appeal for pears from the Pa
cific coast.
Dietetic Research
In 1938, dietetic research was
begun by Dr. Ira G. Manville
at the University of Oregon
Medical school,- where he soon
determined the nutritive value
of the fruit and also undertook
study of by-products. Ads began
to draw purchasers by recount
ing the vitamins and minerals
contained in the fruit.
At the same time, profession
al advertising employed by the
bureau began nationwide drain
ing of fresh pears with news
papers, radios and printed mater
ial telling hundreds of thousands
of housewives that pears were
good for any meal, and "good
for you."
Roy Webster, now a grower
DR. GEORGE DEAN
and shipper in 'Hood River, be
came the first bureau manager
in 1936. The organization is
now headed by R. A. Patterson,
with headquarters in Portland,
and has a western staff of four,
with representatives in the maj
or markets. Much volunteer help
It is hard to determine wheth
er the flavor and "looks" chang
ed from treatment of foods will
make them "unacceptable" to
consumers, Schultz said.
Undesirable Flavors
"Some foods, such as milk and
cheese, bananas, orange juice,
and certain cured meat products
such as frankfurters have be
come notorious examples of pro
ducers of undesirable flavors
when irradiated," he said.
Asparagus, bacon, green
beans, beef liver, broccoli, brus
sel sprouts, carrots, chicken,
codfish cakes, pork and pork
sausage rate "good" on the ap
praisal chart, he added.
Meats which are among the
key foods under study show
promise, Schultz said. It appears
that irradiation of meat may
cause no greater flavo.r changes
than those produced in some
foods in canning or freezing, he
reported. ' '
Slightly Browned
Raw meat generally is "very
slightly browned" on the outer
surfaces when given ionizing
treatments, Schultz said, but
when cooked "there is no dis
cernible effect." Texture some
times is changed. Ground beef
takes on a "crumbly" texture
when irradiated at high dosages
and beefsteak texture is de
scribed as "softened."
No changes in flavor or tex
ture have been reported in
bread but a "light straw" color
resulted from the ionizing treat
ment. Potatoes have been found
to develop an "off flavor" and
brownish color. Eggs give a stale
appearance.
The three major areas for
which ionizing radiations might
be considered for foods, accord
ing to Schultz, are for preserva
tion by total sterilization using
relatively large dosages of ra
dioactive materials, "pasteuriz
ing" treatment where smaller
dosges are used to cut the mi
crobial population and extend
storage life; and for destroying
parasites in food products using
still smaller dosages. ...
OSC has a program of re
search under way on. meats.
Heading the studies are Robert
F. Cain, E. C. Bulb and H. C.
Nordan. Findings to date show
ionizing treatments might make
it possible to keep meats for
long periods without refrigeration.
5th
is received on the local level,
where intense interested is main
tained in the producing districts.
Top Reputation
The bureau has a reputation
as one of the most successful
promotion agencies in existence,
and considering the. limited bud
get, it accomplishments are phe-
.LEONARD CARPENTER
nomenal. An industry which ship
ped only half a million boxes
of winter pears out of the west
before 1916, this year produced
2,000,000 boxes of winter pears
in Medford alone.
Representatives of the bureau
porno te pears in the districts of
Texas-Louisiana; Los Angeles;
New England; New York City;
the southeast; middle Atlantic;
and midwest.
They are proud of their ec
onomical tactics of personel con
tact by representatives, rather
than costly advertising, and their
policy of "tying-in" promotion
material with that of other
groups.
Under the latter plan, pear-
bureau material goes out when
wholesalers and retailers are
pushing pears, and the result
is a double-barrelled dose of
"pear promotion" with the big
ger operators footing most of
the bill, and both making the
sales they seek.
Highest Sales Month
Total winter pack out in the
1955 season was 4,500,000 boxes,
and November sales were the
highest of any month on record.
This is even more significant
in light of the fact that about
one-half of the agricultural in
come in the Rogue valley is
from fruit. Employment in the
industry has a significant effect
on local economy.
The pear bureau budget of
$300,000 is derived from a per
box assessment , on growers,
which began with one to two
cent charge per box .ori iter
pears and this year rose to eight
cents per box.
Policies are d etermined
through a J.0-man executive
committee named from the var
ious districts. The bureau also
has a board of trustees which
attend the annual meeting. E. R.
(Ted) Pooley, Hood River, has
been president since the group
was formed.
Although the pear industry
has seen some tough economic
times, it has received little gov
ernment help, and prides itself
in .its proven resourcefulness.
Payments Authorized
The federal government in
1937 authorized indemnity and
benefit payments to producers
who took financial risks in
broadening their markets as
Increasing Enthusiasm'
Reported In RVH Campaign
"Heartening subs cxriptions:
from the Antelope 4-H club of
Eagle Point and the memorial
of the Medford High school
Black Tornado highlighted the
daily report breakfasts last week
of the Rogue Valley Memorial
hospital campaign.
"Ever increasing enthusiasm"
on the part of campaign work
ers is evident, according to Otto
Frohnmayer, general chairman
of the hospital campaign.
He said reports on memorials
and membership subscriptions
from people throughout the coun
ty are excellent.
Group Memorials
Many inquiries are being made
by community groups planning
memorials from funds already
in their treasuries or planned
for the near future, Frohnmay
er said. Campaign headquarters
advised organizations not to
solicit members for contribu
tions, because individuals get
credit and memberships for
amounts individually subscrib
ed in the present campaign.
Volunteer workers joining
the campaign organization last
week included Medford, Irving
Allen, E. R. Bashaw, Abner
Clark, Fred W. Conrad, Jay J.
Elliott, Dr. Robert Jackson, Dr.
Fred Lorish. Judge James M.
Main, Cap. H. . Meiring, Tom
Reeder, Dr. E. V. Meyerding,
J. Vera Shangle, and Shelby
Tuttle, all of Medford; McLeod
Maurice, Gold Hill; Clyde Suth
erland, Ray Wilson, Jackson
Anniversary
pear shippers did by moving out
from established centers.
The ' Oregon-Washington-California
pear league was organiz
ed that same year, with Ray
mond Reter, Medford, as presi
dent, to administer the federal
subsidy. One result the league
obtained was the winter pear
control committee which estab
lished a standard size and grade.
Shelby Tuttle, Medford, was
chairman of the control com
mittee, and both groups had
Medford headquarters.
The committee remains in op
eration as a statistical group,
keeping tab on where the ship
ments art an how they are mov
ing. '
A more serious, and yet un
solved, problem arose in 1938
when foreign markets were cut
off due to World War II, and
still have not been reopened.
Pear shipments from Argentina
also have had their effect on
U. S. trade...
First Program
Many individuals played im
portant parts in development of
the industry. Prof. F. C. Reimer,
retired superintendent of the
Southern Oregon Experiment
station, . guided much research
on the production, along with
Clifford B. Cordy, Jackson coun
ty horticultural agent, who has
contributed practical advice reg
ularly to growers.
Typical of the close coopera
tion of the growers and shippers
is the .annual meeting Friday,
Jam. 20, of the Fruitgrowers
league of Jackson county. Main
speaker will be Patterson, who
will discuss "Advertising and
Marketing of Pears."
Some 450 growers are expect
ed to take part in the meeting,
and more .problems related to
the industry are sure to be on
the program.
Mailbox System
Determines Speed
Madison, Wis. (U.R) The
men .who decide where speed
zones should be located on Wis
consin highways use a mailbox
system to find out how fast cars
and trucks travel.
Motorists, who have develop
ed keen eyes for spotting police
radar sets, were spoiling survey
results until the mailbox gim
mick was thought of.
The highway department's
speed study men hide a radar
speed-measuring device in a
rural mailbox. The . device is
portable. The post on which the
mailhox-radar set is mounted is
even on a big milk can, just as
are many typical rural mail
boxes. The department wants to find
out how well drivers observe the
speed laws, 65 miles per hour by
day, 55 at night. Any lawbreak
ers are left to state and country
patrolmen, who have to work
independently. The studies also
are used in deciding what sec
tions of highway should have
lower speed limits.
The radar-leery motorists are
fooled by the mailbox techni
que. The electronic equipment
inside is connected by a cable
to a state car hidden nearby.
Other methods the study men
use are mounting their radar
devices in an open trunk of
their car, in buildings or be
hind trees. ,
The surveys made over the
years show that the average
speed on Wisconsin highways is
gradually rising. It was 5(K6
miles an hour in 1951 and 55.9
this year. Out-of-state cars al
ways have a higher average.
ville; Dr. M. D.-McGeary, Phoe
nix.
Forhnmayer extended an in
vitation to men in Jackson coun
ty who are in a , position to
assist in th campaign to phone
the campaign office, 3-4579, or
any of the volunteter workers.
He said that many.'who desired
work in the campaign were un
able to enroll before because of
holiday business, inventories, or
work in orchards and industry.
Woman Has 13th Child
On Friday The 13th
Cheboygan, Mich. (U.R) Mrs.
George Hansen Jr. had her 13th
child Friday the 13th but said
she and her husband didn't
think it was at all unlucky.
"We're not superstititious,"
she said.
BHETJMATISM ARTHRITIS
SUFFERERS OFFERED
AMAZING BELIEF
A truly remarkable new medical dis
covery now offers wonderfully fast
relief from nagging, crippling agony
of Arthritis, Rheumatism, Neuritis
and Neuralgia. Sensational Ar-Pan-Ez
tablets work through your blood
stream to bring blessed relief from
gnawing, stabbing pains la joints,
muscles and nerves. ,
Why keep on suffering when won
derful Ar-Pan-Ex can make your life
worth Hying again bring back rest
ful nights active days. Most stub
born cases are helped by Ar-Pan-Ex.
CENTRAL DRUG CO.
Main & Central
Animal Uprisings Against
Humans Reported Saturday
New York (U.R)' Animal uprisings against human be-.
ings were reported around the world Saturday.
From an isolated Indian mine to a Minnesota city, four
legged creatures had their historic two-legged foes on the- .
defensive.
The forays' ranged from lone-wolf assaults to mass offen
sives one against an entire town.
In Canada's frozen north, animals facing starvation in
deep snow-drifts and prolonged cold moved slowly toward
' highways and cities. A coyote spearheading the animal march
already had invaded one small town.
Moose, Wolves, Seek Dead Grass
Moose trailed by wolves foraged along roads for shreds of
dead grass and reached to within a mile of Flin Flon, in North
ern Manitoba. A howling coyote spearheading the march al
ready has been seen in the town. -
The Indian government offered a reward for the capture
of a man-eating tiger that has been' stalking an iron ore pros
pecting camp near Kalta, in the state of Orissa, for six months.
Officials said the tiger had killed a number of persons.
Famished wolves roved in packs to terrorize villagers in
. central Italy's Abruzzi mountains. Residents feared the ani
mals might attack them if the cold weather continues. Two
men claimed they already had been traiied by the vicious
creatures.
She-Wolf Downs Small Plane
From Tower, Minn., came the most bizarre account of the
animal world's assault on civilization the 'downing of ai
small airplane "by a she-wolf.
Jack Burgess and Richard Lilya, reported that when they
"buzzed" a pack of wolves on snow-covered lake ice, one of
the animals leaped about five feet into the air, sank its teeth
into one of the plane's skis and caused the craft to crash.
The occupants escaped injury but the 100 pound wolf
was killed. Burgess and i.ilya routed her mate with an axe.
Tourist Disgusted With
Jackson, Tenn., (U.R) Service
station operator K. C. Hankins
saia rrmay a xourISl irom iNew,turn from California and
Ynrlr xirac cr Hictfiictert TiriTrt mc4 1 . .. ..
1948 model automobile that he
gave it to Hankins and took a
bus for .New York.
The tourist, who said his name
Warning to Maytag Users
If Your Maytag Appliance Was Damaged by .Flood Water
Do Not Use Until You Consult Your Maytag Dealer
LARSON APPLIANCE CO.
406 East Main
. Permanent and Costly Damage Can Be Avoided By
.Being Sure Your Appliance is Safe to Use.
Your Maytag Dealer Has a Rehabilitation Program.
Sponsored by the Maytag Company.
o
This Year
Car, Sells It
was D. E. Tta, got fed up when
the car broke, down on the re-
told Hankins, "You can have it.'
Hankins said he spent-$5 on
the car and "she's running like
a top.
St.
MERCY FLIGHTS
MEEDS YOU!
DO YOU NEED
MERCY FLIGHTS?
Anyone in Southern Oregon at any time may fin
himself in immediate need of the services of Mercy Flights.
Ask any of the more than 430 patients who learned this
from experience.
Yet without the subscriber system Mercy Flights
could not keep their planes available to meet the urgent
requests. It's a fact. Mercy Flights planes are operated at a
yearly loss of more than $10,000 and this loss is. covered
by the subscriber fees of $4 a year per family. However,
those subscribers who do have need of a flight, more than
get their money's worth. In a medical emergency, they can
be taken anywhere within a 400-mile radius of Medford,
and still not have to pay a cent.
We urge every family Jn Southern Oregon and Northern
California, within a 150-mile radius of Medford, to join
Mercy Flights now. We believe it is safe to say that there
is not a resident in this area who does not know someone
who has been flown as a patient by Mercy Flights.
i
If you want to say "thanks" for that service, and at the
same time protect yourself and loved ones, join today.
Mercy Flights, Inc. is a non-profit corporation serving you.
Simply send your name, address, and $4 to :
Mercy Flights, Inc.
P. O. Box 522 Medford, Oregon
. .
Your subscriber card, good for one year, will be sent to you.
CAA Facilities Here
To Hold Open House
The civil aeronautics admin
istration control tower and the
office of aviation safety at 'the
Medford, municipal airport will
be open to public inspection
from 10 a.m. to 3 p.m. on Wed
nesday, Jan. 18. - - "
Harold G. Lane, aviation safe
ty agent here, said all persons
interested should feel free to
visit the facilities.
The week of Jan. 15 has been
designated national civil service
week and al government agen
cies are to be open for inspec
tion between the specified hours
on Wednesday, according to a
CAA release.
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