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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Oct. 5, 1955)
r O rotnt MroroRD (Oregon) mail tribune Wednesday, October 8, 193b Beautifully Designed Pumps Fashionable for Town or Afternoon Wear Men Interested In Eyelet Oxford For the school and college crowd, the young business exec utive and the older man with young ideas there'i still plenty of interest in the one and two eyelet oxford, especially for early ' Fall wear. They have a new look this year. The low top, so successful this summer, continues to be a feature in this type of shoe. The light look and feel, so important in ready-to-wear, continues to score in shoe styling. The Continental look, with longer slimmer lines, lighter more flexible soles, refinement of detail and glove soft leathers puts these shoes definitely in the fashion picture. Soles are trimmed closer to the upper part of the shoe to en hance the slender look. Less stitching and refinement of dec oration creates a more sophisti cated air. The plain toe blucher is a top favorite. It's smart in smooth leathers, cashmercgrains and cordovans. For younger wearers in the high school group thexe is interest in the plain toe Bal with ku - X If M If.. -.w-A.s.....,.:,...j........s...,f-- -,lfi: nVfy. f .-..j.A...,,s,Jfar..S....-.tA..-,rt.6-,A..,, NEW FOR MEN this fall is the three-eyelet Blucher oxford, shown here in polished black calf, with hand flex-sole for ease and com fort. This is the Concord So-Lo. heavy sole, and full Continental treatment. This age still likes nuclear soles and storm welting, and shows a marked preference for cordovan for classroom wear. For the more sophisticated group, the simpler the smarter, with emphasis on lightness and line. Moccasin treatments comtinue to be important in the one and two-eyelet styles, but here again, the lighter, simpler treatment is the thing. Flat seams, finer stitching. The two-eyelet hand- sewn moccasin is a leader for Fall and younger wearers. Long Wear Gauge Can Prove Fallacy How would you measure the "value" of a pair of shoes? Some use the- gauge of long wear. However, this can prove a fal lacy. For example, an all metal shoe or a Dutch wooden clog will far outwear the best pair of leather shoes. But neither will yield the perfect fit for walking comfort, nor does either possess the fashion Tightness demanded by today's living. mfortabl Shop 'Till 9:00 Tonight o Best news that ever happened to feet! Men's fall shoes, skillfully crafted for style plus ease. Come, get on a com fortable footing nowl Headquarters for French Shriner Shoes French Shrlnar shoos have a distinc tive smartnsjs that harmonizes beau tifully with thnw styles in men's clothing. They are expertly crafted of the very finest materials. ' Style pictured 18.98 Otrwjr Style H $22.98 Headquarters for Your HUNTING BOOTS Quality outdoor footwear Jtr Ad Pages 2 and 4 OHN C. ROB ERT'S loafar with welt sole and hand it i t c h e d vamp. Sizes 7 to 11, B & C widths. 9.98 pr. G . CROSBY SQUARE oxford in maple calf. Smart in looks, comfortable to wear. Sizes 7 to 12, A to E widths. 13.98 O CROSBY, SQUARE leisure loving slip ons in black or burgundy e a I f . Sizes 7 to 12, A to E widths. , 13.98 ft. FRENCH SHRINER dress shoe in brown calf. Styled to fit in with all your wardrobe needs. Sizes 7 to 12, A to E widths. 19.98 Celebrating Our 45th Year in Medford SAVE YOUR CASH REGISTER RECEIPTS Earn Valuable Anniversary Dividends Feminine Trend In Fashion Comes To Full Flower When all's said and done, there's nothing prettier or more flattering to the foot than a beautifully designed ' pump for town or afternoon wear. This Fall they're smarter, more elegant, than ever and there are more of them. The whole feminine trend in fashion comes to full flower in these slender graceful shoes. Comfort hasn't been ignored. In spite of slim heels and tapered toes, they hug the foot with love like ease. Lighter leathers, softer construction, more flexible soles make them as easy on the foot as they are on the eye. Most pumps for daytime wear show decorative touches. But these touches have been greatly refined. Never are they allowed to interfere with the slender flowing lines of the shoe. Materials in Variety Materials vary for the occa sion. Suedes and polished leather are in the lead for town, but the new grained leathers and rep tiles making handsome supple pumps for wear with town suits. Braiding, stitching and bind ing follow the contour of the shoe. The very slim toe and heel are universal features, and the new low back pump has an added softness on the foot. Criss cross stitched patterns give an interesting effect of texture to a tailored pump of supple calf. And flat folds of satin across the vamp of a black suede dress pump offer great elegance with classic simplicity. ' An important feature of the "New-in-Shoes" is the "disap pearing" pump, shown for both street and formal wear." This has a high front, cut straight across the vamp, with a sweeping line and low cleft sides almost invisi ble from the front. One of the pump sensations on both sides of the Atlantic. New Ideas in Classics The classic opera is out with new ideas this fall. There's the low-back, for instance. Undoubt erly Influenced by the sweep of low-line shoe fashions for men, this past season. Made on a com pletely new last, this pump has straighter lower back, slim trim silhouette in line with the sea son's silhouette. Also of interest to women, the seamless pump with folded top- line no piping or seaming a shoe that slips on like a glove and moulds itself to the foot. For the cocktail hour, black is a favorite in suede, satin or other materials. These are the daintiest, most feminine of shoe fashions. They include closed pumps, sandal pumps and straps, both T and instep. Backless pumps are still in the pictures, especially noteworthy in the very high vamp sabot type which sheathes the instep. High thin heels are a feature, but new-interest will be in the graceful shape of the heel, rath er than its height and slimness. PollWarrot : SHois oipor AND OIIIS m4 p4 . . . aWl rhat f Unto arin b la Mmf mm rod-Panot Jaa. Mmt ' So caaw im Moa. Dtca ap ft liofepd ia saw FoU-ruaoo! Leons Tots-to-Teens 105 East Main u: i 1 3 "V fc r .inn rt.r ... Ju-M .... .ii.i.ii., wrtw. .ft.-.J FEMININE DETAILS over the vamp reflect the enchanting new treatments to which the new pumps for Fall, 1955, featuring the new soft construction, are being so handsomely subjected. USE SHOE TREES Good shoes retain their shape fairly well with wear, and better if shoe trees are used when they are not being worn. MOCCASIN COLORS Burgundy, charcoal brown, tan, and maple shades are being shown in real. country moccasin types. Patent Leather Slippers in Demand From toddlers to early 'teens, there's still demand for patent leather slippers. Mothers lo.ve them, because they go with everything, shine up in a trice, are a basic in the party ward robe. The new slimmer ones are prettier than ever." Multiple straps and fussy trim have given way to pumps and single straps with just a touch of delicate dec oration on the vamp. For tiny tots, the "plain-Jane" Mary Jane pump which has been a nursery favorite for years is still in demand. However, the child slightly older wants the new dress-up look. This may be stitching in white, gilt or silver or pastel. It may be a tiny beaded motif. It may be contrasting inserts of pas tel or lustre leather or a narrow binding and tiny bow. In these party shoes there are flats for the younger girls and a low heel for the grade school girl, and perhaps a graceful little curved French heel on a strap or shell pump when she begins to go to real parties and dances with boys. I SMART step-in with new vamp treatment, tailored bow and wedge heelthis casual is avail able in five colors. I "FLIGHTY" for parties, in gleaming patent or suede, with the new peaked vamp, perforated trim. Proving again the beautiful elegance of the ... m V 99 um That "superb" shoe that looks so lovely on the foot ... at any hour ... and for every occasion ... o Hi-heels... o Low-heels... o 'Illusion' heels . . . v3 'Tuscany" "Ultimata" o Suedes... o Calf skins... ....... ' - , k "Prelude" . ' 1(F 0m 1695 H o Striking blacks.-., o Soft browns ... o Avocados... o 'High Tones'... "Cara-Mia' for beautiful shoes it's "Tropical . . . and the "Flat" pump Ul Z a must i or ui m r p" ... o.yo I SfcS!- young set 21 North Central aaaBai yMlll?S5''" U I "SkocW ... 7
